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Andy Mulyana
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mulyana@ecampus.ut.ac.id
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jelajah@ecampus.ut.ac.id
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Program Studi Pariwisata Universitas Terbuka Jalan Cabe Raya, Pondok Cabe, Pamulang, Tangerang Selatan 15437, Banten - Indonesia
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INDONESIA
JELAJAH: Journal of Tourism and Hospitality
Published by Universitas Terbuka
ISSN : -     EISSN : 2685094X     DOI : https://doi.org/10.33830/jelajah
Core Subject : Humanities, Social,
Humanities Social Sciences
JELAJAH: Journal of Tourism and Hospitality, teregistrasi dengan ISSN (Online): 2685-094X , merupakan media untuk menyebarluaskan hasil penelitian terkait pariwisata dan hospitality yang disajikan berdasarkan kaidah penulisan ilmiah.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 42 Documents
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The Attraction of Beach Tourism in Lampung and Its Influence on Tourist Interest Pratama, Reza Hardian; Selvina, Mia; Alfredo, Harold Kevin; Darajat, Ulfah Alfiyah; Nursari, Ayu
JELAJAH: Journal of Tourism and Hospitality Vol. 6 No. 1 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v6i1.11615

Abstract

Tourism plays an important role in regional economic development, and beach tourism is one of the main attractions in Lampung. This study aims to analyze the attractiveness of beach tourism in Lampung and its influence on tourists' interest. Various factors such as natural beauty, accessibility, facilities, environmental sustainability, and promotional efforts are examined to determine their impact on tourists' interest in visiting. This study uses a Likert scale by distributing questionnaires through a purposive sampling method to 200 respondents, with Smart PLS 3.0 as the analytical tool. The results indicate that natural beauty, well-maintained infrastructure, and effective marketing strategies significantly influence tourists' interest. However, several challenges such as waste management, security issues, and limited public transportation remain obstacles in the development of beach tourism in this region. Findings from this study suggest that improving beach management, strengthening promotional strategies, and implementing sustainable tourism practices can further enhance tourists' interest in Lampung's beach destinations. This research provides valuable insights for local governments, tourism stakeholders, and business operators in developing more competitive and attractive beach tourism.
Luxury Meets Sustainability: Eco Tourism Strategy At Lampung Marriott Resort & Spa Manan, Mohammad Athian; Sejati, Hiro; Mufahamah, Euis
JELAJAH: Journal of Tourism and Hospitality Vol. 6 No. 1 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v6i1.11633

Abstract

Sustainable tourism is a crucial aspect in maintaining the attractiveness of tourist destinations while minimizing environmental and economic impacts. This study aims to analyze the influence of tourist satisfaction, environmental impact, and destination attractiveness on the sustainability of tourism at Lampung Marriott Resort & Spa. This research employs a quantitative approach using a simple random sampling method, involving 100 tourists visiting the destination. Data were collected through questionnaires and analyzed using regression tests with SPSS version 23 to examine the relationships between the research variables. The findings reveal that tourist satisfaction, environmental impact, and destination attractiveness have a significant positive effect on tourism sustainability. High tourist satisfaction indicates that the services and facilities provided meet visitors’ expectations. Effective environmental management contributes to maintaining long-term destination appeal, while destination attractiveness, including natural beauty and cultural diversity, plays a key role in attracting more visitors. This study concludes that achieving tourism sustainability requires continuous improvement in service quality, sustainable environmental management strategies, and innovation in destination development. Therefore, tourism managers should enhance visitor experiences and implement sustainability principles to maintain long-term competitiveness.

Page 5 of 5 | Total Record : 42

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