cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Randika Fandiyanto
Contact Email
jebgGROWTH17@gmail.com
Phone
+6285746814826
Journal Mail Official
jebgGROWTH17@gmail.com
Editorial Address
Kampus Universitas Abdurachman Saleh Situbondo JL. PB SUdirman No. 07 Situbondo
Location
Kab. situbondo,
Jawa timur
INDONESIA
Jurnal Ekonomi dan Bisnis GROWTH (JEBG)
Published by Universitas Abdurachman Saleh Situbondo
ISSN : -     EISSN : 27151719     DOI : https://doi.org/10.36841/growth-journal.v19i2
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Binsin Growth (JEBG) Fakultas Ekonomi Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditujukan sebagai jembatan antara ilmu dan praktek manajemen. JBEG mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JEBG menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Akuntansi, Keuangan, Manajemen Strategi, Pemasaran dan disiplin ekonomi lainnya.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 20 Documents
 1   2 
Search results for , issue "Vol 20 No 2 (2022): November" : 20 Documents clear
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN CUSTOMER DI CHECK IN COUNTER BANDARA TEBELIAN SINTANG Ramadhani, Ayumi Safara; Wakhidah, Esti Nur
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1979

Abstract

Check-in counters are airport staff or officers in charge of providing services to passengers who carry out the check-in process at the departure terminal, this service is included in the pre-flight service that passengers receive when traveling using air transportation. Therefore, the quality of service affects the smoothness of the flight. This study aims to determine the effect of service quality on customer satisfaction at the check-in counter at the Tebelian Sintang airport. This research uses quantitative research. The data collection method used a questionnaire which was distributed to the passengers at the tebelian sintang airport. The data was processed with SPSS (Statistical Product and Service Solutions) to test the research instruments, hypotheses, classical assumptions and multiple linear regression. The results showed that simultaneously the quality of tangible, responsiveness and empathy services had no effect on customer satisfaction at the check-in counter at Tebelian Sintang airport with a significant value <0.05. while the quality of service reliability and assurance simultaneously affect customer satisfaction at the check-in counter at tebelian sintang airport with a significant value > 0.05.
PENGARUHHPENGEMBANGAN SUMBERADAYA MANUSIAATERHADAP KINERJAAPETUGASSAVSEC DIIBANDAR UDARA SULTAN BABULLAH TERNATE Usman, Muhammad Yusril S.
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1980

Abstract

Regulation of the Director General of Civil Aviation Number: SKEP/2765/XXI/2010 Chapter 1 point 9 explains that Aviation Security is aviation security personnel who have (mandatory) have a license or certificate of officer proficiency (SKTP) who are given duties and responsibilities in the field of aviation security. . The main role of Avsec (Aviation Security) is the safety and security of passengers, flight crew, officers and the general public against unlawful acts by preventing the transportation of goods that can endanger the flight. This study is to answer whether there is an influence and how much influence the development of human resources has on the performance of avsec officers at Sultan Babullah Airport Ternate at Sultan Babullah Airport Ternate This study uses quantitative data. The data used in this study were taken from primary data based on questionnaires distributed to avsec officers with a total of 74 people, observation data and secondary data in the form of Standard Operational Procedure (SOP). The data analysis technique used is simple linear regression analysis, T test, correlation coefficient, and coefficient of determination. The results of hypothesis testing using the T-test show that there is a positive and significant effect with a tcount value of 8.490, a t-table value of 1.665 and the results of the Coefficient of Determination test show how much influence the X variable has on the Y variable, with a value of 0.500 or 50%, while the remaining 50% is caused by other factors. which were not investigated by the researcher.
PENGARUH PROMOSI, E-WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS. GLOW LUMAJANG21 Rosita, Rurry Eka; Setianingsih, Wahyu Eko; Reskiputri, Tatid Diansari
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1958

Abstract

This study aims to examine and analyze the role of Promotion, E-word Of Mouth and Brand Image on product purchasing decisions of Ms. Glow Lumajang21. The type of data in this study used quantitative data in the form of an online questionnaire. The population in this study were all consumers who shopped at Ms. Glow Lumajang21 which is unlimited in number. The sample used in this study were 105 respondents with a non-probability sampling technique. Data collection techniques include primary data and secondary data. The data measurement technique uses a Likert scale. The analytical tool in this study uses multiple linear regression analysis which is supported by instrument testing, classical assumption test and hypothesis testing. The results of this study prove that promotion has a positive and significant effect on purchasing decisions for Ms. Glow Lumajang21 with a significance level of 0.002 <0.05 with a coefficient of 0.613. E-word Of Mouth has a positive and significant effect on product purchase decisions Ms. Glow Lumajang21 with a significance level of 0.001 <0.05 with a coefficient of 0.535. And Brand Image has a positive and significant effect on product purchase decisions Ms. Glow Lumajang21 with a significance level of 0.023 <0.05 with a coefficient of 0.453.
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA KRIPIK SINGKONG RIDHO-SUSI SILO JEMBER Hamdani, Bagas Yuda; Sumowo, Seno; Hermawan, Haris
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1959

Abstract

The development of industrial business in Indonesia is currently growing very rapidly. This can be seen by the number of industries that are competing to win the hearts of consumers, through improving product quality and others. This development also occurred because of market demand which began to soar after the pandemic. In running a business selling products in the form of goods or services, purchasing decisions are things that must really be considered because consumers are the main target in selling a product, one solution is to use the marketing mix or better known as the marketing mix. In the food and beverage sector, there are many kinds. Over time in the city of Jember, many food industry businesses have sprung up, one of which is the food chip industry, namely Ridho-Susi Silo Jember cassava chips. Where Ridho-Susi's cassava chips Silo Jember is one of the food industries that sells crispy snack products, which is currently experiencing a declining sales trend. The purpose of this study was to determine and analyze the product, price, promotion, location had a significant effect on purchasing decisions of cassava chips in Ridho-Susi Silo Jember. The population in this study were Ridho-Susi Silo Jember cassava chips consumers. The sample used was 80 respondents using a purposive sampling technique. The analysis tool uses multiple linear regression. The results showed that product, price, promotion, location had a significant partial and simultaneous effect on purchasing decisions for cassava chips in Ridho-Susi Silo Jember.
PENGARUH PELATIHAN SERVICE EXCELLENT DAN EMPLOYEE ENGAGEMENT TERHADAP PENINGKATAN KINERJA KARYAWAN PADA BRI JEMBER (Studi Kasus BRI Unit Gajah Mada dan Unit Ajung) Darmawan, Misbahul; Setyowati, Trias; Winahyu, Pawestri
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1961

Abstract

In a very rapid business development like today, there are many banks, both conventional and non-conventional, making competition in the banking world very tight. To be able to survive and compete, banks must be able to develop various resources they have, one of the resources that must be developed is human resources or employees. Of course, every company wants to improve its performance, this increase can be achieved by one of the ways if employee performance also increases because employee performance is very sustainable with improving the performance of banking companies and is the spearhead who interacts directly with customers. However, increasing employee performance will not come by itself, several factors are needed to improve it, one way is by providing service excellent training (excellent service) because service can be one of the main elements of a company's success to win the competition and can make customers more loyal. Not only training can improve employee performance, there is another important factor, namely employee engagement because employees who still don't feel comfortable in the work environment, cannot work together with co-workers, and employees who feel unappreciated with their work will make the performance of employees worse. decreased, therefore the company must make employees feel engaged or feel belonging and valuable to be in the company it can make the performance of employees increase. One company that must improve the performance of its employees is BRI Jember (Gajah Mada Unit and Ajung Unit). The purpose of this study was to determine and analyze the effect of service excellent training and employee engagement on improving employee performance at BRI Jember (Gajah Mada Unit and Ajung Unit). This type of research is quantitative research using interview and questionnaire methods. The population in this study were employees of BRI Jember (Gajah Mada Unit and Ajung Unit). The sample used was 31 respondents using saturated sampling technique. The analysis tool uses multiple linear regression. The results of this study prove that service excellent training and employee engagement have a positive and significant impact on improving employee performance at BRI Jember (Gajah Mada Unit and Ajung Unit).
PENGARUH HARGA, BRAND AMBASSADOR, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SCARLETT WHITENING INDONESIA DI TOKOPEDIA Oktavia, Erica Bella; Fatimah, Feti; Puspitadewi, Ira
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.2108

Abstract

The business world continues to experience very significant developments in the current era. This trend continues to move from one generation to another following the times. In this modern era, beauty manufacturers pamper their consumers by offering a variety of beauty products and all their advantages. This study aims to analyze and examine the role of price, brand ambassador, brand image, and product quality on purchasing decisions on Indonesian Scarlett Whitening products at Tokopedia. The type of data in this study used quantitative data in the form of an online questionnaire. The sample population used in this study was 110 respondents with a non-probability sampling technique. Data collection techniques include primary data and secondary data. The data collection technique used a Likert scale. The analytical tool in this study uses multiple linear regression analysis which is supported by instrument testing, classical assumption test, and hypothesis testing. The results of this study prove that price has a significant effect on purchasing decisions with a significance level of 0.001 which is smaller than 0.05 with a coefficient of 3.307. Brand Ambassador has a significant effect on purchasing decisions with a significance level of 0.000 which is smaller than 0.05 with a coefficient of 7.040. Brand Image has a significant effect on purchasing decisions with a significance level of 0.000 less than 0.05 with a coefficient of 4.005 and product quality has a significant effect on purchasing decisions with a significance level of 0.028 which is smaller than 0.05 with a coefficient of 3.297.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK J.CO ROXY SQUARE JEMBER Valentha, Fangky Vedhia; Satoto, Eko Budi; Reskiputri, Tatit Diansari
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.2019

Abstract

This study aims to determine and analyze the effect of brand image, product quality and price on purchasing decisions of J.CO Roxy Square Jember products. This type of research is quantitative research. The population in this study are consumers who have purchased products and visited J.CO Roxy Square Jember. The sampling technique used purposive sampling method with a total sample of 90 people. The analytical method used in this study is using multiple linear regression analysis, with the help of SPSS 25 software. The test results in this study indicate that partially brand image, product quality and price variables have a positive and significant effect on purchasing decisions J.CO Roxy Square Jember .
ANALISIS BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Jember) Kurniawan, Alex; Sumowo, Seno; Puspitadewi S, Ira
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.2020

Abstract

This study aims to examine and analyze the effect of brand equity (brand awareness, brand association, perceived quality and brand loyalty) on purchasing decisions for Honda Beat products at Muhammadiyah University Jember students. Honda Beat products are now quite a trend among young people, especially students. Brand equity or brand equity is the variable raised in this study because it is a set of brand assets and liabilities related to a brand, its name and symbol, which increase or decrease the value provided by an item or service to the company or the company's customers. This type of research is causality research. The population in this study were students from the Muhammadiyah University of Jember who used Honda Beat motorcycles. The sample used was 75 respondents. The analysis tool uses multiple linear regression. The results of the study prove that brand equity (brand awareness, brand association, perceived quality and brand loyalty) has a significant partial and simultaneous effect on purchasing decisions for Honda Beat products for students at the Muhammadiyah University of Jember.
PENGARUH BRAND IMAGE DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA HONDA SEKAWAN MOTOR JEMBER Istifada, Agnes Dwi Arum; Wijayantini, Bayu; Winahyu, Pawestri
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1993

Abstract

Brand image and product attributes are elements that reflect the overall product and service. Brand has an influence on consumer psychology, which means an image can influence consumers in buying products. Consumers tend to be attracted to products with a good image and product attributes that meet consumer expectations. This shows that Brand Image and Product Attributes affect purchasing decisions. This study aims to determine the effect of Brand Image and Product Attributes on Purchase Decisions at Honda Sekawan Motor Jember. The type of research used is quantitative research and data collection techniques using observation, interviews and questionnaires to 90 respondents with purposive sampling technique. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, T test, and R2 test. The results of testing the first hypothesis (H1) show that there is a significant influence between brand image on purchasing decisions with a significance level of 0.007 (p <0.05) and for the second hypothesis (H2) shows that there is a significant influence between product attributes on purchasing decisions. with a significance level of 0.000 (p<0.05). Thus it can be concluded that the variable brand image (X1) and product attributes (X2) together have an effect on purchasing decisions (Y) at Sekawan Motor Jember.
ANALISIS KUALITAS LAYANAN E-COMMERCE TERHADAP KEPUASAN PELANGGAN (STUDI KASUS : RUMAH KERAJINAN KAYU SITUBONDO) Windiawati, Windiawati; Sari, Maheni Ika
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1997

Abstract

The research objective was to determine and analyze the effect of efficiency, fulfillment, system availability, privacy, and partial responsiveness to customer satisfaction. The theories used in this research are marketing management theory, service quality theory, and customer satisfaction theory. The research was conducted on customers of the Wooden Craft House. This type of descriptive quantitative research using purposive sampling method with a sample of 82 respondents. The nature of the research is explanatory. The test tool used is multiple linear regression, with SPSS software version 20.00. The t test results show that efficiency (0.003), fulfillment (0.006), system availability (0.001), privacy (0.000), and responsiveness (0.002) have a significant effect on customer satisfaction partially. The regression test shows that efficiency (0.155), fulfillment (0.195), system availability (0.189), privacy (0.220), and responsiveness (0.210) have a positive effect on customer satisfaction and the coefficient of determination test is 93.7%, customer satisfaction is influenced by efficiency. , fulfillment, system availability, privacy, and responsiveness while the remaining 6.3% is influenced by other variables outside of research.

Page 1 of 2 | Total Record : 20

 1   2 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol 23 No 2 (2025): NOVEMBER Vol 23 No 1 (2025): MEI Vol 22 No 2 (2024): NOVEMBER Vol 22 No 1 (2024): Mei Vol 21 No 2 (2023): November Vol 21 No 1 (2023): Mei Vol 20 No 2 (2022): November Vol 20 No 1 (2022): Mei Vol 18 No 2 (2020): November Vol 19 No 2 (2021): November Vol 19 No 1 (2021): Mei Vol 18 No 1 (2020): Mei Vol 17 No 2 (2019): JEBG November 2019 Vol 17 No 1 (2019): JEBG Mei 2019 Vol 16 No 2 (2018): JEBG November 2018 Vol 16 No 1 (2018): JEBG Mei 2018 Vol 15 No 2 (2017): JEBG November 2017 Vol 15 No 1 (2017): JEBG Mei 2017 Vol 14 No 2 (2016): JEBG November 2016 Vol 14 No 1 (2016): JEBG Mei 2016 Vol 13 No 1 (2015): JEBG Mei 2015 Vol 12 No 1 (2014): JEBG Mei 2014 Vol 10 No 2 (2012): JEBG November 2012 Vol 9 No 2 (2011): JEBG November 2011 More Issue