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Procedia of Social Sciences and Humanities
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 27220672     DOI : https://doi.org/10.21070/pssh
Core Subject : Humanities, Science, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences
PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah Sidoarjo). This statement is based on COPE’s Best Practice Guidelines for Journal Editors.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 72 Documents
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Search results for , issue "Vol. 8 (2025): Online Influence " : 72 Documents clear
Digital Dramaturgy: Raffi Ahmad's Identity Formation and Privacy Management on Instagram: Dramaturgi Digital: Pembentukan Identitas dan Pengelolaan Privasi Raffi Ahmad di Instagram Brameswari, Zhafira Adenia; Kartika, Mas Aldrin Zagna Rania
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.717

Abstract

This research discusses the digital dramaturgy strategy of Raffi Ahmad, a prominent figure in Indonesia. It investigates how he shapes his identity as a star, businessman, and family man, and manages his privacy on the Instagram platform. The research focuses on his online identity formation, audience management while maintaining his authenticity, and the opportunities and challenges he faces regarding privacy and participatory surveillance. Various theories and concepts such as online identity formation, parasocial relationships, context collapse, and privacy and participatory surveillance are used to explain this phenomenon. The purpose of this research is to explain effective strategies for public figures to manage their digital identities.
Analysis of Vina Muliana (@vmuliana)'s Online Identity Formation as a TikTok Influencer : Analisis Pembentukan Identitas Online Vina Muliana (@vmuliana) sebagai Influencer TikTok Fitrianingsih, Intan; Az Zahra, Amelia Putri; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.718

Abstract

In the digital age, social media serves as an important platform for individuals to express themselves and build identities. Vina, who has more than 9.5 million followers, utilizes TikTok to share job search tips, resume building, and interview techniques based on her experience as an HR Senior Associate at a State-Owned Enterprise (SOE). The research method used is a qualitative approach with a case study, analyzing the uploaded content and the interactions that occur on the platform. The results showed that Vina managed to create a positive image through her professional appearance and interactive communication style, while showing her authentic side behind the scenes. Erving Goffman's dramaturgy theory is used as an analytical framework to understand the difference between front stage and back stage in online identity formation. This research provides insight into the role of influencers in shaping identity in the digital era and its impact on audiences. wuThis study aims to analyze Vina Muliana's (@vmuliana) online identity formation as a TikTok influencer who focuses on career education.
Mead's Symbolic Interactionism Analysis of Nadhifa Allya Tsana's Online Identity on Social Media Instagram @ntsana: Analisis Symbolic Interactionism Mead terhadap Identitas Daring Nadhifa Allya Tsana Di Media Sosial Instagram @ntsana Salma, Aprilina; Amalia, Shira Putri
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.719

Abstract

In the modern digital era, technological advancements have significantly transformed how individuals communicate, construct identities, and present themselves, particularly on social media platforms. Social media, once a mere communication tool, has evolved into a sophisticated stage where people actively negotiate and perform their self-representations. Instagram, among the most widely used social media sites, is essential to shaping personal branding and online identities. This study examines the digital identity construction of Nadhifa Allya Tsana, widely known as Rintik Sedu, through the lens of George Herbert Mead's Symbolic Interactionism theory. Tsana, a successful writer, content creator, podcaster, and entrepreneur, utilizes Instagram to build and communicate her identity, engaging in a dynamic process of symbolic interaction with her followers. This research aims to explore how Tsana constructs her online identity, interacts symbolically with her audience, and utilizes various symbols to communicate and reinforce her self-image on social media. By analyzing her Instagram posts, captions, and interactions with followers, This study emphasizes how verbal and visual signals contribute to the formation of a personal narrative and fostering emotional connections with her fanbase. Additionally, the research addresses the challenges and opportunities of managing a digital identity, including issues like plagiarism and the preservation of authenticity. Ultimately, this study underscores the importance of symbolic interaction in the digital age, where individuals not only shape their identities but also interact with society through shared symbols in an interconnected online space.
Analysis of Self-Presentation in dr. Richard Lee's Social Media Accounts as a Public Figure in Indonesia: Analisis Presentasi Diri dalam Akun Media Sosial dr. Richard Lee di Akun Media Sosial sebagai Public Figure di Indonesia Maulidina , Nafridha; Aini, Nur
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.721

Abstract

This research aims to analyze the self-presentation strategies implemented by Dr. Richard Lee, a public figure in Indonesia, via his social media account. In this research, the author refers to the self-presentation theory put forward by Erving Goffman, which explains how individuals manage the impressions they convey to audiences in various social situations. With a qualitative descriptive approach, data was collected through observation of Dr. Richard Lee, which includes published videos, photos and texts. The research results revealed that Dr. Richard Lee applies a front stage strategy to build his professional image as a beauty doctor and educator, while creating a personal relationship with the audience through content that tends to be informal and humorous.
Laura Siburian in Digital Lens: Analyzing Identity and Its Influence on Social Media: Laura Siburian dalam Lensa Digital: Menganalisis Identitas dan Pengaruhnya di Media Sosial Octavia, Amanda; Rosalinda, Syakirah
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.723

Abstract

This research uses a descriptive qualitative approach with content analysis method to analyze how Laura Siburian builds her digital identity on social media. An in-depth analysis of posts, comments, and user interactions made it possible to identify the communication strategies used, themes raised, and audience responses. This research aims to understand how the construction of an influencer's digital identity can influence public perception and shape opinions.
Analysis of Public Figure Dwi Handa's Online Identity: Analisis Identitas Online Tokoh Publik Dwi Handa Agustina, Novita Dwi; Sabella, Alief Syahda
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.724

Abstract

Dwi Handayani has successfully created a strong and likable online persona. Through good relationships with her audience and a consistent content approach, she has effectively managed contextual breakdowns in her digital presence. This analysis examines how Dwi Handayani has built and maintained her online identity, managed interactions with diverse audiences, and navigated the challenges related to online reputation and privacy concerns. The findings suggest that while Handayani has established a robust online presence, there are significant areas where further strategic measures are required to protect her privacy and reputation. Highlights: Consistent Branding & Engagement – Dwi Handayani maintains a strong online persona through consistent content and active audience interaction. Context Management – She effectively navigates diverse audience expectations, minimizing misunderstandings in her digital presence. Privacy & Reputation Risks – Despite her success, further strategies are needed to enhance privacy protection and safeguard her online reputation. Keywords: Dwi Handayani, Online Persona, Social Media, Community Management, Privacy, Reputation
Influencer Analysis of Prilly Latuconsina’s Online Identity in Building Public Image on Instagram: Analisis Identitas Online Prilly Latuconsina dalam Membangun Citra Publik di Instagram Amelia, Nike Firnanda Dwi; Nur Fadhilah, Sevia; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.726

Abstract

This research aims to analyze Prilly Latuconsina's online identity in building her public image through the Instagram platform. This research uses descriptive qualitative research method by analyzing the content of Prilly's uploads on Instagram, including photos and captions that reflect the values and messages she wants to convey to the audience. The results of this study show that Prilly succeeded in creating a positive and inspiring image through effective visual and narrative communication strategies, reflecting her role as an artist and educator. Erving Goffman's dramaturgy theory is applied to understand how Prilly builds her public image on social media, by distinguishing between the “front stage” and “back stage” in her social interactions. The results of this study provide insight into the importance of personal branding in the context of social media for public figures.
Online Identity Analysis of Public Figure Ketut Permata Juliastrid in Instagram Social Media: Analisis Identitas Daring Tokoh Publik Ketut Permata Juliastrid dalam Media Sosial Instagram Amiruddin, Muchammad Dicky; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.728

Abstract

Technological advancements have driven the popularity of social media, providing many benefits, especially in easy and fast global communication. One of the rapidly growing platforms is Instagram, which is not only used to share photos and videos, but also to express oneself and form an online identity. Public figures such as Ketut Permata Juliastrid, utilize Instagram to build their self-image. This research aims to examine Ketut Permata Juliastrid's online identity formation through managing context collapse and authenticity, and to explore the risks and opportunities related to privacy and surveillance that arise in the use of social media. The study reveals that Tata manages her identity by utilizing personal stories and compelling visuals to build an emotional connection with her followers. However, this also brings challenges in maintaining a balance between public expectations and personal privacy. This research provides insight into the strategies used by public figures in building online identities in the digital age, as well as the challenges faced in protecting their privacy. Highlights: Online Identity & Authenticity – Public figures like Ketut Permata Juliastrid craft their online identity using personal stories and visuals to connect emotionally with followers. Context Collapse Management – Balancing different audience expectations requires careful curation of content to maintain authenticity while managing public perception. Privacy & Surveillance Risks – Sharing personal aspects online poses challenges in protecting privacy and navigating potential surveillance threats. Keywords: Online Identity, Context Collapse, Authenticity, Privacy and Survaillance
Analysis of Fadil Jaidi's Online Identity on TikTok : Analisis Identitas Online Fadil Jaidi di TikTok Armawati, Dea; Juliananta Putra, Airlangga Cipta
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.729

Abstract

The development of information and communication technology has facilitated the emergence of various social media platforms, including TikTok, which serves as a strategic tool for individuals and public figures to build their online identity. This study aims to analyze the strategies employed by Fadil Jaidi in constructing his digital identity through TikTok content. Using a descriptive qualitative approach, this case study explores elements such as authenticity, context management, and collaboration in shaping Fadil Jaidi's image. The findings reveal that Fadil successfully creates a relatable, consistent, and engaging persona through audience interactions and content reflecting familial values and humor. Despite challenges like context collapse and privacy risks, Fadil effectively leverages social media opportunities to strengthen his personal branding. This research provides insights into the dynamics of digital identity in an increasingly interactive social media era.
Online Identity Analysis of Public Figure Deddy Corbuzier on Instagram Account @Mastercorbuzier: Analisis Identitas Online Tokoh Publik Deddy Corbuzier pada Akun Instagram @Mastercorbuzier Listianto, Abdul Yudha Fahrezha; Fibisono, Pandu Bagus; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.730

Abstract

In the digital age, social media, especially Instagram, has played an important role in shaping one's identity and public image. Deddy Corbuzier, an Indonesian influencer and celebrity, uses this platform to project his self-image through consistent and authentic content. This research investigates how he manages his digital identity in the face of challenges such as context collapse meeting audiences with diverse backgrounds as well as risks such as cyberbullying and privacy violations. The findings show that Deddy implements adaptive communication strategies and maintains authenticity despite being faced with criticism. In addition, the study discusses potential proactive measures to deal with such risks, including strengthening data protection regulations and increasing public awareness. By strategically utilizing social media, individuals can not only build strong personal branding but also create a safer digital ecosystem. Highlights: Adaptive Digital Identity Management – Deddy Corbuzier navigates context collapse by tailoring his communication while maintaining authenticity to engage diverse audiences. Handling Risks and Criticism – He employs strategies to manage cyberbullying and privacy concerns, balancing transparency with personal boundaries. Proactive Digital Safety Measures – Strengthening data protection laws and public awareness can enhance both personal branding and a safer online environment. Keywords: Online Identity, Instagram, Public Figure, Deddy Corbuzier

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