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Husnayain Business Review
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : 24771368     EISSN : 28298039     DOI : https://doi.org/10.54099/hbr
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Husnayain Business Review (JHBR) is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed Journal publishes original research and review papers. This journal encompasses original research articles including: 1. Banking and Financial Institution 2. Behavioral Economics 3. Development Economics 4. Environmental Economics 5. International Economics 6. Accounting 7. Bussiness and Entrepreneurship 8. Human Resources Management 9. Monetary Economics 10. Public Finance 11. Political Economy 12. Bussiness Management 13. Urban and Rural Economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 68 Documents
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Country of Origin, Brand Image, and Attitude Toward the Brand on Wuling EV Purchase Intention Irawan, Roni; Sugiat, Maria Apsari; Iskamto, Dedi
Husnayain Business Review Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v6i1.1448

Abstract

Purpose – This study aims to examine the influence of country of origin on purchase intention of Wuling electric vehicles in Indonesia, with brand image and attitude toward the brand as mediating variables. Methodology/Approach – A quantitative survey design was employed using a structured questionnaire to collect data from respondents who own Wuling electric vehicles. The purposive sampling technique was applied with an inclusion criterion of age between 21 and 55 years. A total of 419 respondents were successfully collected and included in the analysis. The analysis used SEM-PLS to evaluate the direct and indirect relationships between variables. Findings – The results revealed that country of origin does not exert a direct impact on the intention to purchase but significantly influences attitude toward the brand and brand image. Both mediators, attitude toward the brand and brand image, exert a significant impact on the intention to purchase and serve as effective pathways in strengthening the indirect influence of country of origin. Novelty/Value – This study highlights the strategic importance of brand image and consumer attitudes in shaping purchase intentions, particularly for Chinese automotive brands entering competitive markets. It also provides practical insights for Wuling and theoretical guidance for future research on international brands and consumer behavior in emerging markets.
The Influence of Self-Efficacy, Leadership Style, and Emotional Intelligence on Employee Performance Halimah, Nur; Lubis, Kartika Sari
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1636

Abstract

This study aims to analyze the influence of self-efficacy, leadership style, and emotional intelligence on employee performance at PT Pelabuhan Indonesia Regional 1. The research employed a quantitative approach with 100 respondents as samples, and data were collected through questionnaires. The data were analyzed using SPSS version 26 with multiple linear regression techniques. The results indicate that self-efficacy, leadership style, and emotional intelligence each have a positive and significant effect on employee performance, both partially and simultaneously. These findings demonstrate that confidence in one’s abilities, effective leadership, and strong emotional management play crucial roles in enhancing employee performance. The study recommends that companies continuously develop leadership quality and emotional competence programs to improve overall organizational productivity.
The Influence of Workload, Work Environment, and Organizational Communication on Employee Performance at the North Sumatra Provincial Manpower Office Lubis, Kartika Sari; Sahara, Ardila Dwi
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1637

Abstract

Objective – To analyze the effect of workload, work environment, and organizational communication on employee performance at the North Sumatra Provincial Manpower Office. Methods/approach – Associative quantitative design; census of 77 employees with saturated sampling; primary data from structured questionnaires and secondary data from agency documents; multiple linear regression analysis. Findings – (1) Workload has a positive and significant partial effect on performance; (2) work environment has no significant effect; (3) organizational communication has no significant effect; and (4) all three simultaneously have a positive and significant effect. Novelty/value – (i) Integration of POAC and HRM theories (Dessler); (ii) the context of local government bureaucracy with the complexity of public services; (iii) a broader range of respondents (77 civil servants) enriched by pre-surveys and interviews with the Head of the Human Resources Division; and (iv) a comprehensive simultaneous model that tests the three variables in a single regression to explain performance.
The Influence of Fashion Trends, Store Atmosphere, and Consumer Preferences on Buying Interest Ramadani, Putri; Lubis, Kartika Sari
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1638

Abstract

Consumer buying interest is a behavior that reflects an individual's desire to buy or choose a product based on the experience of use and the drive to own the product. This study aims to analyze the influence of Fashion Trends, Store Atmosphere, and Consumer Preferences on Consumer Buying Interest in Bata Shoes in MMTC Branches. The type of research used is causal associative with a quantitative approach. The research population consists of consumers who have visited or are visiting MMTC Bata, with non-probability sampling techniques through accidental sampling. The number of samples was determined using the Lameshow formula for 96 respondents, then rounded up to 150 respondents to avoid bias. The results of the study showed that Fashion Trends and Store Atmosphere partially had a positive and significant effect on Consumer Buying Interest, while Consumer Preferences did not have a positive and significant effect. Simultaneously, these three variables have a positive and significant effect on Consumer Buying Interest. The Adjusted R Square value of 0.124 indicates that 12.4% of Consumer Buying Interest can be explained by Fashion Trends, Store Atmosphere, and Consumer Preferences, while the remaining 87.6% is influenced by other factors outside of this study.
The Political Economy of Fiscal Resilience: Evidence from Best Practices in Local Government Liquidity Management Indrajaya, Danang; Kusuma, Anak Agung Ngurah Agung Chandra Nanda Kusuma; Al-Banna, Muhammad Fikri; Driyastutik, Windari
Husnayain Business Review Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v6i1.1780

Abstract

Purpose – This study interrogates a critical yet underexplored phenomenon in subnational finance: the accumulation of local government funds in commercial banks. Moving beyond conventional interpretations of such balances as mere fiscal imbalances, we rigorously examine whether these reserves reflect deliberate liquidity management strategies or systemic governance failures. Methodology/approach – Through a systematic literature review synthesizing global references, we analyze the tension between transparency imperatives in public financial management and the realities of local political pressures. Employing a comparative analytical framework, we integrate insights from fiscal resilience theory, cost stickiness behavior, and digital transformation in the public sector. Findings – Our findings reveal that fund accumulation often constitutes a rational response to rigid expenditure structures and serves as a strategic fiscal buffer against macroeconomic uncertainty. However, the efficacy of this buffer is critically undermined by information asymmetries arising from political connectedness and creative accounting practices, distortions that compromise managerial decision-making and fiscal accountability. Notably, jurisdictions embracing Environmental, Social, and Governance (ESG) principles alongside Technology-Organization-Environment (TOE) frameworks demonstrate significantly higher budget absorption efficiency and public value creation. Novelty/value – This research contributes a nuanced political economy perspective to fiscal resilience literature, offering policymakers evidence-based pathways to transform idle balances into instruments of sustainable local development, without succumbing to political capture or fiscal opacity.
Implementation of Good Governance in the Management of Social Educational Assistance to Students Rumalolas, Samad; Kismartini, Kismartini; Madya, Faizal
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1658

Abstract

Educational assistance for students in Fakfak Regency has not yet been implemented effectively. In the implementation of this assistance, the principles of Good Governance have not been implemented properly. The purpose of this study is to analyze the implementation of the principles of good governance and to analyze the supporting and inhibiting factors in the educational assistance program for students in Fakfak Regency. The research method used in this study is a qualitative descriptive approach. Qualitative data analysis was carried out interactively and continuously until completion, so that the data has become saturated. The results of the study revealed that the Educational Assistance Program for Students in Fakfak Regency has not been implemented in accordance with the principles of good governance, including: (a) Participation, space for the public to express aspirations is still not available, (b) Law enforcement, the form of case resolution is resolved with external intervention, (c) Transparency, the Fakfak Regency Government has not been open in this educational assistance program, (d) Responsiveness, the government's response or attention in educational assistance for students is very lacking, (e) Effectiveness and efficiency, the realization of the educational assistance program for students is below 100%, (f) Accountability, the practice of corruption, collusion and nepotism for this educational assistance is growing very well. The conclusion of the study is the implementation of good governance in the student education assistance program by opening as much space as possible for community participation. Suggestions for the future are that the Fakfak Regency Government needs to provide ample space for the community to participate in providing information. If there is a violation of the law in the management of student education assistance, then the government must take legal action. The Fakfak Regency Government must also be responsive to every aspiration or complaint, by opening an online complaint/aspiration space. The Fakfak Regency Government needs to have Standard Operating Procedures. There needs to be planning that starts from the Village Level to the Regency Level.
Exploring the Nexus Between Country of Origin and Purchase Intentions towards Korea Cosmetics : Evidence from Myanmar’s Market Thaung Htet, Atar
Husnayain Business Review Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v6i1.1467

Abstract

Purpose – As the firms reach on global stage to penetrate and grasp global market, country-of-origin (COO) is popular concept for this era.Thus, this study tries to explore country-of-origin (COO) and examine the effect of COO on purchase intentions of Korea cosmetic in Myanmar.The specific objectives of this study are- to explore the consumers’ perceptions on country-of – origin dimensions in Myanmar cosmetic market, to examine the users’ intentions to purchase on Korea cosmetic in Myanmar and to analyze the effect of country of origin on purchase intention of Korea cosmetics in Myanmar.Methodology/approach – The required 193 respondents were selected by convivence sampling techniques in this study. The descriptive statistics and multiple linear regression analysis used in this study in order to analyze the collected data. Quality & technology excellence, product superiority and trust, product class and knowledge and xocentrism were major dimensions of country of origin in this study. Findings – This study found that all of this country-of-origin dimensions except product class & knowledge have positively significant effect on purchase intentions of Korea cosmetics in Myanmar. Novelty/value – Therefore, this study made some practical recommendation for market practioners in Myanmar how to focus on each dimension of country-of-origin produced the effective marketing strategies and suggested the comprehensive frameworks for other emerging markets in south east Asia regions for academic world
Customer Satisfaction as a Mediator Between Service Quality, CRM, and Customer Loyalty Damayanti, Made Dwika Dinda; Wahyuni, Ni Made; Setini, Made
Husnayain Business Review Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v6i1.1762

Abstract

Purpose – This study aims to examine the effects of service quality and customer relationship management (CRM) on customer loyalty, with customer satisfaction as a mediating variable, among Bank Permata customers in Bali. Methodology/approach – This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 115 Bank Permata customers in Bali. The analysis was conducted using Partial Least Squares (PLS) to test the direct and indirect relationships among variables. Findings – The results reveal that service quality does not have a significant direct effect on customer loyalty, but it has a positive and significant influence on customer satisfaction. CRM has a positive and significant effect on both customer satisfaction and customer loyalty. Customer satisfaction also positively and significantly affects customer loyalty. Furthermore, mediation analysis indicates that customer satisfaction fully mediates the relationship between service quality and customer loyalty, while it partially mediates the relationship between CRM and customer loyalty. Novelty/value – This study provides empirical evidence that customer satisfaction plays a crucial bridging role in strengthening loyalty within the banking sector, particularly in the context of Bank Permata Bali. The findings highlight the importance of improving service performance and implementing sustainable, personalized CRM strategies to enhance long-term customer loyalty.

Page 7 of 7 | Total Record : 68

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