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Andy Mulyana
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Program Studi Pariwisata Universitas Terbuka Jalan Cabe Raya, Pondok Cabe, Pamulang, Tangerang Selatan 15437, Banten - Indonesia
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JELAJAH: Journal of Tourism and Hospitality
Published by Universitas Terbuka
ISSN : -     EISSN : 2685094X     DOI : https://doi.org/10.33830/jelajah
Core Subject : Humanities, Social,
Humanities Social Sciences
JELAJAH: Journal of Tourism and Hospitality, teregistrasi dengan ISSN (Online): 2685-094X , merupakan media untuk menyebarluaskan hasil penelitian terkait pariwisata dan hospitality yang disajikan berdasarkan kaidah penulisan ilmiah.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 42 Documents
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THE ANALYSIS OF CONSUMER BEHAVIOR OF MILLENNIALS AND Z GENERATION TRAVELING IN JAPAN DURING THE COVID-19 PANDEMIC Asep Parantika
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 2 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i2.2230

Abstract

The study aims to analyze the consumer behavior of domestic travelers in Japan, especially the Millennial and Z generation groups during the Covid-19 pandemic. Fears of exposure and the imposition of a state of emergency, making tourists both domestic and foreign cancel their trips. Economic downturn amid the threat of the spread of a pandemic that is not yet known when it will end, it becomes a challenge for Japanese society to adjust to existing conditions. The Japanese government issued the "Go to Travel Campaign" program, a campaign aimed at stimulating the travel of domestic tourists who are down due to the spread of Covid-19. However, strict health protocols are in place to prevent and control the spread of the virus. This research was conducted using a qualitative descriptive approach by sharing questions and conducting interviews to analyze consumer behavior, especially millennials and Z groups, identifying behaviors that can change the tourism industry to understand its needs. Through an analysis of consumer behavior of millennial and Z generation groups in Japan during the Covid-19 pandemic, it was obtained that they were highly motivated and dared to travel in the pandemic and were not afraid of Covid-19, although in the pandemic the Millennial and Z groups always use masks and all their activities are in the crowd because their style always follows and adheres to health protocols that are followed by the Japanese government. By having an understanding and sensitivity or adjustment of the behavior of consumer travelers, it will make it easier for manufacturers to identify the needs of travelers indicated by purchasing decisions as a mirror of the behavior of travelers.
ANALYSIS OF MARKETING ASPECTS IN SPORT TOURISM ( CASE STUDY ON PEGASUS STABLE) Nova Sitorus
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 2 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i2.2239

Abstract

One of the tourism sectors that continues to grow is Sports Tourism. Sports Tourism is a form of special interest tourism that has participation, or watching sports as its main component / theme / motivation of the trip. This includes all forms of active and passive involvement in sporting activities, participating regularly or in an organizational manner for non-commercial or commercial reasons, which necessitates traveling away from home and working there. Sports Tourism is one of the fastest growing sub-sectors in special interest tourism. The aim is to promote tourist destinations through a variety of sports activities, both indoor and outdoor. This research aims to find out how to identify the tourism component in Pegasus Stable and to find out how to analyze marketing in Pegasus Stable. Based on the problems to be studied, the research team chose to use qualitative research methods. The data collection technique that will be carried out is interviews. Pegasus Stable carries out a marketing strategy by determining market segmentation, namely through the income level of its target market and positioning itself according to the intended target market, such as positioning, namely the reputation of Pegasus Stable which automatically proves their high standards, because many ASEAN Games & SEA Games participants came from training facilitated by Pegasus Stable. Pegasus Stable also looked at the components of the marketing mix (8P) and adjusted accordingly. Starting from Products, providing facilities for riding, both for schools, photoshoots, horse care and rentals arena. Price , Pegasus Stable set a fairly affordable price compared to competitors. Location, which is easy to access. Promotion through social media, direct approach and word of mouth. Packaging provides attractive tour packages that are packaged at affordable prices, so that they are profitable and attract the attention of ordinary tourists and special tourists. Programming by holding an annual event that tourists look forward to specifically to maintain communication between horse riders. Cooperation, the existence of cooperation with the government and foreign parties. And finally, in human resources, there are human resources with the best quality through an appropriate recruitment process and evaluation process that is carried out regularly. Keyword: marketing, sport tourism, analysis
THE PHENOMENON OF ‘TRAVELOKA XPERIENCE’ FROM THE PERSPECTIVES OF ENTERTAINMENT MEDIA ENTHUSIASTS IN SURABAYA Iin Rachmawati
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 2 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i2.2270

Abstract

Recently, it can be seen that there are numerous ways when it comes to go around the world or when it comes to search for entertainment. Internet has provided everything we need just for a few clicks. This article will discuss about the new phenomenon in the entertainment industry called ‘Traveloka Xperience’. By using this feature, the users can easily search for everything related to entertainment facility they want in just one application such as traveling, eating, watching movies, going to spa, and many others. Qualitative descriptive approach will be used to help finding how the interaction built between the users and the text, as well as about the influence of Traveloka Xperience towards the fast development of entertainment industry business and how their users utilize this feature to fulfill their needs in searching for alternative entertainment facility. The result shows that there are still various entertainment business chances, especially some sort of start-up business. The users of Traveloka Xperience have also considered that these kinds of tertiary experiences are becoming something they need the most.
PREDICTING CUSTOMER SATISFACTION AND INTENTION TO REVISIT AT LOCAL COFFEE SHOP WITH INDUSTRIAL CONCEPT IN JAKARTA Bagas Mufhtie Haifa; Usep Suhud; Shandy Aditya
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 2 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i2.3103

Abstract

This study examines the factors that influence customer satisfaction and visiting intentions at a local industrial coffee shop. This study uses six measured variables: service quality, food quality, variety of menu, café atmosphere, customer satisfaction and revisit intention. The data collection method used a survey with an instrument in the form of a online questionnaire. Respondents are those who live in DKI Jakarta and have made purchases and visits to local coffee shop with industrial concepts. A total of 246 respondents were involved, the data were analyzed using SPSS 26 and SEM from AMOS software version 26 to manage and analyze data. The results of this study based on the hypothesis indicate that the hypothesis of service quality on revisit intention is accepted and significant, service quality on customer satisfaction is accepted and significant, food quality on revisit intention is accepted and significant, food quality on customer satisfaction is accepted and significant, customer satisfaction on revisit intention is accepted. and significant, variety of menu on customer satisfaction is accepted and significant, variety of menu on revisit intention is accepted and significant, café atmosphere on customer satisfaction is accepted and significant, café atmosphere on revisit intention is accepted and significant.
THE EFFECT OF HYGIENE SANITATION AND PROMOTION ON PURCHASE DECISIONS AT FAVELA SUNSET CAFE BOGOR Riani P. Ishak; Faisal Rabbania
JELAJAH: Journal of Tourism and Hospitality Vol. 4 No. 1 (2022)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v4i1.3102

Abstract

Cleanliness and sanitation are the most important things that must be considered to ensure that the products served to customers are safe and free from various viruses and bacteria. These issues, Hygiene Sanitation, and promotion must be considered by food and beverage entrepreneurs to increase the interest of buyers. The purpose of this study was to determine whether or not Hygiene Sanitation and Promotion influenced the purchase decisions at Favela Sunset Cafe Paledang, Bogor. The research method used is quantitative research. The data analysis used in this study consisted of multiple linear regression analysis with SPSS V 20.0. The result of the study concluded that the Effect of Hygiene Sanitation and Promotion on Purchase Decisions at Favela Sunset Cafe Paledang Bogor had a positive and significant influence.
TOURISM DEVELOPMENT DURING THE COVID-19 PANDEMIC IN BATU CITY, EAST JAVA Mohammad Hidayaturrahman; Rillia Aisyah Haris; Imam Hidayat
JELAJAH: Journal of Tourism and Hospitality Vol. 4 No. 1 (2022)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v4i1.3391

Abstract

Covid-19, which has occurred since 2020 until now, has not only caused problems in the health sector, but also in the economy, including the tourism sector. This study was conducted to find out how the impact of the COVID-19 pandemic on the tourism sector in Batu City, East Java. In addition, this study was conducted to reveal how the strategy was carried out by the Batu City Government, East Java in developing the tourism sector after the COVID-19 pandemic. This study uses descriptive qualitative research methods, which describe the impact of the COVID-19 pandemic on the tourism sector in Batu City, East Java. In addition, it also described the efforts made by the Batu City Government to restore the tourism sector after being hit by the COVID-19 pandemic. Data collection in this study used a technical focus group discussion (FGD) with various parties involved in managing the tourism sector in Batu City, East Java. In addition, in-depth interviews and document searches were conducted. This research conducted in 2021 found that the impact of COVID-19 on the tourism sector of Batu City was quite large. There has been a decline of up to 75% in the number of tourists, which directly has an impact on the increase in the number of poor people. Efforts are being made by the Batu City Government, East Java to restore the tourism sector, by ensuring that tourism actors in Batu City implement health protocols, and sterilize tourism actors and visitors by intensively vaccinating. This is expected to create trust in tourists who want to return to visit Batu City.
ANALYSIS OF HOMESTAY LODGING PROMOTION IN MANINJAU VILLAGE Nabilla Almira Lamis; Yuliana Yuliana; Feri Ferdian
JELAJAH: Journal of Tourism and Hospitality Vol. 4 No. 1 (2022)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v4i1.3726

Abstract

Homestay in Maninjau Village is a simple type of lodging that only relies on a few rooms to be rented out to tourists and managed by the community. The purpose of this study is to analyze how homestay inn managers in Maninjau Village promote their lodging in terms of the media used and how homestay inn managers in Maninjau Village promote their lodging in terms of the manager's accuracy in choosing and using promotional media. Data collection techniques used are interviews, observation, and documentation. The informant determined in this study is Purpose Sampling, which is a technique of collecting data sources that are needed with certain considerations. The type of research used is descriptive with qualitative data consisting of five indicators, namely Advertising/Marketing, Personal Sales, Sales Promotion, Public Relations, and Word of Mouth. Data collection techniques used are interviews, observation, and documentation. It was concluded that there were two findings obtained. The general finding is that homestay managers in Maninjau Tourism Village have begun to understand that promotion is very important to increase homestay income. Managers have used advertising promotion media both in print media using business cards or relying on the internet. Managers are also starting to understand how they can promote homestays in a very simple way. Even so, there is a need for monitoring and increasing knowledge about promotion. Not only with hardcopy media and the internet, but promotions also require suggestions, comments, and criticisms to help improve homestay shortcomings and minimize the same mistakes in the future.
STRATEGY FOR DEVELOPMENT OF TOURISM ATTRACTION AT KAMPUNG ADAT RIMBO TAROK PAUH IX KOTA PADANG Jihan Aulia Fatin; Feri Ferdian
JELAJAH: Journal of Tourism and Hospitality Vol. 4 No. 1 (2022)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v4i1.3737

Abstract

Kampung Adat Rimbo Tarok Pauh IX is a traditional village tourist attraction with the theme of the Thematic Village of Traditional Village, which was newly established on Friday, October 22, 2021, by the Mayor of Padang Hendri Septa. Kampung Adat Rimbo Tarok Pauh IX has an attraction, namely the Gadang Kajang Padati House. Not only that, Kampung Adat Rimbo Tarok Pauh IX also has other attractions in the arts, namely randai, silek, and bamain rago-rago. The purpose of this study was to describe the internal and external factors of tourist attraction in the Kampung Adat Rimbo Tarok Pauh IX, Padang City, including corn plantations, small stages, and Bamain Rago-rago, as well as formulate a strategy for developing tourism objects in Kampung Adat Rimbo Tarok Pauh IX, Padang city. Data collection techniques were carried out through interviews, observation, and documentation. The data analysis technique used is data reduction, data presentation, and conclusion drawing. The results of this study indicate that the tourism attraction development strategy based on 4A Tourism through a SWOT analysis has strengths, weaknesses, opportunities, and threats in the field of attraction, accessibility, amenity, and ancillary.
THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION AT METSKY DINE & LOUNGE BEKASI Riani P. Ishak; Nisa Rahmaniyah Utami
JELAJAH: Journal of Tourism and Hospitality Vol. 4 No. 2 (2022)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v4i2.3808

Abstract

The purpose of this study was to determine and analyze the effect of service quality on customer satisfaction at Metsky Dine & Lounge Bekasi. This research uses descriptive research with a quantitative approach and simple linear regression analysis method. The sampling technique uses accidental sampling. The population is all customers who come to Metsky Dine & Lounge Bekasi, while the total sample is 100 respondents based on the Slovin formula. The results showed that the service quality variable has an effect on customer satisfaction at the Metsky Dine & Lounge Bekasi restaurant. It is hoped that Metsky Dine & Lounge Bekasi will continue to maintain and improve their service quality so customers continue to feel satisfied.
THE IMPLEMENTATION OF COOPERATIVE LEARNING USING STAD TECHNIQUES IN IMPROVING LEARNING OUTCOMES TOWARD CULINARY STUDENTS Anisa Zahwa Akbara; Faris Haikal Akbar
JELAJAH: Journal of Tourism and Hospitality Vol. 4 No. 2 (2022)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v4i2.3956

Abstract

The learning method is one of the elements of learning that determines how well a teacher delivers learning materials so that learning objectives are attained. Unattractive learning methods can affect student learning outcomes. Therefore, this study aimed to determine and analyze the application of the learning method, namely the Cooperative Learning (CL) with the Student Teams Achievement Division (STAD) technique to improve learning outcomes for the subject matter of Milk and Its Processed Products for students at Jakarta State Vocational Highschool 38. Research method of the study used a quasi-experimental method. The research sample were students of 1st grade of Culinary in Jakarta State Vocational Highschool 38 who were taking the subject of Foodstuffs Knowledge. The results showed that the class which was applied CL method with STAD technique had an average score of improvement (delta pre-test and post-test) of 7.80, while the class that was applied the conventional method was 4.35. It was concluded that there is an increase in student learning outcomes in the subject of Foodstuffs Knowledge, especially the subject matter of milk and its processed products with the application of Cooperative Learning (CL) Student Teams Achievement Division (STAD) technique which is significantly better than conventional methods.     

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