Procedia of Social Sciences and Humanities
PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer and the publisher (Universitas Muhammadiyah Sidoarjo). This statement is based on COPE’s Best Practice Guidelines for Journal Editors.
Articles
707 Documents
<![CDATA[Representation of Racism in the Film “Good Hair: Perceptions of Racism” ]]>
<![CDATA[Syafiqah, Kholifatus]]>;
<![CDATA[Fikri, M. Andi]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i.632
<![CDATA[Racism is differentiated by the majority in the treatment of minorities on purpose based on inequality in skin color, race, race, even physical origin, and appearance that is thought to restrict and prohibit the rights and freedoms of a person. The research aims to describe the application of John Fiske's theory to analyze the forms of racial discrimination in this short film by approach to reality, representation, and ideology. Qualitative study methods of descriptive media text analysis examine three approaches to John Fiske's semiotics analysis. The results of this study suggest that the application of John Fiske's theory of discussing racism's representation in this short film lies in the visible levels of reality based on the codes of appearance, expression, and gestures. The representational level is indicated on the camera code. In contrast, ideology levels are indicated by the results of a level of reality and representation of the attitudes and dialogues of certain characters that reflect the behavior of racism. The racism reflected in this short film is a restriction on black people's rights and freedom to express themselves through their hairstyle. And the white people feel so superior, and all the standards and policies that exist should conform to their culture.]]>
<![CDATA[Bejijong Community's Perception of Village Service E-government as a Self-Service System ]]>
<![CDATA[Fadhilah, Laila Nur]]>;
<![CDATA[Rochmaniah, Ainur]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i.633
<![CDATA[Bejijong Village has the goal of creating digital-based public services. This is a factor in the creation of a self-service system. The purpose of this study is to analyze the perception of the Bejijong community towards E-government Village Services as a Self-Service System. This study uses a qualitative method to interpret an understanding related to the cause and effect of a phenomenon and uses a descriptive type in order to systematically describe the community's perception of Village Services as a self-service in Bejijong village. This research was conducted in Bejijong Village, Trowulan District, East Java. In this study, purposive techniques are used to determine informants. The data collection techniques used are interviews and observations. Primary data was obtained by conducting direct interviews with 5 informants who are people of Bejijong Village, both who use self-service and non-self-service, while secondary data is obtained from previous researches and internet media such as google and e-book. The data analysis in this study uses Miles and Huberman interactive analysis, namely data collection, data presentation and conclusion drawn. This study uses Stephen P. Robbins' theory of perception which consists of 2 indicators, namely acceptance and evaluation. The results of the study show that all indicators get a positive or good perception from the public. Because the self-service system provides convenience for them in taking care of correspondence that requires information from the village. Of the 5 informants that have been interviewed by the researcher, there is 1 informant who stated that he could not use self-service, this is due to the age factor and lack of understanding of information technology.]]>
<![CDATA[Ganjar Pranowo's Personal Branding Analysis on Instagram ]]>
<![CDATA[Tawakkal, Mohammad Azzam]]>;
<![CDATA[Rochmaniah, Ainur]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i.634
<![CDATA[Political actors use social media to increase public trust in them and build their image in the eyes of society. Politicians will shape people's perception of themselves and political communication will be easier with their personal branding on social media. One of the most active political actors is Ganjar Pranowo, who uses social media, especially Instagram, to communicate with his people. This article aims to explain the suitability of Ganjar Pranowo in forming personal branding which he carried out through uploads on Instagram social media based on eight basic concepts of personal branding. This research study was conducted using a descriptive qualitative approach. The results show that Ganjar Pranowo uses eight basic concepts of personal branding as a strategy for creating successful personal branding, which makes him closer to society and grows people's trust in him. Apart from that, his efforts to build personal branding through social media have an impact on Ganjar Pranowo's image in the eyes of the public. This was proven by the election of Ganjar Pranowo as governor of Central Java for two terms and his success in becoming one of the candidates for the 2024 presidential election of the Republic of Indonesia.]]>
<![CDATA[Casual Store Surabaya Marketing Communication Through Shopee Marketplace In Maintaining Consumer Loyalty ]]>
<![CDATA[Darmawan, Muhammad Alif]]>;
<![CDATA[Hariyanto, Didik]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i.635
<![CDATA[Marketing communication strategy is a way to consume products to the target market in order to achieve the company's goals. Through marketing communication strategies, companies try to disseminate information, influence, persuade and remind target messages about the company and the products offered by the company can be accepted. This study uses a descriptive qualitative research type. This study aims to determine the marketing communication strategy of the Casual Surabaya shopee marketplace in maintaining consumer loyalty. With data collection techniques carried out by observation, interviews, and documentation. Data analysis techniques use data reduction, data presentation and drawing conclusions. The results of the study show that brands and products most often use marketing communication strategies, such as utilizing their features such as Store Promo features, Discount Packages, Store Coupons, Store Vouchers, Shopee live and Seller Chat Of course, these strategies are very important to maintain brand and product loyalty among consumers.]]>
<![CDATA[Virtual Ethnography of TikTok Social Media Users' Comments on Lina Mukherjee's Account ]]>
<![CDATA[Raihan, Muhammad Fajar]]>;
<![CDATA[Febriana, Poppy]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i.636
<![CDATA[The amount of content on social media makes netizens give various kinds of comments on the content without paying attention to the ethics of commenting, just like what happened in Lina Mukherjee's Tik Tok content. This research aims to find out how hate comments exist on Lina Mukherjee's TikTok account through a virtual ethnographic approach. This type of research is qualitative through a virtual ethnographic approach using observation and literature study as a data collection technique. The data that has been collected is then analyzed using the Miles and Huberman analysis technique. The results of the study show that in the content of Lina Mukherjee's video that has reaped a lot of controversy, namely the video of reviewing Balinese pork guling food invites netizens to comment, but these comments are dominated by negative comments, only a few comments are positive, and neutral comments. The number of negative comments shows that some netizens do not apply communication ethics when commenting, so it is necessary to implement efforts to implement communication ethics which includes 6 steps, namely: Use good language; Do not use words that are vulgar, provocative, pornographic or SARA; cross-check the truth of the news; do not make honest uploads and do not spread false information; do not copy or use copyrighted articles or images without permission; and provide comments that are in accordance with the topic of the upload on social media." Positive comments show that netizens have applied the ethics of commenting when viewed from the point of view of ethical theory, where this action brings positive results, namely reducing the existence of feuds. In addition, neutral comments show that the comments are harmless, i.e. they do not hurt various parties and groups, races and religions.]]>
<![CDATA[Sidoarjo Students' Motivation in Using Tiktok as an Entertainment Media ]]>
<![CDATA[Sari, Naely Anjar]]>;
<![CDATA[Rochmaniah, Ainur]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i.637
<![CDATA[This study aims to find out the motivation of Sidoarjo students in using Tiktok as an entertainment medium. Using the theory of Uses and Gratifications, this study analyzed in-depth interviews with ten students from various universities in Sidoarjo. The research method used is qualitative descriptive, with data collection techniques through semi-structured interviews. Data analysis uses reduction techniques, data presentation, and conclusion drawn. The results of the study show that the main motivation for students to use TikTok is to obtain entertainment, information, and education. TikTok also plays a role in reducing stress, although negative impacts such as academic procrastination and feelings of envy have been found. This study confirms that social media users such as TikTok play an active role in choosing media according to their needs. This research is expected to be the basis for further research on the use of Tiktok can be used effectively in an educational and social context.]]>
<![CDATA[The Influence of Somethinc Skincare Advertising Commodification on Consumer Purchasing Desicions ]]>
<![CDATA[Rahmawati , Neny]]>;
<![CDATA[Hariyanto, Didik]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i.638
<![CDATA[This study aims to the effect of Somethinc skincare advertising commodification on consumer purchasing decisions. Commodification of communication is the process by which communication is transformed into a marketable commodity. In this context, Somethinc advertisements seek not only to market skincare products, but also to convey certain ideas, values and lifestyles to consumers. The research method used is quantitative, by circulating questionnaires to 85 respondents who are consumers of Somethinc products.The results showed that commodification in Somethinc advertising has a positive and significant influence on consumer purchasing decisions. t value (4.382) > t table (1.663). This figure indicates that H0 is rejected and Ha is accepted. There is a significant influence between commodification in Somethinc skincare advertisements on consumer purchasing decisions. The figure is 18.8%, this shows that the relationship between the independent variable and the dependent variable is in the medium correlation category. In this finding that the commodification of advertising affects the purchasing decision of somethinc skincare]]>
<![CDATA[Analysis of the Framing of Anies Baswedan's Formula-E News in Liputan6.com and Republika.co.id Media ]]>
<![CDATA[Oktaviant, Nur Rizqi Puta Nanda Elang]]>;
<![CDATA[Sufyanto, Sufyanto]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i.639
<![CDATA[This study analyzes the framing used by two leading online media, Liputan6.com and Republika.co.id, in reporting on the Formula E case involving Anies Baswedan, a prominent political figure in Indonesia. Using a qualitative approach with the Pan & Kosicki framing analysis method, this study reveals how the two media frame the issue differently, which ultimately affects the public's perception of Baswedan. The results showed that Liputan6.com tended to portray Baswedan as a cooperative figure but under political pressure, while Republika.co.id emphasized the narrative that Baswedan was a victim of an unfair process. Through the choice of words, information structure, and the use of visuals, these two media play a significant role in shaping public opinion regarding the figure of Anies Baswedan. This research highlights the importance of understanding media framing as a highly effective tool in influencing public opinion, especially in the context of controversial and dynamic issues such as Baswedan's candidacy in the 2024 Presidential Election and his involvement in the Formula E case.]]>
<![CDATA[Branding of Osing Traditional School in Banyuwangi through the Instagram account @pesinauan.osing ]]>
<![CDATA[Khoir, Raihan Syairojil]]>;
<![CDATA[Fikri, M. Andi]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i.640
<![CDATA[This research aims to preserve the culture in Osing traditional schools through the @pesinauan.osing Instagram account so that the community can know and preserve the tradition of local cultural wisdom. The presence of Instagram has a considerable influence as a medium for disseminating information that is not yet known to the audience. In this study, the indicator of the strength of brand association is strong with Osing traditional schools through typical images of Osing, stories about the daily life of the Osing traditional school community. In addition, this account also succeeded in creating a favorability of brand association which is proven by inspiring narratives and the use of attractive visuals. The uniqueness of this account lies in the collaboration between Osing traditional schools and local artists. All of this is in line with Keller's branding image theory, which emphasizes the importance of building strong, positive, and unique brand associations This research uses the basis of qualitative research methods based on the objects of study related to osing traditional schools. Researchers collect data and information by observing documents, observing behavior, and interviewing several informants. The results of this research can provide information to the audience through Instagram media and can increase the number of viewers on the @pesinauan.osing Instagram account through videos or photos that present the form of content selling ideas that carry the concept of preserving the tradition of local cultural wisdom of Osing Banyuwangi. Great benefits are brought up through Instagram media which can be evidenced by the increase in the number of viewers. The use of brand image that has been implemented can build a positive image in osing traditional schools starting from the use of logos, designs and colors. With this research, Instagram @pesinauan.osing can popularize and develop traditions that have been born since ancient times.]]>
<![CDATA[Branding of Kedungudi Sky Park Hill Ecotourism in the TikTok account @pesona_trawas ]]>
<![CDATA[Utomo, Zulkifli Arizalu Satrio]]>;
<![CDATA[Fikri, M. Andi]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i.641
<![CDATA[Nature tourism (ecotourism) is a form of exploitation of natural resources that prioritizes the use of nature for human satisfaction. Indonesia has a very large area and has the potential for regional development if managed properly. Ecotourism is an option that can be used to advance the village by involving the full participation of the local community in every stage, from planning to supervision. Social media is any form of media that is present in a network with users who can interact, exchange ideas, and exchange content or what is often referred to as content. Social media can also be described as a guide to exchange quality information in the form of text, images, videos, and audio with users who use social media. The purpose of this study is to understand the role of the social media platform TikTok in increasing the number of visitors in Kedungudi Sky Park Hill. The theory used in this study is marketing communication, which serves as a guide for how the brand process takes place. This study uses a qualitative descriptive method. By taking data sources by purposive sampling using triangulation data collection techniques. The qualitative approach is a data collection method that produces descriptive data in the form of written or spoken words. Data sources were obtained from sources and other documents in the form of images and photos. The findings of this study show that the use of TikTok social media has succeeded in increasing the number of visitors at Kedungudi Sky Park Hill. By using the right visual content, it can attract the attention of the wider community.]]>
