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Journal of Trends Economics and Accounting Research
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27457710     DOI : https://doi.org/10.47065/jtear.v2i4.266
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Trends Economics & Accounting Research memuat artikel pada bidang Ekonomi, Akuntansi dan Manajemen. Namun tidak tertutup untuk menerima artikel pada bidang sejenis, seperti: 1. Auditing, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10. Entrepreneurship, 11. E-Business, 12. Business Management, 13. Capital Market, 14. Risk Management, 15. Syariah banking, 16. Economics of Sharia, 17. Islamic Capital Market, 18. Financial accounting, 19. Managerial accounting, 20. Behavioral accounting, 21. Tax accounting, 22. Public Sector Accounting, and 23. Syariah accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 350 Documents
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Pengaruh Gaya Hidup, Lokasi, dan Kelompok Acuan Terhadap Minat Kunjung Kembali Tujungan Plaza Surabaya Rahayu Mardikaningsih; Didit Darmawan
Journal of Trends Economics and Accounting Research Vol 2 No 2 (2021): December 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

Every big city has a shopping center as one of the economic activities carried out. In the city of Surabaya, there are various shopping centers that have various target visitors. Tunjungan Plaza Surabaya is the second largest shopping center in Indonesia which has many competitors in the city of Surabaya. For that it is important to always increase visitors every time. For this reason, it is necessary to know the factors that can influence the interest in revisiting, such as lifestyle, location, and reference groups. This study aims to determine the role of lifestyle, location, and reference group on interest in returning. The population of this study is Surabaya residents who visited Tunjungan Plaza Surabaya more than twice in the past 3 years. The sample used is 100 respondents. This study uses multiple linear regression. The results of the study show that lifestyle plays a significant role in the interest in returning to Tunjungan Plaza Surabaya. Furthermore, location also has a significant and positive impact on the revisiting to Tunjungan Plaza Surabaya. The reference group also has a significant impact on the revisiting to Tunjungan Plaza Surabaya
Analisis Perilaku Konsumen Rokok Mild Berdasarkan Persepsi dan Sikap Fayola Issalillah; Rafadi Khan Khayru; Didit Darmawan; Muhammad Wayassirli Amri; Sri Purwanti
Journal of Trends Economics and Accounting Research Vol 2 No 2 (2021): December 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

In Indonesia, there are quite a lot of cigarette consumers. For entrepreneurs, especially those engaged in cigarette products, the large number of cigarette consumers is a business opportunity that has the potential to continue to grow. This can be seen from the increasing number of new cigarette brands launched in the market and supported by the large number of people who smoke. The desire to consume mild cigarettes can be influenced by various factors such as consumer perceptions and attitudes. The purpose of this study is to analyze the role of consumer perceptions and attitudes towards consumer behavior which in this case is the decision to purchase mild cigarettes. This research was conducted in the center of Sidoarjo City. Research subjects are consumers of mild cigarettes. This study used 173 respondents as a sample. The study used data obtained from distributing questionnaires. The data obtained will then be processed using SPSS with multiple linear regression data analysis techniques. The results show that consumer perceptions and attitudes have a significant effect on consumer behavior
Pengaruh Promosi dan Harga terhadap Keputusan Pembelian pada PT.Sari Burger Indonesia Vira Soraya; Husni Mubarak
Journal of Trends Economics and Accounting Research Vol 2 No 3 (2022): March 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

The purpose of this study was to determine whether there was an influence of promotion and price on purchasing decisions at PT. Sari Burger Indonesia. The sample of this study was 97 people, taking samples using accidental sampling techniques (accidental sampling), namely sampling techniques where the researcher took samples of anyone who was at the place or accidentally met as a sample that was considered suitable as a data source. Data analysis using Multiple Regression Test, hypothesis testing using the coefficient of determination test (R2), partial test (t test) and simultaneous test (F test), while processing data using SPSS 20. The results of this study indicate that promotion and price can explain the diversity of Purchasing decision variables, besides, partially promotion variables have a positive and significant effect on purchasing decisions while the price variable has no effect and is not significant on purchasing decisions, while simultaneous promotions and prices have a positive and significant effect on purchasing decisions at PT.Sari Burger Indonesia
Analisis Laba dan Arus Kas Dalam Memprediksi Financial Distress (Studi Kasus Pada Perusahaan Perbankan Yang Terdaftar di BEI Periode 2016-2018) Dian Lestari; Debbi Chyntia Ovami; Reza Hanafi Lubis
Journal of Trends Economics and Accounting Research Vol 2 No 3 (2022): March 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This research aimed to determine the ability of profit and cash flow in predicting the financial distress at the BEI-registered banking company. This type of research was a qualitative descriptive, the technique of data collection was by observation, the data used was the financial statements for 3 years starting from 2016 until the year 2018. The variables used in this study were income, cash flows and financial distress. The results showed that a better profit variable was used in predicting the financial distress in the upcoming 1 year compared to the cash flow variable
Analisis Implementasi Z-Mijewski Model Sebagai Alat Untuk Mengukur Kerugian Perusahaan Pada PT Gudang Garam Tbk Ayu Lestari; Sriwardany; Ratna Sari Dewi
Journal of Trends Economics and Accounting Research Vol 2 No 3 (2022): March 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

Loss of a company can be measured through analysis of the company's financial statements. The purpose of this study is to calculate, measure, and analyze predictions of potential losses of PT. Gudang Garam Tbk by using the Z-mijewski model. The subjects in this study were PT. Gudang Garam Tbk and the object in this study are financial report data at PT. Gudang Garam Tbk, namely in the form of income statement and balance sheet for 2015, 2016, and 2017. This research uses a type of qualitative research with a descriptive analysis approach.The results of the research conducted using the Z-Mijewski model show that PT. Gudang Garam Tbk experiences potential losses. In 2015 the value of Z-Mijewski was greater than the value of Z-Mijewski in 2016, and in 2017 the value of Z-Mijewski again increased, but still suffered potential losses
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Ud. Budi Jaya Dinamo Riza Fiandi; Ahmad Albar Tanjung
Journal of Trends Economics and Accounting Research Vol 2 No 3 (2022): March 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

The purpose of this study was to determine whether there is an effect of product quality and price on purchasing decisions at UD. Budi Jaya Dinamo, The sample in this study was 36 people, sampling using incidental sampling technique, namely the technique of determining the sample when coincidentally met at the research place and then used as a sample. Analysis of the data used in this study is to use a structural equation model with smart PLS. The results of this study indicate that partially product quality does not have a positive but significant effect on purchasing decisions and price has a positive and significant effect on purchasing decisions, while simultaneously research on product quality and price does not have a positive effect on purchasing decisions. So with this purchase decision can be improved through the price
Pengaruh Citra Diri, Kepribadian Merek, dan Kelompok Acuan terhadap Kualitas Hubungan Merek Ella Anastasya Sinambela; Cici Cici; Didit Darmawan; Rahayu Mardikaningsih; Abdul Rahman
Journal of Trends Economics and Accounting Research Vol 2 No 3 (2022): March 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

Saat ini konsumen tidak hanya ditawarkan produk yang beragam namun juga merek yang beragam. Konsumen dihadapkan pada pilihan dari berbagai jenis merek yang memiliki kelebihan tersendiri. Manajemen pemasaran mengharapkan adanya hubungan berkelanjutan antara konsumen dan merek. Peningkatan kualitas hubungan merek itu perlu ditingkatkan dan dikembangkan terus. Tujuan penelitian untuk mengetahui pembentukan kualitas hubungan merek melalui citra diri, kepribadian merek, dan kelompok acuan. Penelitian kuantitatif ini dengan populasi adalah konsumen Milo yang ada di Kota Johor Bahru Malaysia. Peneliti menggunakan 100 responden sebagai sampel penelitian dan dianalisis menggunakan teknik regresi. Hasil penelitian menunjukkan adanya peran nyata citra diri terhadap pembentukan kualitas hubungan merek. Selanjutnya kepribadian merek memiliki peran nyata pada kualitas hubungan merek. Kualitas hubungan merek juga dipengaruhi signifikan oleh kelompok acuan. Ketiga variabel secara simultan berperan nyata membentu kualitas hubungan merek.
Determinants of Customer Trust: A Study on Safety, Ease-of-use, and Perceived usefulness of Herbal Products of Kuku Bima Ener-G Siti Nur Halizah; Eli Retnowati; Didit Darmawan; Rafadi Khan Khayru; Fayola Issalillah
Journal of Trends Economics and Accounting Research Vol 2 No 4 (2022): June 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.16 KB) | DOI: 10.47065/jtear.v2i4.266

Abstract

People have alternative treatments and treatments through traditional techniques and herbal remedies. They have attitudes and beliefs about herbs to be able to overcome complaints of certain diseases or just treatment of the body. Pharmaceutical companies in the traditional medicine group are growing. This makes the market share more competitive, because there are so many products for indications based on complaints about disease disorders or increasing body vitality. Related to this, it is very important to know the factors that influence customer trust in herbal medicinal products. This study aims to determine significantly the safety, ease-of-use, and perceived usefulness of Kuku Bima Energi Herbal on customer trust. The object of this research is aimed at consumers of Kuku Bima Energi Herbal. In this study using 100 respondents. Data were analyzed using regression analysis. This study resulted in the finding that safety has a significant effect on customer confidence in Kuku Bima Energi Herbal. In line with ease-of-use of having a significant effect on customer trust Kuku Bima Energi Herbal. Likewise, the perceived usefulness has a significant effect on customer trust, Kuku Bima Energi Herbal.
Pengaruh Kepribadian Merek, Pengalaman Merek, dan Cinta Merek The Body Shop terhadap Loyalitas Merek Cici Cici; Rahayu Mardikaningsih
Journal of Trends Economics and Accounting Research Vol 2 No 4 (2022): June 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.39 KB) | DOI: 10.47065/jtear.v2i4.267

Abstract

There are various kinds of companies engaged in the field of care and beauty, considering the increasing demand for women's care. Competing with various product advantages, various types of products, and quality does not make The Body Shop lose consumers. Established since 1976 until now, The Body Shop has had its own place in the minds of consumers, by creating beauty and care products made from herbal, environmentally friendly, safe for skin and body. The purpose of this study is to test whether brand personality, brand experience, and brand love affect brand loyalty to The Body Shop consumers. This study was tested using multiple linear regression analysis techniques, with a sample of 100 consumers of The Body Shop. This study proves that brand loyalty has a significant effect on brand personality, brand experience, and brand love. Brand experience is proven to have an effect on brand loyalty. In addition, brand loyalty is also significantly influenced by brand love
Pengaruh Asal Negara, Kewajaran Harga, Layanan Purna Jual Terhadap Niat Beli Pada Laptop Lenovo Resva June Silviana; Arif Rachman Putra
Journal of Trends Economics and Accounting Research Vol 2 No 4 (2022): June 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.608 KB) | DOI: 10.47065/jtear.v2i4.268

Abstract

The development of technology in the world is growing rapidly and has become a daily necessity, both in terms of science, technology and information. With the modification of all fields, this can overcome the problem of zones and time. Information technology supporting tools will fulfill the need for knowledge and information, especially for students and workers. The purpose of this research is to find out significantly the country of origin, fairness of prices and after sales service for the purchase of Lenovo Laptops. This research is a quantitative research method. This study uses a questionnaire information survey and then collected from the respondents. The population in this study are Lenovo laptop users. The researcher used 100 respondents as the research sample. This study proves that the country of origin has a significant effect on purchase intention on Lenovo laptops. In addition to the country of origin, the reasonableness of the price also has a significant effect on purchase intentions on Lenovo laptops, and after-sales service also significantly influences purchase intentions on Lenovo laptops

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