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Wahid Fathoni
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Prosiding Seminar Nasional Program Pengabdian Masyarakat
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 2775376X     EISSN : 27753786     DOI : https://doi.org/10.18196/ppm
Core Subject : Economy, Health, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Medicine & Pharmacology Social Sciences
Prosiding Hasil Seminar Nasional Program Pengabdian Masyarakat Lembaga Penelitian, Pubikasi, dan Pengabdian Masyarakat (LP3M) Universitas Muhammadiyah Yogyakarta sebagai wujud diseminasi kegiatan ilmiah pengabdian masyarakat yang dilakukan sivitas akademika Perguruan Tinggi Negeri/Swasta di Indonesia. Prosiding seminar nasional hasil program pengabdian masyarakat terbit satu kali setiap tahun. dengan tema dan topik bahasan (klaster kajian) yang dirancang secara tematik oleh Lembaga Pengabdian Masyarakat (LPM) Universitas Muhammadiayh Yogyakarta.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 1,338 Documents
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Optimalisasi Pengolahan Cabai Menjadi Chili Oil Untuk Meningkatkan Pendapatan Kelompok Wanita Tani Reza, M. Aulia; Dwi N, M. Zaky; Nur’azkia R, Nazwa; Zakariya, Husni; Alianda W, Najwa; Yuri Is, Manaf; Dilla, Diva Fara; Putri, Inanda; Aditya, M. Ircham; Lestari, Wahyu Tri; Juhari, Juhari
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1367

Abstract

The community service program in Japanan Hamlet aims to optimize the processing of chili into chili oil products in order to increase the income of the Women Farmers Group (KWT). The local community, who are mostly farmers, often face challenges in utilizing the chili harvest optimally. In order to achieve this goal, this community service activity is carried out through several stages, namely problem identification, solution planning, and program implementation. The methods used in this community service are training and mentoring. The training program includes chili processing techniques, packaging that meets food safety standards, and digital marketing strategies to increase the selling value of the product. The implementation is carried out interactively and based on practice, starting with socialization about the benefits of chili oil and continuing with direct practice. The results of this program show that KWT mothers have increased their knowledge and skills regarding the chili processing process, from selecting raw materials to the packaging stage. In addition, this program also improves the skills of KWT mothers regarding the use of social media and marketplaces as a means of marketing. Despite challenges such as a lack of initial understanding of digital marketing, the solution steps that have been implemented have succeeded in having a positive impact on KWT, which not only gained new knowledge and skills, but also increased their income through value-added products. Through synergy between students, the community, and universities, this activity is expected to provide a significant contribution to the economic welfare of the local community
Pengembangan Potensi Kelapa Untuk Mendorong Edukasi Berbasis Keterampilan Di Padukuhan Sorobayan Alkayyisa, Frida; Fauzia, Gefira Afra; Ramadhani, Bumi; Al-Muhsi, Muhammad Hafizd; Hafizh, Faishal Nur; Dwianto, Fajar; Anggraini, Virliza Shafa; Wahyuning A, Charisma Yogi; Rahma, Annisa Aulia; Alifya, Yafi Rizal; Suswanta, Suswanta
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1368

Abstract

Sorobayan Hamlet is one of the hamlets located in Tirtorahayu Village, Galur, Kulonprogo which has great potential in the utilization of coconuts. Almost every house in this village has a coconut tree which makes it an abundant local commodity with various benefits. Coconuts can be processed into value-added products, such as coconut oil, as well as the use of coconut fiber as a liquid organic fertilizer. The purpose of this service is to provide education to the people of Sorobayan Hamlet regarding the right coconut cultivation techniques and how to process coconuts into high-value products in order to improve skills. The methods used in this service include socialization to the local community on how to increase coconut productivity, providing education on the right cultivation techniques, as well as practical training and assistance in processing coconuts into valuable products. The results of this service show a significant increase in the application of the right coconut cultivation techniques and improving community skills in utilizing local resources in Sorobayan Hamlet. By involving the community in utilizing the potential of local resources, this service is expected to provide new and beneficial education and skills for the community. This program is expected to be an example of empowerment that can be applied in other villages with similar potential
Edukasi Ekonomi Sebagai Kunci Pemberdayaan Masyarakat Ngrancang Fitrahadi, Alfandri; Shalihah, Armatus; Syafa’, Kintan Abelliana Al Masya; Nur Tsani, Muhammad Abrar Imam; Fathurrohman, Muhammad Aditya; Ar Rafi’i, Muhammad Faisal; Amalina, Nisrina Khairunnisa; Rahayu, Septika Dian; Melani, Wina; Adi Putra, Zhulhan Erlangga; Darumurti, Awang
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1369

Abstract

The main challenges faced by society today are the widespread issue of online gambling among young people, the lack of awareness about safe investment practices, and the underutilization of natural resources and effective marketing strategies. To address these issues, this community service program aims to enhance financial literacy, skills in agricultural product processing, and an understanding of marketing strategies that can improve the competitiveness of local products. The program is conducted through three main seminars: Seminar on Online Gambling and Investment, Seminar on Agricultural Product Processing, and Seminar on Marketing and Packaging. The methods used include presenting materials, interactive discussions, and hands-on practice. The first seminar discusses the negative impacts of online gambling and the importance of safe investments. The second seminar provides training on processing corn into high-value products. The third seminar teaches marketing techniques, packaging design, and product pricing strategies to make them more competitive. The outcomes of this activity are that participants gain a deeper understanding of sound financial management, agricultural processing skills, and effective marketing strategies. With this education, the community is expected to be able to develop agriculture-based businesses, increase income, and expand the reach of local products to a broader market
Menuju Desa Mandiri Budaya: Penguatan Promosi dan Branding Melalui Integrasi Potensi Wisata dan UMKM di Kalurahan Wirokerten Zahra, Amila Safwah; Solihah, Sayidah Ummul; Hidayah, Dina Laelatul; Setyonugroho, Bagas; Namira, Syaakira Aulia; Zahra, Bryliant Putri; Havid, Fachrezi; Sakir, Sakir
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1370

Abstract

Wirokerten Tourism Village, located in Banguntapan District, Bantul, Yogyakarta, is a tourist destination that combines cultural richness, culinary diversity, and natural beauty with an authentic tourism concept. This study aims to analyze the role of the community in developing an independent, culture-based tourism village. The method used is Asset-Based Community Development with four stages: preparation stage, implementation stage, monitoring and evaluation, follow-up plan. The research employs a descriptive qualitative approach through literature studies, interviews, and observations to understand community involvement in tourism village management. The results indicate that the community actively participates in various aspects, such as managing Pasar Blumbang Mataram, preserving local arts and culture, providing homestays, and promoting micro, small, and medium enterprises (MSMEs). Additionally, community participation is evident in institutional development, cultural preservation, and economic activities. However, some key challenges include a lack of coordination among stakeholders and limited promotion of local products. With support from various stakeholders, Wirokerten Tourism Village has significant potential to become an independent, competitive, and sustainable tourism destination. This study highlights that the success of tourism village management depends not only on its existing potential but also on community involvement and external support. Through institutional strengthening, digital promotion, and synergy between the community, academics, and government, Wirokerten Tourism Village can develop into a leading cultural and sustainable tourism destination
Optimalisasi Digitalisasi Marketing di Padukuhan Pancoh Ghiffara, Mustafad; Prasetya, Gede Guruh; Fathurrohman, Rofi; Ernanda, M. Ricki Bagus; Puspaningrum, Rosita; Azizah, Wardah Ma’rifatul; Mian, Margareta Angelina; Almi, Nuraisyah Ayumi; Putra, M. Rahman Alin; Hidayat, Qoori; Kusumawati, Rita
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1371

Abstract

The Community Service Program (PKM) is a form of student service to the community as an implementation of the Tridharma of Higher Education. PKM 194 of Universitas Muhammadiyah Yogyakarta (UMY) which was placed in Dusun Pancoh, Kelurahan Girikerto, Kecamatan Turi, Sleman, which had problems in empowering Micro, Small, and Medium Enterprises (MSMEs) through digital marketing to increase their business competitiveness. The purpose of this program is to improve the understanding, skills, and independence of MSME actors in utilizing digital media as a means of product marketing, so that they can expand the market and increase business competitiveness. The methods used include digital marketing socialization and training, assistance in creating social media content, product photography, compiling digital catalogs, to creating Linktree as a liaison for various business platforms. The results of this activity showed high enthusiasm from MSME actors, although most still use traditional marketing methods. One of the MSMEs assisted, namely Viva Nafigo, succeeded in implementing a digital marketing strategy by improving the quality of product photos, optimizing Instagram accounts, and creating catalogs and Linktrees to facilitate customer access. Although this program has a positive impact, there are several obstacles faced, such as the limited number of MSMEs and the short mentoring time. The implementation of marketing digitalization requires a continuous process in order to provide optimal results. Therefore, further efforts and continuous support are needed to ensure the success of MSME digitalization in Dusun Pancoh
Pelatihan Digitalisasi Dan Branding Umkm Di Dusun Jayan Imogiri Yogyakarta Zenobia, Zhillan Fadhillah; Gunawan, Taufik; Susanti, Putri Selvia Ghita; Qoyyimah, Isfalana Firli Nur; Maharani, Intan; Micola, Imanda Julian; Aditya, Kastka; Agustin, Sinta Dwi Febri; Wati, Adinda Ranicha; Triadiyansyah, Arif; Suryani, Lilis
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1372

Abstract

In the midst of increasingly fierce business competition, the use of digital platforms is a tool that we must make the most of. Digitalization has become a fundamental factor in the development of Micro, Small and Medium Enterprises (MSMEs) in the modern era. The main problem of MSMEs in Jayan Hamlet is the lack of understanding of the utilization of digital platforms such as social media and e-commerce that allow MSMEs to reach a wider range of customers without geographical boundaries. The purpose of this activity is to increase the capacity and skills of MSME players through training and mentoring, in order to compete in local and regional markets. In addition, digitalization helps MSMEs in improving transparency and efficiency of business management as the automation of business processes becomes more assured with the proper application of technology. Therefore, support in the form of digital training is very necessary. The method used in this Community Service Activity is to train MSME actors in Dusun Jayan, Kebon Agung, Imogiri through participatory mentoring. The activity was carried out from January to February 2025. The speakers were UMY students who were involved in the Community Service Activity. There were 3 MSME participants with various types of businesses ranging from culinary businesses, making salted eggs, and bakpia. In this program, participants were given training on digital marketing, using social media for promotion and introducing products more widely. In addition, participants were also guided to create branding to create a strong product identity. The result of this activity is that MSME actors in Dusun Jayan have been able to create logos for their MSME products to be displayed on social media such as TikTok, Instagram, Facebook. Participants also increased their knowledge, especially in understanding the benefits of digital marketing in creating local product marketing strategies. Attractive product branding will increase the number of consumers so that MSME products in Dusun Jayan are increasingly known among the wider community
Pemberdayaan UMKM Melalui Pelatihan Digital Marketing Anugrah, Rinasa Agistya; Raharjo, Nibrasirizal Nirwasita; Agustin, Anindita Dwi Saphira; Pangestu, Rian Ade; Archita, Sylphie Cinta; Tsalistalitha, Syifa; Fadila, Fitri; Purwanto, Kevin Bintang Azhari; Kayana, Bajra Hita; Dhiyaulhaq, Raya Diaz Tahta
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1373

Abstract

Economic development continues to change along with the progress of the times, and MSMEs have a very crucial role in strengthening the foundation of a sustainable economy. This training program was implemented based on the results of observations showing that MSME actors in Segajih Hamlet are still limited in utilizing digital technology to develop their businesses. The purpose of this training is to provide the knowledge and skills needed to optimize the use of social media and other digital platforms, so that MSMEs in Segajih Hamlet can compete more effectively in an increasingly globally connected market. This community service method uses training and mentoring. Training and mentoring include several stages, namely preparation, organization, implementation, and evaluation, which focus on marketing through social media platforms such as Facebook, Shopee, and TikTok Shop. The results of the study conducted after the mentoring showed a significant increase in the understanding and application of digital marketing strategies among MSME actors by 33%, Then for the KWT Market Reach of Segajih Village there was an increase of 125%, Then also for information related to MSMEs in Segajih Village there was an increase of 67%. The increase has a positive impact on the increasing number of buyers at the KWT Market in Segajih Hamlet, which initially only had 15 buyers to 71 buyers. With digitalization, MSMEs in Segajih Hamlet have not only become better known, but have also been able to expand their market reach more effectively, so that they can increase their competitiveness and business sustainability in the global market, and strengthen their contribution to the local and national economy. In addition, the implementation of digital marketing allows MSMEs to be more flexible and adaptive to rapid market changes, and gives them the opportunity to innovate and increase their competitiveness in the increasingly advanced digital era
Pemberdayaan Ekonomi Masyarakat Di Dukuh Kenaruhan Melalui Diversifikasi Produk Olahan Cabai Jatmiko, Bayu; Juanita, Athifah; Tetuko, Muhammad; Azhari, Zakia Ilham; Lukmana, Muhammad Alfi; Gustafarin, Fachriansyah Panji; Sekartadji, Shafira Ayu; Gayatri, Muthia Sayyida; Satusani, Anis; Siregar, Ega Mawarni; Azmawati, Dian
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1374

Abstract

Dependence on the sale of fresh chili peppers has led farmers to face significant price fluctuations, particularly during the harvest season when prices tend to drop. The lack of innovation in agricultural product processing results in the low market value of chili peppers, which fails to provide maximum profit for farmers. Therefore, this community service program aims to address these issues through product diversification innovation, focusing on the production of chili oil. The methods implemented in this activity include socialization and direct assistance to the local community, particularly farmer groups and the PKK (Empowering Family Welfare) women’s groups. Socialization is conducted to provide an understanding of the benefits of product diversification as an effort to increase the added value of agricultural products, as well as digital marketing strategies that can expand market reach. Meanwhile, direct assistance includes technical training on selecting quality raw materials, hygienic processing techniques in compliance with food safety standards, and attractive, durable product packaging. The outcomes of this activity show an increased understanding among the community regarding chili processing innovation and the potential for agricultural-based business development. Some participants even expressed interest in independently developing chili oil-based businesses. Although there were some technical challenges during the implementation, such as power outages that hindered practical sessions and limited production equipment, alternative solutions were applied, such as the use of manual tools and additional training sessions, ensuring the smooth running of the entire program. The expectation for the future is that this innovation will provide long-term benefits for the welfare of the Kenaruhan village community by creating a more sustainable, independent agricultural ecosystem based on entrepreneurship. Furthermore, this program can serve as an inspiration for other regions to develop product diversification strategies as a solution to the price fluctuations of agricultural products
Pemberdayaan Pendidikan Ekonomi Kreatif Melalui Pelatihan Pembuatan Tipung Untuk Masyarakat Desa Tunggularum Zahwan Z, Muhammad Nazhri; Risabella, Cindy Angelina; Wardani, Kuntum Putri; Lutfitasari, Ika Madya; Aeni, Okti Aulia Hikmatul; Prabaswara, Murfid Zuhdi; Fadly, Muhamad Mufid; Syahda, Tsaqif Ikhsanaqi; Aqilla, Naufal Daffa; Alhafizh, Muhammad Dio; Humaini, Arif
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1375

Abstract

The main issue faced in Tunggularum Village is the dependence of snake fruit farmers on the supply of baskets from outside the village, despite the abundant availability of bamboo as raw material. This program is designed to provide training to the PKK (Empowering Family Welfare) women to enable them to produce baskets independently, reduce expenses during the harvest season, and open up business opportunities based on local resources. The community service program in Tunggularum Village aims to enhance the economic independence of the community through training in the production of bamboo-based baskets or snake fruit containers. The method used in this program is a participatory approach, which includes three main stages: socialization through meetings with the PKK women and RT (neighborhood association) savings groups, hands-on training with guidance from instructors and students, and evaluation of the training outcomes. The results of this program show a significant improvement in skills, where participants' success in making baskets increased from 30% in the initial stage to 85% in the final stage. This program successfully encouraged the community to become more independent in meeting their own basket needs and opened up business opportunities based on bamboo crafts in Tunggularum Village
Pemberdayaan UMKM melalui Inovasi Keripik Daun Singkong dan Pemasaran Digital di Dusun Dermojurang Alifiawan, Muhammad Akmal Arkan; Toloa, Sakinah; Chania, Nesha Putri; Ananda, Rosa Amalia; Asidqiyah, Rifki; Nurcahya, Selvia; Irianto, Daffa Ulhaq; Ramadana, Galang Nifan; Octaviandi, Reyfaldi Aulia; Ramadhan, Aji Krisna; Diwanti, Dyah Pikanthi
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1376

Abstract

This MSME empowerment program aims to enhance product innovation and increase knowledge of digital marketing to business actors in Dermojurang. One of the proposed innovations is the production of cassava leaf chips as an alternative product with economic potential. The methods that used in this activity were digital marketing socialization, trial production practice, and e-commerce account creation training to help MSMEs expand their marketing reach. Socialization covered an understanding of MSME digitalization, digital marketing strategies, and packaging references to increase product appeal. In addition, logo and packaging sticker designs were also created as product branding examples to make them more professional. The cassava leaf chip production practice was conducted to teach proper processing techniques and identify product development potential. The results of this activity showed that participants experienced an increase in understanding of digital marketing and product innovation. Of the 12 participants, only 25% initially understood the concept of digital marketing, but after the training, this number increased to 83%. The main challenges still faced include limited access to technology and experience in managing digital platforms. With proper guidance, MSMEs can be better prepared to compete in the market and utilize technology to enhance their product competitiveness. Therefore, continued support from various stakeholders is essential to ensure the sustainability of this program

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