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Romindo
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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 374 Documents
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Dinamika Interaksi Fandom dalam Ruang Digital: Studi Etnografi Digital Budaya Partisipatif TEUME Indonesia di Media Sosial Amanda Permatasari; Fitria Angeliqa
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.8874

Abstract

Interaction as the core of communication now largely takes place in digital spaces, where fans are no longer passive consumers but active agents who produce, circulate, and negotiate content about their idols as a form of participatory culture. This positions fans as both loyal supporters and critical watchdogs of how agencies manage their idols careers. This is evident in TEUME, the TREASURE fan community, which frequently highlights promotional inequality under YG Entertainment. Unlike prior fan activism studies, which generally frame critical participation as a response to external threats, this study finds that TEUME Indonesia critical participation is instead triggered by the agency own perceived unfair treatment of the idols. This study analyzes TEUME Indonesia interaction dynamics in digital spaces while responding to TREASURE momentums from January to June 2026, identifying forms of support, criticism, and tension that emerge. The study uses a qualitative approach with digital ethnography, involving nonparticipant observation on X, Instagram, Threads, and TikTok, along with interviews with four purposively selected informants. Results show that TEUME Indonesia interaction patterns are dynamic, shifting with each momentum TREASURE faces, without contestation among fandom members. Support is consistently directed toward the idols on personal issues, while criticism and collective action target the agency on structural issues such as promotion and world tour demands. Tension is directed mostly at parties outside the community, confirming that support and criticism converge within the same fans as a fluid, evolving form of participatory culture.
Pengaruh Kualitas Produk terhadap Respon Konsumen Kopi Kapal Api di Bandung Barat Astri Amelia; Ahmad Taufiq Maulana Ramdan; Rama Chandra Jaya
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.8898

Abstract

This study aims to analyze the effect of product quality on consumer responses to Kopi Kapal Api in West Bandung. Product quality is measured through indicators of taste, aroma, quality consistency, packaging, and comparison with other brands, while consumer responses are reflected through satisfaction, positive impressions, willingness to recommend, repurchase intention, and brand preference. “This study employs a descriptive quantitative method through a survey of 196 respondents selected using purposive sampling. The collected data were then analyzed using simple linear regression to determine the relationship and influence between the research variables. The results show that product quality has a positive and significant effect on consumer responses (b = 0.571; beta = 0.572; t = 9.717; p < 0.001), with F = 94.410 (p < 0.001) and R-squared = 0.327”. Residual diagnostics indicate an approximately normal distribution, while the Glejser test shows no heteroscedasticity (p = 0.291). Therefore, consistency in product quality can strengthen positive consumer responses to Kopi Kapal Api
Strategi Komunikasi Persuasif Karyawan Credit Union Kerja Bermakna Berkarya dalam Membangun Kepercayaan Anggota Alexander Brian Widiantoro; Devi Wening Astari
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.8960

Abstract

Declining public trust in cooperative-based financial institutions due to various cooperative-related issues poses a challenge for Credit Union Kerja Bermakna Berkarya in building and maintaining member trust. This study aims to analyze the persuasive communication strategies employed by employees of Credit Union Kerja Bermakna Berkarya in building member trust. This study uses a qualitative method with a case study approach. Data were obtained through in-depth interviews, observation, and documentation, and analyzed using Carl Hovland Persuasive Communication Theory, which consists of five stages: attention, comprehension, learning, acceptance, and retention. The findings show that persuasive communication strategies are implemented through personal approaches to attract members’ attention, messages tailored to their needs and understanding, information transparency, and responses to doubts by giving members space to consider their decisions. Communication continues after members join through direct interaction and personal WhatsApp communication, including information provision, reminders, and service convenience. The findings indicate that the three Hovland elements are interconnected in building and maintaining trust. An open, responsive, and continuous communication strategy plays an important role in establishing a trusting relationship between employees and members of Credit Union Kerja Bermakna Berkarya.
Komunikasi Influencer Akun Instagram @nandagabut: Analisis Mas Self-Communication, dan Relevance, Resonance, Reach Chindi Cahyawati; Noor Khalida Magfirah
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7359

Abstract

This study aims to analyze the communication strategies of food influencer @nandagabut on Instagram using Castells’ (2009) theory of mass self-communication and Backaler’s (2018) 3R theory (relevance, resonance, reach). The study employs a qualitative approach using descriptive and netnographic methods. The research object is the Instagram account @nandagabut, with subjects including the account owner, followers, and business partners. Data collection techniques were conducted through content observation, in-depth interviews, and documentation. The results indicate that @nandagabut implements all three elements of mass self-communication: self-generated content through independent content production using a 4K camera with a distinctive personal style; self-directed destination through the optimization of hashtags, Instagram features, and an understanding of audience demographics; and self-selected reception, evidenced by high audience engagement (up to 4 million viewers). The application of the 3R theory is evident in the reach strategy through content quality and posting times, relevance through audience understanding using Instagram Insights, and resonance through personal interactions, giveaways, and value-added content. This study contributes to the understanding of local influencer digital communication practices and the integration of two theoretical frameworks in analyzing content strategies on social media.

Page 38 of 38 | Total Record : 374

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