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Sabam Syahputra Manurung
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INDONESIA
Toba: Journal of Tourism, Hospitality, and Destination
Published by Yayasan Literasi Sains Indonesia
ISSN : -     EISSN : 28284100     DOI : https://doi.org/10.55123/toba
Core Subject : Social,
Social Sciences
TOBA (Journal of Tourism, Hospitality, and Destination) merupakan wadah publikasi naskah ilmiah dengan tema utama berkaitan dengan tourism, hospitality and destination yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November. Naskah yang dipublikasikan merupakan hasil temuan, penelitian, rekomendasi, praktik lapangan, maupun sharing pengalaman dari akademisi, mahasiswa, praktisi dan stakeholder lainnya untuk kemajuan kepariwisataan Indonesia. Cakupan Jurnal ini merupakan publikasi ilmiah dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 163 Documents
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Model Pendampingan UMKM Pendukung Pariwisata Berbasis Desa Wisata: Studi Kasus Desa Wisata Sungai Langka, Kabupaten Pesawaran, Provinsi Lampung Ni Made Ayu Windu Kartika; Meyliana Astriyantika; Enggar Dwi Cahyo; Deris Astriawan
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 2 (2026): May 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i2.7825

Abstract

Community-based tourism development requires the systematic and sustainable integration of micro, small, and medium enterprises (MSMEs) into the tourism ecosystem. This study aims to formulate an ecosystem-based mentoring model for tourism-supporting MSMEs through a case study in Desa Wisata Sungai Langka. The research employed an applied case study approach. Data were collected through participatory observation, in-depth interviews, focus group discussions (FGDs), and documentation, then analyzed using the Miles and Huberman interactive model and gap analysis. The findings reveal significant gaps in attraction integration, amenity standards, digital promotion, and institutional coordination. The proposed model consists of four main components such as: capacity building, experience-based product strengthening, digitalization and branding, and collaborative institutional reinforcement. The results confirm that an ecosystem-based mentoring approach is more effective than a sectoral approach in integrating MSMEs into the village tourism value chain. This model offers a replicable framework for emerging tourism villages aiming to enhance competitiveness and sustainable local economic development.
Pengembangan Wisata Kesehatan di Indonesia Sandra Maleachi; Suwinto Johan; Angelina L.M. Chuadrey
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 2 (2026): May 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i2.8115

Abstract

This study aims to analyze the development of health tourism in Indonesia through a comparison with Penang, Malaysia, as one of the main medical tourism destinations for Indonesian patients. The research employed a descriptive qualitative approach through in-depth interviews with three Indonesian patients who had received medical treatment in both Indonesia and Penang, along with accompanying family members. Secondary data were collected from academic journals, government reports, media publications, and regulations related to healthcare and tourism sectors. The findings indicate that Indonesian patients prefer medical treatment in Penang due to better healthcare service quality, professionalism of medical personnel, efficient hospital systems, competitive medical costs, and the ability of healthcare staff to communicate in the Indonesian language. Accessibility, service convenience, and Penang’s positive image as a trusted medical tourism destination also influence patient decisions. The study highlights that the development of health tourism in Indonesia requires strong government support, improvement of hospital quality, strengthening of healthcare human resources, and integration between healthcare and tourism sectors to enhance national competitiveness.
Peran Personalized Service, Komunikasi Interpersonal, dan Hospitality Behavior Front Office dalam Meningkatkan Positive Guest Experience Tamu Hotel Miftakul Isma; Irfa Arista; Agus Sudarsono
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 2 (2026): May 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i2.8127

Abstract

This study aims to analyze the role of personalized service, interpersonal communication, and front office hospitality behavior in improving the hotel guest experience. This study used a quantitative explanatory approach with data collection techniques through questionnaires to 41 respondents who were hotel guests. Data were analyzed using multiple linear regression to test the influence of each variable on positive guest experience. The results showed that hospitality behavior has a positive and significant influence on positive guest experience, personalized service and interpersonal communication did not affect positive guest experience. These findings indicate that behavioral aspects, such as empathy, friendliness, and staff responsiveness, are more decisive in shaping the guest experience than technical service aspects. Nevertheless, personalized service and interpersonal communication still play a role as supporting factors that strengthen the quality of interactions between staff and guests. This study concludes that improving hospitality behavior is key to creating a positive guest experience. The implication is that hotel management needs to prioritize the development of front office staff's soft skills and ensure consistency in the implementation of behavior-based services to increase the competitiveness of the hotel industry.

Page 17 of 17 | Total Record : 163

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