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Utsaha: Journal of Entrepreneurship
Published by JF Publisher
ISSN : -     EISSN : 28098501     DOI : https://doi.org/10.56943/joe
Core Subject : Economy,
Economics, Econometrics & Finance
UTSAHA is Scientific Journal of Entrepreneurship that has specificities in fields of Management and Entrepreneur such as: Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Development on Learning Materials, Teaching models, and Learning Media Management (such as Marketing Management, Financial Management, HR Management, Operation/Production Management, Business Management, etc.) Economic Entrepreneurship Technopreneur etc
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 106 Documents
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THE EFFECT OF GREEN ACCOUNTING IMPLEMENTATION, SUSTAINABILITY REPORT, ASYMMETRIC INFORMATION, AND FINANCIAL PERFORMANCE ON FIRM VALUE Saputra, Mashari; Windyastuti, Windyastuti
UTSAHA: Journal of Entrepreneurship Vol. 3 Issue 3 (2024)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v3i3.618

Abstract

This research examines the effect of green accounting, sustainability report, asymmetric information, and financial performance on firm value. Green accounting and sustainability reports are becoming more important as awareness of sustainability and corporate social responsibility increases. On the other hand, asymmetric information can affect investors’ decisions, while financial performance is often a primary indicator in company valuation. The basic materials sector companies are concerned with the environment. Besides the environment, companies also need to be concerned about social issues, balanced information, and financial performance. By analyzing these factors, this research aims to determine whether green accounting, sustainability report, asymmetric information, and financial performance affect firm value. Firm value is measured by Tobin’s Q ratio, while other variables are measured by methods such as PROPER for green accounting, CSRIj for sustainability report, Bid Ask Spread (BAS) for asymmetric information, and Return on Assets (ROA) for financial performance. Data was taken from the company website, IDX, and the Ministry of Environment and Forestry, with a sample of 77 basic material sector companies listed on the IDX for the 2019-2022 period. Data analysis was conducted with multiple regression using Excel and SPSS 23. The results of this research indicate that green accounting and sustainability reports affect firm value. While asymmetric information and financial performance have no effect on firm value.
ANTECEDENTS OF CUSTOMER SATISFACTION AND ITS EFFECT ON ATTITUDINAL AND BEHAVIORAL LOYALTY:: Study on Indihome Customers of PT. Telkom Indonesia Witel Bandung Utami, Kadek Yunita; Widodo, Dr. Teguh
UTSAHA: Journal of Entrepreneurship Vol. 3 Issue 3 (2024)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v3i3.619

Abstract

As telecommunications and information technology users grow, a new innovation emerged from PT Telkom Indonesia, fixed broadband, which PT Telkom Indonesia Tbk issued its product called IndiHome in 2015. Judging from the Triple Play service which is IndiHome's flagship service, as well as other services, IndiHome's core product is its internet service. While other services such as voice (telephone) and Interactive TV (UseeTV) are augmented products. This research examines the relationship between service quality, customer satisfaction, and customer loyalty in the context of PT Telkom Indonesia's IndiHome product. IndiHome, launched in 2015, offers a core internet service with additional features like voice and interactive TV. The research aims to provide strategic recommendations to PT Telkom Indonesia to enhance customer retention as well. A quantitative, causative approach was applied, with data collected from 258 IndiHome customers in Bandung through online questionnaires. Using structural equation modeling (SEM) analysis, the research concluded that there was no statistically significant correlation between behavioral loyalty, customer satisfaction, and service quality. However, these relationships were validated when considering intervening variables.
THE IMPACT OF TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE PERFORMANCE AND CUSTOMER IN THE CAMBODIAN HAIRDRESSING INDUSTRY Khath, Bora
UTSAHA: Journal of Entrepreneurship Vol. 3 Issue 3 (2024)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v3i3.628

Abstract

This study investigates the impact of transformational leadership on employee performance job satisfaction, and customer satisfaction within the Cambodian hairdressing industry. By analyzing secondary data from various studies, key findings indicate that transformational leadership practices, such as inspirational motivation, individualized consideration, intellectual stimulation, and ideal influence, significantly enhance employee morale and productivity. Employees perceive these leadership behaviors positively, resulting in higher job satisfaction and improved service quality. The study also provides practical recommendations for salon owners to adopt transformational leadership strategies effectively, including defining clear vision and goals, offering individualized support, encouraging innovation, leading by example, and recognizing employee achievements. While relying on secondary data presents certain limitations, this research underscores the need for primary data collection to gain more nuanced insights. Future research should include employee surveys and interviews, longitudinal studies, and cross-cultural comparisons to explore the long-term effects and broader applicability of transformational leadership practices in service industries. These findings have significant implications for salon management, highlighting the potential of transformational leadership to drive business success in competitive markets. This study aims to offer actionable insights for salon owners and set the stage for further exploration of leadership practices in the Cambodian context.
SUSTAINABLE HR PRACTICES THROUGH INCLUSIVE TALENT DEVELOPMENT IN SHARIA BANKING Setiawati, Anindya Prastiwi; Mujanah, Siti; Sumiati, Sumiati
UTSAHA: Journal of Entrepreneurship Vol. 3 Issue 3 (2024)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v3i3.656

Abstract

Sharia banking has been challenged to create sustainable human resource management that meets Islamic principles. The need for inclusive talent management is becoming increasingly important to support operational sustainability and fairness within the organization. Therefore, this research is conducted to examine inclusive talent development as a key aspect of talent management for achieving sustainable human resources in Sharia banking practices. This research uses a qualitative case study method, with the findings presented as propositions. Data was collected through interviews and document analysis. The research shows that inclusive talent development not only helps individuals grow but also plays a key role in keeping talent within the organization. This includes identifying talent, developing technical and general skills, and using retention strategies like clear career paths, promotions, and fair compensation based on position. These findings highlight a strategic approach to sustainable HR management in sharia banking, where talent development fosters a supportive, inspiring work environment that helps retain employees and ensures long-term success for the organization.
ANALYSIS OF ECONOMIC LITERACY AND BUSINESS CAPITAL ON ENTREPRENEURIAL DECISIONS IN STREET VENDORS IN THE FIELD KAREBOSI MAKASSAR Nasir, Nasir
UTSAHA: Journal of Entrepreneurship Vol. 3 Issue 3 (2024)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v3i3.672

Abstract

Karebosi Square, Makassar, is one of the centers of economic activity that is a place for many street vendors (PKL) to run their businesses. In this context, entrepreneurial decisions are very important for street vendors to survive and develop in the midst of increasingly fierce competition. These decisions are often influenced by economic literacy and business capital, where economic literacy includes an understanding of financial management and business strategy, while business capital includes financial resources to start and run a business. This study aims to understand the influence of economic literacy and business capital on entrepreneurial decisions in street vendors in Karebosi Field, Makassar. This study uses a qualitative approach with a case study method. Data was collected through in-depth interviews with 10 main informants, namely street vendors who have entrepreneurial experience in Karebosi Field. Field observations and documentation are also used to reinforce the data obtained. The data was analyzed using thematic analysis techniques to identify patterns and relationships between the variables studied. The results of the study show that economic literacy affects the way traders manage capital and face business challenges. A good understanding of economic literacy helps traders in making strategic decisions, such as capital allocation, cost control, and business development planning. In addition, access to business capital determines the ability of traders to start and maintain their business activities. This study concludes that economic literacy and business capital are key factors in entrepreneurial decision-making for street vendors.
DEVELOPING A GOVERNANCE MODEL FOR SOUVENIR MSMES AND SOUVENIR CENTERS Lubis, Tona Aurora; Firmansyah, Firmansyah; Solikhin, Agus; Fitriaty, Fitriaty; Ningsih, Maryati
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.688

Abstract

This study explores the relationship between MSME souvenir governance and souvenir center governance in the context of supporting regional tourism in Jambi Province, Indonesia. The research addresses the challenges faced by MSME operators in accessing souvenir centers, such as limited skills, high raw material costs, and insufficient marketing knowledge, which hinder the overall tourism experience. To address these issues, this study develops a governance model based on key indicators that influence the efficiency and effectiveness of both MSME vendors and souvenir centers. The study employs a quantitative research approach, using purposive sampling to gather data from 100 MSME operators and souvenir center managers. The data is analyzed using Structural Equation Modeling (SEM) with SmartPLS software to evaluate the relationship between governance variables. The findings reveal that Product Quantity is the most influential factor in MSME souvenir governance, indicating that business actors must focus on maintaining consistent product supply. Meanwhile, Distance is the most significant indicator for souvenir center governance, highlighting the importance of strategic locations to attract customers. The study concludes that the governance practices of MSME souvenir vendors positively impact the governance of souvenir centers. This research provides valuable insights into improving governance structures in the souvenir industry, promoting better collaboration between MSME vendors and souvenir centers to support sustainable business growth.
THE IMPACT OF THE TECHNOLOGY ACCEPTANCE MODEL ON THE USE OF QR CODE PAYMENT AS A DIGITAL PAYMENT METHOD AMONG MSME ENTREPRENEURS IN THE CULINARY TOURISM CENTER OF SURABAYA Firdausi, Nafilah Rahma; Antonio, Gregorius Rudy
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.692

Abstract

Bank Indonesia introduced Quick Response Indonesian Standard (QRIS) to enhance digital transaction convenience, security, and efficiency, particularly to support MSMEs in boosting Indonesia's economy, although its adoption in the food and beverage industry remains limited. This research concentrates on the aspects that impact the willingness to use QRIS among MSME business owners in the Culinary Tourism Center of Surabaya, Indonesia through the lens of the Technology Acceptance Model (TAM). This causal study collected data from 50 MSME merchants over the age of 50 who had used QRIS as a payment method for more than a month. Using SEM-PLS analysis on SmartPLS 4.1, the research found that perceived usefulness significantly impacts the intention to use QRIS, leading to increased business productivity by enhancing transaction efficiency, reducing direct contact with clients, and improving payment security. The study also revealed that perceived ease of use does not directly influence the intention to use QRIS but affects it indirectly by enhancing perceived usefulness. The findings highlight the crucial role of perceived ease of use in shaping utility perception. The research contributes to the understanding of digital payment adoption among MSMEs in Indonesia, particularly in the food and beverage sector, by providing insights into the relationship between TAM variables. It emphasizes the need for targeted training and support to boost QRIS adoption, enabling MSME merchants to remain competitive in the digital economy. The study offers valuable recommendations for policymakers, financial institutions, and technological stakeholders to facilitate Indonesia’s economic digitalization through increased QRIS usage.
THE EFFECT OF CUSTOMER SATISFACTION, CUSTOMER RETENTION, AND ITS IMPACT ON THE TOURISM SECTOR IN LAMPUNG BEACH Sari, Dewi Komala; Barusman, Andala Rama Putra
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.701

Abstract

By studying beach tourism in South Lampung, Indonesia, researchers assess how customer satisfaction affects customer retention. In this study use variables, service quality, promotion, and destination image, with using the mediating variable and customer satisfaction and the endogenous variable customer retention, this article employs the Structural Equation Model (SEM) technique with 360 respondents, revealing a relationship where customer retention is influenced by service quality, promotion, destination image variables mediated by customer satisfaction. Therefore, researchers recommend several strategies for the Lampung Provincial government, namely being able to enhance promotions, providing good service to improve service quality, and developing adequate facilities that can be utilized by visitors to enhance destination image variables.
MSME FINANCIAL LITERACY MODEL AS A MEASURING TOOL FOR MSME FINANCIAL PERFORMANCE: Case Study of Bogor, Depok and Kuningan MSMEs Setiawati, Sri; Gursida, Hari; Indrayono, Yohanes
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.710

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are vital to the economy but often struggle with financial management due to limited financial literacy. This leads to poor accounting practices and weak financial reporting, hindering growth and competitiveness. The rapid changes of the industrial revolution 4.0 further challenge MSMEs to adapt. This study examines financial literacy’s role in enhancing MSME financial performance in Bogor, Depok, and Kuningan. It identifies key influencing factors and their impact. Using an associative methodology with quantitative and qualitative approaches, data were collected from 399 MSME practitioners via surveys, interviews, and Focus Group Discussions (FGDs). Structural Equation Modeling (SEM) with Partial Least Square (PLS) was used for analysis. Findings show financial behavior, attitude, bank product usage, credit/loans, and financial inclusion positively affect financial performance through financial literacy. However, risk preference and digital literacy had no significant impact. The study underscores the need to improve financial literacy and recommends developing a financial reporting application to help MSMEs manage finances effectively.
INFLUENCE OF BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, AND BRAND LOYALTY OF TIKTOK SHOP | TOKOPEDIA ON PURCHASE DECISION Anjelita, Adelia; Salim, Muhartini
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.714

Abstract

E-commerce in Indonesia is growing fast, with TikTok Shop and Tokopedia becoming increasingly popular platforms. Many factors such as brand awareness, brand association, perceived quality, and brand loyalty are crucial in impacting consumer purchasing decisions. This research aims to analyze the influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on consumer purchase decisions at TikTok Shop | Tokopedia, both partially and simultaneously. This research applies quantitative methods with non-probability sampling techniques, specifically purposive sampling, in sample selection. Data was collected through an online questionnaire using Google Forms, which was distributed to active users who had made purchase transactions at TikTok Shop | Tokopedia. The population of this research consisted of at least 100 respondents. Data analysis was carried out using the Multiple Linear Regression method. The results showed that Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty have a positive and significant influence on purchasing decisions, both partially and simultaneously. Therefore, companies should improve their branding strategies to strengthen these four aspects to encourage purchasing decisions and maintain customer loyalty.

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