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Dinamika
Published by Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern
ISSN : 28088786     EISSN : 27981355     DOI : https://doi.org/10.51903/dinamika.v2i1.73
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran, sosial, Ekonomi yang dikelola dan diterbitkan oleh LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 213 Documents
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OPTIMALISASI KINERJA PEMASARAN MELALUI ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN INOVASI PRODUK PADA UMKM SEKTOR DAGANG DI KOTA SEMARANG Hafizh Rifat Anandasutisna; Roymon Panjaitan; Amron; Mahmud
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1215

Abstract

This study is motivated by the phenomenon of unstable marketing performance of MSME units in Indonesia and the inequality of MSME units in Semarang City, which reflects the urgency of strengthening marketing strategies. The study aims to analyze the influence of entrepreneurial orientation, market orientation, and product innovation on the marketing performance of trading-sector MSMEs. An explanatory quantitative approach was employed involving 130 MSME actors selected through purposive sampling. Data were analyzed using the PLS-SEM method with SmartPLS 4. The results indicate that entrepreneurial orientation and market orientation have a positive and significant effect on marketing performance, while product innovation has a positive but insignificant effect. These findings confirm that marketing performance is more influenced by the ability of business actors to be proactive, adaptive, and responsive to market needs rather than relying solely on product innovation. This study strengthens the Resource-Advantage Theory and provides practical guidance for the MSME sector and stakeholders in designing policies and marketing strategies oriented toward enhancing competitiveness and business sustainability
MENGAPA PEMAIN MEMBELI ITEM GAME? PERAN COLLABORATION BRANDING, KEPUASAN, DAN KETERIKATAN EMOSIONAL Farid Naufal; Roymon Panjaitan; Imam Nuryanto; Pradana Jati Kusuma
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1232

Abstract

Game collaboration branding has emerged as a significant marketing strategy influencing player purchasing behavior. This study aims to analyze the influence of collaboration branding, player satisfaction, and emotional attachment on purchase intention among Honkai: Star Rail players. 280 active members of the Pompomfess community on Platform X (Twitter) participated in a quantitative survey that was analyzed using Structural Equation Modeling–Partial Least Squares (SEMPLS). The results extend the application of the Theory of Planned Behavior to digital game consumption behavior by showing that collaboration branding, player satisfaction, and emotional attachment significantly increases purchase intention. In addition to offering useful advice for game developers and marketers in creating player-oriented brand collaboration strategies, this study conceptually advances the body of knowledge on digital consumer behavior.
PENGARUH EMPLOYER BRANDING TERHADAP MINAT BERTAHAN KARYAWAN DI BATOO FARM ADVENTUR Ananda Alvin Adam Asrudin; Rita Mardiana
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1294

Abstract

This study's primary goal is to assess how employer branding affects Batoo Farm Adventure employees' inclinations to stay on the job. 113 pertinent agency employees were surveyed using a questionnaire in order to gather data at random using a quantitative technique. Instrument testing (validity and reliability), traditional assumption tests (normality and heteroscedasticity), basic linear regression analysis, hypothesis testing (t test and F test), and computation of the coefficient of determination using SPSS software 21st edition were all included in the data evaluation stages. Indicators of work culture and environment, leadership style, salary and rewards, and opportunities for career advancement were used to operationalize the aspects of the company's image as an employer (employer branding). With a regression coefficient of 0.684 and a significance level of 0.000 (less than 0.05), the analytical track record demonstrated the positive and substantial impact of employer branding on staff retention commitment. The employer branding variable's coefficient in predicting retention intention is 40%, according to the coefficient of determination (R2) value, which reached 0.400. The remaining 60% is explained by the contribution of external variables not included in this analysis model. The empirical results show that companies will have a higher steady retention rate if they are skilled at presenting an amazing work reputation and high utility value for their personnel. Leaving this condition aside, the management of Batoo Farm Adventure is recommended to maximize their internal branding strategy, particularly with regard to the factors of a comfortable work environment, a reward system, and a career that is undoubtedly in order. to minimize staff churn and preserve the organization's operational stability.

Page 22 of 22 | Total Record : 213

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