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Jurnal Ilmiah Multidisiplin (JUKIM)
Published by Asosiasi Dosen Muda Indonesia
ISSN : 28290488     EISSN : 28290518     DOI : https://doi.org/10.56127/jukim.v1i2
Core Subject : Economy, Science, Social,
Computer Science & IT Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Multidisiplin adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Dosen Muda Indonesia dan di payungi Oleh Yayasan Dosen Muda Indonesia dan di terbitkan 6 kali dalam setahun yautu Januari, Maret, Mei, Juli, September, November. Jurnal Ilmiah multidisiplin sebagai sebuah jurnal ilmiah diharapkan dapat menunjukkan kepada masyarakat luas akan kekayaan khazanah keilmuan melingkupi berbagai dimensi kehidupan. Ruang lingkup dan fokus terkait dengan penelitian dengan pendekatan Multidisipliner, yang meliputi: Ilmu Ekonomi dan Bisnis, Humaniora, Ilmu Sosial, Komunikasi, Teknik, dan Informatika
Arjuna Subject : Umum - Umum
Articles 387 Documents
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Consumer Preferences For Price And Taste In The Gultik Culinary Business At Blok M Jakarta: A Conjoint Analysis Approach Fadli Ilyas; Dinda Aulia Ardiani; Carrisa Tsabitah Iryadh; Fathia Zahrani Assyifa; Keysa Ayumna Salsabilla; Donna Ekawaty
Jurnal Ilmiah Multidisiplin Vol. 4 No. 04 (2025): Juli: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i04.2181

Abstract

This study aims to explore the effect of service quality and price perception on consumer purchasing decisions at Gultik Blok M, a well-known street food destination in South Jakarta. The research adopts a quantitative approach, using a questionnaire distributed to respondents who have purchased food from the vendors at Gultik. The findings indicate that both service quality and price perception play a significant role in shaping consumer decisions. Service quality, reflected in promptness, friendliness, and cleanliness, is found to influence consumer trust and satisfaction. Meanwhile, competitive pricing and perceived value for money also encourage repeat purchases. The results support the notion that consistent quality and affordability are key factors in customer retention within the informal culinary sector. These findings have implications for micro-entrepreneurs and street vendors, suggesting the need to focus on improving service standards and maintaining fair pricing to strengthen customer loyalty in competitive urban food markets
The Influence Of Managerial Ownership And Firm Size On Firm Value In Manufacturing Companies Listed On The Indonesia Stock Exchange For The Period 2019–2023 Lukmanul Hakim; Husnul Khotimah; Ghea B. Astrid Sunanto
Jurnal Ilmiah Multidisiplin Vol. 4 No. 04 (2025): Juli: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i04.2193

Abstract

This study explores the influence of managerial ownership and firm size on firm value among manufacturing companies listed on the Indonesia Stock Exchange. The research adopts a quantitative approach by utilizing secondary data derived from annual financial statements published over a span of several years. Managerial ownership is represented by the proportion of shares held by managers, directors, and commissioners, while firm size is measured using the natural logarithm of total assets. Firm value is assessed through the Tobin’s Q ratio, which reflects market perception of a firm’s performance and growth potential. The panel data regression analysis is employed using a structured model selection process, including fixed effect and random effect model evaluations. The findings reveal that both managerial ownership and firm size positively and significantly influence firm value. These results highlight the strategic importance of aligning internal ownership structures and scaling firm operations to enhance corporate value and attract investor confidence
The Role Of Bullion Banks As A Market Risk Management Instrument In Indonesia'S Gold Sector Ratih Hastasari; Suharini Suharini
Jurnal Ilmiah Multidisiplin Vol. 4 No. 04 (2025): Juli: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i04.2195

Abstract

Gold has long been regarded as a safe haven asset capable of maintaining value stability amid economic uncertainty. Bullion banks emerge as a strategic solution to manage risks in the gold market by offering services such as hedging, clearing, storage, and gold-based financing. This study aims to analyze the potential role of bullion banks in mitigating gold market risks in Indonesia and to assess their implementation readiness. Using a descriptive qualitative approach through literature review, the study reveals that bullion banks can enhance transaction security, market liquidity, and export-import efficiency in the gold sector. However, several challenges persist, including inadequate clearing infrastructure, fragmented regulations, and limited public awareness. The involvement of government institutions and Islamic financial institutions such as Bank Syariah Indonesia plays a crucial role in establishing a resilient bullion banking system. With integrated policies, technological advancement, and cross-sector collaboration, bullion banks can significantly strengthen Indonesia’s gold market resilience and transparency.
Publishing Rights As A Solution To The Economic Crisis Of Mainstream Television Media? A Critical Analysis Of The Indonesian Press Council’S Proposal In Facing The Hegemony Of Digital Platforms Henry Sianipar; Udi Rusadi; Titi Widaningsih
Jurnal Ilmiah Multidisiplin Vol. 4 No. 5 (2025): September: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i5.2197

Abstract

The dominance of global digital platforms such as Google, Meta, and TikTok has triggered an economic crisis within Indonesia’s mainstream television industry, as evidenced by a significant decline in advertising revenue and increased audience fragmentation. This study critically examines the Indonesian Press Council’s proposal on Publishing Rights as a response to the economic imbalance between traditional media and digital platforms. By employing theoretical frameworks from Political Economy of Communication, Platform Capitalism, and Media Regulation, the research evaluates the mechanisms and implementation potential of Publishing Rights in the Indonesian context and draws comparisons with international practices in Australia, France, Canada, and South Korea. A qualitative approach is applied through policy analysis and comparative studies, supported by data obtained from policy documents, industry reports, and in-depth interviews. The findings indicate that Publishing Rights hold promise as an effective policy instrument to rebalance the digital media ecosystem, strengthen the resilience of quality journalism, and enhance the bargaining power of national media against global tech giants. Nevertheless, substantial implementation challenges remain, particularly resistance from digital conglomerates and the need for regulatory harmonization. The study recommends strengthening the legal framework through dedicated legislation, establishing a Digital Media Resilience Authority, and adopting a revenue-sharing model based on content production contribution. In conclusion, Publishing Rights have the potential to serve as a strategic pillar for the economic recovery of the television media industry, provided they are supported by an inclusive policy design and rigorous oversight.
The Influence of Social Media Marketing, Product Quality, and E-Word of Mouth on the Purchase Decision of Jiniso Fashion Products Septi Herawati; Evan Saktiendi; Belinda Permata Putri
Jurnal Ilmiah Multidisiplin Vol. 4 No. 04 (2025): Juli: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i04.2200

Abstract

This study aims to determine the partial and simultaneous influence between the variables of Social Media Marketing, Product Quality, and E-Word of Mouth on the Purchase Decision of Jiniso fashion products. The analysis method used in this study is quantitative primary data, the test stages carried out are: Validity Test, Reliability, Normality, Heteroscedasticity, Multicollinearity, Multiple Linear Regression, Partial Test (t Test), Simultaneous Test (F Test), and Coefficient of Determination (R2). The data used in this study used a questionnaire instrument of 100 respondents. The sampling method used is the non-probability sampling method, using the purposive sampling technique. The testing tool used is SPSS version 30. The results of the study indicate that the variables of Social Media Marketing, Product Quality, and E-Word of Mouth partially and simultaneously influence the Purchase Decision of Jiniso fashion products.
The Influence Of Price Perceptions, Promotion And Halal Labeling On Instant Noodle Purchasing Decisions (Empirical Study on Sedaap Noodle Consumers in East Jakarta) Herry Sussanto; Syaddad Rahman Sanusi
Jurnal Ilmiah Multidisiplin Vol. 4 No. 04 (2025): Juli: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i04.2201

Abstract

The era of globalization makes the development of the world and business for something faster, more efficient and practical. Especially in the food business, companies are competing to create practical and instant products, one example that can be taken is practical food such as instant noodles, the purpose of this study was to determine the effect of price perceptions, promotions, and halal labeling on purchasing decisions for Sedaap noodles. The number of samples taken in this study were 100 respondents. The process of distributing questionnaires to respondents was carried out online. This research method is quantitative and the technique used is non probability sampling technique. This study uses validity and reliability data tests. This research uses Smart PLS data analysis. The analysis obtained is that price perceptions and halal labeling have a positive and significant effect on purchasing decisions for Sedaap noodles in the East Jakarta area, while the promotion variable has no effect on purchasing decisions for Sedaap noodles in the East Jakarta area. And the halal labeling variable is the most dominant variable on purchasing decisions compared to other variables.
Analysis of Economic Value Added (EVA) and Market Value Added (MVA) as Tools for Measuring Company Financial Performance (A Study on PT United Tractors, Tbk for the 2021-2023 Period) Nadia Safa Shabira; Lia Julaeha
Jurnal Ilmiah Multidisiplin Vol. 4 No. 04 (2025): Juli: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i04.2203

Abstract

This study aims to assess the financial performance of PT United Tractors, Tbk for the 2021–2023 period using the Economic Value Added (EVA) and Market Value Added (MVA) methods. This research is descriptive in nature and employs a quantitative approach. The analysis techniques used in this study include documentation and literature review. The study uses secondary data in the form of the company’s annual financial statements, particularly the statement of financial position and income statement, obtained from the official website of PT United Tractors, Tbk and the Indonesia Stock Exchange. Based on the EVA and MVA analysis of PT United Tractors, Tbk for the 2021–2023 period, the company demonstrates positive performance despite fluctuations. EVA increased from 2021 to 2022, reflecting capital efficiency, although it declined in 2023 due to a decrease in NOPAT. MVA also rose from 2021 to 2022, indicating wealth creation, but declined in 2023 in line with a drop in the share price.
Translation Strategies in You'll be in My Heart Song Lyrics Niki Version on Indolirik YouTube Channel Meriska Yosiana
Jurnal Ilmiah Multidisiplin Vol. 4 No. 04 (2025): Juli: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i04.2218

Abstract

Translation has an important role in this modern era, it can help the readers or audiences from different countries understand about the meanings that want to be delivered. The purpose of this research is to analyze the translation strategies in You’ll be in my Heart Song lyrics from English into Indonesian that is on Indolirik YouTube channel. You’ll be in my heart is very popular song and it became the original soundtrack of Tarzan movie in 1999. The song has reached more famous after it is being sung by Niki for Sportify Singles. The aim of this research is to find out the translation strategies in You’ll be in My Heart song lyrics on Indolirik YouTube Channel. The researcher used descriptive qualitative as a research method to analyze the data. This research used translation strategies from Gorlee (2005). There are 4 song verses in this song lyrics that are transcribed into 55 lines of lyrics. The result of this research shows that there are 6 strategies of 7 strategies used, namely paraphrasing 27 data, specification 3 data, neutralization 3 data, information reduction 9 data, functional reinterpretation 1 datum, explication 12 data, and no data for formatting. The most strategy used is paraphrasing for You’ll be in My Heart song lyrics by Niki version on Indolirik YouTube channel.
Appealing To The Senses Visually: An Analysis Of Instagram Ads For Kopi Kenangan And Its Influence On Brand Awareness Among Gen Z Juwita Wirta Sri Depi; Ainal Husna
Jurnal Ilmiah Multidisiplin Vol. 4 No. 04 (2025): Juli: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i04.2222

Abstract

Instagram has evolved into a dominant visual medium in digital marketing strategies, particularly for reaching Generation Z, who are highly responsive to aesthetic and interactive content. This study aims to analyze how visual design elements in Instagram ads for Kopi Kenangan influence brand awareness among Gen Z. A quantitative approach was used through an online survey of 150 respondents aged 17–25 who are active on Instagram and have seen Kopi Kenangan ads. Data analysis was conducted using Pearson correlation tests and simple linear regression. The results show that visual elements such as dominant colors, consistent typography, narrative caption style, and logo placement significantly affect brand recall and brand recognition. Bright, contrasting colors were found to be most effective in grabbing initial attention, while the consistent use of logos reinforced brand memory over the long term. These findings emphasize the important role of visual communication in building a strong brand image on digital platforms and provide practical implications for small and medium-sized enterprises (SMEs) and the creative industry in designing effective visual content.
The Role of Typography in Branding Strategy Ifdal Irman; Heru Pranata
Jurnal Ilmiah Multidisiplin Vol. 4 No. 04 (2025): Juli: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i04.2243

Abstract

Typography plays a central role in contemporary branding strategies, transcending its aesthetic function to become a critical instrument of visual communication and brand differentiation. This study aims to examine the functions, elements, principles, as well as the psychological and strategic implications of typography in shaping a strong and consistent visual identity. Employing a descriptive-qualitative approach through literature review and case study analysis, the findings indicate that strategic typographic choices significantly influence consumer perception, message readability, and brand loyalty. The integration of typography with other branding elements, such as logos and color palettes, has been shown to enhance brand recognition across various platforms. This research also discusses current typography trends and the challenges of implementing inclusive design. Practical recommendations are provided to guide typography usage in branding strategies that are adaptive and audience-centered.

Page 35 of 39 | Total Record : 387

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