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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 374 Documents
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Kesadaran Kolektif Fenomena Tagar #TumpukDiTengah pada Perilaku Pengunjung Food Court Surabaya Ajeng Ulima Athaillah Kelana; Anam Miftakhul Huda
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7870

Abstract

This study was motivated by the low level of awareness among visitors regarding the proper disposal of used tableware in food court areas across Surabaya during a hashtag-based social campaign. The study aims to analyze how the #TumpukDiTengah hashtag phenomenon is understood and interpreted, as well as its impact on visitors’ hygiene behavior in public spaces. The method applied is qualitative with Edmund Husserl’s phenomenological approach, using bracketing, intentionality, and phenomenological reduction techniques based on in-depth interview data from six informants. The research findings reveal that the act of stacking used tableware is not viewed as a formal obligation, but rather as a manifestation of social awareness triggered by empathy toward servers, personal experiences, and early family upbringing. The hashtag #TumpukDiTengah serves to reinforce an already ingrained habit, rather than entirely creating new behavior. The study’s conclusion emphasizes the importance of integrating digital campaigns with the provision of adequate infrastructure. The #TumpukDiTengah behavior is expected to mark the beginning of the formation of a more comprehensive collective awareness within the food court environment in the city of Surabaya.
Dampak Penggunaan ChatGPT terhadap Produksi Konten Video di Kalangan Mahasiswa Nayyara Achmad Putri; Leonard Dharmawan; Athaullah Sikumbang
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7915

Abstract

This study aims to analyze the impact of ChatGPT usage on video content production among university students. The study employed a qualitative approach with a phenomenological method through in-depth semi-structured interviews with five students in the Digital Communication and Media Study Program at IPB University's Vocational School, selected using purposive sampling. Data were analyzed using thematic analysis. The results showed that students utilized ChatGPT primarily during the pre-production stage for brainstorming, conceptualizing, and writing video scripts. Using ChatGPT improved work efficiency by shortening the process of ideation and content planning from several hours to approximately 10–15 minutes. Furthermore, ChatGPT helped students achieve a more focused and structured workflow. However, the study also found a polarizing impact on creativity. Students who utilized ChatGPT as a supporting tool maintained their creativity and originality, while those who relied on it as a substitute for the creative process experienced decreased creativity, writing skills, and a tendency toward dependency. These findings emphasize the importance of critical and responsible AI literacy in higher education.
Strategi Komunikasi Paguyuban Kalijawi dalam Mendorong Partisipasi Warga pada Pengelolaan Lingkungan Bantaran Sungai Melinda Sari; Dias Regina Pinkan
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7929

Abstract

This study discusses the communication strategy of the Kalijawi community organization in encouraging community participation in the environmental management of riverbank areas. Community participation plays an important role in environmental management, particularly in riverbank settlements that often face complex social and environmental issues. This research employed a descriptive qualitative approach using interviews, observations, and documentation techniques. The informants consisted of community leaders, active members of the organization, local public figures, and residents involved in community activities.The findings reveal that the communication strategy implemented by the Kalijawi community organization was developed through collective message planning, interpersonal interaction, and the use of community-based communication media such as group meetings and digital platforms, particularly WhatsApp Groups. In practice, persuasive and dialogical approaches not only positioned residents as recipients of information but also encouraged them to become active agents in environmental activities. The study also found that the involvement of social actors and local social networks, including community group members and neighborhood leaders (RT/RW), strengthened residents’ trust in community programs. These findings indicate that participatory communication based on social closeness and collective interaction plays a significant role in building public awareness and participation in environmental management.
Wacana Politik Anggota DPR dalam Merespons Solidaritas Digital: Studi atas Penggalangan Donasi Ferry Irwandi Sheila Monica Sianturi; Ema Ema; Nurkinan Nurkinan
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7933

Abstract

This study examines the discourse of a statement by a member of Commission I of the Indonesian House of Representatives from the Gerindra Party regarding digital fundraising by Ferry Irwandi in the context of flood disasters in Sumatra and Aceh. The study aims to understand how the statement constructs meaning about the roles of the state, civil society, and the digital public sphere. Using a qualitative approach with a critical paradigm, the research employs Norman Fairclough’s Critical Discourse Analysis. The primary data consist of excerpts from Endipat Wijaya’s statement during a parliamentary working meeting, as reported by CNN Indonesia. Analysis focused on Fairclough’s three dimensions: textual, discursive, and sociocultural. Findings indicate that textually, the statement uses diction that diminishes individual contributions, such as “only,” “just,” and “acting as if they are the most.” Discursively, it was produced in an official parliamentary forum and disseminated via mass media, entering public debate. Socioculturally, the statement reflects efforts to maintain state legitimacy amid increasing civil society participation. The study concludes that political discourse can serve as an arena for contesting meaning between state narratives and citizen participation.
Interpretasi Audiens pada Pasangan Suami Istri dalam Program KB Vasektomi di Youtube Channel Kang Dedi Mulyadi : (Analisis Resepsi pada Masyarakat Klapanunggal, Bogor) Muhammad Rifai; Nawiroh Vera
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7957

Abstract

The development of digital media, especially YouTube, has become an important tool in disseminating social issues, including the Family Planning (FP) program. One of the contents that has attracted public attention is a video on Kang Dedi Mulyadi's YouTube channel entitled "Father of 11 Children Asks for Time for Istikharah When KDM Invites to Use KB," which raises the invitation to perform vasectomy as a form of male responsibility in birth control and family economic readiness. This study aims to analyze the reception of the message conveyed in the video by the Klapanunggal community, Bogor Regency. The study used a descriptive qualitative approach with a constructivist paradigm and the Stuart Hall reception analysis method. Data were obtained through observation, in-depth interviews, and documentation of 10 informants consisting of 5 married couples. The analysis was conducted using the Stuart Hall encoding ecoding model that groups the audience into Dominant, Negotiated, and Oppositional positions. The results showed that the audience's interpretations were diverse, with 4 informants in the Dominant position, 2 informants in the Negotiated position, and 4 informants in the Oppositional position. Differences in reception were influenced by factors such as religion, culture, education, personal experience, and knowledge about vasectomy. The study concluded that the video was effective in sparking public discussion, but it did not yet produce a consensus on a dominant meaning within the community.
Strategi Brand Storytelling Yayasan Aksi Berbagi dalam Membangun Brand Meaning di Media Sosial (Studi Kasus pada Konten Digital @Aksiberbagi) Khusna Wakhidakh; Achmad Hamudi Assegaf
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7962

Abstract

This study aims to analyze audience motives and gratifications in consuming digital content on the Instagram account @aksiberbagi and to explain the formation of brand meaning through storytelling content. A qualitative case study approach was employed. Data were collected through in-depth interviews with six followers of @aksiberbagi, interviews with account managers, content observation, and Instagram Insights analysis. The findings were analyzed using Uses and Gratifications Theory, narrative empathy, and brand meaning theory. The results indicate that audiences are driven by five main motives: information, affective, personal integrative, social integrative, and entertainment motives. Information seeking emerged as the dominant motive, while affective motives significantly enhanced audience engagement. Storytelling content featuring direct interviews with beneficiaries and authentic field visuals effectively generated narrative empathy and affective gratification. These experiences shaped Aksi Berbagi’s brand meaning as a trustworthy, transparent, caring, and religious organization. Direct involvement as volunteers or talents further strengthened emotional attachment and audience loyalty. However, gratification gaps remained due to inconsistent content publication and limited real-time reporting. The findings suggest that empathy-driven digital storytelling is an effective strategy for building positive brand meaning and encouraging prosocial behavior in philanthropic organizations.
Media Online dan Konstruksi Persepsi Politik Masyarakat Pemilu 2024 Ramadanti Putri Mahanani
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.8039

Abstract

The development of digital media has transformed the way people consume political information, shifting from conventional media to online media that are faster, more interactive, and easily accessible. This study aims to analyze the influence of online mass media on public perception of Prabowo Subianto during the 2024 Indonesian Presidential Election. The research employed a quantitative approach using a descriptive survey method. Data were collected through an online questionnaire distributed via Google Forms to 138 respondents who actively accessed online media and followed political news related to the 2024 Presidential Election. The findings indicate that online mass media have a significant influence on shaping public political perceptions through agenda-setting, framing, and digital interactivity. A total of 98.6% of respondents accessed political news through online media, while 81.9% reported experiencing changes in their perceptions of Prabowo Subianto after being exposed to media coverage. Online media also played a role in constructing Prabowo Subianto’s political image as a figure who is closer to the younger generation. However, public perceptions remain influenced by personal factors such as political ideology, individual experiences, and historical memory. This study confirms that online media serve as an important actor in the construction of political reality in the digital era.
Strategi Employee Engagement LeadGeeks Inc. dalam Meningkatkan Brand Awareness Gabriela Loupatty; George Nicholas Huwae
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.8063

Abstract

This research aims to analyze the employee engagement strategy implemented by LeadGeeks Inc. to enhance brand awareness in the global Business-to-Business (B2B) market through a Public Relations (PR) lens. The research employs a qualitative descriptive approach with a single case study design. Data were collected through in-depth interviews, participant observation, and documentation, then analyzed using the interactive model of Miles, Huberman, and Saldaña. The findings show that employee engagement at LeadGeeks Inc. functions not only as an internal human resource practice but also as a communication mechanism that supports the formation of external brand awareness. LeadGeeks Inc. uses organizational strategies grounded in leadership, performance, and company communication practices to foster employees’ psychological attachment and encourage Stay, Strive, and Say behaviors. Employees then express these manifestations through professional communication, organizational visibility, authentic interactions, and organic word of mouth, which strengthen trust and professional relationships with external publics. This study demonstrates that in virtual work-based B2B organizations, employee engagement plays a strategic role in building organizational reputation and brand awareness organically through employees’ professional behavior and communication.
Komunikasi Visual dan Ideologi Kepemimpinan dalam Lukisan Kuda Api Dewi Mentari; Andika Dwi Eranggani; Agnes Ariyanti Normasari; Hani Atika Mawa; Edison Bonar Tua Hutapea
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.8071

Abstract

Visual art functions not only as a medium of aesthetic expression but also as a means of communication capable of conveying messages, values, and particular ideologies to society. In the context of political communication, works of art can be used to construct public images and represent a leader's character through visual symbols that carry profound meanings. This study aims to analyze visual communication and the representation of leadership ideology in the painting Strong and Energetic Like a Fire Horse by Susilo Bambang Yudhoyono. This study employed a qualitative approach using Roland Barthes' semiotic analysis method, which emphasizes three levels of meaning: denotation, connotation, and myth. Data were obtained through the interpretation of visual elements, including colors, shapes, and composition, which were analyzed systematically. The findings reveal that the horse symbol represents strength, energy, and leadership, while at the mythological level, the painting constructs an ideology of leadership that is stable, progressive, and oriented toward national development. These findings confirm that visual art can function as a medium of non-verbal political communication in shaping leadership image and legitimacy. This study contributes to the field of visual communication, particularly in understanding art as a strategy for ideological representation within the context of political communication.
Perkembangan Hubungan Antartokoh dalam Film The Proposal (2009) Kajian Teori Social Penetration Mariandra Yakobus Nathanael; Darwadi Darwadi; Despian Nurhidayat; Edison Bonartua Hutapea
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.8181

Abstract

This study aims to analyze the development of the interpersonal relationship between Margaret Tate and Andrew Paxton in the movie The Proposal using the Social Penetration Theory proposed by Altman and Taylor. The research employs a descriptive qualitative method with scenes and dialogues as the unit of analysis to examine the relationship development between the two main characters. Data were collected through repeated observation of the film, documentation of dialogues and character expressions, and relevant literature studies. The findings reveal that Margaret and Andrew’s relationship develops through the four stages of Social Penetration Theory: orientation, explorative affective exchange, affective stage, and stable stage. In the orientation stage, their relationship is limited to a formal and professional interaction between employer and employee. Furthermore, their forced engagement encourages deeper self disclosure and personal communication. The relationship gradually becomes more intimate through emotional openness, trust, and spontaneous communication. In the stable stage, both characters demonstrate a stable relationship characterized by honesty, full openness, and strong emotional intimacy. This study concludes that Social Penetration Theory effectively explains the transformation of interpersonal relationships from superficial interactions into intimate relationships through gradual and reciprocal self disclosure processes.

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