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Angelia Putriana
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INDONESIA
Jurnal Ilmu Sosial dan Humaniora
Published by Yayasan Literasi Sains Indonesia
ISSN : 28292359     EISSN : 28292340     DOI : https://doi.org/10.55123/sosmaniora
Core Subject :
SOSMANIORA merupakan Jurnal Ilmu Sosial dan Humaniora yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Maret, Juni, September dan Desember oleh Yayasan Literasi Sains Indonesia. Sebagai jurnal multidisiplin nasional yang mencakup berbagai isu dalam kajian ilmu-ilmu sosial dan humaniora, jurnal ini juga memperhatikan isu-isu utama pembangunan sosial dan humaniora, meliputi: pembangunan ekonomi dan sosial. Serta perubahan mencakup isu-isu, seperti: isu pemberdayaan masyarakat, kelembagaan sosial dan pemerintah, sistem pengetahuan lokal, dan kesehatan masyarakat. Jurnal SOSMANIORA bertujuan untuk menyebarluaskan pemikiran konseptual dan hasil penelitian yang telah dicapai.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 481 Documents
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Pemberdayaan Masyarakat Lokal melalui Pengetahuan Tradisional dan Kesehatan Masyarakat di Era Pembangunan Sosial Alex R I Ompusunggu
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.7769

Abstract

This article explores community empowerment through the integration of traditional knowledge and public health in the context of contemporary social development. Employing a systematic literature review method, the study synthesizes and analyzes primary and secondary sources, including academic journals, government reports, ethnographic documents, and international publications from 2016-2026, focusing on cases in Indonesia and Southeast Asia. Key findings reveal that traditional knowledge such as jamu herbal remedies, tradition-based sanitation, and communal work practices strengthens public health programs by enhancing accessibility, cultural acceptance, and community resilience against modern challenges like pandemics and environmental degradation. However, barriers such as lack of scientific validation, urbanization, and centralistic policies often impede integration. The article proposes a hybrid framework combining evidence-based practice with local wisdom, including recommendations for capacity building, digital documentation, and inclusive policies. This approach not only supports sustainable empowerment but also contributes to the Sustainable Development Goals (SDGs), particularly SDG 3 and SDG 11, positioning local communities as primary agents of change in the social development era.
Analisis Semiotika Roland Barthes Peran Ibu dalam Lirik Lagu Bertaut Karya Nadin Amizah Dinda Arya Ramadhani; Nawiroh Vera; Sinta Dwi Utami
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.8056

Abstract

This study aims to examine the representation of the mother's role in the lyrics of the song Bertaut by Nadin Amizah using Roland Barthes' semiotic approach. As a medium of mass communication, music does more than provide entertainment; it also shapes social and cultural meaning. The method employed is a descriptive qualitative analysis across three levels of meaning: denotation, connotation, and myth. The research data consists of the song's lyrics, which are analyzed in depth to reveal the symbolic meanings contained within. The results indicate that the lyrics portray the mother as a figure who is ever-present in various aspects of a child's life. Denotatively, the mother’s presence is seen in situations of difficulty, confusion, and life achievements. Connotatively, the mother is interpreted as a source of affection, emotional strength, and a guide in life. At the level of myth, the mother is depicted as a figure synonymous with sacrifice and the source of life. Consequently, Bertaut functions not only as a musical work but also as a medium that represents societal values and perspectives regarding the role of a mother.
Analisis Hermeneutika Pengorbanan Generasi Sandwich dalam Film 1 Kakak 7 Ponakan Wita Amelia Makkiyah; Nawiroh Vera; Sinta Dwi Utami
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.8060

Abstract

The sandwich generation phenomenon has become a relevant issue in society, where individuals must shoulder family responsibilities while also meeting their personal needs. The film 1 Kakak 7 Ponakan depicts this situation through the character Moko, who must care for his nieces and nephews. This study aims to analyze the representation of the sandwich generation’s sacrifices in the film. This study employs a qualitative method using Friedrich Schleiermacher’s hermeneutic approach through grammatical and psychological interpretation, with the analysis focusing on scenes and dialogues that represent the sacrifices of the sandwich generation, as well as conditions illustrating the conflict between personal interests and family responsibilities experienced by the character Moko. Data collection techniques involved observing scenes and dialogues in the film, supported by relevant literature reviews. The results of the study indicate that the character Moko experiences a role conflict between personal interests and family responsibilities. The sacrifices Moko makes are not limited to financial considerations, they also encompass emotional and long-term aspects, such as postponing education, losing a job, and sacrificing personal relationships. The film’s findings not only highlight individual conflicts but also reflect the social reality of balancing personal life with family responsibilities. Thes The sacrifices Moko makes are not limited to financial considerations; they also encompass emotional and long-term aspects, such as postponing education, losing a job, and sacrificing personal relationships. The film’s findings not only highlight individual conflicts but also reflect the e circumstances demonstrate that sacrifice is an integral part of that role.
Fenomena Fear of Missing Out (FoMO) pada Perilaku Konsumtif Generasi Z di Media Sosial Instagram Mahasiswa Universitas Muhammadiyah Buton Zahra Qoniah; Muh. Rizal Ardiansah Putra; Hastuti Hastuti
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.6924

Abstract

The phenomenon of Fear of Missing Out (FoMO) has increasingly become a behavioral pattern among Generation Z along with the rapid growth of social media usage. This study aims to analyze the influence of FoMO on consumptive behavior related to digital shopping activities on Instagram among university students. The research applied a qualitative method with a phenomenological approach. Participants were selected using a snowball sampling technique based on their Instagram usage intensity and online purchasing experience. Data were collected through in-depth interviews, digital observation, and documentation, then analyzed using data reduction, data display, and conclusion verification. The findings indicate that FoMO emerges through a combination of algorithmic exposure, such as Instagram Stories, Reels, personalized advertisements, and continuous social comparison with influencers and peers. These triggers encourage impulsive purchasing behavior driven by the need for social validation, self-presentation, and alignment with online trends rather than functional needs. Most participants admitted purchasing products to maintain digital presence and enhance online identity. In conclusion, FoMO significantly shapes students’ consumption behavior and highlights that digital consumption is increasingly connected to identity construction, social validation, and perceived status within the social media environment.
Analisis Konsep Self-Regulated Learning dalam Mitigasi Bahaya Nomophobia pada Komunikasi Digital Gen Z Ni Putu Intan Permatasari; Ni Putu Hana Intan Pratiwi
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.7106

Abstract

Rapid develpments in the field of communication and information technology have triggered new challenges among Generation Z (Gen Z). This study was motivated by the increasing use of smartphones, which has led to technological dependence and triggered the risk of nomophobia (no mobile phone phobia), as well as the need to find adaptive methods that are useful for Gen Z in managing their use of digital devices. The purpose of this study is to analyze how the concept of Self-Regulated Learning (SRL) as a mitigation approach can help Gen Z students manage digital communication on smartphones so that they can avoid the risk of nomophobia. This study uses a qualitative approach with descriptive methods through observation, interviews, and documentation studies, as well as data validity techniques through triangulation. This study involved eight Gen Z students in Denpasar who actively use smartphones, including for academic purpose, and two lecturers in the field of psychology. The results showed that the application of the SRL concept with three main phases: the forethought phase (planning), the performance phase (implementation), and the self-reflection phase (evaluation process), proved to be effective as mitigation strategy for nomophobia symptoms. Gen Z students who used SRL showed developments in self-control and the ability to manage digital distractions. In concluion, SRL proved to be a proactive internal mechanism that enables Gen Z to became disciplined and responsible users of digital technology.
Komunikasi Pemasaran Berbasis Kearifan Lokal “Buah Maram” Dalam Membangun Brand Awareness pada Miring Varian Merona Devy Sunny Putri Sofyanto; Denik Iswardani
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.7857

Abstract

This study aims to analyze the local wisdom–based marketing communication strategy implemented by Brand Miring in building brand awareness through the Merona product variant. Brand Miring is a local herbal beverage that uses maram fruit as its main ingredient and promotes it as a symbol of peatland conservation and the preservation of local culture in West Kalimantan. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews with the brand team, resellers, and consumers, as well as documentation and observation of promotional activities. The results show that Brand Miring applies an Integrated Marketing Communication (IMC) strategy through various channels such as advertising, sales promotion, direct marketing, personal selling, public relations, and digital marketing, which are integrated with local cultural values. This strategy is effective in building brand awareness, particularly in terms of brand recognition and brand recall. The integration of local wisdom in marketing communication not only provides aesthetic value but also conveys educational and social messages, strengthening the brand’s position and differentiation in the beverage market.
Pemasaran Produk Nasi Goreng: Strategi Menuju Keberhasilan Analisis Metode IFAS-EFAS Lestari Sayudi; Afrina Sari
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.7858

Abstract

This study aims to examine the relationship between culinary businesses, particularly fried rice businesses, and the use of SWOT analysis as a strategic tool in business development. The study applies Strategic Management Theory because strategic management is closely related to the use of SWOT analysis in identifying strengths, weaknesses, opportunities, and threats that influence a business. Through this approach, business actors can better understand internal and external factors that affect the sustainability and competitiveness of their culinary businesses. The methodology used in this research is a qualitative method with a phenomenological approach. Phenomenological qualitative research is commonly used in social studies to understand and explore the meaning of a phenomenon experienced by individuals or groups. This approach aims to reveal shared meanings derived from the life experiences of individuals related to a particular concept or phenomenon, in this case the fried rice culinary business. Based on the analysis results, the difference in the internal factor score is 0.95 and the external factor score is 0.63. These findings indicate that the fried rice business still has good opportunities to grow and compete in the culinary market despite competition from other culinary businesses such as satay and other traditional foods.
Pawiwahan: Dinamika dan Tantangan pada Era Modern di Desa Penglipuran Bali Arina Eliana Fitria; Naufal Rizki Ahmad Hanafi; Nur Farikhatun Nisa; Maudelyne Nasywa Maulida; Khoirin Zakiyah
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i2.5556

Abstract

Penglipuran Traditional Village in Bali is known for its distinctive and well-preserved pawiwahan (marriage) traditions. This research aims to analyze the dynamics and adaptation of the pawiwahan system of the Penglipuran indigenous community amidst modernization currents. Using qualitative methods with a case study approach, data were collected through in-depth unstructured interviews with six key informants selected through purposive sampling, participatory observation, and documentary studies. The research was conducted over two days on April 29-30, 2025, in Penglipuran Traditional Village, Bangli Regency, Bali. Data triangulation and inductive analysis were used to ensure validity of findings. The research results show that pawiwahan in Penglipuran consists of four main types: Memadik, Nyentana, Pada Gelahang, and Ngerorod/Marangkat. Analysis using AGIL functionalism theory shows that pawiwahan plays a role in community adaptation (A) to modernization, goal attainment (G) of preserving traditional values, social integration (I), and latency (L) of cultural values. The Penglipuran community demonstrates cultural resilience through adaptive strategies that balance preserving the essence of pawiwahan with modern demands, particularly through procedural simplification, technology utilization, and intergenerational dialogue.
Transformasi Digital dan Dampaknya terhadap Profitabilitas UMKM: Studi di Sekayu Rafi Anggara
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i2.6669

Abstract

The advancement of digital technology has significantly transformed marketing practices, particularly for Micro, Small, and Medium Enterprises (MSMEs) that must continuously adapt to evolving consumer behavior and competitive market environments. Digital marketing has emerged as an effective approach to expanding market reach, strengthening customer engagement, and supporting business profitability. This study examines the impact of digital marketing strategies on the profitability of MSMEs operating in the Sekayu region. A quantitative research design was applied using a survey method, involving 275 MSME owners as respondents. The independent variables include digital marketing strategy, digital content quality, customer interaction, and social media utilization, while profitability serves as the dependent variable. Data were analyzed using validity and reliability testing, classical assumption analysis, and multiple linear regression. The findings reveal that all digital marketing variables have a positive and significant influence on MSME profitability. The coefficient of determination (R²) of 0.674 suggests that the proposed model explains a substantial proportion of profitability variation. These results highlight the strategic importance of digital marketing optimization in enhancing MSME competitiveness and long-term sustainability.
Transformasi Peran Gender dalam Ekonomi Keluarga Transnasional di Dusun Sekunyit Kabupaten Sanggau Kalimantan Barat Fauziah Sri Wahyuni; Iwan Ramadhan; Suriyanisa Suriyanisa
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i2.6843

Abstract

The phenomenon of cross-border labor migration has shaped the Transnational Family Economy (TFE), which has impacted the transformation of gender roles within families, particularly in border areas. This study aims to describe the transformation and renegotiation of gender roles in the context of the transnational family economy in Sekunyit Hamlet, Sanggau Regency, West Kalimantan, as well as to analyze the driving factors, obstacles, and implications for family welfare. The study uses a qualitative approach with a descriptive case study design. Data were collected through in-depth interviews with transnational family members and community leaders selected purposively, then analyzed using thematic analysis. The results show that women have shifted their roles from the domestic sphere to becoming strategic economic contributors (co-breadwinners), mainly through agriculture and informal work, without completely replacing the normative role of men as the main breadwinners. This transformation is adaptive and flexible, influenced by the characteristics of the borderland economy, kinship social capital, education levels, and cross-border work experience that transfers ideological capital related to gender equality. However, these changes have not yet resulted in substantive equality because women still face a double burden due to patriarchal norms, limited access to information, and economic opportunities outside the traditional sector.

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