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Prosiding Seminar Nasional Program Pengabdian Masyarakat
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 2775376X     EISSN : 27753786     DOI : https://doi.org/10.18196/ppm
Core Subject : Economy, Health, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Medicine & Pharmacology Social Sciences
Prosiding Hasil Seminar Nasional Program Pengabdian Masyarakat Lembaga Penelitian, Pubikasi, dan Pengabdian Masyarakat (LP3M) Universitas Muhammadiyah Yogyakarta sebagai wujud diseminasi kegiatan ilmiah pengabdian masyarakat yang dilakukan sivitas akademika Perguruan Tinggi Negeri/Swasta di Indonesia. Prosiding seminar nasional hasil program pengabdian masyarakat terbit satu kali setiap tahun. dengan tema dan topik bahasan (klaster kajian) yang dirancang secara tematik oleh Lembaga Pengabdian Masyarakat (LPM) Universitas Muhammadiayh Yogyakarta.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 1,338 Documents
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Pengembangan UMKM melalui Optimalisasi Digital Marketing di Dusun Sawahan, Trimurti, Srandakan Hatta, Muhammad; Hartono, Renata Julianty; Adzani, Muhammad Etandra Fara; Putri, Syahmilian; Swayani, Sevila Genna; Apriliyan, Vicky; Saraswati, Dian; Ariswara, Resti Lintang; Latif, Firsa Ghulam; Reyhan, Ahnaf; Muallidin, Isnaini
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1377

Abstract

This community service program aims to enhance the capacity and digital marketing skills of Micro, Small, and Medium Enterprises (MSMEs) in Dusun Sawahan, Trimurti Village, Srandakan District, Bantul Regency through the optimization of social media, particularly Instagram. The method used is Participatory Action Research (PAR), which consists of four stages: socialization, training, mentoring, and evaluation. The training was divided into two sessions: the first session introduced Instagram, while the second session covered the fundamentals of digital marketing and product photography techniques. Evaluation was conducted using pre-tests and post-tests to measure participants' understanding. The results showed that 95% of participants comprehended the basic concepts of digital marketing in the first session; however, this percentage decreased to 75% in the second session due to a reduction in participant attendance caused by time constraints. Of the 20 participants who received mentoring, 17 actively promoted their businesses on Instagram, while the remaining 3 chose not to participate. The main challenges encountered included limited technical skills, time constraints, and age-related factors. Therefore, intensive mentoring and further training on Instagram Reels content creation are necessary to maximize its utilization in digital marketing
Pengenalan Digital Marketing Untuk Meningkatkan Kapasitas UMKM Di Dukuh Pedak Sabania, Kania Irfa; Setiawan, Doni Agus; Ghanny, Rama; Khadapi, Muhammad Muamar; Wicaksono, Ahda Sabila; Saputra, Wijaya Whilly Hanggo; Pranoto, Bambang; Tariska, Rara Reza; Maharani, Widya Putri; Aprilia, Cahya; Muallidin, Isnaini
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1378

Abstract

This article presents the results of the Community Service Program with the theme "Introduction to Digital Marketing to Enhance the Capacity of UMKM in Dukuh Pedak." This program aims to introduce digital marketing through TikTok to improve the capacity of UMKM in Dukuh Pedak. The method of this program was socialization, training, mentoring, and evaluation. The results showed that most participants began to understand the importance of digital marketing, and their commitment to the program was demonstrated through the completion of the provided Google Form. However, there was a decline in participant numbers in the second session due to scheduling conflicts with village activities, leading many target UMKM to be unavailable. The evaluation was conducted constructively, and the program concluded with the distribution of TikTok guidebooks and certificates. To ensure continued support, a WhatsApp group was created to facilitate ongoing consultation on digital marketing. Overall, utilizing TikTok as a digital marketing platform has had a positive impact on UMKM in Dukuh Pedak
Penguatan Kelembagaan Desa: Optimalisasi Kelembagaan Desa Budaya Wirokerten melalui Legalitas dan Branding Putri, Nazwa Amalia; Asfahanny, Salwa Keinda; Tyas, Dian Restuning; Tsabita, Aida Fathya; Abdurrahman, Abdi; Elantri, Aulia Rahmawati; Akbar, Muhammad Bintang; Sakir, Sakir
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1379

Abstract

This article aims to describe the institutional strengthening of Wirokerten Cultural Pilot Village through supervision of the establishment of identity and legality, as well as the branding of Cultural Pilot Village arts. This program was implemented in three main stages, namely problem identification, program conceptualization, and program implementation. Based on the results of the identification, three main problems were found: first, the absence of legality or legal umbrella, such as the making of the legality of the Arts Identification Number (NIK); second, the absence of a clear identity in each art of Wirokerten Village; third, the absence of art branding causes a lack of massive promotion of art in Wirokerten Village. From the data collection results, it is known that problems related to culture are the most dominant, with a percentage reaching 62% of Wirokerten people not knowing the exact number of regional arts. The service method used is the community assistance method. At the conceptualization stage, the proposed program includes supervision of making the legality of the Arts Identification Number (NIK) and promoting the culture of Wirokerten Village. The supervision was carried out by involving eight heads of hamlets in Wirokerten Village. The main objective of this supervision is to ensure that every art form in Wirokerten Kalurahan has a legality letter that serves to protect local culture and gain official recognition. In addition, this program aims to create a clear and distinctive identity for village culture, optimize promotion through social media, and increase the institutional capacity of village officials. The results of the program show that institutional strengthening through legality and art branding can increase public awareness of the importance of cultural preservation. This is evidenced by the registration of 33 arts whose legality has been submitted to the Auxiliary Culture Office and the Instagram account @desabudaya.wirokerten as a forum for branding Wirokerten village arts. This success can be the basis for further service with a focus on integrating the Wirokerten Village Cultural Pilot in the context of broader and sustainable cultural development. Thus, the strengthening of culture-based village institutions is expected to become a model for the development of other villages that have similar potential
Peningkatan Produktivitas UMKM Melalui Pelatihan Dan Strategi Pengembangan Produk Lokal Di Dukuh Kalangan Ihsan, Farhan Taufiqul; Atmaja, Ragil Nugroho Danu; Mayesti, Reza Tri; Agustina, Putri; Sari, Risa Hentika; Nurlailayah, Prima Diaz Eka; Prasetyo, Edy; Amaludin, Ilham; Alqarnist, Abdul Waiz; Suryani, Lilis
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1380

Abstract

The main issue faced by MSMEs in Kalangan Hamlet, Kebon Agung, Imogiri, is the limited knowledge of digital marketing and the lack of innovation in product design. This hinders their competitiveness in the market. The program on digital marketing and product design for MSME actors in Kalangan Hamlet was conducted as an effort to enhance entrepreneurs' understanding and skills in developing more effective and innovative marketing strategies. The goal of this Community Service program is to provide insights into the importance of digital marketing, utilizing social media, and applying attractive product designs to increase sales value. The method used in this program is socialization, which includes delivering materials, interactive discussions, and providing examples of marketing strategies and product designs that align with market trends. The training participants are residents of Kalangan Hamlet who have home-based industries. The socialization and training took place on February 8, 2025, at the Kendalisada Arts Center, Kalangan. The instructors were faculty members and students from UMY. The results of the socialization and training showed that participants gained a better understanding of how to utilize social media as a marketing tool, create engaging content strategies, and the importance of product design that aligns with brand identity. Most participants recognized the need to adapt to technological advancements and began considering the implementation of digital strategies in their businesses. However, challenges arose in direct implementation, particularly the limited access to technology and the readiness of resources. Therefore, follow-up actions such as mentorship or the formation of an MSME community are necessary to ensure the sustainability of the strategies that have been socialized. With this program, it is expected that MSMEs in Kalangan Hamlet will be better prepared to face increasingly competitive market challenges and enhance the sustainable growth of their businesses
Reka Cipta Salaka Sebagai Upaya Akselerasi Ekonomi Masyarakat Prasejahtera Di Desa Hargobinangun Al Ghifary, Dzaffrin; Rachmadina, Farizka Zahra; Nuraini, Afridha; Meliala, Rana Nurul Anisa Nabil Syah Ali; Raqi, Muhammad; Amalia, Dzakira Fitri; Zahro, Qonitah Fathimah; Salsabila, Kayla Azzahrah; Bara, Putri Florensia; Rizki, Nurfaiz Muhamad; Gunawan, Indra; Setyana, Nafiah Rahma; Wahyono, Tri
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1381

Abstract

Hargobinangun Village in Sleman Regency has an area of 184.2 hectares of snake fruit plantations. This shows great potential in snake fruit management. However, the village community still faces economic challenges due to the low selling price of snake fruit, lack of snake fruit processing innovation, and limited access to market products. In addition, the high unemployment rate and the community's dependence on government assistance are the main problems that hinder economic growth in Hargobinangun Village. Based on this, the service program carried out focuses on processing innovative products made from snake fruit, ranging from snake fruit skin tea, snake fruit seed coffee, and snake fruit jam. This program aims to improve the knowledge and skills of the people of Hargobinangung village in processing snake fruit. This program involves community groups such as KWT Ngestimakmur, PKK Wonorejo-Ponggol, and Karang Taruna GMWP (Wonorejo Ponggol Youth Generation). The methods used include socialization, skills training, and product innovation workshops. In addition, we also train target communities in the field of product marketing through the use of digital media, including e-commerce and social media platforms, to expand market reach. The results of the program implementation show that there is an increase in people's understanding and skills in processing snake fruit, as well as confidence in marketing products. The positive impact obtained is the strengthening of collaboration between community groups so as to support the creation of a local entrepreneurial ecosystem. Through this success, Hargobinangun Village is expected to be able to develop into an entrepreneur-based independent village with salak processed innovation products as a superior product identity. This empowerment strategy shows that optimizing local potential can be an effective solution to improve people's welfare and encourage sustainable economic growth.
Manajemen Risiko Pada Penjualan UMKM Di Dukuh Wonorejo Berbasis Digitalisasi Setiadi, Ikhbal Tria; Al Rizqi, Muhammad Rana; Amelita, Arvira; Sari, Dewi Sekar; Malik, Elanisa; Akbar, Muhammad Ilham; Raiz, Muhammad Faizal; Hidayat, Sholeh Nur; Andayani, Saraswati Surya Ning; Jaya, Heromadhan Ilham Syaputra; Rachmawati, Putri
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1382

Abstract

Wonorejo Hamlet has great potential in the development of Small and Medium Enterprises (SMEs) and cultural-based tourism. However, limitations in business risk management and the minimal use of digital technology are the main barriers to local economic development. The aim of this community service is to enhance product sales of SMEs, promote village tourism through digitalization, and provide risk management training to SMEs in Wonorejo Hamlet. Training was provided to SME actors to equip them with risk mitigation strategies, while the village digitalization was realized through the creation of promotional content published on Instagram and YouTube. The methods used in this activity include observation, interviews, Focus Group Discussions (FGD), risk management training, and the implementation of village digitalization through social media. The results of the program show an increase in the understanding and skills of the community in managing risk, where 85% of respondents have understood the basic concepts and their application in business. The village digitalization program also received positive feedback, with 94.7% of respondents wanting the program to continue. Digitalization has proven to help expand the marketing reach of SMEs and introduce Wonorejo Hamlet to the wider community. With this program, the community is better prepared to manage businesses sustainably and can effectively utilize digital technology as a promotional tool. The sustainability of the program is expected to further drive local economic progress and introduce the potential of Wonorejo Hamlet to a broader audience
Meningkatkan Kesejahteraan Masyakarat Dusun Srikoyo Melalui Pemberdayaan SDM dan Pengembangan UMKM Pratama, Yuda; Putri, Imael Maelani; Imaniyya, Najma Wahida; Nabila, Zalwa Lutfiatu; Khairul, Muhammad Afnan Mardhi; Kemal, Dimas Raffi Arya; Adani, Kindana Wira; Ni’ammah, Ummah Qudrotun; Kurniawan, Muhamad Dary Farhan; Pefrina, Octisha Nia; Wirasenjaya, Ade Marup
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1383

Abstract

Padukuhan Srikoyo which is located in Playen District, Gunungkidul, has local-based economic potential which includes the production of thiwul, herbal medicine, mushroom cultivation, as well as corn and rice farming. However, society still faces challenges in digital marketing of business results, product processing innovation, and suboptimal utilization of agricultural waste. The community service team is here with an initiative to empower the local economic sector which aims to increase community knowledge and skills in digitalizing and branding Micro, Small and Medium Enterprises (MSMEs) products. Apart from that, this program also aims to increase farmers' knowledge and skills regarding innovations in processing corn products and processing corn waste. The methods applied include outreach and assistance to business actors and farmer groups to improve their skills in online marketing and managing agricultural by-products. The results of this program show that business actors have a better understanding of effective marketing strategies by utilizing social media and are able to create attractive content and product photos to upload on digital platforms. Apart from that, farmer groups gained new insight into the use of corn waste as animal feed and organic fertilizer, so that they could increase the added value of their agricultural products. With this program, it is hoped that business actors and farmer groups in Srikoyo Hamlet can develop more competitively and sustainably, so as to improve the economic welfare of the local community.
Pelatihan Kewirausahaan Melalui Pengolahan Ikan Tuna Menjadi Frozen Food Syakhuro, Moh. Hamdan; Helmi, M. Fadhlan Akbaryan; Wijaya, Dito Prakosa; Dermawan, Moh. Pebbu; Ramadhan, Dian; Saputri, Tamidhiani Dwi; Ismiati, Ismiati; Prastiwi, Yesita Ine; Fitriyani, Ardelia Nur Eka; Shakra, Riezca; Wahyuningsih, Sri Handari
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1384

Abstract

This activity was carried out in Padukuhan Bunder Kulon, Banaran Village, Galur District, Kulon Progo Regency, Yogyakarta. This activity is a compulsory campus program which is carried out for a period of one month which aims to apply the knowledge that has been learned in college to community life, starting from January 24, 2025 to February 24, 2025. The activity program in Padukuhan Bunder Kulon, Kulon Progo focuses on community empowerment related to entrepreneurship through processing tuna fish into frozen food. The main problem faced by the community is the lack of understanding of how to process tuna fish. The purpose of this activity is to improve community skills in processing tuna fish, encourage entrepreneurship, and optimize the potential of fishery resources to be more valuable and competitive. The methods used in this program include socialization and direct training to community groups. In its implementation, group 168 used experts to explain and practice directly about tuna fish processing. By bringing in experts, it is hoped that the community can implement this work program to revive the local economy. This program includes logo making, tuna fish meatball making, product packaging socialization. The results of this activity showed a significant increase in the community's understanding of how to process seafood, especially tuna into meatballs. In addition, group 168 also hopes that the work program will be sustainable, so that it will have a significant impact on the economy of the residents of Bunder Kulon Padukuhan
Pemberdayaan Dan Peningkatan Ekonomi Masyarakat Melalui Program Bank Sampah Dusun Dayakan Kulon, Semanu, Gunung Kidul Saputra, Moh Riza; Nurramadhani, Hilman; Az Zahra, Alif Balqis; Pramesty, Anggita Putri; Safira, Assyifa Prita; Saputro, Azis; Widyantara, Anindita Rafif; Maftuh, Muhammad; Jallow, Adama Sheriff; Anggita, Zahrina; Setiawan, Asep
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1385

Abstract

One of the problems in Dayakan Kulon Hamlet, Dadapayu Village, Semanu District, Gunungkidul Regency, is the habit of people burning garbage which contributes to air pollution and health problems. In addition, an environment that is not well managed becomes a breeding ground for the aedes aegypti mosquito, increasing the risk of Dengue Fever (DBD). As a form of contribution to handling this problem, the community service program of the University of Muhammadiyah Yogyakarta (UMY) collaborates with the Village Government, environmental activists, and the private sector to develop an organization-based waste management system. This program begins with the formation of a waste bank starting with socialization and education, followed by the formation of a management based on legality. As an effort to support operations, facilities are provided such as trash bins, trash bags, sacks, scales, savings books, administration books, making official logos and WhatsApp groups. Furthermore, a Focus Group Discussion (FGD) is held with cadres and community leaders to determine the allocation of funds and strategic locations for waste collection in each RT. Sorting and weighing are carried out at the hamlet hall. This program aims to increase public knowledge and awareness regarding waste management. This program also collaborates with collectors as partners in waste recycling and provides training for waste management cadres so that they have the skills to process waste into products of economic value. The results of this program show an increase in public awareness in waste management, reduced waste burning practices, and increased environmental cleanliness. The implementation of this organization-based waste management system is expected to be a sustainable solution in maintaining environmental health and improving the welfare of the Dayakan Kulon Hamlet community and its surrounding areas
Pengembangan Branding Pondok Pesantren Muhammadiyah Asy-Syifa Sebagai Ponpes Technopreneur Himarosa, Rela Adi; Krisdiyanto, Krisdiyanto; Mujiyana, Mujiyana; Maulana, Nur Rahman; Nurhanifah, Nita Viviani
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 5: 2: December 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.28.1386

Abstract

Amal Usaha Muhammadiyah (AUM) dalam bentuk pesantren lahir tidak hanya sebagai pelengkap kebutuhan persyarikatan Muhammadiyah pada ranah gerakan pendidikan dalam rangka memenuhi kebutuhan pendidikan yang layak. Lebih dari itu, seluruh amal usaha Muhammadiyah diperuntukkan sebagai gerakan dakwah dan perkaderan dengan tujuan mencetak kader Muhammadiyah dalam rangka keberlangsungan persyarikatan Muhammadiyah. Pesantren Asy-Syifa’ Muhammadiyah Bantul merupakan amal usaha Muhammadiyah yang dikelola oleh Pimpinan Daerah Muhammadiyah Kabupaten Bantul yang memiliki nilai yang sangat strategis pada ranah perkaderan dan dakwah karena para santri selain berasal dari daerah Bantul dan sekitarnya juga tidak sedikit dari luar Daerah Istimewa Yogyakarta. Kondisi ini membutuhkan penguatan image dan branding Pondok Pesantren Asy-Syifa’ untuk semakin mampu menjadi sarana dakwah bagi umat muslim. Selain itu branding akan menguatkan kepercayaan masyarakat tentang aktivitas dan kegiatan Pondok Pesantren Asy-Syifa’. Perkembangan teknologi informasi yang memudahkan masyarakat melakukan akses tentang aktivitas pondok harus dimanfaatkan untuk peningkatan brand dari Pondok Pesantren Asy-Syifa’. Pendidikan yang berfokus terhadap agama, dan masih belum optimalnya pemanfaatan media sosial untuk kekuatan branding pondok menjadi fokus pengabdian ini.

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