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Improvement: Jurnal Manajemen dan Bisnis
Published by Universitas Muhammadiyah Surabaya
ISSN : 28078470     EISSN : 28075846     DOI : http://dx.doi.org/10.30651/imp.v1i2
Core Subject : Economy,
Economics, Econometrics & Finance
Improvement adalah terbitan berkala di bidang Manajemen dari Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surabaya berisi tulisan dan artikel ilmiah yang dibuat sebagai wujud realisasi tridharma perguruan tinggi. Tujuan dari publikasi ini adalah untuk berkontribusi secara aktif dalam meningkatkan kualitas dan aksesibilitas informasi ilmiah yang berkaitan dengan informasi ilmu manajemen di era global Jurnal ini diterbitkan setiap 6 bulan, pada akhir bulan Maret dan September setiap tahunnya dan terdiri dari sepuluh artikel dalam bentuk hasil penelitian, laporan kasus, review literatur. Setiap isi artikel berisi informasi terbaru dengan prioritas pada nilai kebaruan, orisinalitas, dan kegunaan. Ruang lingkup jurnal ini diataranya manajemen pemasaran, manajemen keuangan, manajemen sumber daya manusia, Manajemen statejik dan manajemen operasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 138 Documents
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Perbandingan Peramalan Permintaan Berbasis Permintaan Pasar pada Teh Solo Cabang Bangkalan Afandi , Eldisyah Arifa Putra; Saputro, Andre Ridho; Putra, Andhika Cahyono
Improvement: Jurnal Manajemen dan Bisnis Vol 5 No 2 (2025): Vol 5 No 2 September 2025
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v5i2.26224

Abstract

Teh Solo Bangkalan Branch is a strategic outlet that serves the local market with unique consumer characteristics. Recently, the branch has faced unpredictable demand fluctuations, affecting operational efficiency and customer satisfaction. To overcome this, accurate demand forecasting is essential to capture consumption patterns based on historical data and market dynamics. This study compares forecasting methods at Teh Solo Bangkalan Branch, Madura, namely Single Exponential Smoothing and Winters’ Additive. The normality test results show that sales data have a mean of 100.8 and a standard deviation of 9.264, with a normal distribution supported by a p-value of 0.110. Statistical process control analysis indicates that all data points fall within control limits and show no significant deviations, implying stable sales processes. The comparison reveals that Winters’ Additive provides higher accuracy with a Mean Absolute Percentage Error (MAPE) of 2.78%, outperforming Single Exponential Smoothing with a MAPE of 8.11%. Forecasting results estimate stock requirements for February 2025 at 2,400 units. These findings confirm Winters’ Additive as the most reliable method for predicting demand, while sales stability strengthens stock planning and marketing strategies. This research contributes practical insights for efficient demand management in similar contexts.. Keywords: Demand Forecasting; Winters Model; PPIC; Minitab eh Solo Cabang Bangkalan merupakan outlet strategis yang melayani pasar lokal dengan karakteristik konsumen yang khas. Dalam beberapa waktu terakhir, cabang ini menghadapi fluktuasi permintaan yang tidak menentu sehingga berdampak pada efisiensi operasional dan kepuasan pelanggan. Untuk mengatasi hal tersebut, diperlukan peramalan permintaan yang akurat guna menangkap pola konsumsi berdasarkan data historis dan dinamika pasar. Penelitian ini membandingkan metode peramalan di Teh Solo Cabang Bangkalan, Madura, yaitu Single Exponential Smoothing dan Winters’ Additive. Hasil uji normalitas menunjukkan bahwa data penjualan memiliki rata-rata 100,8 dan standar deviasi 9,264, dengan distribusi normal yang didukung nilai p sebesar 0,110. Analisis pengendalian proses statistik menunjukkan seluruh data berada dalam batas kendali tanpa penyimpangan signifikan, yang menandakan stabilitas proses penjualan. Perbandingan hasil menunjukkan metode Winters’ Additive lebih akurat dengan nilai Mean Absolute Percentage Error (MAPE) sebesar 2,78%, dibandingkan Single Exponential Smoothing dengan MAPE sebesar 8,11%. Hasil peramalan memperkirakan kebutuhan stok pada Februari 2025 sebanyak 2.400 unit. Temuan ini menegaskan bahwa metode Winters’ Additive merupakan cara paling andal untuk memprediksi permintaan, sementara stabilitas penjualan menjadi dasar bagi perencanaan stok dan strategi pemasaran. Penelitian ini memberikan kontribusi praktis bagi pengelolaan permintaan yang efisien pada konteks serupa. Kata Kunci: Peramalan Permintaan; Model Winters; PPIC; Minitab
Integrating The Marketing-Finance Interface In Marketing and IMC Strategy Formulation: A Case Study of Dove Shampoo Nugraha, Galuh Satya; Kurniawan, Gogi; Hafidulloh; Haryanti, Endri
Improvement: Jurnal Manajemen dan Bisnis Vol 5 No 2 (2025): Vol 5 No 2 September 2025
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v5i2.27670

Abstract

The Indonesian FMCG industry, especially in the hair care segment, faces intense competition as consumers increasingly prioritize emotional and social values in purchasing decisions. This study examines how the marketing–finance interface supports integrated marketing communication (IMC) strategies to strengthen brand competitiveness. Using a qualitative case study of PT Unilever Indonesia Tbk and its Dove brand, data were collected through in-depth interviews with key managers and analysis of internal documents. Thematic analysis revealed that functional integration—through joint decision-making forums, cross-departmental performance indicators, and cross-training programs—enhances IMC effectiveness and enables data-driven strategic decisions. The findings highlight the strategic importance of cross-functional collaboration in developing communication strategies that are both emotionally resonant and financially accountable. This research contributes to the marketing–finance interface literature in emerging markets and provides practical insights for FMCG firms seeking to align marketing creativity with financial discipline. Keywords: Marketing–Finance Interface, Integrated Marketing Communication, Consumer Behavior, FMCG Strategy
The Impact of Communication on Employee Performance: Evidence from the Department of Culture, Youth, Sports, and Tourism of Surabaya City Hosniawati; Kurniawan, Gogi; Hafidulloh
Improvement: Jurnal Manajemen dan Bisnis Vol 5 No 2 (2025): Vol 5 No 2 September 2025
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v5i2.27695

Abstract

Abstract: Effective communication is a critical determinant of performance in public institutions with complex, multidimensional functions. This study investigates the effect of communication on employee performance at the Department of Culture, Youth, Sports, and Tourism of Surabaya City. Employing a quantitative, explanatory research design, data were collected from all 53 employees using a Likert-scale questionnaire and analyzed with SPSS, incorporating validity and reliability tests, simple linear regression, and hypothesis testing. The results indicate that communication exerts a strong, positive, and significant influence on employee performance (β = 0.820, R² = 0.672), with goal setting, instruction delivery, and reporting emerging as the strongest indicators. Conversely, feedback provision and complaint handling remain areas for improvement. The findings underscore the need for strengthening two-way communication, institutionalizing constructive feedback mechanisms, and fostering a participatory work climate to optimize employee performance. Keywords: Communication, Employee Performance, Public Sector  
The Influence Of E-Procurement On The Performance Effectiveness Of Civil Servants In The Surabaya City Government Saihon; Kurniawan, Gogi; Hafidulloh
Improvement: Jurnal Manajemen dan Bisnis Vol 5 No 2 (2025): Vol 5 No 2 September 2025
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v5i2.27781

Abstract

Technological advancements have encouraged governments to adopt digital systems, including in public procurement processes. However, the effectiveness of e-procurement in improving civil servant performance still requires further investigation, particularly within local government settings. This study aims to examine the impact of e-procurement implementation on the performance of civil servants in the Surabaya City Government. Adopting a quantitative approach, data were collected through a survey of 40 respondents. The results indicate that e-procurement positively influences performance, primarily by transforming work procedures to become more efficient and transparent. In contrast, its influence on the mindset of civil servants remains limited. The findings support the Technology Acceptance Model (TAM) and the Resource-Based View (RBV), emphasizing the importance of organizational readiness, human resource competence, and adaptive work culture in the successful adoption of e-procurement. This research contributes to policy development aimed at strengthening digital governance in the public sector Keywords: Digital Systems, E-Procurement, Civil Servant Performance
Pengaruh Persepsi Harga dan Review Produk Terhadap Minat Beli Sparepart Sepeda Motor di Shopee Meilina, Diyah; Firmansyah, Muhammad Anang; Futuwwah, Ali Imaduddin
Improvement: Jurnal Manajemen dan Bisnis Vol 5 No 2 (2025): Vol 5 No 2 September 2025
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v5i2.28303

Abstract

This research is motivated by the development of e-commerce platforms that encourage changes in consumer behavior in making purchasing decisions, where price and product reviews are important factors that need to be considered. This study aims to determine the effect of price perception and product reviews on consumer purchasing interest in motorcycle spare parts products at Shopee Admofficialstore in the Surabaya area. The population of this study were consumers in the Surabaya area who had purchased at Shopee Admofficialstore with a sample size of 133 respondents. In this study, the data collection technique used a questionnaire with a sampling technique using the purposive sampling method. The analysis method used was multiple linear regression analysis. The results of this study indicate that the price perception variable has a positive and significant effect on purchase interest at Shopee Admofficialstore. While the product review variable has a positive and significant effect on purchase interest at Shopee Admofficialstore. Keywords: Price Perception, Product Review, Purchase Intention. Penelitian ini didasari oleh berkembangnya platform e-commerce yang mendorong perubahan perilaku konsumen dalam mengambil sebuah keputusan pembelian, yang dimana harga, review produk menjadi faktor penting yang dipertimbangkan. Dalam penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan review produk terhadap minat beli konsumen pada produk sparepart sepeda motor di shopee admofficialstore di wilayah Surabaya. Populasi dari penelitian ini yaitu konsumen yang berwilayah di Surabaya  yang sudah pernah membeli di shopee admofficialstore dengan jumlah sampel sebanyak 133 responden. Pada penelitian ini teknik pengumpulan data yaitu menggunakan kuisioner dengan teknik pengambilan sampel menggunakan metode purposive sampling. Metode analisis yang digunakan adalah analisis regresi linear berganda. Hasil Penelitian ini menunjukan bahwa variabel persepsi harga berpengaruh secara positif dan signifikan terhadap minat beli di Shopee admofficialstore. Sedangkan variabel review produk berpengaruh positif dan signifikan terhadap minat beli di Shopee admofficialstore  Kata kunci: Persepsi Harga, Review Produk, Minat Beli
Pengaruh Kepemilikan Manajerial dan Debt To Asset Ratio Terhadap Nilai Perusahaan dengan Return On Equity Sebagai Variabel Moderasi Monalisa; Oktaviani, Marista; Mauliddah, Nurullaili
Improvement: Jurnal Manajemen dan Bisnis Vol 5 No 2 (2025): Vol 5 No 2 September 2025
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v5i2.28411

Abstract

This study aims to analyze the effect of Managerial Ownership and Debt to Asset Ratio (DAR) on Firm Value, and to examine the role of Return on Equity (ROE) as a moderating variable. The objects of this research are consumer goods industry companies listed on the Indonesia Stock Exchange (IDX) during the period from 2019 to 2023. The sample consists of 46 companies, selected using purposive sampling, totalling 230 observational data points. Data analysis was conducted using panel data regression and Moderated Regression Analysis (MRA) with EViews 12 software. The results show that, partially, managerial ownership does not have a significant effect on firm value, while DAR has a significant effect on firm value. Furthermore, ROE is not proven to moderate the effect of managerial ownership on firm value, but it does significantly moderate the relationship between DAR and firm value in a negative direction. The coefficient of determination (R²) is 0.1935, indicating that 19.35% of the variation in firm value can be explained by the variables in this model. Keywords:Managerial Ownership, Debt to Asset Ratio, Return On Equity, Firm Value, Moderated Regression Analysis. Penelitian ini bertujuan untuk menganalisis pengaruh Kepemilikan Manajerial dan Debt to Asset Ratio (DAR) terhadap Nilai Perusahaan, serta menguji peran Return On Equity (ROE) sebagai variabel moderasi. Objek penelitian adalah Perusahaan Industri Barang Konsumsi yang terdaftar di Bursa Efek Indonesia (BEI) periode 2019-2023. Sampel penelitian sebanyak 46 perusahaan dengan metode purposive sampling total 230 data observasi. Analisis data dilakukan dengan menggunakan regresi data panel dan Moderated Regression Analysis (MRA) dengan alat pengujian EViews12. Hasil penelitian menunjukkan bahwa secara parsial, kepemilikan manajerial tidak berpengaruh signifikan terhadap nilai perusahaan, sedangkan DAR berpengaruh signifikan terhadap nilai perusahaan. Selain itu, ROE terbukti tidak dapat memoderasi pengaruh kepemilikan manajerial terhadap nilai perusahaan, tetapi dapat memoderasi secara signifikan hubungan antara DAR dan nilai perusahaan dengan arah negatif. Nilai koefisien determinasi (R2) sebesar 0,1935 yang mengindikasikan bahwa 19,35% nilai perusahaan dapat dijelakan oleh variabel-variabel dalam model ini. Kata kunci : Kepemilikan Manajerial, Debt to Asset Ratio, Return On Equity, Nilai Perusahaan, Moderated Regression Analysis.
Inovasi Manajemen Controlling dalam Pengelolaan Usaha Berbasis Syariah di Era Digital Camelia, Rizqiatul Camelia; Permana, Dikki; Rohmah, Fathur; Muaffa, Muhammad Alif; Addina, Nadia Izza; Zubaidah, Siti
Improvement: Jurnal Manajemen dan Bisnis Vol 5 No 2 (2025): Vol 5 No 2 September 2025
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v5i2.28548

Abstract

This study aims to analyze the practice of controlling management in a Madura grocery store (Warung Madura) located in Telang Village from an Islamic economic perspective. The research employed a qualitative method with a single case study design, collecting data through in-depth interviews, observation, and documentation. The findings reveal that although controlling practices remain simple, such as manual financial recording, stock management, and capital reinvestment, the store owner consistently applies Islamic principles, including fair pricing, reasonable profit margins, and trustworthiness in capital management. Digital innovation is evident through the use of QRIS, although the application of financial and inventory management systems is still limited. The limitation of this study lies in its focus on a single store, which makes the results contextual and not generalizable. Nevertheless, this research provides practical implications for the development of Sharia-based micro, small, and medium enterprises (MSMEs) and theoretical contributions by reinforcing the relevance of Islamic principles in controlling practices for microbusinesses. Keywords: controlling management, Warung Madura, Islamic economics, digitalization, case study Penelitian ini bertujuan untuk menganalisis praktik manajemen controlling pada salah satu Warung Madura di Desa Telang dalam perspektif ekonomi syariah. Metode penelitian menggunakan pendekatan kualitatif dengan desain studi kasus tunggal, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa meskipun praktik controlling masih sederhana, seperti pencatatan manual keuangan, pengelolaan stok, dan reinvestasi modal, pemilik warung konsisten menerapkan prinsip syariah, seperti keadilan harga, margin keuntungan yang wajar, dan amanah dalam pengelolaan modal. Adopsi inovasi digital terlihat dari penggunaan QRIS, meski pemanfaatan aplikasi manajemen keuangan dan inventori masih terbatas. Keterbatasan penelitian ini adalah hanya meneliti satu warung, sehingga hasilnya bersifat kontekstual dan belum dapat digeneralisasi. Penelitian ini memiliki implikasi praktis bagi pengembangan UMKM berbasis syariah serta memberikan kontribusi teoretis sebagai studi kasus yang menegaskan relevansi prinsip syariah dalam praktik controlling usaha mikro. Kata Kunci: Manajemen controlling, Warung Madura, ekonomi syariah, digitalisasi, studi kasus
Pengaruh Motivasi Kerja Terhadap Disiplin Kerja Pegawai Di Kantor Kecamatan Sampang Kabupaten Sampang Risky, Ach Babur
Improvement: Jurnal Manajemen dan Bisnis Vol 2 No 1 (2022): Vol 2 No 1 Maret 2022
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to determine the effect of work motivation on discipline work employee at office in Sampang sub-district, Sampang Regency. This research used a quantitative approach and the analysis method used simple linear regression. The method of data collection was done through a questionnaire with a sample of 52 respondents. The results of the test showed that the better the work motivation in the work environment, the better the discipline of the employees. The regression coefficient value of the work motivation variable (X) had a value of 0.874 and has a positive regression coefficient sign. In this case, it meant that every increase in the variable of work motivation (X) by 1 unit, then work discipline (Y) would increase by 0.874 units. Penelitian ini bertujuan guna mengetahui pengaruh motivasi kerja terhadap disiplin kerja pegawai di Kantor Kecamatan Sampang Kabupaten Sampang. Penelitian ini menggunakan pendekatan kuantitatif dan metode analisisnya menggunakan regresi linier sederhana. Metode pengumpulan data dilakukan melalui kuesioner dengan jumlah sampel 52 responden. Hasil dari pengujian menunjukkan bahwa semakin baik motivasi kerja di dalam lingkungan kerja tersebut akan semakin membuat kedisiplinan para pegawai juga semakin baik. Nilai koefisien regresi dari variabel motivasi kerja (X) memiliki nilai sebesar 0,874 dan memiliki tanda koefisien regresi yang positif. Dalam hal ini diartikan bahwa setiap peningkatan variabel motivasi kerja (X) sebesar 1 satuan, maka disiplin kerja (Y) akan meningkat sebesar 0,874 satuan. Keywords: Work Motivation, Work Discipline
Analisis Economic Value Added (EVA) Untuk Mengukur Kinerja Keuangan Pada Perusahaan Sektor Kesehatan dan Sektor Industrial Munawaroh, Mayda Madinatul; Supeni, Retno Endah; Hafidzi, Achmad Hasan
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.23479

Abstract

The purpose of this study is to evaluate financial performance of listed firms on the Indonesia Stock Exchange. (IDX) using the Economic Value Added (EVA) approach. The companies that are the object of research are in the health sector and also the industrial sector. This stud’s methodology consist of systematic documentation and literature reviewsdepending on the research objectives. The analysis used in the EVA calculation is starting with the IC analysis, then the weighted capital cost analysis (WACC), the NOPAT analysis, and the EVA analysis. Based on the average result of EVA in the health sector getting a positive value of 114,287,777,175, this shows that the health sector can provide economic added value to the company and can meet the amount of return expected by investors. Furthermore, the average result of EVA in the industrial sector received a negative value of -884,436,971,368, this shows that the financial management in industrial companies did not succeed in creating added value and decreasing the value of assets during 2018-2022.  Keywords: financial performance, economic value added, indonesia stock exchange, financial management Penelitian ini bertujuan untuk menganalisis kinerja keuangan perusahaan terdaftar di Bursa Efek Indonesia (BEI) menggunakan metode Economic Value Added (EVA). Perusahaan yang menjadi objek penelitian yaitu pada sektor kesehatan dan juga sektor industrial. Metode penelitian ini menggunakan dokumentasi dan studi kepustakaan yang dilakukan secara sistematik sesuai tujuan penelitian. Analisis yang digunakan dalam perhitungan EVA yakni dimulai dengan analisis IC, kemudian analisis biaya modal tertimbang (WACC), analisis NOPAT, dan analisis EVA Berdasarkan hasil rata-rata EVA pada sektor kesehatan mendapatkan nilai positif sebesar 114.287.777.175, hal ini menunjukkan bahwa pada sektor kesehatan dapat memberikan nilai tambah ekonomis pada perusahaan dan dapat memenuhi besarnya tingkat pengembalian yang diharapkan oleh investor. selanjutnya hasil rata-rata EVA pada sektor industrial mendapatkan nilai yang negatif sebesar -884.436.971.368, hal ini menunjukkan bahwa pihak manajemen keuangan pada perusahaan industrial tidak berhasil menciptakan nilai tambah dan menurunkan nilai aset selama 2018-2022. Kata Kunci: Kinerja keuangan, economic value added (eva), bursa efek indonesia (bei), manajemen keuangan
Analisis Pengaruh Store Name, Price Discount, Event Marketing, dan Service Quality Terhadap Impulse Buying Maulidya, Vina; Roosmawarni, Anita; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.23899

Abstract

This research aimed to determine the influence of store name, price discount, event marketing, and service quality on impulse buying.  The research used a quantitative approach. The data collection was carried out by distributing questionnaires to 100 respondents. The sampling method used purposive sampling techniques. The data processing using the IBM Statistical Package for the Social Science (SPSS) version 25 program through the following stages: validity test, reliability test, classical assumption test, multiple linear analysis, hypothesis test, and coefficient of determination obtained an R value of 2 of 70.1% and the rest of the 29.9% impulse buying Petra Togamas Surabaya consumers were influenced by other variables outside of this research. The results showed that store name had a significant effect on impulse buying that price discounts had a significant effect on impulse buying, The marketing events had a significant effect on impulse buying, and service quality had a significant effect on impulse buying. Meanwhile, simultaneously store name, price discount, event marketing, and service quality had a significant effect on impulse buying Keywords: Store name, Price Discount, Event Marketing, Service Quality, Impulse Buying Penelitian ini bertujuan untuk mengetahui pengaruh store name, price discount, event marketing, dan service quality terhadap impulse buying. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebar kuesioner kepada 100 responden. Metode pengambilan sampel menggunakan teknik purposive sampling. Pengolahan data menggunakan program IBM Statisical Package for the Social Science (SPSS) versi 25 melalui beberapa tahapan berikut: uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji hipotesis, dan koefisien determinasi diperoleh nilai R2 sebesar 70,1% dan sisanya sebesar 29,9% impulse buying konsumen Petra Togamas Surabaya dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian ini, secara parsial menunjukkan bahwa store name berpengaruh signifikan terhadap impulse buying, price discount berpengaruh signifikan terhadap impulse buying, event marketing berpengaruh signifikan terhadap impulse buying, dan service quality berpengaruh signifikan terhadap impulse buying. Sedangkan, secara simultan store name, price discount, event marketing, dan service quality berpengaruh signifikan terhadap impulse buying. Kata kunci: Nama toko, Diskon Harga, Pemasaran Event, Kualitas Layanan, Pembelian Impulsif

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