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Applied Business and Administration Journal
Published by PT Ebiz Prima Nusa
ISSN : -     EISSN : 28280040     DOI : -
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
Applied Business & Administration Journal is scientific journal published by Ebiz Prima Nusa. Applied Business & Administration Journal aims to be a space for developing applied business science and administration as well as management. ABAJ is a medium for researchers, academicians, professionals, practitioners, and students that are interested in the world of applied business, administration, and management in general. ABAJ start its publication since January 2022 with frequency of issuance 3 times 1 year (January, May, September)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 29 Documents
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Perencanaan dan Implementasi Sistem Informasi Manajemen Penjualan Berbasis CMS WordPress (Studi Kasus di CV Nugarada Abadi) Shinta Aprillia; Sholihati Amalia
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Sales management information system or commonly abbreviated as sales MIS is an important function needed on a site company. Based on the identification of problems in CV Nugarada Abadi, one of the problems at the company is the official website which is not equipped with a sales MIS. Therefore, the owner plans to make the company's official website a means of buying and selling transactions. Based on the WordPress CMS, the site was originally created only for the requirements of an auction procurement project, but now with the development of technology, many competitors are already using the company's website as a means of buying and selling transactions. The sales MIS is made according to the company's needs which includes the processing of goods, ordering, payment, and delivery. Black Box method and questionnaires are used to evaluate both in terms of sales MIS and in terms of users. The results of the implementation of this project facilitate the work of the CEO in monitoring sales history, the work of the sales department because all data is stored in the database, and benefits the company because it can increase revenue by transacting on the CV Nugarada Abadi website.
Analisis Electronic Service Quality pada Aplikasi Gojek (Studi pada Masyarakat Kota Garut) Mohamad Habib Alkadri; Mukaram
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Gojek is the pioneer of transportation in the first network in Indonesia which has been operating since 2010. The various online transportation services provided by Gojek are very diverse. The variety of services offered by Gojek makes the Gojek application have a lot of electronic services in it. The response of application users is not always positive with the existing electronic services in the Gojek application, but there is the possibility of a negative response given by users to the Gojek application. This phenomenon became the focus of research to determine the Quality of Electronic Services on the Gojek Application, by taking a study of the people of Garut City. In this study using quantitative descriptive analysis method, with the basis of the analysis is the calculation of the mean (average), standard deviation, maximum and minimum values. Respondents are Gojek application users in Garut City. Collecting data using an online questionnaire, namely Google Form with 104 respondents. The results of this study conclude that the quality of electronic services on the Gojek application is included in the Good criteria. The dimension that gets the highest score is the Efficiency dimension, while the dimension that gets the lowest score is Compensation.
Perancangan dan Pembuatan Digital Promosi Berbasis Web untuk Malvariota Delia Ananda Rahmawati
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Kegiatan promosi merupakan hal yang sangat penting dalam menjalankan bisnis untuk memasarkan barang atau jasa. Kini persaingan bisnis online semakin ketat sehingga perusahaan perlu meningkatkan promosinya. Banyaknya pesaing bisnis online terutama produk yang serupa bisa menjadi alasan utama penurunan penjualan Malvariota. Guna bertahan di tengah persaingan bisnis online upaya yang dilakukan adalah merancang dan membuat digital promosi berbasis web menggunakan Content Management System (CMS) WordPress. Plugin yang digunakan adalah Elementor dan Yoast SEO. Proyek ini telah diuji coba dengan wawancara kepada pemilik Malvariota dan penyebaran kuesioner kepada pengguna. Dari hasil wawancara menunjukkan bahwa website sudah dinilai sangat baik dan sesuai dengan kebutuhan. Hasil kuesioner menunjukkan setiap indikator pertanyaan masuk ke dalam kategori baik dan sangat baik dengan pendapat responden cenderung seragam.
Pembuatan Aplikasi Pengarsipan Elektronik Berbasis Macro VBA Excel Pada Bank Woori Saudara Kantor Cabang Diponegoro Reza Tresna; Mohammad Rizal Gaffar; Tangguh Dwi Pramono; Yayan Firmansyah
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Bank Woori Saudara KC Diponegoro merupakan salah satu kantor cabang dari PT. Bank Woori Saudara Indonesia 1906, Tbk. yang bergerak dalam bidang perbankan komersial. Dalam menjalankan aktivitas perbankannya, Bank Woori Saudara selalu melibatkan berkas-berkas penting yang akan digunakan sebagai tahapan identifikasi terhadap suatu nasabah. salah satu dari contoh berkas tersebut adalah Dokumen Aplikasi CIF yang memuat sejumlah informasi penting terkait nasabah. Kumpulan arsip tersebut disimpan serta dikelola oleh Departemen Front Office di Bank Woori Saudara. Dalam melakukan kegiatan pengelolaan arsip para staff frontliner memberlakukan sistem penyimpanan yang manual, dimana dokumen-dokumen tersebut disimpan berdasarkan urutan dan susunan nomor CIF yang terletak pada filling cabinet yang tersedia. Kurangnya tata kelola kearsipan serta sistem pencatatan yang memadai menyebabkan para staff frontliner seringkali mengalami kesulitan pada saat melakukan pencarian dokumen yang diperlukan. Oleh karena itu, dalam rangka memenuhi perkembangan teknologi yang serba cepat serta sistem tata kelola kearsipan yang memadai maka dibuatlah suatu aplikasi pengarsipan elektronik. Aplikasi ini diharapkan dapat membantu para staff frontliner dalam menjalankan aktivitas operasional khususnya pada kebutuhan suatu informasi. Dalam melakukan perancangan dan pembuatan, aplikasi tersebut menggunakan sistem Macro VBA Excel agar memiliki tampilan dan pengerjaan yang mudah dipahami
The MAKING AUTOMATION OF DIGITAL MARKETING INSTAGRAM YUMAREE COFFEE Gina Nurlatipah
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Digital marketing automation is a service to manage, run, and automate marketing activities to help people work more effectively and efficiently. However, the digital marketing situation at Yumaree Coffee has not gone well, especially on Instagram. This is due to the absence of an automated marketing digitalization system. This project aims to find out what the state of Yumaree Coffee's Instagram is and how to make digital marketing automation on Yumaree Coffee's Instagram. Making this Instagram digital marketing automation includes Auto Like, Auto Comment, Auto Follow, Auto Scheduling, Auto Unfollow, Auto Direct Message, Auto Link, Auto View Story, Auto Hashtag, and Report Insight which can increase interaction with consumers. The creation of this digital marketing automation project is focused on the Yumaree Coffee Instagram application. This automation design utilizes Instagram as its object using the Waterfall method, SWOT analysis on Instagram, and Digital Marketing to find out more deeply what the opportunities and challenges of the project are. From the results of trials and evaluations after direct testing within one week, it was concluded that Yumaree Coffee's Instagram digital marketing automation helped increase interactions to reach broader consumers effectively and efficiently.
Pembuatan Standard Operating Procedure (SOP) di Orazio Multiusaha Indonesia Novi Irfania; Sri Surjani Tjahjawati
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

ABSTRAK Orazio Multiusaha Indonesia adalah UMKM yang bergerak di bidang fashion wanita dengan produk gamis dan jilbab. Kegiatan operasional Orazio Multiusaha Indonesia dilaksanakan di tiga tempat, yaitu kantor pemasaran yang terletak di Cicaheum, dan gudang yang terletak di Sumbersari dan Soreang. Hal ini menyebabkan pengelolaan dan pengawasan dari setiap kegiatan kurang terpantau, informasi kurang jelas dan komunikasi belum efektif. Permasalahan-permasalahan ini diakibatkan karena Orazio belum memiliki prosedur kerja tertulis sehingga setiap kegiatan dilakukan hanya berdasarkan ingatan para karyawannya. Akibatnya ada langkah kerja yang terlewatkan dan terjadi kesalahan pada pelaksanaan kegiatan. Tujuan dari penelitian ini adalah membuat SOP pengendalian stok dan penjualan produk. Hasil dari penelitian ini adalah SOP pengendalian stok dan penjualan produk. SOP pengendalian stok terdiri dari tiga SOP, yaitu SOP pengadaan barang, SOP penerimaan barang, dan SOP pengeluaran barang. SOP penjualan produk terdiri dari dua SOP, yaitu SOP penjualan produk secara COD dan SOP penjualan produk secara transfer. Kata kunci Standard Operating Procedure (SOP), UMKM, Pengendalian Persediaan, Penjualan Produk ABSTRACT Orazio Multiusaha Indonesia is an MSME engaged in women's fashion with robes and headscarves. Orazio Multiusaha Indonesia's operational activities are carried out in three places, the marketing office located in Cicaheum, and warehouses located in Sumbersari and Soreang. This causes poorly monitored management and supervision, unclear information, and ineffective communication. These problems are caused because Orazio does not have written work procedures yet so that every activity is carried out only based on the memories of its employees. As a result, there are missed work steps and errors occur in the implementation of activities. The purpose of this research is to make SOP for stock control and product sales. The result of this research is the SOP of stock control and product selling. The stock control SOP consists of three SOPs, namely SOP for procurement of goods, SOP for receiving goods, and SOP for releasing goods. The product selling SOP consists of two SOPs, namely SOP for product selling by COD and SOP for product selling by transfer. Keywords Standard Operating Procedure (SOP), MSME, Stock Control, Product Selling
A COMPANY PROFILE WEBSITE DESIGN FOR ORAZIO MULTIUSAHA INDONESIA MSMEs Suci Nurfadilah
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Orazio Multiusaha Indonesia is an MSME engaged in fashion and located in Bandung. It has been running since 2015 until now, but the lack of company information that is spread to the public, especially for prospective customers, partners and resellers is an obstacle for MSMEs to move to reach more target markets. From the perceived constraints, a company profile website was created using the WordPress CMS. The purpose of making this company profile website project is as a medium of information for prospective customers, partners and resellers, besides that this company profile website is also used as a medium of communication between the company and its target market. The design stage begins with observation and then interviews with MSME owners. The results of trials and interviews with MSME owners regarding the design of the company profile website have been assessed according to the company's needs. This is indicated by the results of interviews using the end-user computing method which shows that the website design has met the needs. The information listed on the website can help the company as a medium for disseminating information, and as a medium for communicating with customers. However, there are some suggestions that must be made when creating a company profile website. MSME owners Orazio Multiusaha Indonesia also need to carry out optimal management so that the function of the website as a medium of information and communication continues.
Perancangan Dan Pembuatan Sistem Informasi Persediaan Barang Berbasis Microsoft Access (Studi Kasus Pada Deu Magaza) Cintya Tresna Walidain; Mohammad Rizal Gaffar; Tangguh Dwi Pramono; Yayan Firmansyah
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Inventory information systems are important for companies because they are used as records related to the availability of goods during sales. In Deu Magaza, the recording of goods is still done using the manual method which has many weaknesses, it is also less effective and efficient in seeing how many items are available. Therefore, a more complete and detailed information system regarding inventory is designed to assist employees in managing goods and finding available goods more easily so as to reduce errors made. The design is done using Microsoft Access to make it easier for users to learn it. Making this inventory information system helps check the availability of goods more easily and quickly, also makes work on the inventory section more effective and efficient. Evaluation of the results of the design that has been made using the usability testing method, and it is found that the design and manufacture of the information system that has been carried out is good and in accordance with the needs, can also handle the constraints that exist in the Deu Magaza inventory section.
Efektivitas Penataan Servicescape dalam Meningkatkan Kepuasan Konsumen Wingz O Wingz di Kota Bandung Choir Wachidyantari; Maya Setiawardani
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

This research aimed to find out the effectivity of the servicescapes in order to increase the customers’ satisfaction of Wingz O Wingz in Bandung which was tested by distributing the questionnaires to 125 respondens. This research used a descriptive method with a quantitive approach. The result of the test indicates that servicescape layout in Wingz O Wingz is in good category and most of the customer feel satisfied by their services, then the servicescape layout has 61,3% positive impact to increasing customers’ satisfaction. Wingz O Wingz must pay attention to the servicescape layout and provide similar services in every branch.

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