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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 374 Documents
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Representasi Kemiskinan dalam Tayangan Bedah Rumah pada Channel Youtube AMP Official Episode 242 Syafa'at Nur Halifa; Shafa Salsabila Rusdhiankasa; Putrawan Yuliandri
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7557

Abstract

This study aims to analyze the representation of poverty in the program Bedah Rumah on the Asia Media Production Official YouTube channel episode 242, as well as to identify the meanings of denotation, connotation, and myth presented in the program. This research employs a qualitative method using the semiotic approach of Roland Barthes. Data were collected through video observation, scene screenshots, and relevant visual documentation, and then analyzed based on three levels of meaning: denotation, connotation, and myth. The results show that poverty is represented through inadequate housing conditions, limited facilities, daily activities, and emotional expressions that emphasize life limitations and family struggles. At the connotative level, the meanings reflect powerlessness, limited access, and dependency on external assistance. Meanwhile, at the myth level, poverty is naturalized as an individual condition rather than a broader structural issue. These findings indicate that media not only represents reality but also shapes public understanding through the selection of visual signs that are often emotional and ideological, thereby potentially reinforcing particular perspectives toward economically disadvantaged communities.
Artificial Intelligence Journalism in Indonesia’s Media Business Model Adam W. Sukarno; Mirfath Mirfath
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7560

Abstract

This article aims to investigate the potential application of artificial intelligence (AI) business processes in online journalism practice in Indonesia. The rapid development of AI technology provides new pathways for business model innovation in digital journalism platform enterprise. Kompas.com and Tempo.co are two media institutions chosen based on two criteria. First, the media background and history show that the two media have a long track record. Second, the ranking carried out by the Reuters Institute in 2023 shows that the two media are a reference for the audience in searching for information. This research uses the concept of Simon (2024), which formulates four important aspects in new business models that replace conventional business models. The four aspects of the media business model are access and information, selection and filtering, processing and editing, and publication and distribution. The concept of Simon (2024) attempts to identify the potential integration of AI into journalism business media practice, that has led stakeholders to respond its case by creating a more comprehensive regulatory framework which consists of various practices aimed at evaluating, identifying, and exploring technological developments. This research highlights AI’s role in enhancing newsroom resource allocation and improve decision-making procedures and amplifies their accuracy and reliability. The result of this research shows that there are differences in the use of AI in the media business in Indonesia. Kompas.com utilizes AI in most of its business model, whereas Tempo.co still bases its journalism process on conventional mechanisms involving humans.
Meningkatkan Minat Pemesanan Akomodasi melalui Online Review dan Branding Tiket.com di Jakarta Pusat Tjitjih Dewiasih; Guntur F. Prisanto
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7646

Abstract

This study aims to analyze the influence of online reviews as a form of User-Generated Content (UGC) and branding as a form of digital marketing communication on booking interest in TD Home, a hybrid accommodation located in Central Jakarta. Despite growing demand for multifunctional lodging, bookings via Tiket.com remain low, highlighting the need for empirical research on how consumers perceive digital information on online travel agent (OTA) platforms. Using a positivist paradigm and a quantitative explanatory approach, the study surveyed 164 respondents. The research findings indicate that branding has a more significant influence than online reviews, suggesting that consumers tend to rely on the credibility of digital platforms when making booking decisions. Online reviews build credibility and social proof, while branding strengthens consumer trust and reduces perceived risks. The model explains 74.9% of the variance in booking intention, underscoring the combined role of online reviews and brand strength in shaping consumer decisions on digital platforms. The findings suggest that enhancing review quality, ensuring brand consistency, and adopting more integrated digital communication strategies are essential for improving booking conversions for TD Home via Tiket.com.
Emergent Strategy Need for Seat dalam Membentuk Positive Word of Mouth Raihan Ammar; Jefri Audi Wempi
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7678

Abstract

The rapid growth of the game industry in Indonesia, driven by social media and digital algorithm dynamics, has created a complex and unpredictable marketing environment, requiring adaptive marketing communication strategies through an emergent approach. This study aims to explore how marketing communication strategies are formed in the indie game Need for Seat through an emergent process and how they contribute to the formation of electronic word of mouth (eWOM). Based on a literature review of emergent strategy, marketing communication, and eWOM, this research employs a qualitative approach within a constructivist paradigm using semi-structured interviews, digital observation, and data analysis. The findings reveal that marketing communication strategies are formed emergently through adaptive responses to viral social media dynamics, resulting in a combination of push, pull, and profile strategies evolving from spontaneous actions, audience interactions, and learning processes. Furthermore, these strategies trigger a non-linear eWOM cycle consisting of exposure, evaluation, and creation, strengthened by product uniqueness, influencer credibility, and user experience. This research concludes that emergent strategies complement deliberate strategies while contributing theoretically and empirically to marketing communication studies, particularly in resource-constrained indie game contexts.
Adaptasi Love Language dalam Media Komunikasi Digital pada Hubungan Jarak Jauh Mahasiswa Alodia Bidara Prabawati
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7689

Abstract

Long-distance relationships (LDR) have become increasingly common among university students due to educational mobility and the growing use of digital communication media. Physical separation requires couples to adapt the way they express and receive affection in order to maintain emotional intimacy. This study aims to analyze the adaptation of love languages in digital communication among students in long-distance relationships and examine how partners interpret these expressions of affection. This research employed a descriptive qualitative approach through in-depth interviews with three university student couples in LDR relationships. The data were supported by screenshots of digital conversations as triangulation material and analyzed using thematic coding based on Gary Chapman’s Five Love Languages and interpersonal communication theory. The findings reveal that love languages are transformed into symbolic and digital forms. Quality Time and Words of Affirmation emerged as the most dominant forms through video calls, text messages, and shared virtual presence. Meanwhile, Acts of Service and Receiving Gifts appeared through emotional support and digitally mediated assistance. The study also identified communication shifts such as scheduled intimacy, increased self-disclosure, and post-conflict overthinking caused by the limitations of digital interaction. The success of LDR relationships is strongly influenced by consistent emotional presence and the ability to interpret small acts of affection through digital media.
Building Consumer Trust Through Persuasive Communication Qualitative Study on TikTok Content @tonyptra Siti Aminah; Laili Etika Rahmawati
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7711

Abstract

Consumer trust in review content on TikTok is becoming increasingly complex as the number of influencers on the platform grows. With 108 million active users, Indonesia makes TikTok a strategic space for influencers to build credibility and influence audience perceptions, although not all persuasive messages conveyed are considered credible by the audience. This study aims to analyze the persuasive communication strategies used by @tonyptra in his review content on TikTok, as well as to examine how these strategies contribute to the formation of audience trust in the reviewed products. This study employs a descriptive qualitative approach by analyzing @tonyptra’s video content, categorized under the hashtags #Matok. The results indicate that persuasive communication in Anthony Yaputra’s review content serves not only to convey information but also to shape the audience’s perceptions, attitudes, and decisions regarding the products. Consumer trust is built gradually through the experiences depicted, visual reinforcement, and social interactions occurring in the comments section. Thus, this study demonstrates that the persuasive communication strategies employed by @tonyptra through the #Matok content play a crucial role in building consumer trust, confirming that consumer trust on TikTok is the result of a dynamic and interactive communication process, as evidenced through audience responses in the comments section and the experiences depicted in the review content.
Pemanfaatan Owner Generated Content sebagai Strategi Peningkatan Engagement Audiens pada Akun TikTok Owner Deviena Skincare Alfiyani Aisyah; Himawan Ardhi Ristanto; Imam Budi Prasetyo
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7722

Abstract

The rapid development of social media has transformed digital marketing communication practices, particularly through TikTok as an interactive and visually oriented platform. In the current digital environment, audiences tend to prefer authentic and personalized content over conventional promotional messages. One communication strategy that has gained increasing attention is Owner Generated Content (OGC), which refers to content created and delivered directly by the brand owner. This study aims to analyze the utilization of Owner Generated Content as a strategy to increase audience engagement on the TikTok account of Deviena Skincare’s owner. This research employs a qualitative approach using a case study design. Data were collected through cyber observation, documentation, and analysis of audience engagement indicators, including likes, comments, and shares. The research focused on ten TikTok contents with the highest engagement levels during the January–April 2026 period. The findings reveal that OGC effectively enhances audience engagement through authentic communication, personal storytelling, educational content, business transparency, and direct interaction with followers. The owner’s presence as the primary communicator creates emotional connections, strengthens audience trust, and humanizes the brand. Furthermore, content characterized by authenticity and interactivity generates organic engagement that supports content visibility within TikTok’s algorithmic ecosystem. The study concludes that Owner Generated Content is an effective digital marketing communication strategy for increasing audience engagement and strengthening the brand image of local skincare businesses.
Konstruksi Citra Heroik dan Persuasif Karakter Monkey D. Luffy pada Anime One Piece Arc Wano Kuni Muhammad Haris Wardana; Robi’ah Machtumah Malayati
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7743

Abstract

This study aims to analyze the construction of heroic image and persuasive communication of Monkey D. Luffy in the anime One Piece: Wano Kuni Arc as a representation of meaning in popular media. This research employs a qualitative interpretative approach using Roland Barthes’ semiotic analysis, which includes denotation, connotation, and myth. Data were collected through observation and documentation of relevant scenes and dialogues, while data analysis was conducted by identifying visual and verbal signs and interpreting their meanings. The results indicate that Luffy’s heroic image is constructed through acts of protecting the oppressed, courage in confronting tyranny, and consistency in upholding justice. Meanwhile, his persuasive image is built through symbolic communication that fosters awareness, solidarity, and collective trust. At the myth level, Luffy is represented as a liberator symbol that embodies social hope. This study concludes that anime functions not only as entertainment but also as an effective communication medium in shaping social meaning and leadership values in society.).
Persepsi Mahasiswa Vokasi IPB 61 terhadap Penggunaan Streak TikTok dalam Kontinuitas Komunikasi Hasya Maurilla; Amiruddin Saleh; Harvia Atika Zahira
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7778

Abstract

This journal examines the perceptions of Vocational School students of IPB University Batch 61 regarding the use of TikTok’s streak feature in maintaining communication continuity. The research employed a qualitative method with a phenomenological approach, and data were collected through in-depth interviews with six informants from various study programs who actively use the TikTok streak feature. The findings indicate that most students perceive the streak feature as a marker of communication frequency rather than a measure of relationship closeness. According to the informants, the streak feature encourages daily interactions, although the quality of communication varies, taking forms such as emojis, videos, or short messages. These communication patterns are carried out as an effort to maintain interaction continuity and therefore tend to be phatic in nature. Several factors were also found to influence the sustainability of streaks, including habitual behavior, reciprocal social pressure, and leisure time. Although the communication established through the feature is often considered merely a formality, it helps students develop communicative routines that maintain social relationships and prevent loss of contact. This study demonstrates that TikTok’s streak feature plays a significant role in shaping communication patterns and interpersonal interactions among university students in the digital era.
Resepsi Orang Tua terhadap Pemberitaan LGBT pada Media Online (Studi Resepsi pada Pemberitaan “Was-was LGBT Meluas” oleh kumparan) Priscilla Martha Ulina Silalahi; Efi Fadilah; Zen Al Faqih
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7846

Abstract

This study aims to see how parents' reception as an audience in interpreting LGBT issues in the article "LGBT Worries Widespread" by kumparan. This study uses a descriptive qualitative approach method. In this study, researchers used two categories of sources, namely news producers as encoders, and audiences as decoders. Data collection techniques in this reception analysis study were taken from the research methodology proposed by Jensen, and several methods that the author used to collect data. Based on the results of the reception analysis study of five respondents, three respondents were positioned in a dominant-hegemonic position because they were able to fully capture the message content and meaning related to digital security issues as well as the delivery of the humanist and psychological side of the LGBT group. One respondent named Nina was positioned in a negotiated position because in her reading she was able to capture the message content, but did not accept it completely on the grounds that excessively narrated LGBT issue reporting could cause a stir in the community, and was quite limiting. Finally, a respondent named Lovina was positioned in an opposition position because in this case the respondent completely rejected the message content and meaning conveyed by the message writer on the grounds that it could cause misunderstandings for some audiences to normalize LGBT behavior due to the elevation of the humanist and psychological side of LGBT.

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