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Jurnal Dimamu
Published by Universitas Ma'soem
ISSN : -     EISSN : 28092228     DOI : 10.32627
Core Subject : Economy, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Other
Jurnal ini berisi kajian tentang penelitian murni dan terapan pada bidang : Sistem Informasi Sistem Informasi Akuntansi Manajemen Informatika Digital Bisnis Perbankan Syariah Manajemen Bisnis Syariah Agribisnis Teknologi Pangan Bimbingan Konseling Pendidikan Bahasa Inggris
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 19 Documents
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Search results for , issue "Vol. 4 No. 1 (2024)" : 19 Documents clear
Pengaruh Advertising, Sales Promotion, Personal Selling dan Publicity terhadap Brand Equity pada PD BPR Bank Sumedang Cabang Tanjungsari Winda Oktaviana, St Syamsiah; Mintarsih, Mimin
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1307

Abstract

The background of this study is the lack of intensity of PD BPR Bank Sumedang KC Tanjungsari in promoting advertising, sales promotion, personal selling and publicity, in addition to the amount of competition between banks, both Islamic banks and conventional banks, which affects the decrease in the number of customers. This research aims to determine the influence of advertising, sales promotion, personal selling and publicity on brand equity at PD BPR Bank Sumedang KC Tanjungsari partially and simultaneously. The type of research is associative quantitative with primary data types and uses data collection techniques in the form of observation, interviews, literature studies, questionnaires. Meanwhile, the sampling technique is non-probability sampling with a purposive sampling type. The population is all customers at PD BPR Bank Sumedang KC Tanjungsari in 2023, totaling 5,324 customers with a sample of 99 customers. The data analysis and hypothesis tests used were multiple regression analysis, multiple correlation analysis, determinant coefficient analysis, t-test and F test.  The research results show that advertising, sales promotion, personal selling, and publicity partially influence brand equity by 21.5%, 24.1%, 20.8%, and 29.6%, as well as simultaneously advertising, sales promotion, personal selling and publicity have an effect of 59.6% on brand equity.
Analisis Penerapan Strategi Segmenting, Targeting, dan Positioning dalam Memasarkan Kredit Pemilikan Rumah Panca Sagita, Leni Anggraeni; Huda, Badriyatul
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1308

Abstract

Based on the results of observations, the background to this research is the fluctuation in the number of KPR credit customers caused by strategic planning and strategy implementation carried out by Bank BJB Jatinangor Branch Office. This research aims to find out how to implement the Segmenting strategy, Targeting and Positioning in marketing home ownership loans at Bank BJB Jatinangor Branch Office. The object of this research is the marketing strategy in marketing home ownership loans at Bank BJB Jatinangor Branch Office. The type of research used is qualitative with a descriptive approach. The type of data is primary data with data collection techniques of observation, interviews, literature study and documentation. The research results show that (1) there are four indicators that constitute a segmenting strategy, namely demographics, behavior, psychographics and geography. (2) there are two indicators that become targeting strategies, namely selective specialization and product specialization strategies. (3) there are four indicators that become a positioning strategy, namely attributes, price, product users, and benefits. The data analysis technique used in this research is the interaction analysis technique model, namely a process carried out through four stages, namely data collection, data reduction, data presentation and conclusions. The object of this research is an analysis of the application of segmenting targeting and positioning strategies in marketing home ownership credit (KPR) at Bank BJB Jatinangor branch office.
Analisis Saluran Pemasaran Tomat (Solanum lycopersicum L.) pada Kelompok Tani Cijapati di Desa Mekarlaksana Yanti, Widi; Pardani, Cecep
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1309

Abstract

Marketing channels that run well will reap huge profits. This research aims to find out; 1) marketing channels for tomatoes in the Cijapati farmer group in Mekarlaksana Village, Cikancung District, Bandung Regency, 2) the amount of margin, costs and profits from marketing tomatoes in the Cijapati farmer group in Mekarlaksana Village, Cikancung District, Bandung Regency, 3) share of the price received by farmers (farmer's share) in the Cijapati farmer group in Mekarlaksana Village, Cikancung District, Bandung Regency. This research is descriptive quantitative using the case study method. The sample of respondents was taken as many as 23 people using the census and snowball sampling method. The research results show that The Cijapati farmer group has established a linear marketing channel for their tomatoes. The distribution process starts from farmers as producers, then moves to wholesalers as main distributors. After that, the tomatoes will be distributed to retailers before finally being sold to final consumers. 2) Total marketing margin of IDR 2,500. Total marketing costs reached IDR 412 from the total expenditure during marketing. From the difference between marketing margin and marketing costs, a marketing profit of IDR 2,088 is obtained. 3) Farmers receive 50% of the total marketing margin of IDR 2,500, which is IDR 1,250, while the remainder is used for marketing costs and profits.
Pengaruh Pendapatan Margin Murabahah dan Pendapatan Bagi Hasil Musyarakah terhadap Laba Bersih Ruhliandini, Putri Zafira; Yanthiani, Lenny
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1310

Abstract

This murabahah financing product is also a product that is quite profitable for banks in developing working capital. Net profit is profit that has been reduced by costs that are a burden on the company in a certain period including taxes. With the increase in murabahah margin income and musyarakah profit sharing income, it will be able to increase the company's net profit. Net profit greatly influences the increase and decrease in profit which will indicate the company's performance. In this study, the author is interested in analyzing the factors that support net profit growth, as well as identifying strategies to increase efficiency and effectiveness to increase murabahah margin income and murabahah profit sharing income. The purpose of this study is to determine how much influence murabahah margin income and musyarakah profit sharing income have on the net profit of PT. BPRS Al-Ma'soem. This study uses a quantitative method with an explanatory approach to analyze the effect of murabahah margin income and musyarakah profit sharing income on the net profit of PT. BPRS Al-Ma'soem. Based on the results of the study, the variables of murabahah margin income and musyarakah profit sharing income have a positive and significant effect on net profit of 87%. Based on the calculation of SPSS 25.0 For Windows, the results in the data show Fcount> Ftable, namely, 29.799> 4.459, then Ha is accepted and H0 is rejected, which means that simultaneously there is a significant effect between murabahah margin income  and musyarakah profit sharing income  on net profit.
Pengaruh Substitusi Bubur Kulit Pisang Ambon Lumut (Musa accuminata Colla) pada Terigu terhadap Karakteristik Donat Nurhasanah, Ai; Ningrumsari, Ida; Herlinawati, Lina
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1312

Abstract

Donuts are a food made from the main ingredients of flour, yeast, sugar and water and then decorated using various toppings so that this food is a favorite of almost all people. Ambon lumut banana fruit is a fruit that is often used as the main ingredient or filling material by some food entrepreneurs or communities in Indonesia, so that Ambon lumut banana peels accumulate into waste which pollutes the quality of the environment if handled improperly. One good form of processing is to utilize Ambon moss banana peels into products with economic value. Ambon moss banana peels are made into banana peel pulp as a substitute for wheat flour in the process of making donuts. The aim of the research was to produce the best substitute for Ambon Lumut banana peel porridge for wheat in terms of donut organoleptics, water content, carbohydrates and crude fiber. The method used was a Randomized Block Design (RAK), each substitution was repeated five times. Substitution of Ambon banana peel pulp for flour starts from 5%, 10%, 15% and 20%. The best substitution was treatment P5 (20%) based on Duncan's multiple wine test and scoring test with average values ??of water content (24.05%), carbohydrate content (23.36%), and crude fiber (8.16%). Organoleptic test for color 2.68 (usual), taste 4.16 (like), aroma 4.28% (like) and tenderness 4.44 (like).
Perencanaan Arsitektur Sistem Informasi Menggunakan Metode Enterprise Architecture Planning di CV. Furqon Buana Gemilang Rachman, Tonton Taufik; Rohmat, Aji
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1317

Abstract

CV. Furqon Buana Gemilang currently does not have an architectural plan so that the business processes that occur are still not optimal. CV. Furqon Buana Gemilang has business process activities, such as Tour & Travel which are in the form of processes in selling airline tickets, vacation programs, hotel reservations, and outbound. In its marketing process, it only uses social media such as Instagram and WhatsApp as the main media in promoting this travel product brand. And for the website, it is still in the development process and has not been able to fully process. The modeling used in the architectural planning to be made is by using the Enterprise Architecture Planning (EAP) method which consists of several stages starting from initialization of planning, business modeling, current systems and technologies, data architecture, application architecture, technology architecture, and implementation plans. This research will produce information system architecture planning at CV. Furqon Buana Gemilang Cikancung using the Enterprise Architecture Planning method which includes 7 stages. In the Company's business process there are 5 main activities, namely airline ticket sales, vacation programs, hotel reservations, outbound, and consumer services, as well as 3 supporting activities, namely HR management, financial management, and information system development. With this architectural planning, the Company can follow the stages and schedules designed to ensure that the implementation runs in a structured manner.
Perencanaan Arsitektur Sistem Informasi Sekolah Menggunakan Metode TOGAF di SMK Guna Dharma Nusantara Cicalengka Maulani, Anggi
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1318

Abstract

The current bussiness processes at SMK Guna Dharma Nusantara have not fully integrated information systems. Although there has been progress in finacial management using a locally based system, most other activities are still coducted semi-manually at the school and utilize various applications. The aim of this research is to design an information system architecture for the school and recommend suitable applications. The Open Group Architecture Framework (TOGAF) method is used, starting from the Preliminary Phase, Requirement Management, Phase A: Architecture Vision, Phase B: Business Architecture, Phase C: Information Systems Architecture, Phase D: Technology Architecture, Phase E: Opportunities and Solutions, and Phase F: Migration Planning. This research will produce a blueprint for the school’s information system architecture that aligns with the school's objectives and recommend the development of 7 applications, which will be implemented gradually according to a predetermined schedule and timeline
English Teachers’ Perception in Implementing Merdeka Curriculum At Senior High School Asti Suloso, Luluk Wiji
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1319

Abstract

This research aims to find out and describe what is English teachers' perception in implementing Merdeka Curriculum at SMAN 1 Rancaekek, what are the problems faced by English teachers in implementing Merdeka Curriculum at SMAN 1 Rancaekek, and what are the teachers' strategies for overcoming problems faced in implementing Merdeka Curriculum at SMAN 1 Rancaekek.  This research was conducted at SMAN 1 Rancaekek and used qualitative descriptive methods. Data collection was carried out through questionnaires, interviews, and document analysis. The participants in this research were four English teachers. The data results from the questionnaire are divided into 5 indicators; launch of Merdeka Curriculum, Merdeka Curriculum priority stage, design principles and implementation mechanism of Merdeka Curriculum, direction of change in Merdeka Curriculum, and structure and framework of Merdeka Curriculum.  The results of the study show that teachers have a positive perception of the implementation of the Merdeka Curriculum at SMAN 1 Rancaekek. However, in its implementation, English teachers face several problems such as designing lesson plans, students with low learning motivation, and limitations of Merdeka Curriculum-based textbooks as learning resources. To overcome this problem, English teachers use several strategies, such as adjusting in preparing teaching modules, participating in the English Subject Teacher Deliberation (MGMP) forum, and increasing students' learning motivation in learning English. Therefore, even though English teachers have positive perceptions, they still need adaptation in their implementation.
Pengaruh Persediaan Bahan Baku dan Tenaga Kerja terhadap Target Produksi I Magi, Bahmid; Mulyadi, Diki
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1322

Abstract

The background of this study is fluctuations in production targets, due to the problem of raw material supply and labor at PT Tirta Gracia Semesta Mandiri, Bandung Regency which affects the production target. This research aims to determine the effect of raw material and labor supplies on production targets simultaneously and partially at PT Tirta Gracia Semesta Mandiri, Bandung Regency. Type of quantitative research using associative methods. The data used is primary data.  Collection techniques through questionnaires, observations and interviews with employees of the companies studied. The population is all production employees at PT Tirta Gracia Semesta Mandiri, totaling 24 people with a sample of 24 people. Research results at PT Tirta Gracia Semesta Mandiri show that there is a significant influence between Raw Material Inventory on production targets of 14.5% for the R^2 test, with t test results where the t_count>t_table value (1.934 > 1.321) means that H_1 is accepted, there is a significant influence between Labor on Production Targets of 61.4% for the R^2 test, with t test results where the t_count > t_table value (5.917 > 1.321) means that H_1 is accepted, and simultaneously there is a significant influence between the supply of raw materials and labor on the production target of 61.8% for the R^2 test, with the F test results where the value of F_count > F_table (16.974 > 3 .44).
Pengembangan Sistem Informasi Arsip Surat Berbasis Website di Desa Hegarmanah Murdianto, Sutio; Yusman, Nova Indrayana; Furqon, Muhamad
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1323

Abstract

The new archiving system in Hegarmanah Village, in operation for one year, is currently limited to storing formal letters. It does not yet cover incoming and outgoing letters or memos, is not integrated with Gmail, and lacks alternatives for server disruptions. Web- based technology facilitates secure and efficient archive storage. This research aims to address the shortcomings of the letter archiving system in Hegarmanah Village by adding memo features, integrating the application with Gmail, and providing alternatives during server disruptions. The goal is to enhance the efficiency and effectiveness of archive management in the village, including disposition notifications and minimizing the impact of server disruptions. The system analysis and design utilize Object-Oriented Analysis and Design (OOAD) and the Rational Unified Process (RUP) model, which includes initiation, design, construction, and deployment. The system is designed using Unified Modeling Language (UML), incorporating Use Case, Class Diagram, Activity Diagram, and Sequence Diagram to create an efficient archiving system in Hegarmanah Village. Based on the research and design of the Archiving Information System in Hegarmanah Village, the archiving system now includes the management of general letters and memos, expanding its archiving functions. Letter disposition is equipped with notifications integrated with Gmail, enabling the village head and staff to receive information more quickly. Additionally, an import file feature is provided as an alternative during server disruptions, allowing data to continue functioning and be imported once the server is restored, ensuring operational continuity.

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