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Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)

ICFBE
Website

Published by President University

ISSN : - EISSN : 26203863 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

International Conference on Family Business & Entrepreneurship (ICFBE) is a scientific international conference driven by the livelong aspiration of President University as a center of excellence, especially in the ﬁeld of family business and entrepreneurship. The conference is organized by the Faculty of Business at President University with the aim of gathering researchers and practitioners to critically share and discuss the latest empirical, conceptual, as well as theoretical findings and trends in a demanding topic. The ICFBE has been held six times from 2017 to 2022. It has succeeded in bringing together researchers and practitioners from various countries over the past five years. The papers presented at ICFBE have been published in various scientific publication outlets both on a national scale in Indonesia and international wide. This website presents the online proceeding of the ICFBE. All papers published in this proceeding have gone through a rigorous peer-review process and scientific principles.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 244 Documents

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The impact of the pandemic on the radio business in West Java-Indonesia Ellang Gantoni Malik
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

The era of disruption and pandemic has changed the economic climate and the calculation of profits for various business sectors, including the service, trade, and manufacturing sectors. in 2020 it is almost certain that there will be a change in the calculation of financial targets both in terms of net present value and internal rate return, as well as in 2021, where profits are under great pressure. The service industry sector is one of the sectors experiencing deep pressure, especially the radio mass media business. Mass media including broadcast radio institutionally has two different sides, firstly commercial and profit-oriented as a business, and secondly social and idealism. The COVID-19 pandemic has been going on for about 17 months and has had a bad impact. as well as the financial impact experienced by radio media, most radio broadcasting media experienced a decrease in income in the range of 50% - 70% of normal conditions. Such conditions require radio media to adapt to the situation by rationalization and/or convergence, both in terms of business and social functions to survive. the steps taken are reducing broadcast hours, reducing the number of employees, and other efficiencies. there are even some who stop radio media business activities so that they do not carry out activities at all. The study uses financial analysis, data in the form of annual financial statements of income, in addition to financial statement data, direct interviews with decision-makers are carried out.

What makes mobile apps users loyal? Customer engagement and customer equity roles Afiff Wira Pradana; Sri Rahayu Hijrah Hati
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Discussions regarding app loyalty will assist the company in developing existing features and creating new features. This study aims to determine customer equity mediation's role in customer engagement and loyalty. This study's novelty discusses factors that determine loyalty. Respondents in this study were the MyPertamina (application for cashless payment at Pertamina's public gas filling stations) users of 218 people registered in Indonesia. This research uses descriptive research design (cross-sectional) and Structural Equation Modeling (SEM). The research data were processed by using SmartPLS software with a partial least square technique to test the hypothesis. The empirical findings show that customer engagement positively affects customer equity, customer equity positively affects customer loyalty, and customer equity mediates the influence between customer engagement and customer loyalty.

Foreward Anton Wachidin Widjaja
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

We cordially welcome all participants to the 5th International Conference on Family Business and Entrepreneurship (ICFBE) 2021. This year's ICFBE in the COVID-19 pandemic is held hybrid, online and offline. This conference was organized by the Faculty of Business, President University, in collaboration with Universitas Dhyana Pura and Indonesia Strategic Management Society. The theme of this conference is “On the Path to Recovery: Leadership, Resilience, and Creativity”. This theme is seen as important for businesses to survive and continue to maintain their competitive position by developing resilience and innovation. The objective of ICFBE 2021 is to provide a platform for researchers, academicians, and business practitioners as well as industrial professionals to present their research and development activities in Business and Management. This conference provides opportunities for the delegates to exchange new ideas and experiences, establish business or research relations, and find global partners for future collaboration.We thank and appreciate all speakers in the ICFBE 2021. The opening remarks were given by Dr. Ir. I Wayan Koster as the Governor of Bali and the keynote speeches were given by Dr. Hariyadi Sukamdani as the Indonesian Employers' Association (Asosiasi Pengusaha Indonesia - APINDO) and General Chair of the Indonesian Hotel and Restaurant Association (PHRI). The speakers in this ICFBE were Prof. Ki-Chan Kim from the Catholic University of Korea with the topic of The Humane Entrepreneur: Desirable Business Practices; Prof. Ruth Rentschler from the University of South Australia with the topic of Resiliency and Creativity in Organizations; the founder of PT. Mandaya Sehat Utama, Dr. Edhijanto W. Taufik, and the owner of PT. Kutus Kutus Herbal, Mr. Servasius Bambang P. delivering a topic on How My Business Survived the Covid-19 Pandemic: Real Business Sharing and Experiences, Prof. Dr. Jony Oktavian Haryanto from President University with the topic of Getting Your Professorship at a Young Age, and Sari Wahyuni, Ph.D. from Indonesia Strategic Management Society with the topic of Current Trend in Qualitative Research.

Creative social entrepreneurial orientation of traditional woven SMEs Anggraeni Permatasari; Wawan Dhewanto; Dina Dellyana
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

This study defines entrepreneurial orientation (EO) in traditional woven SMEs in the context of the creative industry. We explore the entrepreneurial process of traditional woven SMEs in Sikka District, Indonesia. This study uses a qualitative method based on grounded research. Data was collected through in-depth interviews and observations. Eight stakeholders participated in this study. Data were analyzed through open, axial, and selective coding to present a systematic approach to new concept development applied by inductive research. The findings define traditional woven SMEs as those determined by creativity and social orientation. This study has limitations in terms of geographic area. Further research is required in this regard. The results can help traditional woven SMEs develop sustainable performance through entrepreneurial orientation. This study leveraged the concept of social entrepreneurship in the context of creative business.

Competitive intensity value resonance antecedence for successful brand performance Imroatul Khasanah; I Made Sukresna
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

This study aims to mediate the influence of the Brand Management System on Brand Performance by proposing a Competitive Intensity Value Resonance that mediates between the Brand Management System and the improvement of Brand Performance. Sample data from 160 food product SMEs in Central Java were used to test a model consisting of five hypotheses. The statistical test in this model uses five variables: Brand Management System, Marketing Orientation, Internal Branding, Competitive Intensity Value Resonance and Brand Performance. The results of the data show that Competitive Intensity Value Resonance has an important role in improving Brand Performance.

Trying a product virtually before buying: examining the role of flow in the consumer purchase intentions Ratih Siswanina Putri; Imam Salehudin
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Augmented Reality (AR) allows consumers to try products, including make-up, on their faces digitally and in real-time, giving rise to a “try the product before buying” experience when shopping online. The main purpose of this research is to know the advantages of implementing AR based on flow theory. This study analyzes the relationship between interactivity, novelty, vividness, flow, learning, information utility, enjoyment, satisfaction, brand attitude, and purchase intentions in online shopping experiences that apply AR technology. The research has been conducted utilizing an online survey of 229 respondents who have used a smartphone application with AR technology. Using the structural equation modelling (SEM) method, hypothesis testing was carried out using Lisrel 8.8 software. The results showed that AR characteristics such as interactivity and novelty could increase flow, but vividness could not. The results also show that flow can affect increasing learning, information utility, and enjoyment. The results show that the application of AR technology can increase satisfaction, brand attitude, and purchase intentions of application users. On the other hand, the increase in purchase intentions is only influenced by flow and brand attitude in the online shopping experience using AR technology.

Website and pricing strategy development: a business coaching at local SME Lery Anggityo; Lily Sudhartio
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

Small and medium-sized enterprises (SME) make a very large contribution to Indonesia's gross domestic product (GDP) and absorb a lot of labor from the entire workforce. Unfortunately, many SMEs face so many problems in their business operation. Whether the issues arising from internal factors such as management or external factors such as the COVID-19 pandemic, therefore they need support and insights from the experts on how to solve their problems. The current business coaching was conducted in PT Bumi Perkasa Internasional, a small business located in Bekasi, West Java and is engaged in the manufacturing industry with the scope of expertise in the Dust Collector System. The Business Coaching used a qualitative approach that mapping the real conditions and problems of SMEs, then propose solutions, and implement them for SMEs improvement. this method requires two types of data, primary data and secondary data Primary data collection technique is obtained by interview, observation and documentation. Secondary data was obtained by conducting a literature study related to information on the manufacturing industry, SMEs itself, finance, marketing, operations management and human resource management The result shows that the company did not have an effective website as its marketing channel and an unfavorable pricing strategy, indicated by no leads originating from the company's website and inability to profit from the project. The business coaching suggests the management to develop their website and pricing strategy to improve their conditions.

The effect of live streaming on purchase intention of e-commerce customers Sarah Sarah; Nurdin Sobari
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Live streaming is one of many features that e-commerce offers to help sellers showcase products in real-time through live video. During the pandemic Covid-19, live streaming became popular and grew as an important selling tool for sellers in e-commerce. Drawing from previous literature adoption behavior and social commerce, this paper proposes a framework that examines purchase intention on live streaming and its relationship with customer trust and engagement. A conceptual model including thirteen hypotheses was developed and tested on 207 valid questionnaires. The result indicates that hedonic and symbolic value in live streaming positively affects trust in products, while utilitarian and hedonic significantly affect trust in sellers. In the e-commerce context of live streaming, only hedonic and symbolic values positively impact customer engagement and trust in products. Finally, customer engagement in live streaming significantly affected purchase intention. Implications for theoretical and managerial are further discussed at the conclusion of this paper.

Online tax processes implementation and capability of selected taxpayers in Manduriao, Iloilo City Marivic Villanueva; Rowena Cristina
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

Majority of the population has limited knowledge on taxation and filing of taxes over the counter much more on online filing. The study aimed to determine the level of online tax processes implementation of BIR Iloilo City and the degree of online tax processes capability of selected taxpayers in Manduriao, Iloilo City from November to December 2020. The descriptive-correlational research design and Technology Acceptance Model (TAM was used as support of the study. The model shows haw users come to accept and use the technology. Descriptive and inferential statistics were also used. A researcher-made questionnaire was distributed to randomly select 155 taxpayers in Manduriao, Iloilo City. Data were analyzed and interpreted using the Statistical Package for Social Science Software (SPSS) applying frequency count, percentage, mean. T-test, f-test, analysis of variance and Pearson r were availed to test variances and similarities. Findings highlighted that the BIR level of online tax processes implementation was high as to perceived credibility and ease of use. The degree of online tax processes capability was high particularly in technical knowledge. There was a significant difference in the level of online tax processes implementation considering highest educational attainment while variation was not evident as to sex, age, business industry and years in business. The level of online tax processes implementation of BIR Iloilo City correlated with the degree of online tax processes capability of selected taxpayers in Manduriao, Iloilo City.

BUSINESS FEASIBILITY STUDY OF GAPURA RESTAURANTIN NUSA DUA – BALI Komang Handi Dwi Darma Santhi; Sonny Sonny
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

Restaurant as one of the culinary businesses can be categorized as an industry with a promising profit.Gapura restaurant which is planned to open in 2021 at Nusa Dua – Bali, represents the concept to serve the real exquisite food taste from Bali. The objective of this study is to analyze the business feasibility of the Gapura restaurant in the scope of marketing and finance. To analyze the scope of marketing and finance, the researcher uses qualitative and quantitative analysis.For marketing scope, the researcher using Porter’s Five Forces analysis and SWOT analysis. For financial aspects, the researcher uses Net Present Value (NPV), Payback Period (PP), and profitability ratio analysis (for 5 years). For the result in marketing, it is founded that the price offered for the menu in this restaurant is relatively cheaper than its competitor and committed to support less plastic movement through its packaging system. The result of the financial analysis: payback period approximately within 3 years 4 month and Net Present Value at Rp1,407,994,472. After the marketing analysis and calculations were made, it can be concluded that the business of the Gapura restaurant is feasible to run. Keywords: Feasibility study, SWOT Analysis, Payback Period, Net Present Value, Profitability Ratio

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Maria Jacinta Arquisola

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Maria Jacinta Arquisola

Contact Email icfbe@president.ac.id

Phone -

Journal Mail Official mjarquisola@president.ac.id

Editorial Address http://e-journal.president.ac.id/presunivojs/index.php/ICFBE/about/editorialTeam

Location Kota bekasi, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Maria Jacinta Arquisola

Contact Email
icfbe@president.ac.id

Phone
-

Journal Mail Official
mjarquisola@president.ac.id

Editorial Address
http://e-journal.president.ac.id/presunivojs/index.php/ICFBE/about/editorialTeam

Location
Kota bekasi,

Jawa barat

INDONESIA