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Andy Mulyana
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Program Studi Pariwisata Universitas Terbuka Jalan Cabe Raya, Pondok Cabe, Pamulang, Tangerang Selatan 15437, Banten - Indonesia
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JELAJAH: Journal of Tourism and Hospitality
Published by Universitas Terbuka
ISSN : -     EISSN : 2685094X     DOI : https://doi.org/10.33830/jelajah
Core Subject : Humanities, Social,
Humanities Social Sciences
JELAJAH: Journal of Tourism and Hospitality, teregistrasi dengan ISSN (Online): 2685-094X , merupakan media untuk menyebarluaskan hasil penelitian terkait pariwisata dan hospitality yang disajikan berdasarkan kaidah penulisan ilmiah.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 49 Documents
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The Attraction of Beach Tourism in Lampung and Its Influence on Tourist Interest Pratama, Reza Hardian; Selvina, Mia; Alfredo, Harold Kevin; Darajat, Ulfah Alfiyah; Nursari, Ayu
JELAJAH: Journal of Tourism and Hospitality Vol. 6 No. 1 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v6i1.11615

Abstract

Tourism plays an important role in regional economic development, and beach tourism is one of the main attractions in Lampung. This study aims to analyze the attractiveness of beach tourism in Lampung and its influence on tourists' interest. Various factors such as natural beauty, accessibility, facilities, environmental sustainability, and promotional efforts are examined to determine their impact on tourists' interest in visiting. This study uses a Likert scale by distributing questionnaires through a purposive sampling method to 200 respondents, with Smart PLS 3.0 as the analytical tool. The results indicate that natural beauty, well-maintained infrastructure, and effective marketing strategies significantly influence tourists' interest. However, several challenges such as waste management, security issues, and limited public transportation remain obstacles in the development of beach tourism in this region. Findings from this study suggest that improving beach management, strengthening promotional strategies, and implementing sustainable tourism practices can further enhance tourists' interest in Lampung's beach destinations. This research provides valuable insights for local governments, tourism stakeholders, and business operators in developing more competitive and attractive beach tourism.
Luxury Meets Sustainability: Eco Tourism Strategy At Lampung Marriott Resort & Spa Manan, Mohammad Athian; Sejati, Hiro; Mufahamah, Euis
JELAJAH: Journal of Tourism and Hospitality Vol. 6 No. 1 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v6i1.11633

Abstract

Sustainable tourism is a crucial aspect in maintaining the attractiveness of tourist destinations while minimizing environmental and economic impacts. This study aims to analyze the influence of tourist satisfaction, environmental impact, and destination attractiveness on the sustainability of tourism at Lampung Marriott Resort & Spa. This research employs a quantitative approach using a simple random sampling method, involving 100 tourists visiting the destination. Data were collected through questionnaires and analyzed using regression tests with SPSS version 23 to examine the relationships between the research variables. The findings reveal that tourist satisfaction, environmental impact, and destination attractiveness have a significant positive effect on tourism sustainability. High tourist satisfaction indicates that the services and facilities provided meet visitors’ expectations. Effective environmental management contributes to maintaining long-term destination appeal, while destination attractiveness, including natural beauty and cultural diversity, plays a key role in attracting more visitors. This study concludes that achieving tourism sustainability requires continuous improvement in service quality, sustainable environmental management strategies, and innovation in destination development. Therefore, tourism managers should enhance visitor experiences and implement sustainability principles to maintain long-term competitiveness.
The Smart City Concept in Gunungkidul Regency and its Impact on the Tourism Sector Munandar, Siswoyo Aris
JELAJAH: Journal of Tourism and Hospitality Vol. 6 No. 2 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v6i2.11686

Abstract

The application of the Smart City concept has become an innovative solution in increasing the efficiency of urban management and the tourism sector. Gunungkidul Regency, which has great natural tourism potential, is starting to adopt this concept to increase tourist attractions and provide a better experience for tourists. This research aims to analyze the influence of Smart City implementation on the tourism sector in Gunungkidul Regency, with a focus on aspects of Smart Governance, Smart Economy, Smart Mobility, Smart Environment, Smart People and Smart Living. The research method used is a qualitative descriptive approach with literature study and analysis of secondary data from various sources such as government reports, scientific articles and digital media. The research results show that the implementation of Smart City has had a positive impact on the tourism sector, especially in increasing access to tourist information, improving the transportation system, increasing tourist comfort and safety, as well as encouraging local economic growth through the digitalization of tourism businesses. However, there are still several challenges in its implementation, such as limited digital infrastructure, low public digital literacy, and the need for large investments in technology development. Therefore, collaboration is needed between the government, the private sector and the community in optimizing the implementation of Smart City to support sustainable tourism growth in Gunungkidul Regency.
Strategies for Revitalizing Universitas Mulawarman Botanical Garden (KRUS) as a Flora and Fauna Educational Tourism Destination Utilizing SWOT Analysis Ilmi, Annisa Nurul; Rahmawati, Dewi; Waskito, Wasis
JELAJAH: Journal of Tourism and Hospitality Vol. 6 No. 2 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v6i2.11691

Abstract

Samarinda's Universitas Mulawarman Botanical Garden or Kebun Raya Universitas Mulawarman Samarinda (KRUS) has an important role in biodiversity conservation, environmental education, and flora and fauna-based ecotourism. However, in recent years, KRUS has faced challenges in management and tourist attraction so that it has decreased its function. This study aims to analyze the revitalization strategy of KRUS as a conservation-based edu-tourism using SWOT analysis. The method used is a literature study with a qualitative approach based on content analysis of various scientific sources related to botanical garden management strategies. The results showed that KRUS has advantages in the form of diversity of Kalimantan endemic flora and fauna and its potential as an environmental education center. However, the main challenges faced are limited infrastructure, environmental degradation, and lack of promotion and community involvement. To overcome these problems, the proposed strategies include Strengthening development of educational tourism packages, diversifying education-based tourism attractions, and increasing collaboration with academic institutions and communities, and utilization of digital technology for promotion and education. The implications of this research emphasize the importance of synergy between academics, government, and the community in sustainable botanical garden management. Further research is needed to evaluate the effectiveness of the strategies implemented and their impact on environmental conservation and the local economy.
Tourist Destination Segmentation in Jember Using Cluster Analysis for Data-Driven Tourism Development Kurniawan, Bagja
JELAJAH: Journal of Tourism and Hospitality Vol. 6 No. 2 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v6i2.11704

Abstract

For strategic tourism planning in Jember, data-based segmentation must be applied in order to optimize destination management. The clustering of tourist attractions in Jember needs to be categorized in order to derive descriptive patterns and support the policies pertaining to tourism development. Experiments apply K-Means Clustering, DBSCAN, and Agglomerative Clustering methodologies to classify the tourist sites based upon name, rating, ticket prices, location, and reviews. Data Preprocessing involves encoding for categorical features, scaling for numerical features, and addressing missing values. Elbow Method, Silhouette Score, Davies-Bouldin Score, and Calinski-Harabasz Score are applied to ascertain the most fitting clustering solution. K-means clustering has identified three major clusters: high-priced premium destinations, low-priced mass spread destinations, and overwhelmingly crowded yet highly satisfactory destinations. DBSCAN shows two distinctive clusters and outlier clusters with unique destinations. Agglomerative Clustering gives clear separate clusters of high, middle, and low-cost attractions. Such findings are useful for tourism stakeholders to develop targeted marketing policies, improve visitor experiences, and use their resources in the most efficient way. By the performance indicators of each cluster, tourism managers can optimize service quality and competitiveness of the destination. This study assists in data-informed decision-making in regional tourism planning which goes hand in hand with sustainable tourism development.
Legal Protection of Consumers in Tourism Digital Marketing Strategies in the Digital Economy Era Harefa, Safaruddin
JELAJAH: Journal of Tourism and Hospitality Vol. 6 No. 2 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v6i2.11709

Abstract

This research aims to examine the legal protection of consumers in tourism digital marketing strategies in the digital economy era. As the tourism industry develops to utilize digital platforms for marketing, new challenges related to consumer protection arise, such as information transparency, misuse of personal data, and potential fraud in digital transactions. Therefore, it is important to evaluate existing legal protection mechanisms to safeguard consumer rights and ensure the sustainability of the tourism industry. This research uses a qualitative approach with a case study method, collecting data through document analysis, legal literature, and interviews with industry players and consumers. Legal analysis was conducted by comparing the prevailing practices in the tourism sector with legal provisions in Indonesia, such as the Consumer Protection Law (Law No. 8/1999) and the Personal Data Protection Law (Law No. 27/2022). The results show that while there is a strong legal basis for consumer protection, its implementation in the digital tourism sector still faces challenges. Some of the main issues are the lack of information transparency and the potential misuse of personal data. Many consumers feel uninformed about the products they purchase and are concerned about the leakage of their personal data. The conclusion of this study is that Indonesia's tourism sector needs to strengthen consumer protection, especially in terms of information transparency and personal data management. It is recommended that the government and tourism industry players raise awareness and strengthen regulations and supervision of digital marketing practices. 
Strengthening Local Economic Resilience Through Inclusive and Sustainable Tourism: a Case Study of Kubu Gadang Tourism Village Afrilian, Pepy
JELAJAH: Journal of Tourism and Hospitality Vol. 6 No. 2 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v6i2.11878

Abstract

The increasing significance of tourism as a driver of local economic development in Indonesia, particularly in rural areas, underscores the need for a comprehensive analysis of its effects on community welfare. This research aims to investigate the impact of inclusive and sustainable tourism on the economic resilience of Kubu Gadang Tourism Village in West Sumatra. Utilizing a qualitative approach, the study gathered data through direct observations and semi-structured interviews with local stakeholders, including residents and tourism operators. The results indicate a remarkable recovery in tourist arrivals, with over 500 visitors recorded in the first quarter of 2025, significantly contributing to local economic growth. The findings also reveal that the number of local women engaged in food and beverage services has increased from 12 to 30 households, highlighting the empowerment of the community through tourism. Additionally, the study emphasizes the necessity of participatory management and collaborative partnerships to sustain tourism development effectively. The primary conclusion drawn from this research is that Kubu Gadang Tourism Village possesses substantial potential to deliver enduring economic, social, and environmental benefits to its residents. It is recommended that future tourism strategies focus on enhancing community involvement and ensuring equitable distribution of resources to foster long-term sustainability and resilience in the local economy.
Agrotourism Development Strategy Through SWOT Analysis in Agro Edukasi Wisata Ragunan Fedrina, Rezka; Saira, Farah Kesya; Wicaksono, Muhammad Arif
JELAJAH: Journal of Tourism and Hospitality Vol. 6 No. 2 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v6i2.12121

Abstract

Agro Edukasi Wisata (AEW) Ragunan isaoneaofathe urban agro-tourismadestinationsathat aims to provide education about agriculture, livestock, and fisheries to the public, particularly younger generations, while also supporting food security and environmental preservation inaurbanaareas. Thisastudyawasaconductedato address challenges faced by AEW Ragunan, such as limited facilities, lack of program innovation, and insufficient promotion, which hamper its development as a competitive and sustainable educational tourism site. The research applied a descriptive qualitativeaapproach using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis as the main framework. Primary dataawereacollectedathroughaparticipatoryaobservation, in-depthainterviews with managers and stakeholders, and documentation, while secondary data were gathered from scientific literature and official reports. The main results revealed that AEW Ragunan’s strengths include strong institutional support and a unique urban farming education concept, while its weaknesses involve limited infrastructure and marketing efforts. Opportunities exist through the growing interest in urban farming and the potential for partnerships with schools, local businesses, and government programs, whereas threats include the risk of natural disasters and a decline in visitor numbers if marketing is not strengthened. The research concludes that strategic development efforts should focus on optimizing AEW’s educational and green tourism potential, improving facilities, enhancing digital promotions, and fostering collaboration networks. Strengthening these aspects is crucial to ensuring AEW Ragunan’s sustainability and positioning it as a model for urban agro-tourism development in metropolitan cities.
The Mediating Impact of Destination Image on the Association between Influencer-Generated Content and Travel Intentions in Post-Pandemic Tourism Ahmed, Rizwan
JELAJAH: Journal of Tourism and Hospitality Vol. 6 No. 2 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v6i2.12485

Abstract

In the case of COVID-19, the intention of people to travel has been influenced heavily by digital touchpoints especially from influencer content. This study aims to explain the mediating role of the image of the destination in the relationship between influencer-generated content and travel intention in the context of tourism recovery following the pandemic. A questionnaire was given to potential travelers, out of a total of 300 administered surveys, 227 responses were considered valid. The relationships were tested using regression analysis. The results of the study suggest that influencer marketing enhances the intention to travel more than anticipated and that the image of the destination as a powerful intermediary factor plays a great role. Travelers who were able exposed to engaging, authentic, and trustworthy content written by travel influencers tended to have high perceptions of the destination. These findings propose integrated digital storytelling and image strategy are necessary for tourism destinations trying to restore confidence and demand in the market. This study adds to the body of literature on digital tourism by providing empirical evidence regarding the mechanisms of travel intention towards tourism destinations in the post-pandemic world.

Page 5 of 5 | Total Record : 49

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