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East Asian Journal of Multidisciplinary Research (EAJMR)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28281519     DOI : https://doi.org/10.55927/eajmr.v1i3
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering
East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies and ideas that have been achieved in any area of research. The accepted articles are going to be published in the monthly publication. Any interested authors are required to submit their manuscripts in English. The mission of the East Asian Journal of Multidisciplinary Research (EAJMR) is to promote excellence by providing a venue for academics, students, and practitioners to publish current and significant empirical and conceptual research in the Enginering; health sciences; information technology; computer scince; religion; arts; business; humanities; applied, natural, and social sciences; and other areas that tests, extends, or builds theory. The East Asian Journal of Multidisciplinary Research (EAJMR) is a double-blind, peer reviewed, open access journal.
Arjuna Subject : Umum - Umum
Articles 1,049 Documents
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Analysis of the Effect of Brand Image and Promotional Mix on the Purchase Decision of Oriflame Cosmetic Products in Pt. Orindo Alam Ayu Medan Sahat Parulian Remus Silalahi; Jon Henri Purba
East Asian Journal of Multidisciplinary Research Vol. 1 No. 8 (2022): September 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i8.1172

Abstract

Purchasing decisions are decisions made by consumers to make a purchase of a product initiated by an awareness of the fulfillment of needs and desires. Many factors influence consumer purchasing decisions on company products, including brand image and marketing mix. This research is a survey research with an associative quantitative approach which aims to determine the effect of brand image and promotion mix on purchasing decisions of cosmetic products at PT. Orindo Alam Ayu (Oriflame Medan Branch). The population is all customers of PT. Orindo Alam Ayu (Oriflame Medan Branch) as many as 1247 people. Determination of the sample using the Slovin formula in order to obtain 93 research samples. The research instrument used a questionnaire and data analysis using multiple linear regression analysis. The results of the study prove that the brand image and promotion mix simultaneously have a positive and significant effect on purchasing decisions. Brand image partially has a significant influence on purchasing decisions. Promotional mix partially has a significant influence on purchasing decisions. To PT. Orindo Alam Ayu Medan is advised to further improve the promotion mix so that purchasing decisions can be maximized.
Analysis of the Role of the Indonesian Christian Student Movement (GMKI) Medan Branch in Improving Cadre Information Literacy through the Literacy Movement Dwi Novia Sirait; Suwardi Lubis; Robert Sibarani
East Asian Journal of Multidisciplinary Research Vol. 1 No. 8 (2022): September 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i8.1181

Abstract

This study aims to analyze the role of the Medan branch of the Indonesian Christian Student Movement in increasing the information literacy of cadres through the literacy movement. Analyzing what factors are the drivers and barriers to the role of GMKI in increasing the information literacy of GMKI cadres through the literacy movement. The method of this research is descriptive research with a qualitative approach. Data collection techniques used interviews, observations and document studies. Based on the research, it was found that GMKI Medan Branch performs its role as a forum for learning, developing creativity to the application of knowledge through the provision of training programs through book review programs, book reviews, journalistic training, discussing topics that are developing in the community, and leadership training and others. The driving factor for GMKI's role in increasing cadre information literacy is the lack of literacy and communication culture that produces commitment. Meanwhile, the inhibiting factor for GMKI's role in increasing information literacy is the absence of a special program on the literacy movement. The conclusion shows that GMKI performs its role in increasing the information literacy of cadres even though it is in the basic stages. But this has answered one of the tasks of youth as agents of change.
New Inhibitors of Glucose-6-Phosphate Dehydrogenase Discovered by Molecular Docking Haitham Al-Madhagi; Hisham Al-Ward
East Asian Journal of Multidisciplinary Research Vol. 1 No. 9 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i9.1191

Abstract

The aim of this study is to in silico screen new glucose-6-phosphate dehydrogenase (G6PD) inhibitors. glucose-6-phosphate dehydrogenase is the first and regulator of pentose phosphate pathway providing NADPH and ribose-5-phosphate required for various syntheses from fatty acids to DNA. G6PD is linked to oxidative stress and hence, to inflammation as well. Therefore, G6PD inhibition is a useful target against inflammation, cancer and some infections. Virtual screening of 15 ligands in the NADP-binding site in comparison with the standard inhibitor 6-aminonicotinamide using iGEMDOCK. Besides, ADME properties of the selected compounds were performed via SWISSADME webserver. All the tested ligands were better than reference inhibitor in terms of binding energy as well as pharmacokinetic and ADME parameters. Moreover, of all tested compounds, ligand 15 showed best docking fitness (-115 Kcal/mole total energy). Novel compounds were screened to be lead inhibitors of G6PD enzyme and ligand 15 ranked first.
Students’ Course Grades Analysis “Practical Case” Hussein Chible
East Asian Journal of Multidisciplinary Research Vol. 1 No. 9 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i9.1213

Abstract

To maintain the benefits and improve the course procedure for the next year, this work is devoted to evaluating my course of computer at the faculty of tourism at the Lebanese University during the academic year 2021–2022. Additionally, we want to mention that this method can be used as a model for any similar course evaluation. According to the results, some variables of grades are normally distributed while others are not normally distributed. The final grade average and partial grade average for each student are different from one another. Final grades were statistically equal for both male and female students. The final grade average for this year and last year is the same. There is a correlation between participation and presence grades and the other grades, except the mid-exam grades. Also, the final grades and all other grades, except the mid-exam grades, are correlated. For the following year, we need to make sure that students attend more lectures to raise their grades. Also, to have an impact on final grades, we need to put more effort into mid-exam preparation.
Validity, Practicality, and Effectiveness of Business Introduction Book Based on Theory and Practice Sabda Dian Nurani Siahaan; Aurora Elise Putriku; Lenti Susanna Saragih
East Asian Journal of Multidisciplinary Research Vol. 1 No. 10 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i10.1234

Abstract

The purpose of this research is to obtain the teaching materials based on theory and practice for the Business Introduction course. This study use the ADDIE model for research and development, which consists of five stages: (1) Analysis, (2) Design, (3) Development, (4) Implementation, and (4) Evaluation. Validity, practicability and effectiveness, are the data analysis approaches used in this reserach. This book was validated by three validators, and the results reveal that it has good feasibility but should be revised. The results of the practical test also show that the book has a high level of practicality. According to the test findings, students' post-test scores are greater than their pre-test scores.
Development of Discovery Learning based Linktree Learning Media to Improve Geography Learning Outcomes in High School Nera Afriyose; Sudjarwo; Sugeng Widodo
East Asian Journal of Multidisciplinary Research Vol. 1 No. 8 (2022): September 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i8.1253

Abstract

This research is motivated by the importance of using media in improving student learning outcomes. The purpose of this study was to test the effectiveness of the development of discovery learning-based linktree learning media to improve geography learning outcomes in high school. The type of research used in this research is Research and Development. This research uses ADDIE model development research including Analysis,Design, Development, Implementation, and Evaluation. The results of this study indicate: 1) The development of this learning media through the stages of ADDIE development, 2) The results of the feasibility test of experts with high categorization validity (very feasible) for material, media, language and learning design, 3) The results of the wide trial feasibility test show that there is an influence the use of discovery learning model linktree learning media has an effect on improving geography learning outcomes, and 4) the effectiveness test results show the use of discovery learning-based lintree learning media is effective for improving geography learning outcomes.
Thriving Seagrasses in Rocky Sandy Substrate in Tinabilan, Northwest Leyte, Philippines Jason G. Tuang-tuang
East Asian Journal of Multidisciplinary Research Vol. 1 No. 9 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i9.1258

Abstract

The coastline of Palompon, Leyte has endowed with rich seagrass abundance and diversity which supports the well-established Siganid industry. Baseline information on the cover and species composition were gathered using the transect-quadrat method. Results showed that there were four (4) species of seagrasses identified in the coastal area of Tinabilan, Palompon, Leyte. Cymodocea rotundata and Thalassia hemprichii were observed in all the sampling stations. The average percentage cover of seagrasses was 8.36% which revealed in poor condition. However, the poor percentage cover condition can be associated with the topography and environmental factors in the area which is observed to have been dominated with rocky-sandy substrate and high temperature which possibly affects negatively the biological processes of the seagrass species.
Causes and Effects of Flooding in Nigeria: A Review Ifiok Enobong Mfon; Michael Chukwuemeka Oguike; Salvation Ubi Eteng; Ndifreke Moses Etim
East Asian Journal of Multidisciplinary Research Vol. 1 No. 9 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i9.1261

Abstract

Flooding is an environmental hazard that needs appropriate measures to be instituted to stem the tide of occurrence. The study relied on previous academic/scholarly articles in achieving the aim.  It was noted in the study that flooding is caused by natural and human activities. For instance, excessive rainfall, terrain and nature of soils are natural causes of flooding. Furthermore, poor environmental planning/monitoring, housing development in flood prone areas, deforestation, haphazard developments resulting in the blockage of drains, poor waste disposal practices, negligence by government in designing and implementing policies at various levels as well as poor environmental planning and weak enforcement of policies contribute to flood occurrence. To this end, the present study suggested that government should ensure that environmental management policies are properly enforced in the country. Equally, development control activities should be taken seriously to avoid erecting developments on flood plains and flood prone areas. Finally, regular environmental education should be given priority in the society.
The Influence of Market Orientation, Entrepreneurial Orientation, Knowledge Management and Learning Organization on Performance Mediated by Innovation in Culinary SME’s in Bekasi M Fadhli Nursal; Muhammad Richo Rianto; Eri Bukhari
East Asian Journal of Multidisciplinary Research Vol. 1 No. 8 (2022): September 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i8.1266

Abstract

This study aims to see the effect of innovation mediation that connects market orientation, entrepreneurial orientation, knowledge management and organization learning on the performance of MSMEs in the city of North Bekasi. This study uses a quantitative. The unit of analysis in this study is the Culinary SMEs in North Bekasi. This research was conducted on 231 respondents spread across northern Bekasi and used the SmartPLS 3.3.3 statistical tools. The results of this study further emphasize that innovation can mediate the relationship between market orientation and performance. In addition, entrepreneurial orientation also affects performance mediated by innovation and knowledge management affects performance mediated by innovation but organizational learning has no effect on performance mediated by innovation in UMKM culinery in North Bekasi.
Stakeholder Perceptions in a No Smoking Area Public Campaign in Bima City Zahratul Hayati; Bambang Irawan
East Asian Journal of Multidisciplinary Research Vol. 1 No. 8 (2022): September 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i8.1275

Abstract

This study aims to identify and understand the efforts of stakeholders in implementing a no-smoking area policy in Bima City. This study uses a qualitative descriptive method using the theory of Health belief model. Data collection techniques were carried out by means of interviews and observations. Checking the validity of the data is done by triangulation method. The data analysis process includes data collection, data reduction, data presentation and drawing conclusions. The results of the study indicate that the role of stakeholders is still lacking in implementing the no-smoking area policy in Bima City. However, the implementation of the policy is not supported by the commitment of the policy implementers so that the role of stakeholders in implementing the no-smoking area policy in Bima City still has to be re-evaluated.

Page 14 of 105 | Total Record : 1049

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