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Utsaha: Journal of Entrepreneurship
Published by JF Publisher
ISSN : -     EISSN : 28098501     DOI : https://doi.org/10.56943/joe
Core Subject : Economy,
Economics, Econometrics & Finance
UTSAHA is Scientific Journal of Entrepreneurship that has specificities in fields of Management and Entrepreneur such as: Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Development on Learning Materials, Teaching models, and Learning Media Management (such as Marketing Management, Financial Management, HR Management, Operation/Production Management, Business Management, etc.) Economic Entrepreneurship Technopreneur etc
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 116 Documents
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Individual Behavior in Entrepreneurial Organizations: An Integrated Theoretical Framework Wihartono Wihartono; Dr. Lukman Hakim; Dr. Jamrizal
UTSAHA: Journal of Entrepreneurship Vol. 5 Issue 1 (2026)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.239

Abstract

This study constructs an integrated theoretical framework to explain individual behavior within entrepreneurial organizations by synthesizing cognitive, motivational, reinforcement, and psychoanalytic perspectives. Through a systematic literature review, it examines how personality, cognitive capabilities, motivational orientations, and unconscious psychological structures interact with entrepreneurial environments to produce distinctive behavioral outcomes. The analysis indicates that entrepreneurial behavior arises from complex interactions across these psychological dimensions, rather than from isolated traits. The framework elucidates how cognitive processes underpin opportunity recognition, motivational hierarchies shape goal pursuit, reinforcement contingencies guide learning, and unconscious dynamics influence decision-making and resistance to change. By bridging classical organizational behavior theories with contemporary entrepreneurial contexts, this research provides deeper theoretical explanations for personality-performance relationships, cognitive drivers of innovation, and motivational impacts on venture success. The findings suggest that effective entrepreneurial leadership requires a multidimensional understanding of these psychological factors. This work contributes to entrepreneurship theory and offers practical implications for leadership, human resource management, and entrepreneurship education. Future research should empirically validate this framework across diverse entrepreneurial settings and stages of the venture lifecycle.
MARKETING MIX AND STUDENT ENROLLMENT IN THE FACULTY OF ECONOMICS AND MANAGEMENT IN A PUBLIC UNIVERSITY Heng, Chanbolin; Prum, Dr. Sokun
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 4 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i4.901

Abstract

In a market with intense competition, student preferences may change often in higher education. Understanding what prospective students need is crucial, especially for public universities. The marketing mix has become a crucial component in helping higher education institutions succeed. The purpose of this study was to examine the relationship between seven elements of marketing mix and student enrolment in the faculty of economics and management of a public university in Cambodia. Three hundred and sixty students in the Faculty of Economics and Management at Royal University of Law and Economics, which is a prestigious public administrative university in Phnom Penh, were selected to be a sample for the study. The data was collected through administered survey from July 1st to August 15th, 2024. By applying the multiple regression analysis equipped with SPSS 22, the results found that product, place and process positively and significantly influenced on student enrolment, while other four elements including promotion, people and physical evidence had a positive and insignificant effect and, furthermore, price had a negative but insignificant impact on the faculty selection of students. Adoption of the marketing mix is thought to greatly increase student enrollment. In order to enlarge student decision in enrollment in the faculty, the study suggested that the university be encouraged to employ proper price, promotion, people and physical evidence.
Factors Affecting Student Satisfaction and Loyalty in Selected Universities in Phnom Penh: A Structured Literature Review Chanbolin Heng; Dr. Ratha Sor; Dr. Sokun Prum
UTSAHA: Journal of Entrepreneurship Vol. 5 Issue 1 (2026)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.903

Abstract

Even the importance of student satisfaction and loyalty for higher institutions has increasingly been acknowledged, there is a lack of academic study on the building of the conceptual model. This study focused to investigate the factors influencing the student satisfaction and loyalty in selected universities in Phnom Penh, Cambodia.  The conceptual model was developed by theoretical framework as the stimulus-organism-response (SOR), service quality and along with four theoretical frameworks.  The study highlighted the determinants of student satisfaction, consisting of teacher quality, college administrative, campus life and social integration, infrastructure facilities and institution reputation, while student satisfaction itself plays as mediator. With synthetization of foregoing empirical papers, the findings exhibited that the proposed factors have a significant influence on student satisfaction. Besides, the student satisfaction significantly mediates between these antecedences and student loyalty. These pave the way for further research employing particular advanced statistical techniques to produce better results.
Organizational Culture, Teamwork, and Work Motivation on Employee Performance: Evidence from BPJS Kesehatan Adrika Wendi; Nancy Yusnita; Widodo Sunaryo
UTSAHA: Journal of Entrepreneurship Vol. 5 Issue 1 (2026)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.906

Abstract

This study investigates the direct and indirect effects of organizational culture and teamwork on employee performance, with work motivation as a mediating variable. A quantitative survey was conducted with 197 employees from BPJS Kesehatan Head Office, Indonesia, using validated questionnaires measuring organizational culture (33 items, α=0.906), teamwork (38 items, α=0.936), work motivation (35 items, α=0.936), and employee performance (37 items, α=0.942). Path analysis revealed that organizational culture significantly predicted employee performance (β=0.250, p<0.001) and work motivation (β=0.384, p<0.001). Teamwork significantly influenced employee performance (β=0.256, p<0.001) and work motivation (β=0.388, p<0.001). Work motivation exhibited the strongest direct effect on employee performance (β=0.365, p<0.001). Sobel tests confirmed significant mediation effects of work motivation on the relationship between organizational culture and employee performance (z=6.729, p<0.001), and between teamwork and employee performance (z=6.667, p<0.001). These findings demonstrate that work motivation serves as a crucial psychological mechanism through which organizational culture and teamwork influence employee performance. The results validate the Integrative Model of Organizational Behavior within a non-Western public sector context and provide evidence-based recommendations for performance enhancement strategies emphasizing integrated interventions targeting culture, teamwork, and motivation simultaneously.
How Consumer Ethnocentrism Influences Purchase Intention of Local Products in Cambodia: Insights from the Extended Theory of Planned Behavior Chhayna Cheng
UTSAHA: Journal of Entrepreneurship Vol. 5 Issue 1 (2026)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.913

Abstract

Understanding the factors that influence consumers’ decisions to purchase local products is crucial for promoting sustainable economic growth in developing countries. This study addresses the gap in empirical research by examining how consumer ethnocentrism affects purchasing behavior toward local products in Cambodia through the lens of the extended Theory of Planned Behavior (TPB). Using a quantitative approach, data were collected from 500 fourth-year undergraduates across various faculties at BELTEI International University via structured questionnaires and analyzed using Excel and SPSS. The results reveal that consumer ethnocentrism significantly and positively influences purchase intention (β=0.605, p<0.001) and affects the TPB components—attitude, subjective norm, and perceived behavioral control. Attitude (β=0.230, p<0.001), subjective norm (β=0.126, p<0.01), and perceived behavioral control (β=0.525, p<0.001) each positively contribute to purchase intention, explaining 66.0% of its variance. These findings underscore the vital role of consumer ethnocentrism in encouraging local product purchases and validate the extended TPB as an effective framework for understanding consumer behavior in Cambodia. The study provides valuable insights for policymakers, producers, consumers, and researchers to develop strategies that enhance support for local products and promote economic sustainability. Future research is recommended to further explore consumer ethnocentrism within the extended TPB framework across diverse sectors and cultural contexts.
Socialization and Psychological Determinants of Financial Confidence among Jakarta Stock Investors Aditya Tri Nugroho; Nuri Wulandari; Mahelan Prabantarikso; Enny Haryanti
UTSAHA: Journal of Entrepreneurship Vol. 5 Issue 1 (2026)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.915

Abstract

Financial confidence represents a critical determinant in investment decision-making among stock market participants. This study examines the influence of financial socialization and psychological characteristics on financial confidence among stock investors in Jakarta, mediated by digital financial literacy and financial behavior. A quantitative research approach was employed, utilizing SmartPLS 3 software for data analysis through Partial Least Squares Structural Equation Modeling. The sample comprised 50 active stock investors residing in Jakarta, with data collected through structured questionnaires using five-point Likert scales. The analysis revealed four principal findings. First, financial socialization does not significantly influence digital financial literacy (p = 0.200), contradicting conventional socialization theory expectations. Second, psychological characteristics exert a strong positive influence on digital financial literacy (β = 0.902, p < 0.001). Third, digital financial literacy significantly affects financial behavior (β = 0.732, p < 0.001). Fourth, financial behavior strongly influences financial confidence (β = 0.799, p < 0.001). These findings suggest that intrinsic psychological factors serve as more powerful drivers of financial confidence development than external social learning processes among equity investors. The research contributes theoretical insights regarding financial confidence formation in emerging markets and provides practical implications for financial institutions, regulators, and investors. The study recommends that investor education programs prioritize psychological skill development and experiential learning rather than conventional information dissemination approaches.
Faith-Based Leadership Integration: Applying Prophetic Values in Transformational and Servant Leadership for SME Entrepreneurs Dikriyah; Muhammad Hariyadi; Suprihatin
UTSAHA: Journal of Entrepreneurship Vol. 5 Issue 1 (2026)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.933

Abstract

Leadership represents a critical determinant of entrepreneurial success and organizational sustainability, particularly within small and medium enterprises where ethical guidance directly influences stakeholder outcomes. This study analyzes the integration of Prophet Muhammad's leadership values within transformational and servant leadership models through systematic thematic Quranic exegesis. Employing qualitative descriptive methodology with tafsir maudhu'i approach, the research examines four key Quranic verses (Al-Imran 3:159, Al-Anbiya 21:107, Al-Furqan 25:63, and Al-Ma'idah 5:8) that articulate principles of consultative decision-making, visionary inspiration, humble conduct, and equitable justice. Findings reveal that prophetic leadership encompasses both transformational dimensions (idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration) and servant leadership characteristics (humility, empowerment, ethical behavior, and stewardship) within a unified theological framework. The analysis demonstrates that Quranic leadership principles challenge the artificial dichotomy between transformational vision-setting and servant stakeholder orientation prevalent in Western management scholarship, instead presenting an integrated paradigm termed "Quranic Leadership" that synthesizes change-oriented inspiration with humble ethical service. This framework offers Muslim entrepreneurs scripturally validated guidance for implementing evidence-based leadership practices while maintaining religious authenticity, contributing to faith-integrated entrepreneurship literature and providing practical implications for business educators, organizational leaders, and policymakers seeking culturally relevant approaches to ethical entrepreneurship and sustainable business development.
Digital Reporting as Mediator of Leadership, Partnership, and Performance Effectiveness in Palembang Narcotics Prevention Mario Ivanry; Sari Sakarina; Yolanda Veybitha
UTSAHA: Journal of Entrepreneurship Vol. 5 Issue 1 (2026)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.968

Abstract

Narcotics distribution in Palembang City continues to represent a serious problem, with more than 1,600 cases per year recorded at Polrestabes Palembang. Conventional prevention models have begun to demonstrate their limitations, particularly in terms of policy fragmentation and the limited utilization of digital technology as a reporting instrument. This study aims to analyze the influence of Leadership and Partnership on Personnel Performance Effectiveness in the prevention of narcotics distribution in Palembang City, with Digital-Based Reporting as a mediating variable. A quantitative research method was employed using a saturated sampling technique involving 70 personnel as respondents. Data were tested using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results reveal that Leadership and Partnership have a significant influence on Digital-Based Reporting, which in turn has a positive impact on Personnel Performance Effectiveness, with Partnership identified as the most dominant variable (β = 0.642). These findings confirm that Digital-Based Reporting serves as a crucial mediator in improving the quality of personnel performance. Statistically, the R-Square values indicate that the Leadership and Partnership variables contribute 96.0% to the effectiveness of Digital-Based Reporting. Furthermore, the model is capable of explaining 98.8% of the variance in Personnel Performance Effectiveness. These findings affirm that the synergy of visionary leadership and solid partnership, integrated through Digital-Based Reporting, constitutes a key factor in optimizing personnel performance in narcotics prevention.
Organizational and Social Support in Employee Post-Recovery Adaptation: Evidence from Indonesian Mining Tidy Natanagari; Jaya Addin Linando
UTSAHA: Journal of Entrepreneurship Vol. 5 Issue 2 (2026)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i2.984

Abstract

Employees returning to work following serious illness or workplace injury face complex physical and psychological challenges that extend well beyond the clinical recovery process. Despite growing scholarly interest in organizational support and workplace social support, limited research has examined how these two constructs operate during the post-recovery phase within high-risk industrial settings, particularly in the mining sector. This study investigates the forms of organizational support provided by PT Kaltim Prima Coal and the influence of workplace social support on employee adaptation following recovery. A qualitative phenomenological approach was adopted, and data were collected through semi-structured interviews with six purposively selected employees who participated in the company's Work Rehabilitation Program. Thematic analysis following the six-phase framework of Braun and Clarke was employed, with manual coding conducted through Microsoft Excel. The findings reveal that organizational support operates across three interconnected dimensions: psychosocial recognition, which encompasses employee appreciation and workload adjustment; medical-functional assistance, including clinical consultation and specialist referral; and structural-administrative oversight through continuous HR monitoring. Workplace social support, delivered through supervisory guidance, emotional validation, and peer collaboration, further reduces occupational stress, restores self-confidence, and strengthens work motivation during reintegration. Structured reintegration through the WRP was also perceived as substantially more restorative than conventional sick leave arrangements. Collectively, these findings extend Perceived Organizational Support theory to a previously underexamined population and offer evidence-based implications for occupational rehabilitation policy design in high-risk industrial environments.
Factors Influencing Cryptocurrency Investment Decisions Among Indonesian Retail Investors: A Quantitative Study Steven Purnama; Kamaruzzaman Onaning
UTSAHA: Journal of Entrepreneurship Vol. 5 Issue 2 (2026)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i2.985

Abstract

The rapid growth of cryptocurrency markets in Indonesia has attracted millions of retail investors, yet the behavioral and motivational factors that drive individual investment decisions in this context remain insufficiently understood. This study examines the simultaneous influence of five variables, namely investment experience, motivation, risk perception, investment interest, and financial literacy, on cryptocurrency investment decisions among Indonesian retail investors. A quantitative cross-sectional design was employed, with data collected from 168 respondents drawn from an active Indonesian cryptocurrency investment community forum through a structured Likert-scale questionnaire administered in February 2023. Multiple linear regression analysis was conducted using IBM SPSS version 23 to test six hypotheses. The results confirm that all five variables jointly and significantly influence cryptocurrency investment decisions, with the integrated model explaining 96 percent of the total variance in investment decisions. Among individual predictors, motivation emerged as the dominant positive influence, followed by risk perception and investment interest, while investment experience contributed a smaller but statistically significant positive effect. Financial literacy was the only variable to exert a significant negative effect, indicating that more financially literate investors exhibit greater caution toward cryptocurrency participation. These findings support, extend, and in the case of financial literacy partially contradict prior empirical studies, contributing an integrative multi-factor framework to the growing literature on cryptocurrency investment behavior in emerging markets. The study offers practical implications for investors, financial educators, and policymakers working to strengthen investor protection and financial decision-making quality within Indonesia's rapidly expanding digital asset ecosystem.

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