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AGUS PURWANTO
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UJoST- Universal Journal of Science and Technology Faculty of Science and Technology University of Pramita Indonesia Jl. Kampus Pramita, Binong, Kec. Curug, Kabupaten Tangerang, Banten 15810 Email : journal.ujost@gmail.com
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INDONESIA
Universal Journal of Science and Technology
Published by Universitas Pramita Indonesia
ISSN : -     EISSN : 29629179     DOI : https://doi.org/10.11111/ujost.v1i2.63
Core Subject : Science, Engineering,
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering
UJoST- Universal Journal of Science and Technology (e-ISSN: - ) is International Journal published by the Faculty of Science and Technology, University of Pramita Indonesia in 2022. We publish the original research papers, the review articles and the case studies focusing on science and technology, not limited to Mathematics and Information Technology. UJOST will be published twice a year in March and September. The editors welcome submissions of papers describing recent theoretical and experimental research related to: (1) Theoretical articles; (2) Empirical studies; (3) Case studies; (4) Literature Review . UJoST- Universal Journal of Science and Technology (e-ISSN: - ) is an open-access International Journal, which means that visitors all over the world could read, download, cite, and distribute papers published in this journal. We adopt a peer-review model, which insured fast publishing and convenient submission. We’re now cordially inviting you to contribute or recommend quality papers to us. Theses, dissertations, research papers, and reviews are all acceptable for publication. All topics should relevant to the issues faced by industries, governments, and communities in the world. The broad-based topics may be covered by the following knowledge areas: - Electrical Engineering - Industrial Engineering - Information Technology - Computer Engineering - Mechanical Engineering
Arjuna Subject : Teknik (semua kategori) - Teknik (Lain-Lain)
Articles 105 Documents
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CASH-RATIO PENGARUHNYA TERHADAP MINAT MENABUNG NASABAH DI PERSEROAN TERBATAS (PT) BANK SYARIAH INDONESIA (BSI) CABANG KENDARI Toar, Alfian; Maguni, Wahyudin
UJoST- Universal Journal of Science and Technology Vol. 3 No. 1 (2024): March 2024
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Judul pada penelitian ini adalah Cash Ratio Pengaruhnya terhadap Minat Menabung Nasabah (studi Pada Perseroan Terbatas (PT) Bank Sariah Indonesia (BSI) Cabang Kendari, Peneltian ini adalah Penelitian Kuantitatif, dengan klasifikasi penelitian parametrik, sebab unit analisisnya adalah nasabah pada Bank Syariah Indonesia (BSI) Cabang Kendari.Dari Hasil penelitian yang dilakukan pada Pengaruh Cash Ratio Terhadap Minat Menabung Nasabah Bank Syariah Indonesia (BSI) mempunyai pengaruh yang signifikan dan positif yaitu dari salah satu uji statistic pada uji one sample tes yaitu 0,00. Ini berarti bahwa semakin sehat dan semakin baik cash ratio pada suatu bank maka akan memberikan pengaruh terhadap minat menabung nasabah pada Bank Syariah Indonesia atau disingkat (BSI) pada Cabang Kota Kendari.
LITERATURE REVIEW THE INFLUENCE OF ORGANIZATIONAL CULTURE AND ORGANIZATIONAL SUPPORT ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR Hasyim, Wachid; Tukiran, Martinus
UJoST- Universal Journal of Science and Technology Vol. 3 No. 1 (2024): March 2024
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v3i1.144

Abstract

Organizational citizenship behavior (OCB) has become focus study management and behavior organizational. OCB defined as contribution volunteer individuals who exceed description their formal position. Study This aim conducta literature review about influence culture organization and support organizational towards OCB. Research methods is a literature review systematic with analyzed 10 articles study empirical 2014-2024. The results show that culture organization, satisfaction work, and commitment organization influential positive towards OCB. Supportive culture _ collaboration and attention to employees can increase OCB. Intelligence emotional and support Organizations also have an influence positive on OCB because fulfil need psychology and encourage reciprocity. In conclusion, culture positive and supportive organization organization in a way significant can increasing organizational citizenship behavior.  
CENTRALHIVE CAPSULE HOSTEL AT BATAM CITY Tan, Sherly; Wowor, Wulanmeiaya
UJoST- Universal Journal of Science and Technology Vol. 3 No. 1 (2024): March 2024
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v3i1.145

Abstract

The business feasibility study of CentralHive Capsule Hostel business in Batam City discusses the concept of capsule hostel with affordable prices for domestic and foreign tourists visiting Batam City. The business feasibility study conducted covers aspects of marketing, operations, human resources, and finance. The location is selected based on the analysis of physical attributes, as well as community support for the capsule hostel concept attached to pre-questionnaire data. Then, in terms of marketing aspects, it includes target market strategy, pricing, and marketing mix. The operational plan involves guest activities, employees, and facilities, while the human resources aspect includes organizational structure and training programs. Financially, this business feasibility study considers initial investment, operational costs, revenue, and financial statement projections. The objective of this business feasibility study is to conduct an in-depth analysis of the capsule hostel accommodation business to be developed, to determine whether the business is feasible or not. The method used is primary data obtained from questionnaires, observations, and structured interviews. There are at least 110 respondents used as samples in this business feasibility study. Based on the conducted analysis, CentralHive Capsule Hostel shows great potential in the hospitality industry
ANALISIS TURNOVER INTENTION GEN Z DITINJAU DARI JOB INSECURITY DAN WORK OVERLOAD : STUDI PADA KARYAWAN GENERASI Z DI KOTA SEMARANG Ajrina Badzlin Athfalia; Khoirul Attiq
UJoST- Universal Journal of Science and Technology Vol. 3 No. 1 (2024): March 2024
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v3i1.146

Abstract

Penelitian ini bertujuan untuk mengetahui: (i) bagaimana kekhawatiran karyawan (job insecurity) dalam menjalankan pekerjaan yang dirasa berat (work overload) dan, (ii) apakah hal tersebut akan berdampak pada keinginan karyawan keluar dari perusahaan (turnover). Dengan menggunakan pendekatakan kuantitatif yang melalui pengumpulan data primer dari penyebaran kuesioner kepada responden, populasi penelitian ini adalah karyawan Generasi Z yang bekerja di Kota Semarang, dengan menggunakan rumus Lemeshow untuk menentukan sampel sebanyak 96 orang dengan kriteria Generasi Z dengan usia 18 – 26 tahun. Pengolahan data penelitian ini menggunakan analisis regresi linear berganda dan menggunakan software IBM SPSS Statistics versi 29. Hasil penelitian ini menunjukkan bahwa job insecurity memiliki pengaruh positif dan signifikan terhadap turnover intention dengan nilai thitung 6.038 > 1,661 dan taraf signifikansi < 5% ( 0,001 < 0,05), dengan ini hipotesis 1 (H1) yang menyatakan job insecurity berpengaruh positif dan signifikan terhadap turnover intention dapat diterima. Hasil analisis work overload dengan angka t hitung 0,975 < 1,661 dan taraf signifikansi > 5% ( 0,332 > 0,05), dengan ini hipotesis 2 (H2) ditolak. Temuan penelitian ini menunjukkan Work overload tidak berpengaruh positif dan signifikan terhadap turnover intention pada pekerja usia generasi Z di kota Semarang. Kata kunci: job insecurity, work overload, turnover intention, generasi Z.
STUDY OF ELECTRONIC WASTE INVENTORY SYSTEM (E-WASTE) FROM HOUSE HOLD IN PAMENGKANG VILLAGE Wirani, Ayu Puspa; Octoberry Julyanto; Wiwik Eko Pertiwi; Ghina Rizqandi Q.A; Erwan Darmawan
UJoST- Universal Journal of Science and Technology Vol. 2 No. 2 (2023): September 2023
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v2i2.147

Abstract

E-waste is all objects included in a wide variety of electronic devices and their developments ranging from large household electronic equipment such as refrigerators, air conditioners, cell phones, stereo systems, and other consumptive electronic devices, to computers that are discarded by their owners. This study aims to determine the potential amount of used electronic goods (E-Waste), the amount of electronic waste generation, electronic waste management and the potential value of electronic waste recycling generated by the community which if not managed will cause a negative impact on the environment and public health of Pamengkang Village, Kramatwatu District. The type of research used is descriptive and qualitative research with research techniques using surveys. This research uses literature and field research such as interviews, observations and questionnaires. with a sample of 32 respondents, the sampling technique using quota sampling. research data processing was carried out using SPSS tools. Data were analyzed using univariate analysis. The results of the univariate analysis showed that the most electronic waste generated by the community was a TV as many as 7 (21.9%) and a fan as many as 7 (21.9%) and for the management of electronic waste the most done by respondents, namely electronic waste management by storing 23 (71.9%). As for the highest recycling value of electronic waste in Pamengkang Village, namely electronic materials at a price of Rp. 30,000, -.
Investigating The Role of Marketing Content and Brand Image on Purchasing Decisions Mediated by Purchase Interest in Shop Online Users Prayuda, Rafie
UJoST- Universal Journal of Science and Technology Vol. 3 No. 2 (2024): September 2024
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v3i2.148

Abstract

This research examines the variables of marketing content, brand image and purchasing decisions and is mediated by purchasing interest. The digital era is currently developing rapidly. The increase in digital transactions has also made consumers shift to online purchases, in this case e-commerce. The existence of interesting marketing content makes consumers interested in buying and also well-known brands make consumers not hesitate to buy. This research examines the variables of marketing content, brand image and purchasing decisions and is mediated by purchasing interest. Data sourced from 345 respondents was collected using a Google Form questionnaire. Data analysis using the SEM smartPLS 3.0 application. The results of this research are that marketing content has an influence on interest and purchasing interest has an influence on purchasing decisions, while brand image does not influence purchasing decisions. Purchase interest does not mediate the influence of marketing content on purchasing decisions.
Linking The Role of Digital Marketing and E-Commerce on Performance Marketing Praditya, Rayyan Aqila
UJoST- Universal Journal of Science and Technology Vol. 3 No. 2 (2024): September 2024
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v3i2.149

Abstract

The aim of this research is to determine and analyze the influence of Digital Marketing on Performance Marketing, the influence of E-Commerce on Performance Marketing, and the influence of Digital Marketing and E-Commerce together on Performance Marketing. This quantitative study used analytical techniques and SmartPLS 4.0 software on 543 business actors. The research results show that digital marketing and online shop e-commerce platforms have an important role in expanding marketing reach and increasing sales of Sidoarjo souvenirs. However, its use is still not optimal for most MSMEs. The challenges faced regarding the adoption of digital marketing are the lack of knowledge and finances. Further training and assistance is needed so that the implementation of digital marketing strategies is more optimal. Digital marketing has a positive effect on Performance Marketing, E-commerce has a positive effect on Performance Marketing, Digital Marketing and E-Commerce have a joint effect on Performance Marketing.
Investigation of the Influence of Price, Promotion and Innovation on Customer Satisfaction in the Digital Era Prayuda, Rafie Zaidan
UJoST- Universal Journal of Science and Technology Vol. 3 No. 2 (2024): September 2024
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v3i2.150

Abstract

The aim of this research is to analyze the influence of price, promotion and innovation on customer satisfaction. This research is research using quantitative methods. This study used a sample size of 345. Variable measurements in this study used a Likert scale of 1 – 5, Strongly disagree = 1, disagree = 2, neutral/doubtful = 3, agree = 4 and strongly agree = 5. This study used SmartPls analysis tool to test the feasibility of data and draw conclusions in hypotheses. The outer model test and inner model test are the analytical tools that will be used in this research. The research results show that price, promotion and innovation have a positive and significant relationship with customer satisfaction. The results of this research provide important innovations in strategic management, for companies and industry. Researchers hope that this research can be useful for the wider community and the telecommunications industry. Future researchers are expected to be able to add other independent variables such as social media marketing, consumer loyalty, brand image, brand trust, service quality, motivation and many more that can explain the influence on satisfaction that was not examined in this research.
Investigation of the Role of Digital Marketing, Competitive Advantage and Digital Business Strategy on Financial Performance Praditya, Rayyan Aqila
UJoST- Universal Journal of Science and Technology Vol. 3 No. 2 (2024): September 2024
Publisher : Faculty of Science and Technology University of Pramita Indonesia

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Abstract

This research was carried out to examine the influence of competitive advantage and digital business strategy on financial performance which is moderated by digital marketing in micro, small and medium enterprises. This research uses a purposive sampling technique. In this research there are three independent variables, namely competitive advantage, managerial capability, operational capability, as well as one moderating variable, namely digital marketing, and one dependent variable, namely financial performance. In terms of collecting data, this research was carried out using a questionnaire, the scale used in compiling this questionnaire was a 4-point Likert scale with 1 = strongly disagree and 4 = strongly agree. Questionnaires were distributed to MSME players. The questionnaire is made in Softcopy/Google Form form. This research tested the data using SmartPLS version 3 software. This research focused on the target sample, namely Micro, Small and Medium Enterprises (MSMEs) with a total of 345 research samples. The data obtained using the 18 questions in the questionnaire will be analyzed descriptively, then convergent validity tests and discriminant validity tests and reliability tests will be carried out. The results of this research found that competitive advantage has a positive and significant effect on financial performance, managerial capability has a positive and significant effect on financial performance, operational capability has a positive and significant effect on financial performance. On the other hand, digital marketing is unable to moderate the influence of competitive advantage on financial performance and digital marketing is unable to moderate the influence of operational capability on financial performance. However, digital marketing is able to moderate the influence of managerial capability on financial performance.
Linking the Role of Promotion of Access to Digital Facilities, Social Media and Digital Literacy on Marketing Performance Praditya, Rayyan Aqila
UJoST- Universal Journal of Science and Technology Vol. 3 No. 2 (2024): September 2024
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v3i2.153

Abstract

This research attempts to fill the gap in the differences in the relationship between promotion and marketing performance. Considering that currently social media has become so important, this research focuses on promotion via social media. Social media promotions have different influences on marketing performance, where these differences depend on the digital access that business actors have. Therefore, digital access is positioned as a moderator between social media promotion and marketing performance. Digital access is used as moderation because it can increase or decrease marketing performance. This research reviews the variables of social media promotion and digital literacy with access to digital facilities as a moderation of marketing performance. This research method is qualitative research, data comes from 456 respondents with data collection methods using questionnaires. The method for data analysis uses a structural model processed with smartPLS. 3.0. The result is that social media promotion has an effect on marketing performance, digital literacy has an effect on marketing performance, access to digital facilities is not able to moderate social media promotion and digital literacy has an effect on marketing performance.

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