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Dedi Iskamto
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Husnayain Business Review
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : 24771368     EISSN : 28298039     DOI : https://doi.org/10.54099/hbr
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Husnayain Business Review (JHBR) is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed Journal publishes original research and review papers. This journal encompasses original research articles including: 1. Banking and Financial Institution 2. Behavioral Economics 3. Development Economics 4. Environmental Economics 5. International Economics 6. Accounting 7. Bussiness and Entrepreneurship 8. Human Resources Management 9. Monetary Economics 10. Public Finance 11. Political Economy 12. Bussiness Management 13. Urban and Rural Economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 64 Documents
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Country of Origin, Brand Image, and Attitude Toward the Brand on Wuling EV Purchase Intention Irawan, Roni; Sugiat, Maria Apsari; Iskamto, Dedi
Husnayain Business Review Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v6i1.1448

Abstract

Purpose – This study aims to examine the influence of country of origin on purchase intention of Wuling electric vehicles in Indonesia, with brand image and attitude toward the brand as mediating variables. Methodology/Approach – A quantitative survey design was employed using a structured questionnaire to collect data from respondents who own Wuling electric vehicles. The purposive sampling technique was applied with an inclusion criterion of age between 21 and 55 years. A total of 419 respondents were successfully collected and included in the analysis. The analysis used SEM-PLS to evaluate the direct and indirect relationships between variables. Findings – The results revealed that country of origin does not exert a direct impact on the intention to purchase but significantly influences attitude toward the brand and brand image. Both mediators, attitude toward the brand and brand image, exert a significant impact on the intention to purchase and serve as effective pathways in strengthening the indirect influence of country of origin. Novelty/Value – This study highlights the strategic importance of brand image and consumer attitudes in shaping purchase intentions, particularly for Chinese automotive brands entering competitive markets. It also provides practical insights for Wuling and theoretical guidance for future research on international brands and consumer behavior in emerging markets.
The Influence of Self-Efficacy, Leadership Style, and Emotional Intelligence on Employee Performance Halimah, Nur; Lubis, Kartika Sari
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1636

Abstract

This study aims to analyze the influence of self-efficacy, leadership style, and emotional intelligence on employee performance at PT Pelabuhan Indonesia Regional 1. The research employed a quantitative approach with 100 respondents as samples, and data were collected through questionnaires. The data were analyzed using SPSS version 26 with multiple linear regression techniques. The results indicate that self-efficacy, leadership style, and emotional intelligence each have a positive and significant effect on employee performance, both partially and simultaneously. These findings demonstrate that confidence in one’s abilities, effective leadership, and strong emotional management play crucial roles in enhancing employee performance. The study recommends that companies continuously develop leadership quality and emotional competence programs to improve overall organizational productivity.
The Influence of Workload, Work Environment, and Organizational Communication on Employee Performance at the North Sumatra Provincial Manpower Office Lubis, Kartika Sari; Sahara, Ardila Dwi
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1637

Abstract

Objective – To analyze the effect of workload, work environment, and organizational communication on employee performance at the North Sumatra Provincial Manpower Office. Methods/approach – Associative quantitative design; census of 77 employees with saturated sampling; primary data from structured questionnaires and secondary data from agency documents; multiple linear regression analysis. Findings – (1) Workload has a positive and significant partial effect on performance; (2) work environment has no significant effect; (3) organizational communication has no significant effect; and (4) all three simultaneously have a positive and significant effect. Novelty/value – (i) Integration of POAC and HRM theories (Dessler); (ii) the context of local government bureaucracy with the complexity of public services; (iii) a broader range of respondents (77 civil servants) enriched by pre-surveys and interviews with the Head of the Human Resources Division; and (iv) a comprehensive simultaneous model that tests the three variables in a single regression to explain performance.
The Influence of Fashion Trends, Store Atmosphere, and Consumer Preferences on Buying Interest Ramadani, Putri; Lubis, Kartika Sari
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1638

Abstract

Consumer buying interest is a behavior that reflects an individual's desire to buy or choose a product based on the experience of use and the drive to own the product. This study aims to analyze the influence of Fashion Trends, Store Atmosphere, and Consumer Preferences on Consumer Buying Interest in Bata Shoes in MMTC Branches. The type of research used is causal associative with a quantitative approach. The research population consists of consumers who have visited or are visiting MMTC Bata, with non-probability sampling techniques through accidental sampling. The number of samples was determined using the Lameshow formula for 96 respondents, then rounded up to 150 respondents to avoid bias. The results of the study showed that Fashion Trends and Store Atmosphere partially had a positive and significant effect on Consumer Buying Interest, while Consumer Preferences did not have a positive and significant effect. Simultaneously, these three variables have a positive and significant effect on Consumer Buying Interest. The Adjusted R Square value of 0.124 indicates that 12.4% of Consumer Buying Interest can be explained by Fashion Trends, Store Atmosphere, and Consumer Preferences, while the remaining 87.6% is influenced by other factors outside of this study.

Page 7 of 7 | Total Record : 64

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