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Arya Samudra Mahardhika
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Journal of Agribusiness Science and Rural Development
Published by Universitas Putra Bangsa Kebumen
ISSN : -     EISSN : 28097424     DOI : https://doi.org/10.32639/jasrd.v1i2
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
The Journal of Agribusiness Science and Rural Development (JASRD) is a media for disseminating information related to the thoughts and results of the latest research conducted by various elements of society, including researchers, academics, students, and practitioners working in the field of agribusiness and rural development. JASRD is published twice a year in June and December.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 58 Documents
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Hubungan Karakteristik dan Motivasi Petani dalam Alih Fungsi Lahan Sawah menjadi Lahan Pertambangan Emas Tanpa Izin Susridar
Journal of Agribusiness Science and Rural Development Vol. 3 No. 2 (2024): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/gnh0c649

Abstract

Rice fields have a very important meaning in efforts to maintain food security, but with the times, population growth and economic demands, the existence of food fields is starting to be disturbed. One of the serious problems currently related to food land is the increasingly widespread conversion of food land to other uses. The land that is converted is generally agricultural land because the land rent for agricultural land is relatively lower when compared to land rent for non-agricultural use. Agricultural land that has been converted includes paddy fields and dry land, the conversion of rice fields to technically irrigated land is a real threat to the resilience of food self-sufficiency. The causes of land conversion include: population growth and residential development, industrialization, construction of road facilities and economic factors. Based on these causes, this research aims to 1) determine the relationship between the characteristics and motivation of farmers in converting rice fields into gold mining land without permits in Pangkalan Jambu District, Merangin Regency; 2) To determine the relationship between farmers' motivation factors and the decision to convert land into gold mining without a permit in Pangkalan Jambu District, Merangin Regency.
Tingkat Kesejahteraan Rumah Tangga Anggota Kelompok Wanita Tani Lahan Kering di Yogyakarta Ayu Putri Merry Anisya
Journal of Agribusiness Science and Rural Development Vol. 3 No. 2 (2024): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/es9kq364

Abstract

The level of farmer welfare is an important and complex topic in the agricultural and economic context. Farmer welfare not only includes financial aspects, but also social, health and environmental factors that influence daily life. This research aims to determine the level of welfare of households belonging to the women's farmer group in Pakel Jaluk Village by utilizing dry land. The basic method in this research is descriptive analytical with a sample collection method of 38 respondents. According to the GSR criteria, households belonging to the women's farmer group in Piyaman Village are classified as more prosperous with a GSR value of 0.84 (< 1). So it is better for commodities cultivated in home gardens to be replaced or supplemented with commodities that are of high value but do not require a lot of work time, such as bananas and jackfruit. Bananas have been cultivated but their numbers are still quite low. Each household records all forms of household income and expenditure so that it is better maintained or the PKK can provide training regarding household financial management.
Penerapan Media Sosial Dalam Kegiatan Penyuluhan Pertanian Di Jawa Tengah Sebuah Narrative Review Larasati Puspita Saridewi
Journal of Agribusiness Science and Rural Development Vol. 3 No. 2 (2024): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/przyag66

Abstract

This research aims to determine the application of social media in agricultural extension activities in Central Java by analyzing research themes/topics, research methods and research results. The research method uses a qualitative approach with data processing using a literature review of three Garuda database indexed references with a publication range of 2016 - 2023. The research results show that research regarding the application of social media in agricultural extension activities in Central Java is quite good and can have a positive impact on accuracy, efficiency and effectiveness of extension and increasing agricultural productivity. The social media most often used for agricultural extension activities are WhatsApp, Facebook, YouTube and Instagram. There is a gap between needs and satisfaction in using WhatsApp to meet the needs of agricultural instructors, but the relationship between needs and satisfaction is very strong.
Analisis Pengaruh Sektor Pertanian Terhadap Pertumbuhan Ekonomi Provinsi Jawa Tengah Irawan Wibisonya
Journal of Agribusiness Science and Rural Development Vol. 3 No. 2 (2024): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/ap3ar656

Abstract

As an agricultural country, Indonesia depends on agriculture as a source of livelihood and support for development. These agricultural subsectors include food crops, horticulture, fisheries, animal husbandry and forestry. Since most of Indonesia's population works as farmers, agriculture plays a significant role in the country's income. Therefore, the agricultural sector is very important in Indonesia, including in several regions. The agricultural sector plays an important role as a provider of employment, food supplier and contributor to the country's foreign exchange through exports. The data analysis technique in this research is quantitative analysis, namely data analysis is divided into two activities, namely the activities of describing data and carrying out statistical tests (inference). The activity of describing data is describing existing data in order to obtain a real form from respondents, so that it is easier for researchers or other people who are interested in the results of the research to be understood to understand it. Activities to describe data are carried out using descriptive statistical measurements. The first analysis used was multiple linear regression analysis, to see the influence between digital marketing and brand image on purchasing decisions using SPSS 20. The regression equation was used to build a relationship between the dependent variable and the independent variable, so the equation in this research included: Y = 1.439 + 7,494 If the values ​​of other variables are constant, then the purchasing decision (Y) will change by 7,494 for every unit of the agricultural sector.
Faktor Penentu Adopsi Pemasaran Media Sosial di Kalangan Petani Milenial Kabupaten Banyumas: Pendekatan Technology Acceptance Model Yordan Hermawan Apidana; Pradita, Nanang
Journal of Agribusiness Science and Rural Development Vol. 3 No. 2 (2024): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/m2kve825

Abstract

Marketing through social media is emerging as an effective tool for farmers to reach and interact with a wider range of customers, but with the low level of social media adoption among millennial farmers, systematic efforts are needed to identify barriers and opportunities that can be optimized through a more comprehensive approach. This study aims to explore the factors that influence the adoption of social media marketing among millennial farmers in Banyumas Regency using the Technology Acceptance Model (TAM) approach. The research method used was a quantitative survey involving 238 millennial farmers as respondents. The variables measured include perceived entertainment, perceived credibility, reference group influence, perceived ease of use, and perceived benefits. The results showed that perceived entertainment, perceived credibility, reference group influence and perceived usefulness had a positive and significant influence on farmers' attitudes towards social media marketing, while perceived ease of use was found to be insignificant. These findings indicate that aspects of entertainment, credibility, perceived benefits, as well as reference group support are crucial in encouraging millennial farmers to adopt social media marketing. The conclusion of this study emphasizes the importance of training programs that focus on improving digital skills and effective social media marketing strategies to support the sustainability and welfare of millennial farmers in Banyumas Regency.
Rancangan Simulasi Sistem Dinamis Proyeksi Pertumbuhan Penduduk dan Penyusutan Lahan Sawah Terhadap Produksi Pangan di Kabupaten Bantul Lolanda Hamim Annisa; Pala, Asmarantara
Journal of Agribusiness Science and Rural Development Vol. 4 No. 1 (2024): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/dkpvgm96

Abstract

Population growth that is not balanced with the availability of agricultural land can result in shrinkage of rice fields, threatening food security and the sustainability of the agricultural sector in the region. The method used in this research is a simulation modeling method with a dynamic system approach. The simulation model was developed based on study data on population growth and reduction in forest area, as well as other factors that could influence it. Dynamic systems techniques are often used to analyze systems that have many dependencies between components. This loop shows how changes in a system element affect future changes in the same element through a series of cause and effect relationships. The increasing need for land triggers a reduction in the area of rice fields, which results in a decrease in food production. Population growth in Bantul district has resulted in the need for land, where the depreciation of rice fields has increased, resulting in a decrease in the amount of food production in the area. Projected population growth for Bantul Regency shows an increase of 10% per year, which can provide an idea of the burden faced by this region in providing services and infrastructure for its growing population. The analysis shows that there is a significant relationship between population growth and shrinkage of rice fields. The increasing need for food due to rapid population growth can put significant pressure on food security at the local level.
Preferensi Konsumen Bawang Merah Goreng PT Permata Indah Rubaru (PIR) untuk Mengetahui Keputusan Pembelian Winarsih, Nuriyana; Hayati, Mardiyah; Zuhriyah, Amanatuz
Journal of Agribusiness Science and Rural Development Vol. 4 No. 1 (2024): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/14w4qm83

Abstract

The large number of competitors selling similar fried shallot products has an influence on PT PIR's sales of fried shallots. To increase sales, producers must know the tastes that consumers prefer. This research aims to determine the characteristics of consumers of PT PIR's fried shallots, determine the combination of attributes of PT PIR's fried shallots that consumers like, and determine consumer preferences based on the attributes consumers consider in determining purchasing decisions PT PIR fried shallots. The sampling technique in this research used Accidental Sampling with an analysis method using conjoint analysis. The research results show that the characteristics of PT PIR's fried shallot consumers are mostly women aged 21-30 and 31-40 years, 16 years of education, self-employed, income (per month) IDR 1,500,000 - IDR 3,000,000, expenses (per month) IDR 500,000 - IDR 1,500,000, as well as offline purchasing behavior. The combination of attribute levels chosen by consumers is PT PIR fried shallots, snack type, original taste, price 17,000, crunchy texture mixed with flour, golden yellow color, weight 100 grams, shelf life 8 months, pouch packaging form, and place of purchase at supermarkets. The order of attributes considered by consumers is taste, price, place of purchase, packaging form, weight, type, texture, durability and color.
Preferensi Konsumen Terhadap Kue Wingko Babat Produksi UMKM di Lamongan Khoiriah, Umi; Fauziyah, Elys
Journal of Agribusiness Science and Rural Development Vol. 4 No. 1 (2024): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/2z617a79

Abstract

Wingko Babat MSME is one of the MSMEs that produces traditional food, which is mostly produced by home industries in the Babat District area, specifically in Lamongan Regency. One effort that can be made to develop Wingko Babat MSMEs is to pay attention to consumer preferences. This research aims to analyze consumer preferences for wingko products made by MSMEs in Lamongan and analyze the attributes that are considered important in purchasing wingko products. The sample in this study was 96 people, taken using the accidental sampling method. The analytical tool used in this research is conjoint which is used to assess consumer preferences. The results of the research show that when purchasing wingko tripe, the preferred attributes are wingko products with a price of Rp. 2000, original/coconut taste, large size (400g), aluminum foil packaging, soft texture, wet wingko differentiation, flat round shape and sales service delivery order.
Faktor-Faktor yang Mempengaruhi Daya Saing Komoditas Kopi Indonesia di Pasar Dunia Santri, Ayu; Padapi, Astrini; Haryono, Iranita
Journal of Agribusiness Science and Rural Development Vol. 4 No. 1 (2024): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jsxx9b92

Abstract

As time goes by, globalization will give rise to increasingly fierce competition, so that only countries that have strong competitiveness will be able to survive, so it requires coffee producers in Indonesia to be able to meet consumer needs in a more satisfying way than in competing countries. This research aims to find out the factors that influence the competitiveness of Indonesian coffee commodities in the world market. The method used is a quantitative method using secondary data. The data analysis technique uses Multiple Linear Regression Analysis. The research results show that in the partial t test results the Production Variable (X1) has a significant effect on Export Volume (Y) and the Price Variable (X2) and the Dollar Exchange Rate Variable (X3) do not have a significant effect on Export Volume (Y) on commodity competitiveness Indonesian coffee on the world market. From the simultaneous f test results, it was found that all independent variables (X) had a significant influence on Export Volume (Y) on the competitiveness of Indonesian coffee commodities in the world market. The conclusion of this research is to increase coffee production and improve quality in order to be able to increase Indonesian coffee commodities so that they can have a higher influence on the world market.
Analisis Partisipasi dan Kepuasan Kelompok Tani Terhadap Kinerja Penyuluh Pertanian di Kecamatan Maritenggae, Kabupaten Sidenreng Rappang Sumantri, Iswan; Haryono, Iranita; Wulandary, Ayu
Journal of Agribusiness Science and Rural Development Vol. 4 No. 1 (2024): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/rmab1193

Abstract

Farming is a noble activity that contributes to the preservation of nature and the lives of other living things. The government can utilize agricultural extension as a policy tool to encourage the progress of this sector. However, farmers have the right to accept or reject advice from agricultural extension agents. So why is this study very important to measure how much participation of farmer groups in the agricultural extension work program In Maritenggae District, Sidenreng Rappang Regency, the aim of this study was to ascertain the degree of engagement and satisfaction of farmer groups in the agricultural extension work program. This study was carried out in the Maritenggae District of the Sidenreng Rappang Regency between March and May of 2024. With a sample of 30 farmer groups, the study's population consisted of 861 members of farmer groups in Maritenggae District, Sidenreng Rappang Regency. Questionnaires were used in conjunction with direct interviews to obtain data. Importance Performance Analysis (IPA) and descriptive analysis were the analytical methods employed in this investigation. The study's findings indicate that farmer groups' engagement had an average percentage value of 89%, with a very participating category. Although the outcomes of the, Farmer groups must be active and participate in extension services held by extension workers so that they can learn and apply the knowledge provided. Extension workers must also help farmer groups improve their skills and abilities to increase the productivity of their farming businesses, agricultural extension workers must also improve their performance to farmer groups.

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