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ALLURE JOURNAL
Published by Universitas PGRI Semarang
ISSN : -     EISSN : 28077075     DOI : https://doi.org/10.26877/allure
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
ALLURE Journal is committed to exploring and highlighting insights into crucial issues dealing with academic researchers and critical practitioners interested in applied linguistic, linguistic, literature, and cultural studies.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 82 Documents
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The Formation of Indonesian VTuber Digital Identity: A Study of Expressive Speech Act Siswanto, Anggreani Puspitasari; Kurniawati, Wira
Allure Journal Vol 6, No 1 (2026): January 2026
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/allure.v6i1.26724

Abstract

This study investigates how expressive speech acts in Indonesian contribute to digital identity formation by an Indonesian Virtual YouTuber (VTuber). The research focuses on Mikazuki Arion, a VTuber on the YouTube platform, and aims to analyze how expressive speech acts such as praise, gratitude, greetings, complaints, and humor function in constructing a distinctive digital persona. Using a qualitative descriptive method with a sociopragmatic approach, data were obtained through observation and note-taking from Mikazuki Arion’s live broadcasts. The analysis examined the forms, functions, and pragmatic features of expressive speech acts that support self-representation in virtual communication. The findings show that expressive speech acts serve three key function in constructing VTuber identity: (1) establishing emotional intimacy and social bonds through repetition and affective language, (2) demonstrating authenticity and self-reflection via humor, irony, and stance softening, and (3) enhancing audience engagement through inclusive and performative interaction. These strategies enable Mikazuki Arion to present an appreciative, humorous, and relatable digital persona, reinforcing parasocial relationships and community belonging. The study concludes that expressive speech acts are not merely emotional expression but pragmatic tools for identity negotiation and relationship-building in digital interaction. Language thus becomes a central medium for performing self-representation and maintaining authenticity in Indonesian Vtuber culture, contributing to broader discussion of sociopragmatics and digital identity.
Cultural Contestation and Power in the Novel Kubah By Ahmad Tohari Falah, Fajrul; Salam, Aprinus; Pujiharto, Pujiharto
Allure Journal Vol 6, No 1 (2026): January 2026
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/allure.v6i1.26026

Abstract

This study is based on culture ideally should be a noble guideline that unites and elevates human dignity, but in practice it becomes a source of conflict between people .Culture is not a static entity, but rather an arena in which society assigns value and meaning. The purpose of this study is to reveal the contestation of culture and power in the novel Kubah. The theory used is Raymond Williams' Cultural Materialism, which focuses on the analytical framework of dominant, residual, and emergent cultures. This study uses a qualitative method with a textual analysis approach to the novel Kubah. theory. The main objective is to classify and analyze how these three cultures interact, clash, and shape the social landscape as embodied by the characters and main figures in the novel. The steps involved briefly consisted of reading the novel in depth, then classifying words, phrases, sentences, and quoted discourse related to cultural contestation. The data was then analyzed by interpreting the meaning of how the characters and narratives in the novel reflect and maintain their respective identities amid cultural tensions in society. The results of the study show that Karman, as the main character, was alienated by the dominant culture that destroyed communal relations in his village as a result of the events of 1965. However, he found acceptance again through residual culture, namely Javanese traditions and religious values. Karman created new meaning for himself, opening up a space for existence outside the pressures of dominant and residual culture.

Page 9 of 9 | Total Record : 82

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