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ArtComm : Jurnal Komunikasi dan Desain
Published by Universitas Informatika dan Bisnis Indonesia
ISSN : 25980408     EISSN : 25975188     DOI : https://doi.org/10.37278
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal ArtComm : Jurnal Komunikasi dan Desain sebagai media untuk mempublikasikan tulisan ilmiah: hasil penelitian, hasil pemikiran (gagasan konseptual), hasil perancangan Desain, Desain Komunikasi Visual, Seni Rupa, Ilmu Komunikasi, Studi Media, Komunikasi Massa dan Jurnalisme, Strategi Komunikasi, New Media, dan Budaya
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 121 Documents
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Analisis Framing Pemberitaan Media Daring tentang Citra Mahkamah Konstitusi dalam Hasil Gugatan Batasan Usia Capres-Cawapres Josua Ronaldo Pangidoan; Nila Kusumawindarti; Rachmawati Windyaningrum
ArtComm Vol 7 No 1 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i1.784

Abstract

Perubahan undang-undang merupakan suatu proses yang vital dalam sistem hukum suatu negara yang berkembang dan dapat mengalami perubahan seiring berjalannya waktu. Isu hasil gugatan batasan usia capres-cawapres telah menjadi sorotan bagi berbagai media, karena adanya perubahan undang-undang atas hasil putusan Mahkamah Konstitusi. Penelitian yang bertujuan untuk mengetahui pembingkaian berita oleh media daring Detik.com dan Kompas.com atas isu dan citra Mahkamah Konstitusi terhadap hasil gugatan batasan usia capres-cawapres, pada periode berita 11-26 Oktober 2023. Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode analisis framing Zhongdang Pan dan M. Kosicki untuk menggambarkan struktur pemberitaan yang terdiri dari sintaksis, skrip, tematik dan retoris. Hasil penelitian menunjukkan bahwa atas berita hasil gugatan batasan usia capres-cawapres, Detik.com lebih fokus pada inkonsistensi sikap para hakim MK, sedangkan Kompas.com lebih fokus pada hubungan kekeluargaan Ketua MK dengan Jokowi. Sedangkan, citra Mahkamah Konstitusi secara keseluruhan lebih dicitrakan secara negatif, yaitu sembrono, tidak solid, terseret konflik kepentingan, inkonsisten, dan tidak berperan semestinya dalam mengambil keputusan gugatan batasan usia capres-cawapres.
Dramaturgi Performance Team Vokal Grup Metal Ensembel Tikoro Anggita Lestari; Faisal Reza; Hilman Mulyadi; Nugraha Sugiarta; Yanuar Ilham
ArtComm Vol 7 No 1 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i1.812

Abstract

This research is titled “Dramaturgy of the Vocal Group Metal Ensemble Tikoro.” Dramaturgy is a concept that examines the complex roles of individuals in everyday life, especially when performing on stage, which has both front and back stages. This study aims to understand the reality that occurs on the front and back stages of Ensemble Tikoro vocal group members, as well as to uncover how each member presents themselves. The research method used is qualitative with a dramaturgical concept approach. The research subjects involve all members of the Ensemble Tikoro. Data was collected through in-depth interviews, observations, and documentation. The data validity test used is source triangulation. The results of this study reveal that on the front stage, Ensemble Tikoro members perform with unique characteristics, namely wearing all-black costumes from head to toe. On the back stage, Ensemble Tikoro members interact with family and other activities using Sundanese and Indonesian languages, creating a familiar atmosphere. In self-presentation, Ensemble Tikoro members naturally express themselves through the choice of black costumes that become their identity. Thus, this research reveals the dynamics between the realities on stage and backstage of Ensemble Tikoro members, as well as how they radiate self-presentation through elements such as costumes and language they use.
Analisa Kelayakan AR Artbook sebagai Media Promosi Destinasi Pariwisata dan Kebudayaan di Kota Singkawang Ryo Chandra Putra
ArtComm Vol 7 No 1 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i1.814

Abstract

Indonesia merupakan negara dengan keberagaman suku, budaya, dan tradisi tersebar di 17,508 pulau. Hal ini tentu memberikan keunggulan dalam sektor pariwisata yang ada di Indonesia. Salah satunya, Kota Singkawang yang ditajuk Kota Tertoleran di Indonesia namun tidak memiliki angka pariwisata yang fantastis meskipun memiliki banyak tradisi multikultural yang unik dan destinasi serta objek wisata yang menarik. Tujuan dari penelitian ini adalah untuk menganalisis kelayakan media literatur Buku Ilustrasi yang dikombinasikan dengan teknologi Augmented Reality (AR) sebagai media promosi destinasi pariwisata dan kebudayaan yang ada. Metode penelitian kualitatif dilakukan berdasarkan studi literatur, studi data dan juga studi kasus terhadap penelitian dan perancangan yang sudah dilakukan maupun dipublikasikan. Berdasarkan hasil analisa, ditemukan bahwa media literatur Buku Ilustrasi AR layak menjadi opsi alternatif pendukung yang tidak hanya dapat mendorong media promosi yang sudah dilakukan oleh Pemerintah Kota Singkawang, namun juga mampu menjadi media pembelajaran terhadap kebudayaan dan pariwisata yang ada di Kota Singkawang.
Perancangan Media Kampanye Program “Cegah Stunting, Itu Penting!” oleh Puskesmas Pasirjambu Kabupaten Bandung Nichi Hana Karlina; Mohamad Hilman Suparman
ArtComm Vol 7 No 1 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i1.824

Abstract

Stunting is a condition of growth failure in toddlers due to chronic malnutrition, resulting in children being too short for their age. UPTK Puskesmas Pasirjambu recorded cases of stunting during the year 2022, with 77 out of 608 toddlers measured for their height experiencing stunting. Although the program "Prevent Stunting, It's Important" has been running for 3 years, the campaign media such as PowerPoint materials, leaflets, or cards about stunting are considered less appealing and still ineffective. This condition certainly poses a barrier to efforts in preventing stunting in that area. Therefore, the campaign media needs to be designed with an informative and appealing design aimed at pregnant mothers in Pasirjambu District. The method used in this design is a qualitative method with data collection techniques through interviews, observations, and questionnaires. The design of this campaign media aims to provide information and knowledge as early as possible to pregnant mothers as a form of concern and awareness in preventing the ongoing stunting.
Strategi Komunikasi Bisnis dalam Sistem Perekrutan Prospek Multi-Level Marketing Tiens di Kota Cimahi Fadila Fujiyanti; Detya Wiryany; Wawan Darmawan
ArtComm Vol 7 No 1 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i1.825

Abstract

This research focuses on the Sharia-compliant Multi-level Marketing (MLM) business of Tiens in Cimahi, which has obtained halal certification from BPOM in 100 countries and is maintained by the Sharia Council of the Indonesian Ulema Council (DSN-MUI). The study explores the implementation, recruitment issues, and communication strategies within this MLM business, considering the perspective of Islamic business ethics. A qualitative method is employed in this research as the information gathered from interviews is recorded and used to explain a particular phenomenon or issue. The findings indicate that the marketing strategy of Tiens Sharia MLM revolves around recruiting new members to sell products. New distributors purchase membership packages and starter kits to begin. The implementation of this MLM is carried out through regular meetings, seminars, and product introduction events. However, there is public debate regarding the halal status and legitimacy of this business. Overall, this research provides insights into the implementation of Tiens Sharia MLM, emerging ethical issues, and the societal debate surrounding this business. Awareness of sustainability and transparency in MLM operations emerges as key factors in building sustainable relationships with members and the community.
Perancangan Identitas Visual Kampanye Edukasi Pemanfaatan Alat Sanitasi Menstruasi Ramah Lingkungan Salsabila Warda Wahota; Aileena Solicitor Costa Rica El Chidtian; Aditya Rahman Yani
ArtComm Vol 7 No 1 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i1.827

Abstract

Based on the results of a questionnaire, 98% of women aged 18-24 years still use conventional sanitary napkins. Meanwhile, conventional disposable sanitary napkins have a negative impact on the environment and women's health. Based on scientific articles, the sanitary napkin waste takes 500-800 years to decompose, which contributes to environmental problems. Conventional sanitary napkins are also made from chemicals such as chlorine, dioxins, and phthalates, which can cause various health problems, including cancer risk. One of the ways to raise awareness of these negative impacts is by conducting educational campaigns to use sustainable menstrual sanitary products. However, the campaign activities still do not have a visual identity. So, it is necessary to create a campaign visual identity to increase awareness and increase audience interest in campaign activities. The process of making this project was carried out by taking data through interviews, journals, questionnaires, books, and validated websites, then analyzed using descriptive qualitative methods. The result of this design is a logo that can display the visual identity of the campaign.
Perancangan Video Promosi Wana Wisata Batu Kuda Manglayang untuk Usia 17-25 Tahun di Kota Bandung Sophia Purbasari; Muhamad Ikhsan Ramadhan; Meti Agni Rizkiani
ArtComm Vol 7 No 1 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i1.828

Abstract

Batu Kuda Manglayang Nature Tourism, a forest managed by Perum Perhutani Kesatuan Pemangku Hutan (KPH) North Bandung, offers breathtaking natural beauty. However, tourist visits have declined due to insufficient promotion and the impact of the Covid-19 pandemic. This study aims to design an effective promotional strategy to increase tourist interest and awareness. The research method is qualitative, collecting data through interviews, observations, and questionnaires. The primary medium designed is a promotional video showcasing the natural beauty, facilities, and activities at Batu Kuda Manglayang Nature Tourism, with captivating cinematography. Supporting media such as posters, Instagram feed designs, and stickers are also prepared. It is hoped that this promotional strategy will attract tourist interest, raise awareness of the beauty of Batu Kuda Manglayang Nature Tourism, and revive the tourism sector. The goal is to establish Batu Kuda Manglayang Nature Tourism as a primary holiday destination in Bandung City, while also making a positive contribution to the economy and ecology of the area through social media.
Perancangan Ulang UI dan UX Website Rumah Bersalin Cuma Cuma untuk Calon Donatur di Kota Bandung Diwan Setiawan; Faiz Firmansyah; Nichi Hana Karlina
ArtComm Vol 7 No 1 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i1.829

Abstract

Rumah Bersalin Cuma Cuma, or commonly called Free Maternity Home, is a health institution that provides childbirth and other health services free of charge to mothers and children from poor communities. Founded in 2004 with ZISWaf funding support, this maternity home is committed to providing safe and comfortable births for poor mothers. In an effort to improve service and affordability, Rumah Bersalin Cuma Cuma launched a website. This website is a means to raise donations online and provide information to the public about the programs run by the maternity home. This website redesign was carried out to improve the user interface and user experience which was less attractive and informative. Methods such as interviews, observations, and questionnaires are used to understand the problems faced by users when using the Rumah Bersalin Cuma Cuma website. With this redesign, it is hoped that the image of Rumah Bersalin Cuma Cuma can be improved and increase satisfaction and positive assessments from users of the website.
Experiential Marketing pada Produk Fashion Wanita Nisa Lathifah; Gracia Frakcisa Stephanie Oentoe
ArtComm Vol 7 No 1 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i1.830

Abstract

This study examines the application of experiential marketing modules (SEMs) strategies on buste houder products at Wacoal Transtudio Mall Bandung. This study aims to determine the application of the five experiential marketing modules (SEMs) strategies according to Schmitt (1999), which consist of sense, feel, think, act, and relate in providing education by SPG Wacoal Transtudio Mall Bandung. This research uses a qualitative method with a case study approach. Data collection techniques used are interviews, observation, and documentation. The results of this study are the application of the five modules of the Experiential Marketing Modules (SEMs) Strategy, namely sense in vision, Wacoal consumers will see various forms of buste houder product models and see information about the dangers of gravity effect delivered verbally by SPG Wacoal this is also an auditory aspect. In the feel aspect, Wacoal consumers feel happy and feel helped by providing information about the gravity effect and SADARI and taking measurements so that consumers get products that suit their needs (act, think, and relate).
Makna Kesetaraan Gender Dalam Revitalisasi Seni Penca Sobrah Sebagai Bentuk Perlawanan Terhadap Mitos Ketidakberdayaan Tubuh Perempuan Sunda Nugraha Sugiarta; Anggita Lestari
ArtComm Vol 7 No 1 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i1.945

Abstract

Penelitian ini bertujuan untuk mengetahui tentang makna kesetaraan gender dalam revitalisasi seni penca Sobrah sebagai bentuk perlawanan terhadap mitos ketidakberdayaan tubuh perempuan. Penelitian ini menggunakan metode penelitian kualitatif. Hasil penelitian menunjukkan pesilat perempuan mengalami diskriminasi gender. Setelah mendalami seni penca sobrah, pesilat perempuan mampu menghadapi kebimbangan dan memiliki kekuatan dalam mengatasi berbagai berbagai permasalahan, mampu menjaga diri, dan menyadari bahwa perempuan dengan segala atribut kecantikan dan keanggunan yang dimilikinya justru memiliki keberdayaan dan kekuatan. Pada in order to motives, pesilat perempuan ingin melestarikan budaya Sunda melalui revitalisasi seni penca Sobrah yang bertujuan untuk membangun kebanggaan dan penghargaan terhadap identitas perempuan Sunda. Pada because motives pesilat perempuan ingin melakukan perlawanan terhadap ketidaksetaraan gender yang muncul melalui ilusi zona nyaman perempuan sehingga mereka merasa perlu melakukan pembuktian diri terhadap kemampuan yang dimiliki perempuan. Pesilat perempuan memaknai kesetaraan gender dalam revitalisasi seni penca Sobrah sebagai usaha untuk menghadirkan identitas kekuatannya dalam wilayah domestik. Tindakan membuka gelung rambut memperlihatkan sikap yang bersumber pada kemandirian dan ketegasan perempuan Sunda dalam melindungi dirinya maupun keluarganya. Melalui seni penca Sobrah, perempuan Sunda membongkar identitas kekuatannya dalam wilayah domestik. Perempuan Sunda dalam khazanah mitologi Sunda pada akhirnya memiliki kuasa atas dirinya sendiri

Page 11 of 13 | Total Record : 121

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