cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Budiyanto
Contact Email
budiyanto@perbanas.id
Phone
+6289644293557
Journal Mail Official
budiyanto@perbanas.id
Editorial Address
Jl. Perbanas, Karet Kuningan, Setiabudi kode pos 12940., Jakarta Selatan, Provinsi DKI Jakarta
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Jurnal Abdimas Perbanas
Published by Institut Keuangan-Perbankan dan Informatika Asia Perbanas
ISSN : 2745617X     EISSN : 27460223     DOI : https://doi.org/10.56174/jap.v3i1
Core Subject : Economy, Science, Social,
Computer Science & IT Economics, Econometrics & Finance Social Sciences
Aim and Scope Publikasi jurnal ini bertujuan untuk menyebarluaskan pemikiran atau gagasan konseptual dan hasil Pengabdian kepada masyarakat yang telah dicapai. Jurnal Abdimas Perbanas Institute, secara khusus menitik beratkan pada permasalahan pokok dalam pengembangan keilmuan bidang pengabdian masyarakat sebagai berikut: 1. Pengabdian Masyarakat: Peningkatan MSDM, Perbankan,Teknologi Informasi, Kewirausahaan/ UMKM, Akuntansi, Manajemen Pemasaran, Manajemen Keuangan, Psikologi, Pajak, Ekonomi dll 2. Pemberdayaan Masyarakat, Akses Sosial; 3. Pengabdian Masyarakat Mahasiswa; 4. Pendidikan untuk Pembangunan Berkelanjutan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 58 Documents
 2   3   4   5   6 
Digital Marketing Untuk Tingkatkan Visibilitas Layanan Sosial Bagi Pekerja Sosial Masyarakat Desa Kota Batu Syamsul Bakhri; Aswar Hanif; Yayan Hendrian; Markus Lilik Martanto
Jurnal Abdimas Perbanas Vol. 4 No. 2 (2023): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The importance of digital marketing training for village community social workers in Batu City to increase the visibility of the social services they offer. In an increasingly advanced digital era, social workers must utilize digital technology to promote the social services they provide so that they can be more easily accessed by the public. Digital marketing training can help village community social workers in Batu City to expand their reach of social services and increase support from the community. This community service activity explains several digital marketing strategies that can be used by social workers such as websites, social media, email newsletters, and Google My Business. In addition, this training also provides tips on how to choose the right digital marketing platform to promote social services. Digital marketing training is very important for village community social workers in Batu City to increase the visibility of the social services they offer and gain support from the community. By leveraging digital technology, social workers can more effectively promote social services and achieve better results in providing support to rural communities in Batu City.
Optimalisasi Fitur YouTube Sebagai Media Pemberdayaan Ekonomi Lembaga Muslimah Wahdah Islamiyah Johan Hendri Prasetyo; Fajar Sarasati; Luky Fabrianto; Rizky Ade Safitri; Hamzah Ali Abdullah; Henny Yuwanda; Regina Sephiani; Alfin Nur Laili Salma
Jurnal Abdimas Perbanas Vol. 4 No. 2 (2023): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v4i2.530

Abstract

The increasingly massive development of the digital era has forced various profit and non-profit industries to be able to adapt, especially in digital marketing, and the South Jakarta Muslimah Wahdah Islamiyah Institute is no exception. One of the problems faced by Muslimah Wahdah Islamiyah in South Jakarta is the lack of utilization of the YouTube feature as an institutional marketing medium. This is of course a problem that needs to be addressed immediately, considering that South Jakarta Muslimah Wahdah Islamiyah is a da'wah institution that has various programs, such as da'wah, education, economics, social, and health. Therefore, Lecturers and Students of the Digital Business Study Program held community services to optimize YouTube features with the aim of helping South Jakarta Muslimah Wahdah Islamiyah in empowering the economy for the organization and its members.
Optimalisasi Media Sosial Instagram Sebagai Media Promosi Produk UMKM Jatinegara Kaum Dini Safitri; Nada Arina Romli
Jurnal Abdimas Perbanas Vol. 4 No. 2 (2023): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v4i2.532

Abstract

Jatinegara Kaum Urban Village has made several programs for UMKM in their area. However, there are still a few UMKM actors who want to take advantage of the program, such as being active in the e-order program and optimizing Instagram social media as a promotional medium. For this reason, we are trying to help UMKM optimize Instagram social media for nine UMKM in Jatinegara Kaum. For UMKM that doesn’t have Instagram yet, we create an Instagram account, then work together to make uploads consisting of posters and videos which are then uploaded to Instagram UMKM. In addition, we also help to make the UMKM logo along with the tagline, so that UMKM are increasingly known by the wider community. As a result of this activity, UMKM feel helped in running their business. Their Instagram social media has also become optimal with weekly uploads accompanied by engagement with followers and non-followers. UMKM also gets knowledge about copywriting and visual product photos.
Literasi Keuangan Bank Sampah: Emas Digital Untuk Mengatasi Penurunan Nilai Poin DTBM dan Saldo Kas Asep Risman; Budi Lestijawan Eka Saputra
Jurnal Abdimas Perbanas Vol. 4 No. 2 (2023): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v4i2.533

Abstract

The waste problem is still one of the problems faced by big cities, of course, it is also one of the problems in DKI Jakarta. Various efforts have been made by the DKI Jakarta government to reduce waste, including carrying out “Bank Sampah” (Waste Bank) activities in every sub-district. One of the Waste Bank in DKI Jakarta which is under the guidance of the West Jakarta Joglo sub-district is the Berdikari Waste Bank. The FEB Mercu Buana University Master of Management Study Program which already has a collaboration with the Universitas Pertahanan and also the Joglo Sub-District organizes community service activities at the Self-driving Waste Bank, one of the problems identified is the risk of decreasing DTBM point values and fund balances from time to time due to rising prices in general. Therefore, one of the topics in this community service is financial literacy for members of the Berdikari Waste Bank in the form of digital gold savings & investment to overcome the declining values of DTBM points and the fund’s balances of waste bank members as payment for waste deposits. Through this community service activity, it is hoped that it can help members of the Berdikari Waste Bank overcome the decline in DTBM point values and fund balances and improve the performance of the Waste Bank so that it will contribute more to overcoming the waste problem in DKI Jakarta.
Human Resources Management Strategy to Create a Sustainable Competitive Advantage Lenny Christina; Indra Siswanti; Yusliza Mohd Yusoff; Zikri Muhammad
Jurnal Abdimas Perbanas Vol. 4 No. 2 (2023): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v4i2.537

Abstract

Competition for MSME players is getting tougher supported by increasingly developing technological advances, demanding MSME players to be able to adapt quickly to these changes. In order to survive in this competition, MSMEs are required to always be ready to face dynamic market changes.Today's company competitiveness no longer lies in the superiority of product and process technology or having a large market share and large capital, but how a company has quality human resources by increasing competitive advantage in a sustainable manner. With increasingly complex challenges, the role of HRM to be able to achieve competitive advantage is to be a pioneer in facing an ever-changing environment. These environmental changes require companies to always improve their performance or productivity. This can be achieved with a human resource management strategy that can respond to environmental changes
Layanan Prima dan Digitalisasi UMKM Sepatu, Sentra PIK Pulogadung Laksamana, Patria; Saripudin, Saripudin; Suharyanto, Suharyanto; Sorongan, Fangky
Jurnal Abdimas Perbanas Vol. 5 No. 1 (2024): Jurnal Abdimas Perbanas
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v5i1.552

Abstract

The Covid-19 pandemic has had a significant impact on the retail sector, including the MSME leather shoes industry. One of them is the PIK Pulogadung area, which is known as a shopping center in Jakarta, which has experienced a decrease in customer visits resulting in a decrease in sales turnover. In addition, the lack of support from building managers in carrying out promotions and the Covid-19 pandemic are the biggest challenges for leather shoe stores in PIK Pulogadung. The solution to helping the leather shoe MSME industry is to provide excellent service and digitization. By prioritizing excellent service and adopting a digitization strategy, MSME leather shoe stores can improve operational efficiency, expand market reach, and provide customers with a superior shopping experience. Accessibility and Infrastructure Improvement, Education and Training Improvement, Technology Empowerment, Market Development and Promotion, Provision of Financial Support, Formation of Networks and Collaboration. With these steps, it is hoped that the small industrial village in Pulo Gadung can continue to grow and develop as an industrial center that is competitive, creates jobs, and makes a positive contribution to the regional economy
Pemanfaatan ChatGPT untuk Pengotimalan Copywriting pada Madaris Jakarta Islamic Center Prasetyo, Johan Hendri; Sarasati, Fajar; Mazia, Lia; Astuti, Widi
Jurnal Abdimas Perbanas Vol. 5 No. 1 (2024): Jurnal Abdimas Perbanas
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v5i1.565

Abstract

The existence of digital disruption and millennial disruption in Indonesia has an impact on competition in all industrial sectors, both commercial and non-commercial industries, including the Jakarta Islamic Center Islamic Youth and Youth Council (Madaris). With increasingly massive digital developments, Madaris JIC must be able to adapt to develop the economy for the organization and its members. The problem currently faced by Madaris JIC is the difficulties experienced by Madaris JIC in empowering and improving the economy of the organization and its members, especially with the lack of experience in marketing products and advertising messages that are less attractive. This is of course a problem that must be addressed immediately, one of which is by training on the use of ChatGPT to optimize copywriting among organizations and their members. Therefore, Lecturers and Students of the Digital Business Study Program held community service with the aim of helping Jakarta Islamic Center Mosque Youth in empowering the economy for the organization and its members
Transformasi Usaha Mikro Kecil dan Menengah: Menuju Bisnis Kreatif dan Inovatif Pramesworo, Septo; Yustisia, Natali; Evi, Tiolina
Jurnal Abdimas Perbanas Vol. 5 No. 1 (2024): Jurnal Abdimas Perbanas
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v5i1.571

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Indonesia play an important role in the community's economy. MSMEs must carry out creative and innovative efforts to improve their business and encourage economic growth. However, MSMEs often face challenges in facing increasingly fierce competition and changing market trends. In the ever-growing digital era, developing digitalization of MSME businesses has become an urgent need to increase their competitiveness. The development of digitalization of MSME businesses opens up great opportunities for business growth and development. Apart from digitalization, MSMEs should be creative and innovative, either by collaborating, inviting other parties, or using digital technology and online platforms, MSMEs can expand their market reach and reach potential consumers in various regions. However, the development of digitalization of MSME businesses also faces several challenges. Keywords: Creativity, Innovation, Digital Technology, MSMEs
Pelatihan Pembuatan Pupuk Organik Eceng Gondok sebagai Pemanfaatan Tanaman Gulma di Desa Telukbango Kabupaten Karawang Nurhanifah, Afifa; Alamsyah, Vikram; Sadidan , Ikhwanussafa
Jurnal Abdimas Perbanas Vol. 5 No. 1 (2024): Jurnal Abdimas Perbanas
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v5i1.706

Abstract

Hyacinth is one of the weed plants or nuisance plants that grow a lot in Telukbango Village, Batujaya District, Karawang. The purpose of this community service activity in tandem with the Singaperbangsa University Karawang Student Real Work Lecture program is to increase the knowledge and insight of the people of Telukbango Village on the process of utilizing water hyacinth plants. Hyacinths are used as basic ingredients for making organic fertilizer because the amount is very large and has the potential to become waste that hampers agricultural irrigation channels. Training on making hyacinth organic fertilizer is carried out by lecture method, distributing leaflets on the stages of making hyacinth organic fertilizer, and joint practice of making fertilizer. The result of this community service activity is that the people of Telukbango Village, especially farmers, understand the use of water hyacinths and the process of making fertilizer from water hyacinths which so far only has the potential as waste. The farmers and the community present enthusiastically welcomed the use of water hyacinth into organic fertilizer, which was supported by all levels of Telukbango Village officials.
The PENGORGANISASIAN POSYANDU REMAJA SEBAGAI UPAYA UNTUK MENINGKATKAN PELAYANAN KESEHATAN REMAJA DI DESA CIJAGANG Abigael, Putri; Esterilita , Mari; Kartikawati, Dewi
Jurnal Abdimas Perbanas Vol. 5 No. 1 (2024): Jurnal Abdimas Perbanas
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v5i1.707

Abstract

Based on UNICEF data, Indonesia has the highest rate of early marriage in the world, including in Cijagang Village. On the issue of problems that occur, it is important to organize the Youth Posyandu as an effort to prevent early marriage, pre-marital sex and drug use in Cijagang Village. The purpose of establishing Posyandu Remaja is to improve access and health services for adolescents, increase knowledge about reproductive health and nutrition, and prevent juvenile delinquency. The method used was FGD with observation and interview techniques. The results show that the adolescent posyandu in the village has not been implemented due to limited medical equipment and lack of qualified cadres. Through the process of organizing and training, the management structure of the adolescent posyandu was formed. Interventions were conducted through training and socialization, where the results of the pre-test and post-test showed an increase in the knowledge and skills of posyandu cadres. The formation of the adolescent posyandu management was also successfully carried out with the issuance of an official decree. In conclusion, adolescent posyandu activities contribute to solutions to health problems and have a forum for communication for adolescents in Cijagang Village

Page 4 of 6 | Total Record : 58

 2   3   4   5   6 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol. 6 No. 2 (2025): Jurnal Abdimas Perbanas Vol. 6 No. 1 (2025): Jurnal Abdimas Perbanas Vol. 5 No. 2 (2024): Jurnal Abdimas Perbanas Vol. 5 No. 1 (2024): Jurnal Abdimas Perbanas Vol. 4 No. 2 (2023): Jurnal Abdimas Perbanas Vol. 4 No. 1 (2023): Jurnal Abdimas Perbanas Vol. 3 No. 2 (2022): Jurnal Abdimas Perbanas Vol. 3 No. 1 (2022): Jurnal Abdimas Perbanas Vol. 2 No. 2 (2021): Jurnal Abdimas Perbanas Vol. 2 No. 1 (2021): Jurnal Abdimas Perbanas Vol. 1 No. 1 (2020): Jurnal Abdimas Perbanas More Issue