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Business Perspective Journal
Published by Universitas Tulang Bawang Lampung
ISSN : 27977498     EISSN : 27979164     DOI : https://doi.org/10.37090/bpj
Core Subject : Economy,
Economics, Econometrics & Finance
Business Perspective Journal is an online and printed journal published by the Business Administration Study Program, Faculty of Social and Political Sciences, Tulang Bawang University, Lampung. This journal contains various articles related to research results and studies in the field of business administration at the local and national scope, covering the fields of organization, management, administration, marketing, finance, taxation and accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 132 Documents
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Peran Subsektor Peternakan terhadap Perekonomian Lampung Tahun 2020-2023 Asek, Ambo; Suradi
Business Perspective Journal Vol. 5 No. 2 (2025): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/2jks7067

Abstract

The livestock subsector in Lampung Province is the subsector with the largest economic growth compared to other subsectors. The average economic growth of the livestock subsector is 6.2%, and it is the largest compared to other subsectors. This indicates that this subsector plays a crucial role in Lampung's economy. The purpose of this research is to analyze the livestock subsector's role in the Economy of Lampung Province during the 2020–2023 period. This study employs a quantitative descriptive method using a secondary data analysis approach. The research location is focused on Lampung Province. The secondary data utilized are the value of the Gross Regional Domestic Product (GRDP) for all sectors and the GRDP of the livestock subsector in Lampung Province, presented at constant prices (ADHK/Constant Price Basis). The data were obtained from the Central Bureau of Statistics (BPS) and the Provincial Livestock and Animal Health Office of Lampung. Data analysis was performed using the Location Quotient (LQ) method. The research findings indicate that the livestock subsector constitutes a base and leading sector in the economic structure of Lampung Province. Keywords: livestock subsector, Location Quotient (LQ), base sector, GRDP, Lampung province
Akselerasi Digitalisasi sebagai Kunci Efisiensi dan Integrasi Ekonomi Provinsi Lampung Suryani
Business Perspective Journal Vol. 5 No. 2 (2025): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/mbbmqs38

Abstract

Digitalization has become a crucial driver for improving efficiency and strengthening regional economic integration. This study aims to examine the role of accelerated digital adoption in enhancing public service effectiveness, improving business productivity, and fostering economic integration in Lampung Province. Using the theoretical frameworks of Digital Transformation, Digital Economy, and Diffusion of Innovation, this research evaluates how Lampung’s digital ecosystem contributes to creating economic value and reducing transaction costs. The results indicate that digitalization significantly improves administrative efficiency, supply chain connectivity, and access to economic services. However, its success is strongly influenced by infrastructure readiness, human resource capability, and regional government policy support. These findings affirm that digitalization is not merely a tool but a foundational element for strengthening Lampung’s economic integration and regional competitiveness. Keywords: digitalization, economic efficiency, regional economic integration, digital transformation, innovation diffusion, digital ecosystem, Lampung province
Strategi Visual dan Estetika Konten dalam Peningkatan Awareness terhadap Batik Lampung di Instagram Carolina, Thabita; Purnamasari, Melan Susanty
Business Perspective Journal Vol. 5 No. 2 (2025): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/418cj647

Abstract

The promotion of traditional batik through social media has become a vital strategy for enhancing brand awareness and preserving local cultural heritage. This study aims to analyze the visual and aesthetic strategies used to promote Lampung Batik on Instagram, focusing on three primary accounts: @batiksiger, @deandrabatiklampung, and @batik_gabovira. The research addresses the issue of inconsistent and suboptimal use of visual elements in enhancing brand awareness and audience engagement on social media. This study employed a qualitative content analysis method with a descriptive approach. Data were collected through direct observation of visual content, including photos, videos, color schemes, and aesthetic compositions. The study also examined the use of interactive features and audience responses to each type of content to assess the effectiveness of promotional strategies. The findings reveal that vibrant colors, cultural backgrounds, and consistent storytelling are the most effective visual elements for increasing awareness of Lampung Batik. The three Instagram accounts utilized these elements with varying levels of success, with @batiksiger and @deandrabatiklampung demonstrating greater visual consistency and audience engagement. However, improvements can be made in using advanced Instagram features such as IG Live and cross-account collaborations to further enhance promotional efforts. The study concludes that well-structured visual elements and compelling cultural storytelling significantly improve the effectiveness of Lampung Batik promotion on Instagram. It is recommended that batik UMKM adopt these insights to develop more diverse and interactive content strategies to strengthen audience engagement and cultural identity. Future research could explore the use of narrative video formats and conduct regular evaluations to assess the effectiveness of different visual promotional strategies. Keywords: visual strategy, promotion, brand awareness, visual aesthetics, Batik Lampung
Pengaruh Kepemimpinan dan Kualitas Kerja terhadap Prestasi Kerja Personel Polri pada Densus 88 At Bidang Ditidensos Mabes Polri Antoni, Jadi
Business Perspective Journal Vol. 5 No. 2 (2025): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/d7cfpx46

Abstract

Leadership is expected to be able to mobilize all components and regulate the actions of all members in the organization. Work quality is a result that can be measured by the effectiveness and efficiency of a job. Work performance is the result of work achieved by someone in carrying out the tasks assigned to him. The purpose of the study is as follows: To determine whether together the influence of Leadership and Work Quality on the Work Performance of Police Personnel at Densus 88 AT, Ditidensos Division, National Police Headquarters.The sampling technique used in this study, the author used the Random Sampling technique or randomly from the existing population of 89 Police Personnel who were sampled referring to the Slovin formula in Husein Umar, 2017, 48 samples were obtained. Based on the results of the analysis of the positive influence of Leadership on the Work Performance of Police Personnel, a partial value of 0.925 is obtained, meaning there is a very strong influence or influence with a coefficient of determination of 83.6%. This is proven by the hypothesis test of the Leadership variable on the Work Performance of Police Personnel, the value of to = 8.701> t0.05 (46) = 1.681 is obtained, so Ho is rejected and Ha is accepted, meaning there is a very significant influence. Based on the results of the calculation, there is a positive influence of Work Quality on the Work Performance of Police Personnel, the partial value of 0.859 is obtained, meaning there is a very strong influence or influence with a coefficient of determination of 73.8%. This is proven by the hypothesis test of the Work Quality variable on the Work Performance of Police Personnel, the value of to = 4.575> t0.05 (46) = 1.681 is obtained, so Ho is rejected and Ha is accepted, meaning there is a significant influence. Simultaneously, the positive influence of the Leadership and Work Quality variables on the Work Performance variable of the Police Personnel with a simultaneous correlation value or Summary Model produces an R value of 0.950 and while the R Square value is 0.902 or 90.2%, this can be stated that the results of the analysis together the Leadership and Work Quality variables on the Work Performance variable of the Police Personnel have a very strong influence. Proven through the results of the F test (ANOVA) or F count obtained a value of 207.133 which is greater than Ftable (47) of 2.800 with a significant level of 0.000 because 0.000 <0.05, then it can be said that the Leadership and Work Quality variables together or simultaneously on the Work Performance of the Police Personnel have a very significant influence. Keywords: leadership, work quality and work performance of police personnel
Analisis Strategi Layanan Purna Jual Motor Honda dalam Meningkatkan Minat Beli pada PT. Bina Eka Sahada Trading Jatimulyo Lampung Selatan Amalia, Putri; Amir, Aprilianto; Gunawan
Business Perspective Journal Vol. 5 No. 2 (2025): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/666kna76

Abstract

After-sales service is a service provided by a company after a customer purchases a product or service. After-sales service is one of the supporting factors in increasing people's buying interest in Honda motorbikes. PT. Bina Eka Sahada Trading Jatimulyo is a company operating in the automotive trading sector, and is an official Honda motorbike dealer with one of the largest sales in Lampung. This research aims to analyze the after-sales service strategy for Honda motorbikes implemented by PT. Bina Eka Sahada Trading Jatimulyo in increasing consumer buying interest. This research uses qualitative methods with data obtained through in-depth interviews with management, after-sales service staff, and consumers who have used Honda motorbike products. The research results show that an after-sales service strategy which includes a guarantee provided, availability of spare parts, adequate service and facilities can increase consumer satisfaction which has an impact on consumer buying interest in Honda motorbike products. Keywords: strategy, after sales service, purchase interest
Peran Subsektor Peternakan terhadap Perekonomian Lampung Tahun 2020-2023 Ambo Asek; Suradi
Business Perspective Journal Vol. 5 No. 2 (2025): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/2jks7067

Abstract

The livestock subsector in Lampung Province is the subsector with the largest economic growth compared to other subsectors. The average economic growth of the livestock subsector is 6.2%, and it is the largest compared to other subsectors. This indicates that this subsector plays a crucial role in Lampung's economy. The purpose of this research is to analyze the livestock subsector's role in the Economy of Lampung Province during the 2020–2023 period. This study employs a quantitative descriptive method using a secondary data analysis approach. The research location is focused on Lampung Province. The secondary data utilized are the value of the Gross Regional Domestic Product (GRDP) for all sectors and the GRDP of the livestock subsector in Lampung Province, presented at constant prices (ADHK/Constant Price Basis). The data were obtained from the Central Bureau of Statistics (BPS) and the Provincial Livestock and Animal Health Office of Lampung. Data analysis was performed using the Location Quotient (LQ) method. The research findings indicate that the livestock subsector constitutes a base and leading sector in the economic structure of Lampung Province. Keywords: livestock subsector, Location Quotient (LQ), base sector, GRDP, Lampung province
Strategi Pengembangan Usaha dalam Meningkatkan Penjualan pada Kopi Bubuk Raosan di Desa Tribudisyukur Kabupaten Lampung Barat Nofa Pratama Saputra; Melan Susanty Purnamasari; Suryani
Business Perspective Journal Vol. 6 No. 1 (2026): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/kcnv6448

Abstract

Coffee plants continue to grow as a leading plantation commodity capable of supporting the national economy. This study aims to determine the business development strategies used to increase sales of Raosan ground coffee in Tribudisyukur Village, West Lampung Regency. This research uses a qualitative method. The key informants and informants in this study include the owner of the Raosan Ground Coffee business, the employees, and the consumers. Data were collected through observation, interviews, and documentation. The data analysis techniques used were data reduction, data display, and conclusion drawing. The results of this study show that the development strategies applied by the Raosan Ground Coffee business-when viewed through indicators such as increased income, increased number of customers, improved product quality, and enhanced human resource (HR) capacity-indicate that the business has grown quite well. This is evident from the increase in sales compared to previous periods based on interview data. Although there are still several obstacles, such as limited equipment, financial constraints, and suboptimal social media promotion, the strategies implemented are considered effective in driving business growth. With its strong local potential, the Raosan Ground Coffee business has significant opportunities to expand further.   Keywords:  development strategy, ground coffee, increasing sales
Pengaruh Pemasaran Media Sosial Instagram terhadap Minat Beli pada Respiesusu Lampung Selatan Ratih Murti Dewi; Suhartina Dewi; Suryani Dewi
Business Perspective Journal Vol. 6 No. 1 (2026): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/r1x0t070

Abstract

Social media marketing plays an important role for business actors in expanding market reach and attracting consumer buying interest. One of the most widely used social media platforms for promotional activities is Instagram, due to its ability to display engaging visual content and reach a broad audience. This study aims to determine the influence of Instagram social media marketing on consumer buying interest in Respiesusu culinary products in South Lampung. This research employs a quantitative method with a descriptive approach. Data were collected through questionnaires distributed to 86 respondents who were Respiesusu consumers, using a purposive sampling technique. The data were analyzed using simple linear regression analysis to test the research hypothesis. The results show that Instagram social media marketing has a significant influence on consumer buying interest in Respiesusu. This is evidenced by the value of t_calculated = 5.816 > t_table = 1.663 and an R Square value of 0.287 or 28.7%. This means that Instagram social media marketing contributes 28.7% to consumer buying interest, while the remaining percentage is influenced by other factors. Thus, it can be concluded that Instagram social media marketing is an important factor in increasing consumer buying interest in Respiesusu South Lampung. Keywords: instagram, marketing, purchase intention, social media
Pengaruh Fasilitas Shopee Paylater dan Promosi  Diskon  terhadap  Perilaku  Konsumtif Konsumen  Shopee  Kelurahan  Korpri  Jaya Kecamatan  Sukarame  Bandar Lampung Selvi Anita; Suradi; Aprilianto Amir
Business Perspective Journal Vol. 6 No. 1 (2026): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/vjvwmg31

Abstract

Shopee PayLater and discount promotions have a significant influence on consumer consumptive behavior. The PayLater feature allows consumers to shop without having to pay directly, increasing purchasing power, but also has the potential to trigger consumptive behavior if not managed properly. Discount promotions can also increase purchasing interest and consumer loyalty, but they need to be balanced with wise financial management to avoid negative impacts. This study aims to: (1) Determine the influence of Shopee PayLater facilities on Shopee consumer behavior, (2) Determine the influence of discount promotions on Shopee consumer behavior, and (3) Determine the influence of Shopee PayLater facilities and discount promotions on Shopee consumer behavior. This research uses a quantitative method with a descriptive approach. The data analysis technique used to test the hypothesis is multiple linear regression analysis. The results of the study indicate that: (1) Shopee PayLater facilities have a positive and significant effect on the consumptive behavior of Shopee consumers in Kopri Jaya, Sukarame, Bandar Lampung. This is evidenced by the t-value of 4.141; significance of 0.000 <0.05; and a regression coefficient of 0.294, (2) Discount Promotions also have a positive and significant effect on the consumptive behavior of Shopee consumers in Kopri Jaya, Sukarame, Bandar Lampung. This is evidenced by the t-value of 7.008; significance of 0.000 <0.05; and a regression coefficient of 0.556, and (3) Shopee PayLater facilities and Discount Promotions have a simultaneous effect on the consumptive behavior of Shopee consumers in Kopri Jaya, Sukarame, Bandar Lampung. This is evidenced by the F-value of 65.552; significance of 0.000 <0.05; and the Adjusted R Square value is 0.568 or 56.8%. In this case, it can be concluded that the Shopee PayLater facility and discount promotions are quite important factors in influencing the consumptive behavior of Shopee consumers. Keywords: consumptive behavior; discount promotions; shopee paylater facility
Pengaruh Physical Evidence, Tourist Attraction, Service Quality dan Aksesibilitas Terhadap Revisit Intention dengan Tourist Satisfaction sebagai Variabel Mediasi (Study Kasus pada Pengunjung Gatra Kencana Pemalang) Diah Wuriah Ningsih; Linda; Santi Suciningtyas; Dian Murdianingsih
Business Perspective Journal Vol. 6 No. 1 (2026): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/863ppf08

Abstract

This study aims to examine the influence of Physical Evidence, Tourist Attractions, Service Quality, and Accessibility on Revisit Intention, with Tourist Satisfaction as a mediating variable on tourists visiting the Gatra Kencana tourist attraction in Pemalang. The research approach uses a quantitative method supported by qualitative analysis, with a sample of 100 respondents determined through a purposive sampling technique. Data analysis was conducted using several test stages, including instrument testing, t-tests, path analysis, and sobel tests to test the mediation effect. The research findings indicate that all instruments used are valid and reliable. Partially, each independent variable, namely Physical Evidence, Tourist Attractions, Service Quality, and Accessibility, has a significant influence on Revisit Intention. In addition, Tourist Satisfaction is proven to have a mediating role that strengthens the relationship between the independent variables and tourists' revisit intentions. Thus, tourist satisfaction is an important factor that contributes to increasing tourists' desire to return to the Gatra Kencana tourist destination in Pemalang Keywords: physical evidence, tourist attraction, service quality, accessibility, revisit intention, tourist satisfaction

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