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Toba: Journal of Tourism, Hospitality, and Destination
Published by Yayasan Literasi Sains Indonesia
ISSN : -     EISSN : 28284100     DOI : https://doi.org/10.55123/toba
Core Subject : Social,
Social Sciences
TOBA (Journal of Tourism, Hospitality, and Destination) merupakan wadah publikasi naskah ilmiah dengan tema utama berkaitan dengan tourism, hospitality and destination yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November. Naskah yang dipublikasikan merupakan hasil temuan, penelitian, rekomendasi, praktik lapangan, maupun sharing pengalaman dari akademisi, mahasiswa, praktisi dan stakeholder lainnya untuk kemajuan kepariwisataan Indonesia. Cakupan Jurnal ini merupakan publikasi ilmiah dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol. 4 No. 3 (2025): Agustus 2025" : 20 Documents clear
Revitalization of Tourism in Palu Bay After the 2018 Disaster: The Role of Local Wisdom-Based Collaboration Idham, Idham; Bin Mukhtar, Dzulkifli
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6075

Abstract

Six years after the 2018 earthquake and tsunami, the tourism sector in the Palu Bay area has yet to fully recover, largely due to the absence of disaster risk–based planning. Collaboration among diverse societal elements has become essential to ensuring the sustainability of the tourism industry in this post-disaster region. The concept of collaborative governance emphasizes voluntary cooperation, horizontal cross-sectoral relationships, and the active engagement of multiple public actors in tangible social initiatives. This study adopts an interpretive qualitative approach, aiming to deeply understand social phenomena without manipulation, with data gathered through in-depth interviews, participatory and non-participatory observation, and document analysis. The analysis follows a thematic approach to identify patterns emerging from stakeholders’ perspectives. The research explores the lived experiences of communities in developing the Palu Bay tourism industry before and after the disaster, while identifying collaborative strategies to restore the sector. Findings indicate that post-disaster tourism recovery requires synergy among all societal layers—particularly religious communities—by embedding local wisdom values as the foundation for developing religious tourism. This local wisdom serves not only as a cultural asset but also as a continuous reminder that Palu City lies within the disaster-prone Pacific Ring of Fire.
Pola Pergerakan dan Preferensi Wisata: Studi Kualitatif pada Wisatawan Gen Z Perempuan di Bandung Safira Wahida Fajri Ikhwan; Darmaesti, Darmaesti; Arinta Destri Larasati
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6354

Abstract

A significant number of Gen Z tourists, particularly females, visit Bandung from various regions and backgrounds, often unconsciously forming specific travel movement patterns. The aim of this study is to identify the types of tourist attractions, accommodations, and modes of transportation preferred by Gen Z tourists, as well as their travel movement patterns during their visit. Generation Z refers to individuals born between 1997 and 2012. While traveling, Gen Z tourists typically visit multiple destinations, which gradually form specific movement patterns. Travel movement patterns are defined as the shifts or transitions made by tourist from one attraction to another. This research uses a qualitative research method, with data collected through semi-structured interviews involving ten female Gen Z tourists aged between 18 and 27 years. The finding indicate that they are prefer natural attractions as their main tourism interest. In terms of accommodation, hotels are the most preferred option, particularly 2 star, 3 star, and 4 star categories. Regarding transportation, private cars and public transportation are the most frequently chosen modes of travel while visiting Bandung. Additionally, the research identified three types of movement patterns among Gen Z tourists, with the most common being the single point and base site patterns.
Strategi Pengembangan Pariwisata Pedesaan: Integrasi Analisis Spasial dan SWOT di Kecamatan Songgon, Banyuwangi Tri Rafika Diyah Indartin; Muhammad Asyroful Mujib; Eva Kurniasari; Hablana Rizka; Firda Diartika
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6363

Abstract

The development of sustainable tourism in rural highland areas requires a spatially integrated and community-based management approach. This study aims to formulate strategic directions for tourism development in Songgon District, Banyuwangi Regency by integrating spatial analysis and SWOT evaluation. Spatial analysis was conducted using the Nearest Neighbor Analysis (NNA) method to assess the distribution pattern of ten natural tourism destinations across four villages. The results of the NNA analysis show a value of 1.18 (NNA>1), indicating that the distribution pattern of tourist sites is somewhat dispersed (not clustered) and not extremely scattered. These findings suggest the presence of spatial decentralization of tourism assets, which requires connectivity and thematic integration between locations. SWOT analysis, supported by field interviews, identified internal and external factors classified into four strategic typologies: Strength-Opportunity (S-O), Strength-Threat (S-T), Weakness-Opportunity (W-O), and Weakness-Threat (W-T). The S-O strategy emphasized strengthening existing attractions and community-based ecotourism; S-T focused on enhancing local identity to withstand environmental and market pressures; W-O highlighted infrastructure improvement and digital transformation; while W-T addressed fundamental service gaps and external threats simultaneously. The integration of NNA and SWOT provided a comprehensive foundation for contextual, adaptive, and data-driven tourism planning in Songgon District. This approach offers transferable insights for tourism development in other rural regions with similar socio-ecological complexities.
Systematic Literature Review: Metode Pembuatan Nasi Instan dan Potensinya dalam Upaya Pengembangan Olahan Nasi sebagai Kekayaan Gastronomi Nusantara Annisa Noor Rachmawati; Hendri Gigih Saputro; Aulia Firmansyah
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6017

Abstract

Indonesia has a rich variety of traditional regional rice dishes that represent the nation’s culinary and gastronomic heritage. However, these dishes typically have a short shelf life, limiting their availability to local consumption only. One potential solution to address this issue is the development of instant rice. Various studies have explored the production of instant rice, highlighting its potential as a medium to preserve and promote traditional rice-based dishes. This study aims to systematically review the methods used in the production of instant rice and its potential in enhancing the value of Indonesian gastronomic heritage. A Systematic Literature Review (SLR) was conducted using the PRISMA protocol across multiple databases, including Google Scholar, PubMed, ScienceDirect, and MDPI. A total of 19 scientific articles that met the inclusion criteria were analyzed using the Population, Intervention, Comparison, Outcome, and Study Design (PICOS) framework. The review revealed that the production process of instant rice generally involves soaking in a citric acid solution, washing, cooking, cooling, freezing, thawing, and drying using various techniques. Drying methods include cabinet drying, fluidized bed drying, freeze drying, and microwave drying, each with different temperature and time settings depending on the rice type and target moisture content. The development of instant rice based on traditional recipes—packaged in a modern and practical format without compromising authentic flavors—holds strong potential to promote Indonesian gastronomy and enhance its competitiveness in the global culinary tourism market.
Analisis Karakteristik Organoleptik Nastar Tepung Sagu-Stevia untuk Diversifikasi Produk Kue Kering dalam Pelayanan Kuliner di Sektor Hospitality Aprilia Nurcahyaning Rahayu; Tiara Cahyani Putri
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6043

Abstract

Innovation in low-calorie culinary products holds great potential to enrich offerings for tourists in the hospitality and tourism sectors, addressing the growing demand for healthier food options. This study aims to determine the differences in organoleptic characteristics of nastar made with sago flour and stevia as a natural sweetener. The experimental method was applied using two formulation samples: X (80% sago flour, 20% wheat flour, 0.009% stevia extract) and Y (100% sago flour, 0.009% stevia extract). Organoleptic tests were conducted with 15 untrained panelists using a hedonic scale to evaluate color, aroma, taste, and texture attributes. Data were analyzed using the Shapiro-Wilk normality test and the Wilcoxon signed-rank test. The results showed no significant differences (p > 0.05) between the two samples across all attributes. The average organoleptic scores fell within the “liked” category, with the highest scores found in sample Y for color and aroma. The use of 100% sago flour and stevia still produced nastar that was well-liked by panelists, without compromising sensory quality. This innovation presents a promising alternative for healthier local-based cookies and can be developed as an attractive product in the healthy culinary tourism sector.
.Jamu Potential as Tourism Attraction of Sukoharjo, Central Java – A Review Hendri Gigih Saputro; Annisa Noor Rachmawati; Putra Pratomo Hadi
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6065

Abstract

Sukoharjo Regency holds considerable potential to be developed as a jamu-based tourism destination by utilizing its cultural heritage and the community's expertise in traditional herbal medicine. This study finds that the integration of cultural preservation, product innovation, and digital promotion is crucial in strengthening the identity of Sukoharjo as the "City of Jamu." The existence of the Jamu Tourism Village, especially in Nguter Village, has provided a foundation that can be expanded through collaborative efforts among stakeholders. Based on these findings, several practical recommendations can be made. First, the local government needs to formulate supportive policies and provide incentives for jamu MSMEs to synergize with the tourism sector. Second, jamu tourism managers, such as those in Nguter Village, are advised to adopt integrated digital promotion models and offer jamu products as part of bundled wellness tourism services. Additionally, capacity-building programs for the community are necessary to improve service quality and ensure sustainable tourism management. Future research directions may include further studies on tourist perceptions of jamu tourism and its attraction elements, as well as quantitative studies to measure the economic impact of jamu tourism development on local businesses. Ethnographic research is also important to document the still-living traditional practices of jamu in the community, ensuring that cultural knowledge is preserved and passed down to future generations.
Membangun Desa Wisata Berbasis Kapasitas SDM: Studi Pengaruh Kualitas Manusia dalam Pengembangan Desa Tipang, Humbang Hasundutan Nova Bernedeta Sitorus; Cindy Kahirunisa Marpaung; Jul Indah Sulistriani Laia; Loly Surya Sirait; Putriani Br Sinamo
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6078

Abstract

This study investigates the impact of human resource capacity on the development of Tipang Tourism Village in Humbang Hasundutan Regency, Indonesia. Despite its outstanding natural and cultural potential—recognized nationally as a leading tourism village—Tipang still faces challenges in achieving sustainable development, particularly due to limited skills, knowledge, and community awareness. Strengthening human resource capacity is therefore essential to fostering professional, creative, and sustainable tourism management. Adopting a quantitative approach, the study gathered data through questionnaires, interviews, direct observations, and literature review. The sample comprised local residents and tourists selected representatively. Data analysis used descriptive statistics and simple regression via SPSS. Results show a significant influence of human resource capacity on tourism development, supported by an F-value of 11.636 (greater than the F-table value of 3.18) and a t-value of 3.411 (greater than the t-table value of 1.677). The R² value of 19.5% suggests a moderate contribution, highlighting the importance of community competence in advancing sustainable tourism. The study recommends enhanced tourism-related training and education for local communities and encourages further research incorporating additional variables for broader insights.
Tren Glamping dalam Berbagai Perspektif sebagai Aktivitas Pariwisata Berbasis Alam: Sebuah Kajian Literatur Ghaziana Zhafarini; Saefullah, Kurniawan; Winoto, Yunus
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6125

Abstract

Glamping has emerged as a unique accommodation option that offers an exceptional experience in natural environments, attracting particular attention, especially post-pandemic. Its distinction from traditional camping, along with the luxurious facilities it offers, makes glamping an attractive choice for tourists. As part of nature-based tourism, glamping needs to be examined from both sustainability and business perspectives. This paper presents a literature review using a systematic literature review approach. Empirical articles discussing nature-based tourism, specifically glamping, published between 2013 and 2023 were sourced from the reputable ScienceDirect journal portal, yielding 77 articles. These articles were narrowed down to 17 English-language articles that focus on nature-based tourism and glamping as their main topics. This literature review aims to identify research findings related to glamping and its connection to nature-based tourism that have been previously conducted. The study finds several pieces of research indicating that glamping has had a significant impact on tourism post-pandemic and contributes to individual and group development. Other findings discuss how managers are encouraged to actively manage glamping accommodations according to ecological principles while competing in the market by offering facilities that enhance visitor satisfaction and attract investor attention. Recommendations for future research directions include conducting studies that analyze and identify visitor expectations, perceptions, and recommendations through glamping experiences.
Pengelolaan Pariwisata Berbasis Digital di Objek Wisata Pantai Minang Rua Kabupaten Lampung Selatan: Studi Kasus Manajemen Destinasi Indah Sugiarti; Budi Rahman; Rosadi, Hadori
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6126

Abstract

This study aims to analyze the implementation and potential of digital-based tourism management at the Minang Rua Beach tourist destination in South Lampung. Using a descriptive qualitative approach and case study method, data were collected through in-depth interviews, field observations, and document analysis involving tourism managers, local government, tourism business actors, and visitors. The findings reveal that digital tourism management at Minang Rua Beach is still limited to social media promotion, which is not yet professionally organized. Digital infrastructure, such as internet connectivity, online booking systems, and digital information services, remains underdeveloped. Key challenges include low digital literacy among managers, limited technological resources, and a lack of synergy among stakeholders. Nevertheless, there is great potential to develop digital-based tourism management due to the increasing reliance of tourists on digital information, the emergence of youth-driven digital initiatives, and supportive policies from the central government. This study recommends the development of digital infrastructure, human resource training, and cross-sector collaboration to establish an innovative, efficient, and sustainable tourism management system. The digitalization of tourism management is expected to enhance destination competitiveness and provide a more adaptive visitor experience in the digital era
Peningkatan Citra Produk Menu Sarapan UMKM Dapoer Bolodewo melalui Strategi Branding dan Testimoni Konsumen Shofiatun Nimah; Lintang Ayu Kusumastuti; Diah Ayu Kartika Sari; Siti Alliyah
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6134

Abstract

This community service program aims to enhance the product image of the Dapoer Bolodewo MSME, which operates in the culinary sector, specifically in packaged breakfast menus. The main problems faced include the absence of a strong brand identity, limited promotional media, and suboptimal hygiene standards in the production process. To address these challenges, a branding strategy was implemented through several stages: creating a logo and product labels, developing visual promotional media such as banners and signboards, utilizing Instagram to expand marketing reach, and providing aprons to business owners to support hygiene and professionalism. The entire activity was carried out using a participatory approach, where the service team worked closely with the MSME throughout the implementation process. The results of the program showed a significant improvement in brand recognition, consumer interest, and product sales. An integrated branding strategy-both visual and digital-proved effective in enhancing the competitiveness of MSMEs in a highly competitive local market. Moreover, the program demonstrated that collaboration between academic teams and entrepreneurs through active mentoring can effectively foster sustainable MSME growth. This empowerment model may serve as a reference and be replicated for other MSMEs facing similar challenges in developing a more professional and competitive business image.

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