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Utsaha: Journal of Entrepreneurship
Published by JF Publisher
ISSN : -     EISSN : 28098501     DOI : https://doi.org/10.56943/joe
Core Subject : Economy,
Economics, Econometrics & Finance
UTSAHA is Scientific Journal of Entrepreneurship that has specificities in fields of Management and Entrepreneur such as: Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Development on Learning Materials, Teaching models, and Learning Media Management (such as Marketing Management, Financial Management, HR Management, Operation/Production Management, Business Management, etc.) Economic Entrepreneurship Technopreneur etc
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 106 Documents
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INDIVIDUAL BEHAVIOR IN ENTREPRENEURIAL ORGANIZATIONS: AN INTEGRATED THEORETICAL FRAMEWORK Wihartono, Wihartono; Hakim, Dr. Lukman; Dr. Jamrizal
UTSAHA: Journal of Entrepreneurship [IN PRESS] Vol. 5 Issue 1 (2026)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.239

Abstract

This study constructs an integrated theoretical framework to explain individual behavior within entrepreneurial organizations by synthesizing cognitive, motivational, reinforcement, and psychoanalytic perspectives. Through a systematic literature review, it examines how personality, cognitive capabilities, motivational orientations, and unconscious psychological structures interact with entrepreneurial environments to produce distinctive behavioral outcomes. The analysis indicates that entrepreneurial behavior arises from complex interactions across these psychological dimensions, rather than from isolated traits. The framework elucidates how cognitive processes underpin opportunity recognition, motivational hierarchies shape goal pursuit, reinforcement contingencies guide learning, and unconscious dynamics influence decision-making and resistance to change. By bridging classical organizational behavior theories with contemporary entrepreneurial contexts, this research provides deeper theoretical explanations for personality-performance relationships, cognitive drivers of innovation, and motivational impacts on venture success. The findings suggest that effective entrepreneurial leadership requires a multidimensional understanding of these psychological factors. This work contributes to entrepreneurship theory and offers practical implications for leadership, human resource management, and entrepreneurship education. Future research should empirically validate this framework across diverse entrepreneurial settings and stages of the venture lifecycle.
MARKETING MIX AND STUDENT ENROLLMENT IN THE FACULTY OF ECONOMICS AND MANAGEMENT IN A PUBLIC UNIVERSITY Heng, Chanbolin; Prum, Dr. Sokun
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 4 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i4.901

Abstract

In a market with intense competition, student preferences may change often in higher education. Understanding what prospective students need is crucial, especially for public universities. The marketing mix has become a crucial component in helping higher education institutions succeed. The purpose of this study was to examine the relationship between seven elements of marketing mix and student enrolment in the faculty of economics and management of a public university in Cambodia. Three hundred and sixty students in the Faculty of Economics and Management at Royal University of Law and Economics, which is a prestigious public administrative university in Phnom Penh, were selected to be a sample for the study. The data was collected through administered survey from July 1st to August 15th, 2024. By applying the multiple regression analysis equipped with SPSS 22, the results found that product, place and process positively and significantly influenced on student enrolment, while other four elements including promotion, people and physical evidence had a positive and insignificant effect and, furthermore, price had a negative but insignificant impact on the faculty selection of students. Adoption of the marketing mix is thought to greatly increase student enrollment. In order to enlarge student decision in enrollment in the faculty, the study suggested that the university be encouraged to employ proper price, promotion, people and physical evidence.
FACTORS AFFECTING STUDENT SATISFACTION AND LOYALTY IN SELECTED UNIVERSITIES IN PHNOM PENH: A STRUCTURED LITERATURE REVIEW Heng, Chanbolin; Sor, Dr. Ratha; Prum, Dr. Sokun
UTSAHA: Journal of Entrepreneurship [IN PRESS] Vol. 5 Issue 1 (2026)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.903

Abstract

Even the importance of student satisfaction and loyalty for higher institutions has increasingly been acknowledged, there is a lack of academic study on the building of the conceptual model. This study focused to investigate the factors influencing the student satisfaction and loyalty in selected universities in Phnom Penh, Cambodia.  The conceptual model was developed by theoretical framework as the stimulus-organism-response (SOR), service quality and along with four theoretical frameworks.  The study highlighted the determinants of student satisfaction, consisting of teacher quality, college administrative, campus life and social integration, infrastructure facilities and institution reputation, while student satisfaction itself plays as mediator. With synthetization of foregoing empirical papers, the findings exhibited that the proposed factors have a significant influence on student satisfaction. Besides, the student satisfaction significantly mediates between these antecedences and student loyalty. These pave the way for further research employing particular advanced statistical techniques to produce better results.
ORGANIZATIONAL CULTURE, TEAMWORK, AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE: EVIDENCE FROM BPJS KESEHATAN Wendi, Adrika; Yusnita, Nancy; Sunaryo, Widodo
UTSAHA: Journal of Entrepreneurship [IN PRESS] Vol. 5 Issue 1 (2026)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.906

Abstract

This study investigates the direct and indirect effects of organizational culture and teamwork on employee performance, with work motivation as a mediating variable. A quantitative survey was conducted with 197 employees from BPJS Kesehatan Head Office, Indonesia, using validated questionnaires measuring organizational culture (33 items, α=0.906), teamwork (38 items, α=0.936), work motivation (35 items, α=0.936), and employee performance (37 items, α=0.942). Path analysis revealed that organizational culture significantly predicted employee performance (β=0.250, p<0.001) and work motivation (β=0.384, p<0.001). Teamwork significantly influenced employee performance (β=0.256, p<0.001) and work motivation (β=0.388, p<0.001). Work motivation exhibited the strongest direct effect on employee performance (β=0.365, p<0.001). Sobel tests confirmed significant mediation effects of work motivation on the relationship between organizational culture and employee performance (z=6.729, p<0.001), and between teamwork and employee performance (z=6.667, p<0.001). These findings demonstrate that work motivation serves as a crucial psychological mechanism through which organizational culture and teamwork influence employee performance. The results validate the Integrative Model of Organizational Behavior within a non-Western public sector context and provide evidence-based recommendations for performance enhancement strategies emphasizing integrated interventions targeting culture, teamwork, and motivation simultaneously.
HOW CONSUMER ETHNOCENTRISM INFLUENCES PURCHASE INTENTION OF LOCAL PRODUCTS IN CAMBODIA: INSIGHTS FROM THE EXTENDED THEORY OF PLANNED BEHAVIOR Cheng, Chhayna
UTSAHA: Journal of Entrepreneurship [IN PRESS] Vol. 5 Issue 1 (2026)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.913

Abstract

Understanding the factors that influence consumers’ decisions to purchase local products is crucial for promoting sustainable economic growth in developing countries. This study addresses the gap in empirical research by examining how consumer ethnocentrism affects purchasing behavior toward local products in Cambodia through the lens of the extended Theory of Planned Behavior (TPB). Using a quantitative approach, data were collected from 500 fourth-year undergraduates across various faculties at BELTEI International University via structured questionnaires and analyzed using Excel and SPSS. The results reveal that consumer ethnocentrism significantly and positively influences purchase intention (β=0.605, p<0.001) and affects the TPB components—attitude, subjective norm, and perceived behavioral control. Attitude (β=0.230, p<0.001), subjective norm (β=0.126, p<0.01), and perceived behavioral control (β=0.525, p<0.001) each positively contribute to purchase intention, explaining 66.0% of its variance. These findings underscore the vital role of consumer ethnocentrism in encouraging local product purchases and validate the extended TPB as an effective framework for understanding consumer behavior in Cambodia. The study provides valuable insights for policymakers, producers, consumers, and researchers to develop strategies that enhance support for local products and promote economic sustainability. Future research is recommended to further explore consumer ethnocentrism within the extended TPB framework across diverse sectors and cultural contexts.
SOCIALIZATION AND PSYCHOLOGICAL DETERMINANTS OF FINANCIAL CONFIDENCE AMONG JAKARTA STOCK INVESTORS Nugroho, Aditya Tri; Wulandari, Nuri; Prabantarikso, Mahelan; Haryanti, Enny
UTSAHA: Journal of Entrepreneurship [IN PRESS] Vol. 5 Issue 1 (2026)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.915

Abstract

Financial confidence represents a critical determinant in investment decision-making among stock market participants. This study examines the influence of financial socialization and psychological characteristics on financial confidence among stock investors in Jakarta, mediated by digital financial literacy and financial behavior. A quantitative research approach was employed, utilizing SmartPLS 3 software for data analysis through Partial Least Squares Structural Equation Modeling. The sample comprised 50 active stock investors residing in Jakarta, with data collected through structured questionnaires using five-point Likert scales. The analysis revealed four principal findings. First, financial socialization does not significantly influence digital financial literacy (p = 0.200), contradicting conventional socialization theory expectations. Second, psychological characteristics exert a strong positive influence on digital financial literacy (β = 0.902, p < 0.001). Third, digital financial literacy significantly affects financial behavior (β = 0.732, p < 0.001). Fourth, financial behavior strongly influences financial confidence (β = 0.799, p < 0.001). These findings suggest that intrinsic psychological factors serve as more powerful drivers of financial confidence development than external social learning processes among equity investors. The research contributes theoretical insights regarding financial confidence formation in emerging markets and provides practical implications for financial institutions, regulators, and investors. The study recommends that investor education programs prioritize psychological skill development and experiential learning rather than conventional information dissemination approaches.

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