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Procedia of Social Sciences and Humanities
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 27220672     DOI : https://doi.org/10.21070/pssh
Core Subject : Humanities, Science, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences
PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah Sidoarjo). This statement is based on COPE’s Best Practice Guidelines for Journal Editors.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 707 Documents
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Utilizing Instagram as Social Media Marketing on the @bssexhaustofficial Account Hafidz, Akbar Zaelani; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.622

Abstract

Marketing activities that utilize digital media or the internet are often referred to as digital marketing. One of the strategies of digital marketing is to utilize social media as a marketing medium, commonly referred to as social media marketing. One of the social media platforms used as a means of promotion and communication between companies and their consumers is Instagram. Through this research, the researcher aims to examine how Instagram is utilized as social media marketing on the account @bssexhaustofficial. This study aims to understand the application of the AISAS theory (Attention, Interest, Search, Action, and Share) in leveraging Instagram as social media marketing on the account @bssexhaustofficial. The method used in this research is qualitative descriptive research. The results of the research above indicate that the BSS Exhaust Official store utilizes various Instagram features to market its products through a soft selling concept, enhancing audience understanding of the products and building interaction with the audience.
The Influence of Tiktok Media’s Popular Language on Students Communication Styles Akbar, Azriyansyah Fadil; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.623

Abstract

TikTok media has become an important part of everyday life because TikTok is a popular social media platform, TikTok has developed into a global phenomenon with millions of users. This study aims to explore the influence of popular language on TikTok social media on the communication styles of students at Universitas Muhammadiyah Sidoarjo (UMSIDA), using the diffusion of innovations theoretical framework. The influence of popular language in TikTok media on the communication style of Communication Science students of Universitas Muhammadiyah Sidoarjo class of 2021 is the subject of this study. This study uses quantitative methods. The hypothesis was tested with Simple Linear Regression Test. The results of the study show that the popular language of TikTok media has an effect on the communication style of the 2021 class of Communication Science students at Muhammadiyah Sidoarjo University, with a significance level of 0.000 <0.05. The results of this study indicate that the effect of using the popular language of Tiktok media on the Communication Style of Communication Science students of Muhammadiyah Sidoarjo University class of 2021 is very significant with a coefficient of determination or R square value of 64,6%. While the remaining 35,4% is influenced by other factors.
Public Opinion on the Pring Sewu Cultural Market in Binangun Hamlet Nurrafi, Deajeng; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.624

Abstract

Communication is a basic human activity, by communicating humans can relate to each other in everyday life wherever humans are. Intrapersonal communication is a communication process that occurs within a person. This communication involves an individual's thoughts, feelings and perceptions of something. The Pring Sewu Cultural Market exists as an effort to preserve local cultural values. This research aims to understand how society responds to unique market innovations, such as the use of bamboo coins as a transaction tool. This cultural market is a local initiative that aims to preserve and promote cultural heritage and support the local economy. This research uses qualitative methods. Data was collected through interviews, observation and documentation. In this research, the majority of public opinion agrees with the existence of a cultural market. Some people appreciate cultural activities as a way of preserving local traditions, while others criticize them because they are deemed not in accordance with the community's social values. The results of this research provide a positive response to the existence of the Pring Sewu Cultural Market, the majority of people are of the opinion that they provide many ideas or input for the Pring Sewu market, such as making trash cans from bamboo, adding traditional food menus and collaborating with local residents to create art performances.
Social Communication of the Village Government in Socializing Waste Management in Bejijong Village Fitria, Dhyva Angela Rahmadhani; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.625

Abstract

Social communication is a way for the village government to socialize waste management to residents, with social communication making it easier for the village government to socialize waste management because it is carried out jointly in a large forum and has feedback from residents. The research aims to explore information on how social communication conveyed by the Bejijong Village Government in socializing waste management, so that it can be applied by the community in Bejijong Village, especially in Rt 02 Rw 01 Bejijong Hamlet, Rt 02 Rw 01 Kedung Wulan Hamlet, Rt 03 Rw 01 Bejijong Hamlet. The problems contained in this study are the participation, perception and attitude of the community towards the social communication provided by the village government to the community for the socialization of waste management. This study uses a descriptive qualitative approach by focusing on research data that will be produced from words through a form of observation and interview. This study describes the field phenomenon through direct observation by visiting the location of socialization carried out by the village government, then conducting direct interviews with residents and village officials, and the results can be analyzed to obtain research results. The results of this study show that the social communication of the village government to the residents of Bejijong Village is very good and can be well received by the residents, with indicators in it such as understanding, fun, influence on attitudes, better relationships, and true principles of brotherhood.
Critical Discourse Analysis of Positive Narratives About Prabowo Subianto in YouTube Video of Helmy Yahya Berbicara Widianti, Dwi; Sufyanto, Sufyanto
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.626

Abstract

This study analyzes Helmy Yahya's video entitled "Learning from Prabowo's Victory" using Van Dijk's discourse analysis approach, which involves macrostructures, superstructures, and microstructures. The purpose of this research is to understand how Helmy Yahya builds a positive narrative about Prabowo Subianto and how the discourse affects public perception. The results of the study show that Helmy Yahya effectively utilizes the macro structure to set a big theme in the form of a positive image of Prabowo as an ideal leader. The superstructure is used to compose a narrative logically and systematically, starting with an introduction to the political context, a detailed discussion of Prabowo's advantages, to a conclusion that strengthens the image. Microstructure, through the use of persuasive language and positive terms, serves to strengthen the narrative and influence the opinion of the audience. The discourse built in this video has the potential to affect public perception, especially among voters who are still hesitant or uninformed. By highlighting Prabowo's strengths and using an effective rhetorical strategy, Helmy Yahya succeeded in forming public opinion that is more supportive of Prabowo as an candidate for Indonesia's leader.
Personal Branding Through Online Dating App Bumble Nabilah, Farah Hanin; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.627

Abstract

In contemporary society, personal branding has become an important aspect of self-presentation, especially in digital media. This study explores the phenomenon of personal branding through the popular online dating app Bumble. Through a qualitative analysis of user profiles and interactions within such platforms, the study aims to understand how individuals strategically build and manage their personal image to attract other users. Qualitative descriptive research method through data collection by interviewing 6 Bumble user informants and observing user profiles, including selected bio and images, as well as their interactions with other users in the application.The theory used is personal branding by Peter, Personal branding McNally and Speak, and self-presentation by Goffman Montoya analysis was carried out qualitatively to identify patterns in personal branding strategies used by bumble users. The results showed that Bumble users engaged in a variety of personal branding strategies, such as selective self-disclosure, image curation, and the use of language designed to portray desirable characteristics and values. In addition, visual elements, such as profile photos and aesthetics, also play an important role in the formation of online self-image. Overall, this research contributes to our understanding of personal branding in the context of online dating, providing insight into the complex dynamics of self-presentation and impression management in the digital environment. The findings have implications for academics and practitioners interested in the intersection of Technology, identity, and interpersonal relationships.
Framing Analysis of Jakarta Air Pollution News Construction of Tirto.id and Tribunnews.com Media Baswedan, Fauzi; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.628

Abstract

This research aims to pay attention to the process of publishing news in online media. News is consumption for the public to find out the latest information related to all kinds of information in Indonesia. This research uses the framing analysis methodology initiated by Robert Ethman, framing is the process of a media framing a story that is broadcast to the audience, this process will influence the perception and direction of the audience's opinion regarding the news that is spread. Data collection in this research looked at 2 of the many online media in Indonesia, namely Tirto.id and Tribunnew.com. The case selection that has become a hot topic of conversation in the public environment is air pollution which has a negative impact on public health. The results obtained based on this research are that there are pros and cons for the media regarding the way the government works in dealing with Jakarta's air pollution. The framing taken by Tirto.id is towards a counter-diction position or criticism of the government's way of dealing with this problem, while Tribunnews.com takes framing steps that lead to pro-government action in handling this problem. The hope of this research is to help the public to choose the characteristics of the media they will choose to consume, just as there are groups of people who have the idea to criticize and not infrequently also those who always think that the choice of way of dealing with city problems carried out by the government is appropriate and are just waiting for the results of the handling that.
Role of Public Relations in Corporate Social Responsibility: An Empirical Study Sharma, Karishma; Mohanty, Shiba Prasad; Longani, Kirti Dang
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.629

Abstract

This exploration paper digs into the essential job of advertising (PR) inside the domain of corporate social obligation (CSR). In the present unique business scene, CSR has arisen as a basic part for associations planning to upgrade their standing, form partner trust, and contribute decidedly to society. PR goes about as the essential channel through which organizations convey their CSR drives, drawing in with different partners and moulding discernments. This paper looks to explain the diverse connection among PR and CSR, inspecting how PR methodologies impact CSR rehearses, discernment the board, and authoritative authenticity. Through a far-reaching examination of hypothetical structures, contextual investigations, and industry bits of knowledge, the exploration expects to reveal insight into the essential objectives and difficulties related with incorporating PR into CSR tries. At last, the discoveries of this study add to a more profound comprehension of how PR fills in as an impetus for advancing corporate social obligation and encouraging feasible strategic policies.
Role of Influencer Marketing in Building Brand Awareness Kalkumbe, Khushi; Marathe, Amol; Longani, Kirti Dang
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.630

Abstract

This research paper explores the role of influencer marketing in building brand awareness, employing a quantitative approach through a Google Form questionnaire supplemented by existing literature reviews. The study aims to assess the effectiveness of influencer marketing in increasing brand recognition and to examine the relationship between influencer activities and brand visibility among target audiences. Findings from the survey reveal a significant correlation between influencer marketing efforts and heightened brand awareness, highlighting the pivotal role of influencers in shaping consumer perceptions and driving engagement. The rejection of the null hypothesis underscores the transformative potential of influencer collaborations as a core component of modern marketing strategies. Recommendations for businesses include prioritizing authenticity and alignment of values in influencer partnerships, along with implementing robust monitoring and evaluation mechanisms to optimize campaign effectiveness. Overall, this research underscores the importance of integrating influencer marketing into comprehensive brand promotion strategies to enhance visibility, engage with consumers authentically, and drive sustainable growth in today's competitive marketplace.
The Influence of Influencer Credibility on Instagram on Consumer Trust and MS Glow Brand Loyalty Mulyanto, Kharisma Putri; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.631

Abstract

The research was aimed at seeing the impact of influence influence on instagram belief and loyalty to the consumer media brand Ms. Glow, beauty vlogger social media was becoming a trend and popular culture was being influence thinly by beauty products and brand ambassadors in Indonesia. The study USES a quantitative method. The population in this study is 1400 followers of Ms. Glow's instagram group with a withdrawal of the number of research samples through data collection techniques and a total of 100 users of Ms. Glow's beauty products as a sample of Ms. Glow's research. This research material is a common message Shared online through social media software: a questionnaire and analyzed with simple regression. The findings suggest the use of influence strategies and e-wom in digital marketing. Influence influence diluted to contribute 73.8% to Ms. Glow's product purchase, while the remaining 26.2% were influenced by other variables that were not included in the study. Influence dilution strategies, the brand ambassador of social media, and other supportive strategies are crucial to the decision to buy skin care at Ms. Glow Indonesia. The findings suggest that diluted social media influence influenced buyers' beliefs and brand loyalty in Ms. Glow's purchase decisions.

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