cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Robby Andika K
Contact Email
mr.robbyandika@gmail.com
Phone
+6281802400169
Journal Mail Official
mr.robbyandika@gmail.com
Editorial Address
Jl. Diponegoro No.69, Dusun I, Wirogunan, Kec. Kartasura, Kabupaten Sukoharjo, Jawa Tengah 57166
Location
Kab. sukoharjo,
Jawa tengah
INDONESIA
Dinamika
Published by Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern
ISSN : 28088786     EISSN : 27981355     DOI : https://doi.org/10.51903/dinamika.v2i1.73
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran, sosial, Ekonomi yang dikelola dan diterbitkan oleh LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 176 Documents
 14   15   16   17   18 
PERSONALIZATION VERSUS PRIVACY: INVESTIGATING THE TRADE-OFFS IN AI-DRIVEN DIGITAL MARKETING STRATEGIES Aditya, Galuh; Wardi, Agustinus; Fitriani, Nining
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/cjwtch17

Abstract

The use of Artificial Intelligence (AI) in digital marketing is rapidly expanding, enabling highly personalized strategies for consumers. However, this advancement also raises serious concerns about data privacy, especially amid varying regulations such as the GDPR (Europe), CCPA (United States), and local policies across Southeast Asia. This study examines how AI technologies like Natural Language Processing (NLP) and predictive analytics can adaptively balance personalization with privacy protection. It also explores the emotional dimension of consumer responses—particularly trust and anxiety—and how these emotions shape perceptions of digital marketing strategies under different regulatory contexts. A mixed methods approach was employed, combining survey data from 400 respondents across three regions and in-depth interviews with 20 extreme-case participants. The analysis utilized tools such as SmartPLS, NVivo, and visual platforms like Tableau AI and MonkeyLearn. Findings reveal that limiting the collection of sensitive data can increase consumer acceptance by up to 23% without compromising marketing effectiveness. Consumer trust emerged as a key mediating factor, while anxiety amplified the demand for transparency. In Southeast Asia, incentive-based strategies were found to be 35% more effective than regulatory approaches. These findings underscore the importance of integrating technological, emotional, and cultural dimensions when designing ethical and context-aware digital marketing strategies.
PERAN MEDIASI STRES KERJA DALAM HUBUNGAN BEBAN KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KEPUASAN KERJA PADA KARYAWAN PT. DELTA DUNIA SANDANG TEKSTIL (DDST) DEMAK Rajwa, Jilan Nafiatur; Febriana, Artha; Kadarningsih, Ana; Purusa, Nanda Adhi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/nhdf2f87

Abstract

This study analyzes the impact of Workload and Physical Work Environment on Job Satisfaction of employees of PT. Delta Dunia Sandang Tekstil (DDST) in Demak, with Job Stress as an intermediary variable. Using 180 samples and multiple linear regression analysis (Smartpls v4), it was found that Workload, Physical Work Environment, and Job Stress significantly affect Job Satisfaction. Physical Work Environment has the greatest influence on Job Stress (effect size 0.785), indicating the importance of a good work environment to reduce stress. Job Stress is also significant on Job Satisfaction (effect size 0.147), confirming that stress management increases satisfaction. Workload also has a strong influence on Job Satisfaction (effect size 0.293) and Job Stress (effect size 0.145), highlighting the need for a balanced workload. However, the direct effect of Physical Work Environment on Job Satisfaction in this model is not significant.
THE IMPACT OF HEDONIC SHOPPING MOTIVATION ON IMPULSIVE BUYING DECISIONS : A SYSTEMATIC LITERATURE REVIEW APPROACH IN THE CONTEXT OF MODERN RETAIL Tri Imaliya
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 4 No. 2 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ysq8tb58

Abstract

This work integrates the outcomes of five studies examining the influence of hedonic shopping motivation on impulse buying within the context of modern retailing in Indonesia. The analysis reveals at least some common patterns regarding the impact of anthropocentric motivation (shopping enjoyment, trend watching, and routine escape) on impulse buying, albeit with contextual differences. The studies on students (Hidiani & Rahayu, 2021) and Popshop consumers (Yusda & Nilasari, 2022) confirmed the positive impact of hedonic shopping motivation (β = 0.276–0.735), moderated by shopping lifestyle and visual merchandising. On the other hand, research at Miniso Tunjungan Plaza (Pranggabayu & Andjarwati, 2022) found that the store atmosphere had a negative impact (β = -0.062), as it was hypothesized that the too rigid store atmosphere decreases spontaneous purchasing. Sendi & Zaini (2024) reported in Samarinda that sales promotion had no significant impact (β = 0.071), and that motivation and lifestyle dominated. In the sociopolitical context, browsing social media enhances the effect of hedonic motivation on online impulse buying among Gen-Z (β=0.297) (Pratama et al., 2023). This interplay of intrinsic (hedonism) and extrinsic (store environment or digital media) elements presents a complex landscape that stimulates impulsive buying behavior.Practically, these are suggestions to improve hedonic experiences through immersive design, limit overly aggressive promotions, and vary visual tactics based on age cohort. Such an integration contributes to esthetics in marketing by showing the need of a more contextual view of the problem regarding impulse buying in relation to hybrid retailing.
EXPLORING THE IMPACT OF PAYLATER PAYMENTS ON CONSUMER BEHAVIOR AND PUBLIC FINANCIAL MANAGEMENT: A SYSTEMATIC LITERATURE REVIEW Anggorowati, Luki Sri
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/qq1ztp52

Abstract

The development of financial technology has driven the emergence of various innovations in payment systems, one of which is the paylater service or "buy now, pay later." This service has been widely adopted by marketplace platforms to enhance consumer convenience. This literature review aims to analyze the impact of paylater services on the increase in consumerist behavior among marketplace users. The method used in this study is a Systematic Literature Review (SLR) of journal papers published from 2022 to 2025. Based on the review of various studies, it was found that easy access, quick approval processes, and minimal psychological barriers in making purchases contribute to increased frequency and transaction value among consumers. This review concludes that paylater services tend to encourage consumerist behavior, particularly among the younger generation who actively use digital platforms. The study recommends the need for digital financial literacy so that users can make wiser use of these services.
ANALISIS IMPLEMENTASI SISTEM PENGENDALIAN INTERN PENGELOLAAN PIUTANG DENGAN MENGGUNAKAN PENDEKATAN TECHOLOGY ACCEPTANCE MODEL (TAM) Miftahurrohman; Isnaini, Leny; Kusumajaya, Robby Andika
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/3aj1e857

Abstract

Accounts receivable management for financial services organizations has a very strategic position, to minimize the risks of accounts receivable that can disrupt business operations. Implementation of an accounts receivable management information system is an effort made by organizations to minimize the impacts of accounts receivable losses. However, the success rate of system implementation is still relatively low and still expensive, so it is necessary to conduct an analysis of the implementation of an information system to determine the factors that influence user behavior in using the information system. By using the technology accepted model (TAM) approach to identify factors that influence users in using the information system. The results of the study explain that the perception of user convenience does not affect the intention of information system users, attitudes towards using information system technology and actual use of technology. While the perception of usefulness has a significant influence on the perception of user convenience and the attitude of information system users. Other results of this study indicate that the attitude of using the information system affects the intention of information system users, and the intention of information system users affects the actual use of technology.
DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG Sadewa, Ryyo; Sedayu, Agung; Anomsari, Ariati; Putra, Febrianur Ibnu Fitroh Sukono
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 2 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ygtehy23

Abstract

This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 respondents who had either purchased or shown interest in Ortuseight products. The data were analyzed using multiple linear regression to determine the impact of each independent variable on the dependent variable. The findings reveal that price perception, product quality, and brand image all have a significant and positive effect on purchase decisions. Consumers tend to assess the balance between price and product benefits, evaluate quality based on specifications and durability, and are influenced by brand reputation when making choices. These results highlight the importance for companies to maintain a balance between pricing and quality, while also strengthening brand image—not only in terms of corporate reputation but also in how the product is perceived. This research is expected to offer strategic insights for marketing policy development and serve as a reference for future studies.

Page 18 of 18 | Total Record : 176

 14   15   16   17   18 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 2 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi Vol. 4 No. 2 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi Vol 3 No 1 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi Vol 2 No 2 (2022): DINAMIKA : Jurnal Manajemen Sosial Ekonomi Vol 2 No 1 (2022): DINAMIKA : Jurnal Manajemen Sosial Ekonomi  Vol 1 No 2 (2021): DINAMIKA : Jurnal Manajemen Sosial Ekonomi Vol 1 No 1 (2021): DINAMIKA : Jurnal Manajemen Sosial Ekonomi