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ArtComm : Jurnal Komunikasi dan Desain
Published by Universitas Informatika dan Bisnis Indonesia
ISSN : 25980408     EISSN : 25975188     DOI : https://doi.org/10.37278
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal ArtComm : Jurnal Komunikasi dan Desain sebagai media untuk mempublikasikan tulisan ilmiah: hasil penelitian, hasil pemikiran (gagasan konseptual), hasil perancangan Desain, Desain Komunikasi Visual, Seni Rupa, Ilmu Komunikasi, Studi Media, Komunikasi Massa dan Jurnalisme, Strategi Komunikasi, New Media, dan Budaya
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 121 Documents
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Pakaian yang Berwatak Mengenali Identitas Karakter melalui Aspek Visual dalam Permainan “No Straight Roads” Salsabila, Amalia; Firmansyah, Amira Nadine; Avianto, Deviana Putri; M, Ni Made Ramadevi
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.757

Abstract

Ada banyak sekali cara untuk mengungkapkan informasi. Pada masa ini, kemajuan teknologi telah mengembangkan berbagai jenis media yang dapat digunakan sebagai perantara komunikasi. Dimulai dari cahaya, asap, surat, telepon, ponsel, hingga internet yang biasa kita pakai sehari-hari. Salah satu pemanfaatan teknologi dalam komunikasi adalah media visual. Sekarang ini, penggunaan desain pada sebuah karakter menjadi salah satu aspek penting yang dapat mempengaruhi jalannya sebuah cerita. Pada permainan “No Straight Roads”, setiap karakter memiliki corak desain yang berbeda-beda. Bentuk dan warna pada masing-masing karakter menunjukkan adanya keterkaitan antara desain dan makna yang disampaikan. Adapun makna yang disampaikan melalui desain karakter “No Straight Roads” ini menggambarkan identitas dan kepribadian setiap karakter. Penelitian ini bertujuan untuk menganalisis adanya hubungan antara desain pada setiap karakter dalam permainan “No Straight Roads” dengan latar belakang dan kepribadian masing-masing karakter. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan landasan teori semiotika oleh Roland Barthes. Teknik pengumpulan data dilakukan melalui observasi analisis. Hasil yang dicapai adalah makna dari desain pada setiap karakter dalam permainan “No Straight Roads” yang merepresentasikan identitas masing-masing karakter yang merupakan salah satu dari bagian penting alur cerita.
Menghidupkan Kembali Legenda Jaka Tarub Animasi 2 Dimensi dengan Augmented Reality Rachman, Anung; Kurniawan, Rendya Adi; Muslihah, Isnawati; Maharani, Aulira Iska
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.867

Abstract

The article discusses the creation of 2D Jaka Tarub animation using Augmented Reality (AR) technology which aims to preserve local culture. Using qualitative literature study methods and a design thinking approach, this research explores the creative and technical processes in bringing back the story of Jaka Tarub through modern, interactive media. The results show AR technology provides new potential in enriching cultural narratives and connecting younger generations with Indonesia's traditional heritage. There are recommendations for further development in the field of cultural animation by utilizing AR technology and distribution strategies.
Visualisasi Simbol Persaudaraan Setia Hati Teratai Melalui Media Augmented Reality Berbasis Mobile Phone Rachman, Anung; Kurniawan, Rendya Adi; Muslihah, Isnawati; Nugraheni, Naura Hafizha
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.874

Abstract

Augmented reality sebagai sebuah media, bukan sebuah teknologi. Yang dimaksud adalah perantara interaksi antara manusia satu sama lain dengan komputer. Penerapan Augmented Reality membutuhkan pemahaman mendalam mengenai teknologi beserta etikanya. Dengan mengambil pendirian bahwa augmented reality adalah sebuah media, akan menjadi lebih jelas bagaimana teknologi yang terlibat dapat digunakan untuk menciptakan visualisasi yang menarik untuk berbagai tujuan dan bukan hanya sekedar teknologi baru. Dengan Adobe Aero pengguna dapat memvisualisasikannya secara digital. PSHT ini sendiri adalah salah satu bela diri yang dikenal banyak kalangan. Persaudaraan Setia Hati Terate (PSHT), juga dikenal sebagai SH Terate, adalah organisasi pencak silat (seni bela diri Indonesia) yang didirikan di Madiun, Jawa Timur, Indonesia pada tahun 1922 oleh Ki Hadjar Hardjo Oetomo. Ini adalah salah satu organisasi pencak silat terbesar dan terpopuler di Indonesia, dengan jutaan anggota di seluruh dunia. PSHT didirikan pada tahun 1922 oleh Ki Hadjar Hardjo Oetomo, seorang pemimpin nasionalis dan spiritual Jawa. Organisasi ini awalnya bernama Persaudaraan Setia Hati, namun berganti nama menjadi Persaudaraan Setia Hati Terate pada tahun 1948 pada kongres pertama organisasi tersebut di Madiun. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian deskriptif kualitatif dan etnografi. Penelitian dilakukan dengan mengumpulkan jurnal-jurnal yang terkait pada PSHT, seperti buku panduan, peraturan, dan catatan sejarah. Melalui jurnal ini ditunjukkan bagaimana simbol PSHT divisualisasikan dalam bentuk Augment Reality.
Analisis User Interface Website Garuda Indonesia Berdasarkan Prinsip Hick's Law Liem, Vincent
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.947

Abstract

Technological advancements have simplified life, particularly through websites that combine text, images, sound, and animation to attract visitors and disseminate information quickly. The design of User Interface (UI) and User Experience (UX) is crucial for the comfort and ease of website use. The Garuda Indonesia website facilitates the purchase and price checking of airline tickets, emphasizing user comfort to reduce human error, which can be minimized with adequate knowledge and motivation. This study uses Hick’s Law, which states that the more choices available, the longer it takes to make a decision, to analyze and recommend improvements for the Garuda Indonesia website to enhance its quality and functionality.
Analisis Framing Berita Kasus Dugaan Korupsi Perwakilan PT Timah Refined Bangka Tim (RBT) Harvey Moeis Pada Berita Massa Kompas.com Novatrianda, Fathurrahman; Vera, Nawiroh
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.968

Abstract

Korupsi merupakan perilaku penyalahgunaan kekuasaan dan menjadi suatu permasalahan yang ada di negeri ini. Salah satu korupsi yang menjadi perhatian publik dan juga mendapat perhatian media adalah kasus dugaan korupsi Perwakilan PT Timah Refined Bangka Tim (RBT) Harvey Moeis yang biasa dikenal dengan HM. Kasus korupsi HM banyak diberitakan di berbagai media massa salah satunya ialah Kompas.com. isi dari setiap berita berbeda-beda ditentukan oleh berbagai individualisme dan ideologi media, faktor kepemilikan berita media, hingga faktor individu wartawan pemberitaan tersebut. Metode analisis dilakukan menggunakan teori framing dan pendekatan kualitatif terhadap sampel berita dari beberapa media massa. Penelitian ini merupakan jenis penelitian kualitatif dengan perspektif paradigma konstruktivis. Tujuan penelitian ini adalah untuk melihat bagaimana Kompas.com membingkai berita kasus korupsi HM. Berita yang digunakan adalah 3 berita yang muncul pada saat HM ditahan pada Rabu (27/03/2024). Analisis framing yang digunakan digunakan adalah model framing Robert N. Entman yang memiliki 4 elemen utama: 1. Problem identification, masalah dibingkai sebagai apa; 2. Diagnoses causes, logika sebab akibat terkait masalah tersebut; 3. Make moral judgement, nilai-nilai moral apa yang ditonjolkan media; dan 4. Solution, solusi apa yang ditonjolkan dalam bingkai berita. Hasil penelitian ini menunjukkan Kompas.com memberitakan kasus pidana korupsi yang dilakukan Harvey Moeis mendapatkan tindakan tegas dari Kejaksaan Agung dengan dilakukannya penahanan. Pemberitaan ini diharapkan mampu menjadi pembelajaran agar tindakan serupa tidak terulang kembali dan kasus korupsi menurun.
Tinjauan Material Umpan Pancing Ikan Artifisial Bernando, Ardo
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.980

Abstract

This article reviews the variety of artificial fishing bait materials as a continuation of the author's previous study on the biomimicry review of the shape of artificial fishing bait. The study is based on the understanding that the role of materials in the design of man-made products plays an important role as aspects of form and also aspects of function. The purpose of this study is to find out what and how the various types of artificial fishing bait materials are usually used at the large industrial level or UMKM, and to map them so that they can become general knowledge and references in designing. Data collection was carried out by direct exploration and also through internet browsing with samples that were considered representative for discussion, while the data discussion method used a qualitative discussion style that was descriptive and illustrative, equipped with supporting image explanations. The results of the review show that almost all materials can be made as artificial fishing bait, both raw materials from nature or those that have been processed. Further research is needed to find out what and how the various functions of artificial fishing bait are and their relationship to aspects of form and material aspects.
Perancangan Ulang Visual Branding CE Homewear untuk Memperkuat Citra Merek di Pasar Homewear Bestin, Bakti; Soemarta, Gifari Aji; Kusuma, Andi Ryan
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.981

Abstract

PT Mitra Emeraldye Cotama is a company that carries out production activities in the fashion sector with the trademark CÉ Homewear. CÉ Homewear implements business-to-business (B2B) transactions. However, many people do not understand the business purpose of CÉ Homewear, assuming that the company only sells clothes, not as a producer with B2B transactions. From this basis, a research was conducted that aims to increase consumer brand awareness of the company in the redesign of CE Homewear's visual branding. In this design process using the Design Thinking method. Data collection by conducting interviews in order to obtain clear truthful information, followed by questionnaires to obtain data from the consumer's point of view and literature studies to become a reference for making designs. The data that has been collected will be analyzed using the SWOT method. Followed by a communication design strategy using the AISAS method. The result of CE Homewear's visual branding redesign is an increase in consumer brand awareness as evidenced by the increase in social media engagement and the increase in CE Homewear's new partners. The increase in engagement increased the engagement rate on the first reels post by 0.35% and 0.69% for the second reels post. In addition, the increase in the number of new partners by 16 people is an indicator of the success of a company's brand awareness.
Perancangan Video Promosi Sekolah Rimba Indonesia (SRI) untuk Orang Tua yang Memiliki Anak Usia 6-7 Tahun di Kota Bandung Rizkiani, Meti Agni; Putra, Iqbal Ridwanto; Purbasari, Sophia
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.984

Abstract

This research designed a promotional video for Sekolah Rimba Indonesia for parents of children aged 6-7 years in Bandung City. Sekolah Rimba, which was founded in 2021, focuses on non-formal education that develops students' interests, talents and life skills through interaction with nature. Promotional videos were chosen as the main media because they are more effective in conveying information than text. The research method used is qualitative with observation, interviews and literature studies to dig up in-depth information about this school. Promotional videos and additional media, such as trailers and Instagram feed designs, are designed to increase public awareness of Jungle School. This campaign aims to attract parents to register their children and support Rimba School as an innovative education center in Indonesia.
Komunikasi Kreatif Kelompok Informasi Masyarakat (KIM) dalam Mendorong Keterbukaan Informasi Menuju Desa Mendunia Dewi, Eriyanti Nurmala
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.991

Abstract

This research examines the creative communication carried out by the Tarumajaya Smart Community Information Group (KIM) in encouraging information openness in Tarumajaya Village, Kertasari District, Bandung Regency towards becoming a global village. Research was conducted to find out how creative communication from Graham Wallace (1926) which included preparation, incubator, illumination and verification was used by KIM Smart Tarumajaya as a representation of community organizations with the people of Tarumajaya Village and with Tarumajaya Village officials. KIM is an acronym for the Community Information Group which was formed by the community, from the community, for the community to independently and creatively manage information and empower the community in order to increase the added value of their region. This research uses a qualitative method with a case study approach. Data collection techniques were carried out by conducting interviews, observation and documentation. The research results show that the creative process of KIM Smart Tarumajaya was carried out through four stages, namely preparation, incubator, illumination and verification. The results are communicated by referring to the principle of the village, by the village, for the village using digital platforms such as websites, podcasts, YouTube, Instagram and Facebook which penetrate the boundaries of space and time to become a global village.
Sikap Percaya Diri dalam Bentuk Self-love di Kalangan Brand Ambassador UNIBI Putri, Shinta Hartini; Agistiyani, Aulia; Ulfa, Neng; Lathifah, Nisa
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.993

Abstract

In this era, it cannot be denied that there are still many Generation Zs who are lacking in self-confidence. A public speaker or an individual who can communicate in front of an audience is believed to have high self-confidence. An individual who has self-confidence will think that he is a positive individual and has the potential to contribute as well as be able to cooperate with others in various segments of life. Increasing self-confidence can be implemented by applying self-love. Self-confidence and self-love are often found in public figures such as influencers, brand ambassadors, artists, and athletes. UNIBI brand ambassador as one of the icons at UNIBI has a dominant presence and aura. This study aims to provide an overview of the implementation of self-confidence and self-love among UNIBI Brand Ambassadors as input and evaluation material for practicing good self-confidence and self-love among teenagers and the general public. This study uses descriptive qualitative research methods to achieve these objectives, with primary data collection techniques through interviews, while secondary data uses literature studies of books, journals, and internet sources. UNIBI Brand Ambassadors view self-confidence and self-love as an essential thing. Self-love is instilled in each member, although high and good self-confidence is not yet fully implemented or integrated

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