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Mahmuda Saputra
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INDONESIA
Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI)
Published by Universitas Gajah Putih
ISSN : 28284038     EISSN : 28283902     DOI : https://doi.org/10.55542/jppmi.v1i1
Core Subject : Education, Social,
Law, Crime, Criminology & Criminal Justice Social Sciences Other
Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) adalah jurnal nasional yang berisi hasil-hasil kegiatan pengabdian dan pemberdayaan masyarakat berupa penerapan berbagai bidang ilmu diantaranya pendidikan, teknik, pertanian, sosial humaniora, komputer, kesehatan dan Multidisiplin. JPPMI terbit dua bulan sekali, yaitu Februari, April, Juni, Agustus, Oktober, dan Desember.
Arjuna Subject : Umum - Umum
Articles 182 Documents
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Strategi Perusahaan Retail (Transmart Rungkut Surabaya) Dalam Menambah Peluang Usaha Bagi UMKM Fitria, Laila Romadhoni Ayu; Andarini, Sonja
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.729

Abstract

In the current era of globalization, there is a lot of competition among business people, especially in the MSME business (Micro, Small and Medium Enterprises). MSME is an activity that is simple, both in terms of production patterns, organization, workforce and technology. MSMEs have a crucial role in economic growth in Indonesia. Even so, the role of MSMEs has not been able to realize economic growth because there are still many constraints from several aspects, such as not being able to compete with products from large companies. The MSME business competitors are not only from within the country but also from abroad. This study aims to determine the strategy of Transmart Rungkut Surabaya in increasing business opportunities for MSMEs. The research method used is descriptive method with a qualitative approach such as making observations and conducting interviews with Transmart. The results of this study are that MSME business people can be helped in terms of increasing sales / income through collaboration between Transmart Rungkut Surabaya
Dampak Penerapan Optimasi Digital Marketing Pada Bisnis Kue Kering Delicies Store Liestiyanti, Puspa Dwi; Samsudin, Acep
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.730

Abstract

The digital era, which is currently growing, especially in digitalization, can really help day-to-day life, one of which is doing business. By implementing digital marketing optimizationit will increase profits and will also make the business more effective and efficient. This study aims to determine the impact of implementing digital marketing optimization used by Delicies Store. This study uses a qualitative descriptive approach and the subject is Delicies Store. The results of observations, interviews, and documents will become data sources. Based on the results of the analysis and discussion of the implementation of digital marketing optimization carried out by Delicies Store, namely using an optimized website, implementing a Search Engine Optimization (SEO) strategy, utilizing the marketplace, and being active on social media. The impact of implementing digital marketing optimization is that Delicies Store can expand sales reach and reach the target audience effectively. All of these things contribute to increasing product branding and increasing product sales in the digital market.
Sebagai Upaya Meningkatkan Pendapatan Masyarakat Desa Wonomerto Melakukan Budidaya Jamur Tiram Putih Huda, Syamsul; Utami, Anisa Fitria; Mubarrok, Muhamad Raafi Al Hadi
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.731

Abstract

Indonesia, with a hot climate and high humidity, is an ideal place for the growth of various types of mushrooms. And also, cultivating oyster mushrooms is quite easy when compared to others. Apart from that, the main advantage of oyster mushroom cultivation is that it does not require extensive permits, has a long relatively short harvest of about one to three months, and oyster mushroom seeds are easy to obtain at an affordable price. In this research, the Participatory Action Research (PAR) method is used, which is a research approach that involves the active participation of people involved in the context being studied. It is hoped that with the cultivation of oyster mushrooms in Wonotirto Hamlet which continues to grow, the situation can change so that it can increase the income of local residents. With the development of oyster mushroom cultivation in Indonesia, especially Wonomerto Village, it is hoped that the number of oyster mushroom farmers or entrepreneurs can continue to increase so that oyster mushroom production can also increase.
Pelayanan Sayang Warga Dalam Upaya Meningkatkan Kepemilikan Dokumen Administrasi Kependudukan (Di Kelurahan Sidotopo Wetan) Septiani, Indah Nur; Arundinasari, Indira
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.732

Abstract

Population Administration is a series of structuring and controlling activities in the issuance of population documents and data through population registration, civil registration, management of population administration information and utilization of the results for public services and the development of other sectors. But at this time there are still many people who do not understand how important written evidence is. Many people are reluctant to take care of their population administration. The Surabaya City Population and Civil Registration Service (Disdukcapil) through the MSIB Internship Student with the position of Population Administration Service Assistant will be deployed in all Kelurahans and Subdistricts in Surabaya City by running one of the Programs namely Community Care Services which will be held at Balai RW intensively. This service uses a type of participatory service, meaning not only by being a consultant, but also as active actors involved as executors using a participatory approach method. The author as one of the MSIB Internship participants is placed in the Sidotopo Wetan Village. The result of this Community Compassionate Service is an increase in the orderly ownership of population administration documents in the Sidotopo Wetan Village.Keywords: Community Service, Sidotopo Wetan Village
Sosialisasi Penggunaan Pestisida Nabati Untuk Pengendalian OPT Sayuran Hidroponik Pada Kelompok Wanita Tani Kirani Kusumawardhani, Linda Octavia; Aryani, Gisca Sabrina Dwi; Syah, Mirza Andrian; Witjaksono, Gideon Setyo Budi
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.733

Abstract

Community service is one of the KKN-T MBKM program of East Java "Veteran" National Development University students. Growing vegetables hydroponically is of great interest to the community because it does not need to have a large area of ​​land, but hydroponic plants are susceptible to pests and diseases. Therefore it is necessary to apply plant-based pesticides to organically eradicate OPT in hydroponic plants, plant-based pesticides are made in order to create an environment that is safe from chemicals and produce fresh products. The purpose of this community service activity is to provide knowledge and skills in using vegetable pesticides from shallot skins to control OPT (Plant Pest Organisms) on hydroponic vegetables and to increase the activity of members of the “Kirani” Women Farmers Group (KWT) in optimizing their yards for farming. agribusiness development so that it can increase the household income of KWT members. Assistance to the Farmer Women's Group lasted for about three months together with students of the Faculty of Agriculture, East Java "Veteran" National Development University.
Peran ZenCore dalam Meningkatkan Hasil Pembelajaran: Studi Kasus Pengguna Aplikasi Zenius Indrasari, Gheasya Nonik; Baihaqi, Aufa Izzuddin
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.735

Abstract

Learning opportunities in the digital era are currently growing rapidly, as is the case with the education company PT Zona Edukasi Nusantara (Zenius) starting personalization by launching an online learning tutorial application under the name Zenius. Zenius currently has the rapidly growing Zencore feature, this feature will train the skills and knowledge of Zenius users. It is known that skills and knowledge are always mastered regardless of level of education, specialization, age or professional field. The research method used by the author is descriptive qualitative and data collection techniques are in the form of literature studies (including journal articles, books, and those related to the Zenius application) and interviews. The purpose of this research is to find out whether Zencore is able to improve the learning outcomes of Zenius application users.
Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM Putri, Amalia Aisyah; Nurhadi, Nurhadi
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.736

Abstract

Community Activities in MSME activities that produce and sell various types of fried rice dishes in Surabaya.MSME nasgormumbol has been around for about 2 years, but its marketing uses conventional methods and is still minimal for digital marketing. Micro, Small, and Medium Enterprises (MSMEs) would greatly benefit from receiving guidance regarding the significance of incorporating digital marketing strategies into their marketing efforts.A system that can be utilized to attain sales objectives and facilitate improved operational endeavors.Furthermore, micro, small, and medium enterprises (MSMEs) are provided with guidance regarding strategies for optimizing and effectively managing their social media platforms.The outcome of the activity involves effectively managing social media accounts.The approach employed entails delivering training sessions accompanied by regular and impactful coaching to effectively bolster marketing endeavors of micro, small, and medium enterprises (MSMEs) with the aim of augmenting sales.
Menggali Potensi Lokal Dengan Pengembangan UMKM Dan Peluang Desa Wisata Melalui KKN Tematik Di Desa Carangwulung, Wonosalam, Jombang Aprilianti, Dennis; Huda, Syamsul; Utami, Anisa Fitria
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.738

Abstract

Carangwulung Village in the Wonosalam sub-district is developing its potential with the concept of a tourist village. This village offers a variety riches tourism potential. The problems experienced by Carangwulung residents are the lack of ability to develop local tourism potential and the lack of marketing of processed carangwulung products. In community serviceWhich carried out by students through the UPN "Veteran" East Java KKNT activities are intended to help maximize the potential of the area and it is hoped that the potential for tourism and umkm in Carangwulung village can compete with other, more advanced regions. The KKNT implementation uses direct observation, interviews, documentation, and literature study in obtaining data. As a result of these activities, KKNT students help the marketing process for tourism potential and MSMEs by holding "Pekan UMKM dan Layar Keliling" activities, assisting MSMEs marketing digitalization, and helping MSMEs actors in product photos.
Upaya Peningkatan Penjualan Terhadap Produk UMKM “Mama Ni” Yang Tersedia Di Transmart Rungkut Sasmianingtias, Ririn; Nirawati, Lia
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.739

Abstract

Empowerment of Micro, Small and Medium Enterprises in the midst of globalization and high competition requires that this form of business be able to face global challenges, such as increasing product and service innovation, developing human and technological resources, and expanding marketing areas. This research uses qualitative methods so that the research process can be adapted to the facts encountered in the field when conducting research. Implementation of displays or good arrangement of goods can attract consumers' attention and help them to easily observe the items on display and finally buy these items.
Pemaanfaatan Fasilitator BTPN Untuk Meningkatkan Pendapatan Nasabah Dalam Berwirausaha Isabilillah, Alpiero Joeval; Nirawati, Lia
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.740

Abstract

This community service is carried out by the Assist Facilitator division which aims to assist the business development of PT. Bank BTPN Syariah. In business development it is important to understand the business business needs needed by customers such as providing material that is appropriate to the customer's business, analyzing market potential, increasing accessibility, as well as providing training and guidance to customers. The results of the community service carried out by the Assist Facilitator division show that PT. Bank BTPN Syariah has an important role in providing an E-learning platform that aims to help the needs of its customers

Page 12 of 19 | Total Record : 182

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