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Golden Ratio of Mapping Idea and Literature Format
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766381     DOI : https://doi.org/10.52970/grmilf
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences
The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes from various summaries of research results concisely and clearly. Therefore, the Golden Ratio of Mapping Idea and Literature Format is expected to make it easier for scholars to find research gaps and target the SOTA (State-of-the-art) and novelty in their development. The scope of the article in the Golden Ratio of Mapping Idea and Literature Format (GRMILF) is multidisciplinary and (or) interdisciplinary expertise.The Golden Ratio of Mapping Idea and Literature Format (GRMILF) accepts various approaches in literature reviews (e.g., mapping literature, bibliometric, systematic literature review, etc.).
Arjuna Subject : Umum - Umum
Articles 18 Documents
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Search results for , issue "Vol. 6 No. 2 (2025): February - April" : 18 Documents clear
How Digital Content Marketing, Fashion Involvement, and Trust Influence Online Purchase Intention on TikTok: The Mediating Role of eWOM Ilmiyah, Fahmiatul; Negoro, Dimas
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1798

Abstract

This study aims to examine the relationship between Digital Content Marketing, Fashion Involvement, and Trust on Online Purchase Intention, with Electronic Word of Mouth (eWOM) acting as a mediating variable on the TikTok platform. The research focuses on active TikTok users who regularly engage in fashion-related purchases, providing insight into how digital engagement and consumer perceptions influence purchasing behavior in social commerce environments. A total of 200 potential respondents were targeted, and 130 valid responses were successfully collected using purposive sampling techniques. All respondents had experience purchasing fashion products at least once per month, ensuring the relevance of their consumption behavior to the research context. A quantitative approach was employed, utilizing Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1 software to analyze the proposed relationships. The findings reveal that Digital Content Marketing, Fashion Involvement, and Trust each have a positive and significant effect on Electronic Word of Mouth. This indicates that engaging digital content, strong personal involvement in fashion, and consumer trust collectively encourage users to share opinions, reviews, and recommendations online. Furthermore, Electronic Word of Mouth demonstrates a significant direct effect on Online Purchase Intention, confirming its critical role in shaping consumers’ buying decisions. Importantly, the results also show that Electronic Word of Mouth effectively mediates the influence of Digital Content Marketing, Fashion Involvement, and Trust on Online Purchase Intention. This suggests that while these antecedent variables directly enhance consumers’ perceptions, their impact on purchase intention is substantially strengthened through eWOM mechanisms. Overall, the study highlights the strategic importance of fostering credible digital content, building consumer trust, and encouraging positive eWOM to stimulate online purchase intentions within social media–based fashion markets.
The Mediating Role of Consumer Trust between Influencer Credibility and Emotional Brand Attachment among Skintific Consumers in Yogyakarta, Indonesia Prabowo, Puspita Anggraeni; Arif, Nina Fapari
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1853

Abstract

The beauty industry in Indonesia is experiencing significant growth, particularly in the skincare sector. Influencer marketing strategies are key to building emotional relationships with consumers. This study aims to analyze the effect of influencer credibility on emotional brand attachment, with consumer trust as a mediating variable among Skintific users in Yogyakarta. Using quantitative methods and a survey of 139 Generation Z respondents, data were analyzed with PLS-SEM in SmartPLS 4. The results show that influencer credibility has a significant positive effect on consumer trust and emotional brand attachment. Consumer trust partially mediates this relationship, indicating that influencer credibility will be more effective in building emotional brand attachment when it first fosters trust. These findings confirm that influencer credibility serves as the initial foundation for the psychological mechanism of trust, which, in turn, creates long-term emotional brand attachment. The limitations of this study lie in the limited geographic scope of Yogyakarta. Therefore, future research is recommended to expand the population reach to a national scale, adopt a longitudinal approach, and consider variables such as perceived authenticity and consumer engagement to yield more comprehensive results.
Integrated Logistics Information for Supply Chain Management Optimization in the E-Commerce Industry Nurani, N.; Rajab, Abd.
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1858

Abstract

This study aims to examine the role of integrated logistics information in optimizing supply chain management within the e-commerce industry. Adopting a qualitative research approach based on a systematic literature study, this research synthesizes prior theoretical and empirical studies to develop a comprehensive understanding of how logistics information integration supports efficiency, coordination, and responsiveness in e-commerce supply chains. The analysis draws on peer-reviewed journal articles and authoritative sources to identify recurring patterns, key dimensions, and emerging trends related to digital logistics integration. The findings indicate that integrated logistics information significantly enhances supply chain visibility, operational efficiency, service performance, and agility, while also supporting resilience and sustainability objectives. Furthermore, the study reveals that the effectiveness of integration depends on technological readiness, data quality, organizational alignment, and inter-organizational collaboration. The main contribution of this research lies in positioning integrated logistics information as a strategic capability that underpins supply chain optimization in dynamic e-commerce environments and provides a foundation for sustainable and resilient supply chain development.
The Role of Satisfaction in Enhancing Customer Loyalty in Islamic Mobile Banking Services of Bank Syariah Indonesia Rachma, Miftahul; Junaidi, J.; Anwar, Suhardi M.
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1866

Abstract

This study aims to address the research question of how perceived security, perceived ease of use, and service facilities influence customer loyalty toward Islamic mobile banking services, both directly and indirectly through trust and satisfaction. Specifically, this study tests the hypotheses that perceived security and perceived ease of use positively affect customer loyalty among BSI Mobile users. That trust and satisfaction mediate these relationships, while the effect of service facilities is expected to be more prominent through customer satisfaction. An explanatory quantitative approach was employed, collecting data from 240 active users of BSI Mobile, which were analyzed using Structural Equation Modeling (SEM) in AMOS. The results indicate that perceived security and perceived ease of use have positive and significant effects on both trust and satisfaction. In contrast, service facilities do not have a significant effect on trust but do have a positive, significant effect on customer satisfaction. Furthermore, trust and satisfaction are proven to have significant positive effects on customer loyalty, with satisfaction emerging as the most dominant mediating variable in the structural model. These findings provide more profound insight: customer loyalty in Islamic mobile banking is shaped more by satisfaction with secure, user-friendly digital experiences than by the mere availability of service features. Theoretically, this study extends the Technology Acceptance Model (TAM) by integrating the dual mediating roles of trust and satisfaction in the context of Islamic banking. Practically, the findings emphasize the importance of Islamic banks' digital transformation strategies that prioritize system security and user experience optimization to foster sustainable customer loyalty and strengthen public trust in a Sharia-compliant digital financial ecosystem.
Quality of Digital Public Services in Pelabuhan Village, Samarinda, Indonesia Amanah, Hafidzatul; Reski Mulka, Sry
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1927

Abstract

This study aims to analyze the quality of digital public services using the SAMAGOV application in the Pelabuhan sub-district of Samarinda City. The digitization of public services is part of local government efforts to improve the effectiveness, efficiency, transparency, and accountability of services to the community in line with developments in information technology and the implementation of the Smart City concept. This study uses a qualitative descriptive approach, with data collected through semi-structured interviews, field observations, and document analysis. Research informants include the Village Head, Village Secretary, village officials/staff, and the community as users of digital public services. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing, using four dimensions of digital public service quality as the analytical framework: usability, reliability, responsiveness, and citizen support. The results showed that the SAMAGOV application improved the accessibility and efficiency of administrative services at the village level, especially for people with adequate digital literacy. However, obstacles persisted among the elderly and users with limited technological capabilities, who required assistance from village officials. In terms of reliability, digital services still face technical disruptions affected by the stability of servers and networks managed at the city level. However, the village administration has demonstrated a high level of responsiveness and support through direct assistance and the provision of digital services. Overall, the quality of digital public services through the SAMAGOV application in Pelabuhan Village is quite good, but still requires continuous improvement, particularly in strengthening technological infrastructure, increasing human resource capacity, and expanding digital literacy and awareness among the community.
Optimizing Milling Margins: Implementing Sell-or-Continue Decisions in Paddy Production in Moncongloe Lappara Village, Indonesia Rum, Muh; Fachmy Rum, Hafidzh
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1952

Abstract

This study aims to optimize profit margins for farming businesses in Moncongloe Lappara Village through a "Sell or Process Further" tactical decision analysis. Farmers often sell raw grain for liquidity, disregarding potential lost added value. Using a quantitative descriptive approach and Differential Cost Analysis, this research compares the profitability of selling Dry Harvested Grain (GKG) versus processing it into rice. Field data simulations based on a 1-ton input indicate that further processing yields an additional net benefit of IDR 942,000 per ton, equivalent to a 12.5% margin increase compared to direct selling. Another significant finding is that by-product sales (bran) cover 82% of incremental processing costs, thereby minimizing operational risk. Consequently, the further processing strategy is shown to be feasible and recommended to enhance the economic welfare of local business owners.
Brand Trust as a Determinant of Consumer Loyalty: An Empirical Study on Skincare Brands Larasati, Argya Willa; Perkasa, Didin Hikmah
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2057

Abstract

This study assesses the importance of brand trust in creating customer loyalty for ESQA, a premium cosmetics brand from Indonesia. The background of this research stems from the rapid growth of the beauty industry in this country, which is accompanied by fierce competition between local and international products. Therefore, it is necessary to identify the factors that influence consumer loyalty. A quantitative methodology was used by conducting an online survey of 100 female ESQA users in the Greater Jakarta area. Using simple linear regression, the analysis found that brand trust significantly influences consumer loyalty (R² = 0.725). This means that 72.5% of changes in consumer loyalty are closely related to the level of trust in the brand. These results confirm that consistency in product quality, transparency in communication, and brand credibility are important aspects for retaining consumers in the long term. Practical recommendations from this study highlight the need for local beauty industry players to implement sustainable brand management strategies to address market competition.
Digital and Social Media Marketing as a Core Strategy in Higher Education: Evidence from Student Engagement and Institutional Branding Abbas, Muchlis
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2086

Abstract

This study aims to examine the role of digital and social media marketing as a core strategic mechanism in higher education, with particular emphasis on its influence on student engagement and institutional branding. The research adopts a qualitative systematic literature review approach by synthesizing evidence from 127 empirical studies published between 2015 and 2025 that investigate relationships among social media marketing activities, student engagement, and branding outcomes in higher education institutions. The review integrates findings from diverse methodological traditions and institutional contexts to identify recurring patterns, explanatory mechanisms, and strategic implications. The results reveal that digital and social media marketing exerts strong and consistent direct effects on student engagement and institutional branding, while also operating indirectly through engagement-driven pathways that partially mediate branding outcomes. Student engagement is found to play a central role in translating digital marketing activities into brand equity components, including brand awareness, brand image, perceived quality, and brand loyalty. The findings further indicate that content quality, authenticity, and platform-specific strategies function as critical determinants of marketing effectiveness. Overall, the study concludes that social media marketing constitutes a foundational institutional strategy rather than a peripheral communication tool, and its strategic integration is essential for sustainable branding and competitiveness in contemporary higher education environments.

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