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Sabam Syahputra Manurung
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INDONESIA
Toba: Journal of Tourism, Hospitality, and Destination
Published by Yayasan Literasi Sains Indonesia
ISSN : -     EISSN : 28284100     DOI : https://doi.org/10.55123/toba
Core Subject : Social,
Social Sciences
TOBA (Journal of Tourism, Hospitality, and Destination) merupakan wadah publikasi naskah ilmiah dengan tema utama berkaitan dengan tourism, hospitality and destination yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November. Naskah yang dipublikasikan merupakan hasil temuan, penelitian, rekomendasi, praktik lapangan, maupun sharing pengalaman dari akademisi, mahasiswa, praktisi dan stakeholder lainnya untuk kemajuan kepariwisataan Indonesia. Cakupan Jurnal ini merupakan publikasi ilmiah dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 157 Documents
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Penambahan Kacang Merah dalam Pembuatan Getuk Lindri sebagai Penganan Tinggi Serat Annisa Putri Wulandari; Agung Arif Gunawan; Tirta Mulyadi; Miratia Afriani
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6873

Abstract

Getuk lindri is a traditional Indonesian food made from cassava, know for its sweet taste and soft teksture. This study to esplore the potential of adding red kidney beans (Phaseolus vurgaris L.) to getuk lindri as an alternative high fiber snack. Red kidney beans contain various nutrients such as protein, vitamins, minerals, and bioactive compounds like anthocyanins, which function as antioxidants. The method used in this research was an axperimental approach, consisting of four stages of producing getuk lindri:steaming, mashing, mixing with additional ingredients steamed and mashed before, then mixes with cassava as the main ingredient of getuk lindri. Product evaluation was carried out through organoleptic testing by panelists, including hedonic and hedonic quality assessments of taste, color, aroma, and ekstur, usung ratio wariation of 20:80, 40:60, 70:30. The results showed that the addition of red kidney beans not only increased the fiber content of the product but was also acceptable in terms of organoleptic characteristics. Become a functional foof innovation based on local ingredients that is bots healthy and high in fiber.
Pengaruh Penentuan Harga dan Kualitas Pelayanan terhadap Minat Pembelian di Muso Art Cafe Sally Sutresno; Wahyudi Ilham; Rezki Ahmandi; Dailami, Dailami
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.7000

Abstract

In the era of increasingly intense competition in the food and beverage industry, pricing and service quality have become crucial factors influencing consumers’ purchase intentions. Many food and beverage entrepreneurs compete with competitive pricing and set quality service standards; therefore, this study was conducted to assess whether pricing and service quality at Muso Art Cafe affect consumers’ purchase intentions. This research employs a quantitative approach with an explanatory method, using data collected through questionnaires, interviews, observations, and documentation. The sample consists of 97 respondents selected from Muso Art Cafe customers. Based on the analysis of pricing and service quality toward purchase intention at Muso Art Cafe, the indicators in this study were found to be valid and reliable. The R² value of 0.653 indicates that 66% of purchase intention is influenced by pricing and service quality. The path coefficient test results show that pricing has a significant positive effect with a value of 4.878, meeting the required criterion of >1.96. Similarly, service quality also has a significant positive effect with a value of 2.841, which meets the same criterion of >1.96. Based on these findings, it can be concluded that pricing and service quality both have a significant effect, with pricing being more dominant in influencing purchase intention. This study contributes to the development of consumer behavior theory in the café sector and provides practical implications for culinary business managers in designing effective pricing and service strategies.
Implementasi Kualitas Pelayanan terhadap Kepuasan Pengunjung di Bali Zoo Gianyar Pradipta Nugraha; Kanah, Kanah; Ni Luh Eka Armoni; Elvira Septevany
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.6512

Abstract

This study aims to examine the implementation of service quality and its influence on visitor satisfaction at Bali Zoo, Gianyar. The service quality in this research is analyzed using the five dimensions of the SERVQUAL model: tangibles, reliability, responsiveness, assurance, and empathy. The study employs a descriptive quantitative approach with a survey method conducted on 100 respondents who visited Bali Zoo. The data analysis techniques used include descriptive statistical analysis, validity and reliability tests, correlation analysis, simple linear regression, and t-test, with the assistance of SPSS software.The results indicate that all five dimensions of service quality are categorized as highly implemented, with the highest average score found in the empathy dimension, reaching 48.376. The correlation analysis shows a significant positive relationship between service quality and visitor satisfaction, with a correlation coefficient of 0.690. Regression analysis reveals that service quality has a significant influence on visitor satisfaction (Sig. 0.000 < 0.05), contributing 47.6% to the visitor satisfaction variable. Based on these findings, it is recommended that Bali Zoo maintain its strength in the empathy dimension while making improvements in the tangible and reliability aspects to enhance overall visitor satisfaction.
Optimalisasi Komponen Pariwisata 4A: Studi Kasus Taman Wisata Alam Punti Kayu Palembang Nurvia Nathasya; Debby Fifiyanti; Fernando Africano
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.6612

Abstract

Punti Kayu Nature Tourism Park (TWA) in Palembang is one of the natural tourism areas with great potential; however, it has experienced a decline in visitor interest. This is due to poorly maintained facilities that are no longer functional. Many supporting tourism amenities are damaged or not functional optimally, thus reducing visitors comfort. Several activities such as the animal park children’s playground, and water availability shown signs of declining quality. Therefore, more optimal management is needed to maintain ecological sustainability and enhance tourism appeal. This study aims to analyze the tourism components in the development of TWA Punti Kayu, focusing on the aspects of attraction, amanities, accessibility, and ancillary services. The method used is a qualitative approach through interviews, observations, and documentation. The research subjects include the managers of TWA Punti Kayu and visitors. The results are expected to provide a comprehensive overview of the actual conditions of the area and offer management strategy recommendations that can help optimize the natural tourism potential of TWA Punti Kayu, enabling it to compete and regain popularity.
Dampak Lokawisata Baturraden terhadap Kondisi Sosial dan Budaya Masyarakat Desa Karangmangu, Kecamatan Baturraden Kabupaten Banyumas Arina Nindyar Saraswati; Hardiman, Hardiman; Zamzam Masrurun; Eki Melina Widanti; Azmy Hanif
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.6770

Abstract

The Baturraden tourist attraction is nature tourism located in Karangmangu Village, Baturraden District, Banyumas Regency. The Baturraden tourist attraction is leading nature tourism because it has won various awards in the last ten year. This is supported by exciting objects to be visited such as natural scenery from the Mount Slamet hillside, waterfalls, Pancuran Telu, Pancuran Pitu, suspension bridges, Baturraden natural theater, and swimming pools. Based on statistical data, the Baturraden tourist attraction is ranked first with the most visitors.This research was conducted to determine the impact of the Baturraden tourist attraction on the social and cultural conditions of the people of Karangmangu Village as a tourism support village. The impacts were examined by observation, interviews, and literature study.The results of the study show that the Baturraden tourist attraction impacts the social condition that occur in society are increased quality of life, building of new communities, and the emergence of crime. Other impacts are in the form of cultural impacts such as tourist visits affecting the existence of local culture, the commercialization of cultural arts, and open behavior of the community towards tourists. Due to the positive and negative impacts that occurred in the Karangmangu Village community, social and cultural impact management strategy was formulated. The steps taken in community-based tourism impact management are determining the participation role of local communities involved, mapping the impact of tourism, making decisions on managing social and cultural impacts, making efforts to educate the community, monitoring and evaluation.
Penerapan Inovasi Digital dalam Meningkatkan Kualitas Layanan di Kantor Depan (Studi Kasus ValStar Hotel Canggu) Endrayani, Endrayani; Ida Bagus Nyoman Krisna Prawira Yuda
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.6803

Abstract

This study examines the application of digital innovation in improving service quality in the front office. This study aims to determine what innovation technologies have been implemented in the front office and the extent of their utilization in the check-in, check-out, guest information, complaint handling and payment processes and how the application of digital innovation in the front office department contributes to improving service quality according to the SERVQUAL dimension theory. The method used is the phenomenon method with interviews, observations and document analysis. The results of the study show that the non-cash payment system (QRIS) is scanned on the POS machine (contactless payment), 2. QR codes integrated with the hotel website are available in each guest room, 3. Customer relationship management (CRM) is connected to an AI chatbot. Based on the SERVQUAL dimension analysis, digital innovation has a positive impact on the dimensions of tangibles, reliability, responsiveness and assurance, while the empathy dimension of the hotel management team strives to improve guest needs, because this is a point of influence on service quality. This study contributes to providing an overview for the ValStar Hotel management team in formulating the SERVQUAL dimension theory of service quality.
Peranan Guest Relation Officer dalam Meningkatkan Kepuasan Tamu di Hotel Grand Elite Pekanbaru Sri Febdarina; Julianto, Aldi; Maryantina, Maryantina; Lestari, Lisa; Suryana, Asur
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6813

Abstract

Service quality is a key factor that determines guest satisfaction and loyalty in the hospitality industry. Guest Relations Officers (GROs) play an important role as liaisons between guests and hotel management, especially in creating personalized and memorable stays. This study aims to analyze the role of GRO in improving guest satisfaction at the Grand Elite Hotel in Pekanbaru. The research method used is descriptive with a mixed methods approach, namely qualitative through observation and in-depth interviews with the Front Office Manager and GRO staff, and quantitative through the distribution of questionnaires to 95 hotel guests.This study was conducted at the Grand Elite Hotel in Pekanbaru from February to May 2023. Service analysis was carried out based on the five dimensions of SERVQUAL service quality, namely reliability, responsiveness, assurance, empathy, and tangibles. The results showed that GRO service quality was in the “good” category with an average score of 4.03, while guest satisfaction reached 4.14. The tangibles dimension received the highest score, while responsiveness received the lowest score due to limited staff numbers and overlapping duties between GRO and receptionists. These findings highlight the importance of increasing the number and competence of GRO staff so that service can be provided optimally and consistently. It is recommended that hotel management restructure the Front Office and provide ongoing training for GRO staff to strengthen guest satisfaction and loyalty on an ongoing basis.
Integrasi Ekowisata dan Community-Based Tourism (CBT) dalam Pengelolaan Berkelanjutan Clungup Mangrove Conservation (CMC) Tiga Warna Zaki Alif Ramadhani; Annisa Lazuardina; Nadya Mutiara Yasin; Rizky Ja'far Sodig
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.6907

Abstract

Clungup Mangrove Conservation (CMC) Tiga Warna is a coastal ecotourism destination managed through a community-based approach that successfully integrates environmental conservation with local empowerment. This study aims to analyze the application of ecotourism and community-based tourism (CBT) principles in the area and assess their contribution to ecological and economic sustainability. The findings indicate that the restoration of mangroves, coral reefs, and coastal ecosystems is directly supported by strict visitor management, carrying-capacity regulation, and the reinvestment of tourism revenue into conservation programs. Field evidence reveals that ecological improvements have led to increased fish catches, improved freshwater availability, enhanced soil fertility, and reduced environmental risks for surrounding communities. Economically, CMC has experienced increasing revenue trends from 2022 to 2024, with profits fully reinvested into conservation and community operations. The integration of ecotourism and CBT principles is reflected in strong community participation in decision-making, financial transparency, equitable benefit distribution, and the development of local capacities in conservation and tourism services. Overall, CMC Tiga Warna demonstrates that a community-based management model can effectively support ecotourism objectives while enhancing the well-being and resilience of coastal communities.
Peran Event MICE sebagai Media Promosi Sektor Ekonomi Kreatif dan UMKM di Kota Medan Eni Kusuma Amalia Ningrum
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.7071

Abstract

ABSTRAK This study aims to analyze (1) the role of MICE events as a promotional medium for the creative economy and MSME sectors in Medan City, (2) strategies to enhance that role, and (3) factors influencing its optimization. The research employs a qualitative approach with purposive sampling of key stakeholders in the MICE ecosystem, creative economy actors, and MSME owners, using in-depth interviews, event observations conducted from August to October 2025, and document analysis, which are validated through source and method triangulation. The findings indicate that MICE events have functioned as an effective promotional medium for creative economy actors and MSMEs, while the enhancement strategy is formulated as an integration flow of MSMEs into the MICE supply chain, covering pre-event, during-event (strategic placement and promotional activation), and post-event phases. The optimization of this role is strongly influenced by three main factors: the absence of clear technical regulations, limited competencies and institutional capacity of MSMEs/creative economy actors, and event infrastructure design and management that do not yet fully favor local players. Overall, the study concludes that MICE events in Medan City hold significant potential as a promotional medium for the creative economy and MSME sectors but require policy reinforcement, capacity building for local actors, and improvements in event design and management to function optimally as a lever for competitiveness and sustainability of local businesses.
Analisis Variasi Lanskap Linguistik di Taman Nasional Way Kambas (TNWK) sebagai Daya Tarik Wisata Doni Alfaruqy; Harits Setyawan
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.7143

Abstract

The use of appropriate and effective language in public spaces can help provide clear information to tourists. The purpose of this study is to identify the variations of linguistic landscape found in Way Kambas National Park (TNWK) and to determine the language functions reflected in its linguistic landscape. Analysis of the linguistic landscape variations used on signboards, information boards, educational media, and public facilities throughout the tourist area serves as an evaluation of information readability for visiting tourists. This study employs a descriptive qualitative method. The data were collected by photographing public facilities, information boards, signboards, educational media, and warning signs located within the tourist area. Each object was photographed twice, and from the two images obtained, the clearer one was selected. Based on the findings, the most frequently observed linguistic landscape variation in Way Kambas National Park is monolingualism. This indicates that TNWK management needs to anticipate the readability needs both  local and international visitors.

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