cover
Contact Name
Dedi Iskamto
Contact Email
deditayba@gmail.com
Phone
+6285278097380
Journal Mail Official
admin@adpebi.com
Editorial Address
Jl Tuanku Tambusai Komplek Puri Nangka Sari Lt. II No.C7 Pekanbaru, Riau Province Indonesia 28144
Location
Kota pekanbaru,
Riau
INDONESIA
Husnayain Business Review
ISSN : 24771368     EISSN : 28298039     DOI : https://doi.org/10.54099/hbr
Core Subject : Economy, Science,
Husnayain Business Review (JHBR) is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed Journal publishes original research and review papers. This journal encompasses original research articles including: 1. Banking and Financial Institution 2. Behavioral Economics 3. Development Economics 4. Environmental Economics 5. International Economics 6. Accounting 7. Bussiness and Entrepreneurship 8. Human Resources Management 9. Monetary Economics 10. Public Finance 11. Political Economy 12. Bussiness Management 13. Urban and Rural Economics
Articles 60 Documents
The Influence of Reputation Perception on Customer Behavioral Intentions in Mobile Banking Adoption Based on the Technology Acceptance Model Iskamto, Dedi; Jenita, Jenita; Nabila, Syadza Muthi; Aftanorhan, Asyraf; Karim, Kurniati
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.932

Abstract

This study aims to describe the mechanism by which perceived reputation influences customers' behavioral intentions related to mobile banking adoption. The study consisted of 385 samples analyzed using a Structural Equation Model (SEM). The results indicate thatPerceived reputation has a positive and significant relationship with trust, perceived ease of use, and behavioral intention. However, it has a positive but insignificant relationship with perceived risk and perceived benefit. Furthermore, trust has a positive and significant relationship with perceived benefit, perceived ease of use, and behavioral intention. However, it has a negative and significant relationship with perceived risk. Furthermore, perceived risk has a positive but insignificant relationship with perceived benefit and perceived ease of use. However, it has a negative and insignificant relationship with behavioral intention. Furthermore, perceived ease of use has a positive and significant relationship with perceived benefit and behavioral intention.Finally, perceived benefits have a positive and significant relationship with behavioral intentions.
Study of Broadband Satellite Customer Behavior Using Costomer Experience Modelling Consumer Segments Pratama, Gilang Aditya; Tricahyono, Dodie
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1287

Abstract

The development of satellite technology in Indonesia has entered the High Throughput Satellite (HTS) era, this technology provides a larger satellite capacity than previous (conventional) technology. This era has been responded positively by satellite operators in Indonesia, one of which is PT. Telkomsat. This condition prompted Telkomsat to release a justification for the manufacture of its first satellite using HTS technology and was launched in February 2024. With this launch, PT. Telkomsat has a total of 5 (five) satellites managed by both its own and partnerships with foreign satellite operators. The decision to fill the empty satellite orbit is not the main factor in the manufacture and launch of satellites, but as an operator with a Vision to become a leading satellite service provider in the Region, Telkomsat continues to increase the leading supply of satellite capacity it has. With the increasing number of satellite operator competitors (opsat) at home and abroad, it presents its own challenges so that the satellite capacity it has can be filled optimally. This phenomenon is a trigger for satellite operators to be able to provide service design innovations that are in demand by the public. This study aims to provide an overview of the customer acquisition strategy (existing competitors or new) of PT Telkomsat's Ku-band HTS using the Customer Experience Modeling (CEM) approach, using three levels of Multilevel Service Design (MSD), namely Value constellation experience (VCE), Service encounter experience (SEE) and Service Experience (SE) so that it can provide a complete conceptualization of the design of broadband satellite services in accordance with the behavior and requirements desired by customers in Papua. This study used a qualitative method with data collection techniques, namely interviews with key informants of broadband satellite customers and supporting informants, then tested for validation and reliability using source triangulation. After conducting this research, the results showed that the consumer segment of satellite broadband customers in Papua Province are still dominated by internet data voucher business activities. This study also found that there are 4 (four) differences in Customer Experience Requirements (CER) that appear between Mangoesky and Ubiqu providers, namely: Affordability, Reliability, Engagement and Speed, the four CERs are used by researchers to develop competitor customer acquisition strategies. From the development of the Strategy Customer Acquisition (SCA) carried out by researchers, the results are expected to provide information and recommendations for PT. Telkomsat is currently going to make various kinds of broadband satellite products using the Ku-band HTS satellite that suits the behavior and desires of broadband satellite customers in Papua Province. Suggestions for further research are to analyze the emergence of starlink in Indonesia against local satellite providers and the calculation of appropriate rates for current broadband satellite products that can accommodate customer requirements. Keywords: High Throughput Satellite (HTS), Customer Acquisition Strategy, Customer Experience Model, Management Strategy, Satellite Communication.
Effect of Sales Growth, Liquidity, Profitability And Operating Cash Flow on Financial Distress In Food And Beverage Subsector Listed on IDX Aini, Rahmatul; Wijaya, M Rizky; Adam, Aisyah Azhar
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1398

Abstract

The purpose of this study is to ascertain how financial hardship is impacted by sales growth, liquidity, profitability, and operating cash flow in manufacturing firms in the food and beverage subsector that are listed on the Indonesia Stock Exchange (IDX) between 2020 and 2024. This study's methodology is quantitative research. 43 food and beverage firms that were listed on the Indonesia Stock Exchange between 2020 and 2024 made up the study's population, and ten companies served as samples. Binary Logistic Regression is used in the data analysis method by SPSS 27. The study's findings indicate that financial distress is influenced by liquidity. Financial suffering is unaffected by operating cash flow, sales growth, or profitability.
The Drivers of Investment Decisions: Examining Financial Literacy, Behavior, and Income Fitria, Rada; Wijaya, M. Rizky; Parhusip, Austin Alexander
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1399

Abstract

The purpose of this research is to assess the effect of financial literacy, investment knowledge, financial behavior, and income on investment decisions, all of which tested using quantitative research approaches. The research's population consists of 87 samples of current Potensi Utama University students from the 2021–2024 management class. In order to gather research data, questionnaires were distributed. This research's analytical method makes use of SPSS 26. It shows that investment knowledge significanly negative, financial behavior and financial literacy significantly positive effect investment decisions but income does not effect. It is known that the adjusted r square value is 0.642 which means that up to 64.2% of the factors effecting investment decisions described by the four independent variables, with other factors outside the scope of this research explaining the remaining components.
The Influence of Financial Literacy, Education Level, Financial Attitude, and Personality on Financial Management Behaviour Prakoso, Adam Saman; Parhusip, Austin Alexander; Wijaya, M. Rizky
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1400

Abstract

This study aims to analyze the influence of financial literacy, education level, financial attitude, and personality on the financial management behavior of Micro, Small, and Medium Enterprises (MSMEs) in Medan City. This study uses a quantitative approach with a survey method on 30 MSME respondents and data analysis using multiple linear regression. The results of the study indicate that partially only the financial literacy variable has a positive and significant effect on financial management behavior. Meanwhile, the variables of education level, financial attitude, and personality do not show a significant effect individually. However, simultaneously the four variables have a significant effect on financial management behavior, with a coefficient of determination of 55%. This finding shows the importance of increasing financial literacy as a primary strategy to strengthen financial management practices in MSMEs. This study recommends the development of an applicable and easily accessible financial training program to improve the financial performance of the MSME sector in a sustainable manner.
Empowering Faculty Excellence: How University Support, Commitment, and Digital Technology Drive Performance Rafli, Muhammad; Lubis, Kartika Sari; Rony, Shofyan
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1413

Abstract

The objective of this study is to evaluate the effect of higher education institution support on lecturer performance, with commitment as a mediating variable and the function of digital technology as a moderator in the relationship between variables. One of the private universities in XXX Province's undergraduate economics study program served as the site for this investigation. A questionnaire survey with a sample of 269 respondents was the methodology employed. The SEM-PLS method was used to analyze the data. The findings demonstrated that instructor dedication is impacted by university assistance. In addition, university support also affects lecturer performance through mediation of commitment, and the relationship is further strengthened by the use of digital technology as a moderator. The implications of this study emphasize the importance for private universities in XXX Province to consider these factors in the management and development of human resources, especially lecturers, this study contributes both theoretically and practically to a deeper understanding of the factors that affect lecturers' commitment and performance, with the goal of improving the quality of education.
Triggering Consumer Interest: The Roles of Word of Mouth, Social Media Marketing, and Servicescape Meirisa, Putri; Aisyah Azhar Adam; Parhusip, Austin Alexander
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1438

Abstract

This study aims to determine and examine the impact of word-of-mouth, social media marketing and servicescape partially and simultaneously on Purchase Interest in Cols N Brew in Medan City. This research uses numerous straight relapse examination based on SPSS adaptation 25 investigation. The factual examination utilized in this investigate is Legitimacy and Unwavering quality Test, classical presumption test, different straight relapse examination, and theory testing. The population in this research is visitors to Cold N Brew Coffee, and the sample that cannot be known uses the Zikmund formula with a total of 100 respondents who visited Cold N Brew Coffee. The hypothesis used is that word of mouth, social media marketing, servicescape have a noteworthy impact on Consumer Purchase Interest. The results of this study are intended to help with the management of Cold N Brew Coffee in Medan City, in developing strategies to improve social media marketing and servicescape so as consumer buying interest.
Bridging the Gap Between Theory and Practice: A Problem-Based Learning Approach to Management Accounting in Indonesia Saraswati, Rr Sri; Hapsari, Dini Wahjoe; Budiharjo, Roy
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1491

Abstract

Purpose – This study investigates the implementation of Problem-Based Learning (PBL) to enhance student engagement and learning outcomes in a Management Accounting course at a private university in Indonesia. Methodology/approach – Through a Classroom Action Research (CAR) approach, this study involved six undergraduate classes (N = 233 students), integrating PBL activities based on real-world business cases. Data collection included pre-tests, post-tests, structured classroom observations, and semi-structured student interviews. Findings – Results demonstrated significant improvements in students’ comprehension of accounting concepts, analytical problem-solving abilities, and active classroom participation. Thematic analysis further indicated that PBL fostered greater student motivation, confidence, and collaborative learning skills. Novelty/value – This study applies Problem-Based Learning in an advanced Management Accounting course—rarely explored in Indonesia. It combines quantitative and qualitative methods to demonstrate improved student engagement, critical thinking, and learning outcomes, offering a structured model adaptable for local accounting education. Keywords: Problem-Based Learning, Management Accounting, Classroom Action Research, Active Learning, Higher Education, Indonesia
Analysis Workload And Communication Effects On Employee Performance Lussianda, Erfa Okta; Adrian, Muhammad; Anggraini, Nia; Fahrozi, Muhammad
Husnayain Business Review Vol. 4 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v4i2.942

Abstract

This study investigates the impact of analysis workload and communication on employee performance, focusing on Examination, Collection, Intelligence, and Investigation departments. Using a sample of 42 individuals, data was analyzed through descriptive and inferential statistics, including validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and coefficient of determination. Findings indicate that while workload does not significantly affect performance, communication does. The combined effect of workload and communication significantly influences performance, explaining 69.1% of its variability. Keywords: Workload, Communication, Performance.
Servant Leadership and Workplace Well-Being: Influences on Employee Engagement Aulia, Muhammad; Roni, Shofyan; Lubis, Kartika Sari
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1412

Abstract

Purpose – This study aims to examine the influence of servant leadership and workplace well-being on employee engagement. Methodology/approach – This study applies quantitative methodology, gathering data from 614 employees by questionnaires. Withdrawing the quantity of samples that were used in the Slovin sampling technique with a critical value set at 10%. Therefore, 86 employees made up the sample for this investigation. SPSS version 25 is used for data processing. Findings – The findings obtained from this study show that: (1) Servant Leadership has a partial and significant impact on Employee Engagement, (2) Workplace Well-Being has a partial and significant impact on Employee Engagement, (3) Servant Leadership and Workplace Well-Being simultaneously have a significant impact on Employee Engagement. The adjusted R-squared value of 0.861 can be referred to as the coefficient of determination, indicating that 86.1% of Employee Engagement can be explained through Servant Leadership and Workplace Well-Being, while the remaining 13.9% is explained by external variables not examined in the model. Novelty/value – This study contributes to the human resource management literature by simultaneously examining the influence of servant leadership and workplace well-being on employee engagement in the formal sector in Indonesia. This study fills a gap in previous research, this study fills a gap by jointly analyzing servant leadership and workplace well-being, highlighting their combined role in enhancing employee engagement.