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Andi Hendra Syam
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Journal Online Manajemen ELPEI (JOMEL)
Published by STIM LPI Makassar
ISSN : 27750752     EISSN : 27750752     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Fokus JOMEL (Jurnal Online Manajemen ELPEI ) adalah Hasil Penelitian dan Kajian Ilmu Manajemen seperti manajemen keuangan, manajemen pemasaran, manajemen sumber daya manusia, manajemen operasi, manajemen pendidikan, Manajemen Strategi serta kewirausahaan Serta hasil penelitian yang relevan dengan bidang ilmu manajemen dan terapannya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 26 Documents
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Search results for , issue "Vol 6 No 1 (2026)" : 26 Documents clear
Peran Influencer, Electronic Word Of Mouth (E-Wom), Live Streaming Terhadap Keputusan Pembelian Kosmetik Pada Aplikasi Shopee Michelle Gloria Winardy; Amelia Grace Chandra; Marchello Raymond; Michella Laurent Laudy; Ayumi Angelina; Sanapang, Gracela Marisa
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.463

Abstract

This study aims to examine the influence of influencers, Electronic Word of Mouth (E-WOM), and live streaming on purchasing decisions for cosmetic products on the Shopee app. The research method used is quantitative with purposive sampling technique involving 158 respondents from Makassar City who have previously purchased cosmetics through Shopee. Data were collected through a questionnaire and analyzed using SPSS version 26 through validity tests, reliability tests, and multiple linear regression. The results show that all three variables influencers, E-WOM, and live streaming have a positive and significant effect on purchasing decisions, both partially and simultaneously. Among the three, live streaming has the largest impact. This is because consumers feel more confident when they can see live product demonstrations, interact with sellers in real-time, and receive special promotions during the live broadcast. Meanwhile, E-WOM also plays an important role, as consumers tend to consider reviews and the experiences of other users before making a purchase. Influencers have a smaller effect compared to the other two variables, as not all consumers feel personally connected to recommendations from influencers. Overall, these three variables can explain 63.5% of the variance in purchasing decisions. Therefore, a good combination of influencers, E-WOM, and live streaming will increase consumer trust and willingness to purchase the product, ultimately boosting sales and customer loyalty.
Pengaruh Kepemimpinan Transaksional, Komunikasi dan Beban Kerja Terhadap Turnover intention melalui Kepuasan Kerja Sebagai Variabel Intervening Pada PT XYZ Cabang Palopo Sugiarto; Hatta, Moh; Rosanti, Novita
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.467

Abstract

The purpose of this study was to analyze the influence of transactional leadership, communication, and workload on job satisfaction and their implications for turnover intention among Account Officers (AO) at PT XYZ Palopo Branch. The sample in this study consisted of all Account Officers at PT XYZ Palopo Branch, with a total of 194 respondents. The analytical methods used in this study were smart PLS testing, descriptive analysis, and hypothesis testing. The results of the study indicate that: (1) Transactional leadership has a negative but insignificant effect on turnover intention; (2) Transactional leadership has a positive but insignificant effect on job satisfaction; (3) Communication has a positive but insignificant effect on turnover intention; (4) Communication has a positive and significant effect on job satisfaction; (5) Workload has a positive and significant effect on turnover intention; (6) Workload has a negative but insignificant effect on job satisfaction; (7) Job satisfaction has a negative and significant effect on turnover intention; (8) Job satisfaction does not mediate the effect of workload on turnover intention; (9) Job satisfaction does not mediate the effect of transactional leadership on turnover intention; and (10) Job satisfaction significantly mediates the effect of communication on turnover intention in a negative direction. Keywords: Transactional Leadership, Communication, Workload, Job Satisfaction, Turnover intention.
Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Kepuasan Pasien Pengguna Bpjs Rawat Jalan Melalui Reputasi Rsud Regional La Mappapenning Kabupaten Bone Ramadani, Reski; Razak, Mashur; Razak, Novita
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.469

Abstract

The purpose of this study is to (1) analyze the effect of service quality on outpatient satisfaction at La Mapapenning Regional Hospital Bone Regency (2) analyze the effect of trust on outpatient satisfaction at La Mapapenning Regional Hospital Bone Regency (3) analyze the effect of service quality on the reputation of La Mapapenning Regional Hospital Bone Regency (4) analyze the effect of trust on the reputation of La Mapapenning Regional Hospital Bone Regency (5) analyze the effect of BPJS outpatient satisfaction on the reputation of La Mappenning Regional Hospital, Bone Regency (6) analyze the effect of service quality on outpatient satisfaction through the reputation of La Mapapenning Regional Hospital Bone Regency (7) analyze the effect of trust on outpatient satisfaction through the reputation of La Mapapenning Regional Hospital Bone Regency. The population in this study were all outpatients at La Mappapenning Regional Hospital with a sample of 150 respondents based on the results of the Slovin formula. The analysis method used in this study uses smart PLS testing, descriptive analysis, and hypothesis testing. The results of this study indicate that (1) Service quality has a positive and significant effect on patient satisfaction (2) Trust has a positive and significant effect on patient satisfaction (3) Service quality has a positive and significant effect on hospital reputation (4) Trust has a positive and significant effect on hospital reputation (5) Patient satisfaction has a positive and significant effect on hospital reputation (6) Service quality has a positive and significant effect on patient satisfaction through hospital reputation (7) Trust has a positive and significant effect on patient satisfaction through hospital reputation.
Peran Kejelasan Regulasi Organisasi Dan Kepemimpinan Transformasional Dalam Membentuk Disiplin Kerja Karyawan Dengan Pendekatan Logico Dan Verifikatif Ramadhan, Rivaldi; Muhardi
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.470

Abstract

This study aims to analyze the role of organizational regulatory clarity and transformational leadership in shaping employee work discipline using a logical approach through the Systematic Literature Review (SLR) method. Employee work discipline is a fundamental element in maintaining organizational effectiveness, stability, and sustainability. However, in practice, work discipline is often influenced by unclear internal regulations and weak leadership roles in instilling organizational values and norms. The research method involves a systematic review of reputable national and international journal articles as well as academic books relevant to organizational regulation, transformational leadership, and employee work discipline. The SLR process includes identification, selection, quality assessment, and synthesis of the literature based on a rational and systematic logical framework. The findings indicate that organizational regulatory clarity serves as a normative foundation that provides behavioral certainty and enhances employee compliance, while transformational leadership plays a critical role in internalizing disciplinary values through role modeling, motivation, and inspiration. The integration of these two factors is proven to strengthen sustainable employee work discipline. This study concludes that work discipline is shaped not only by formal rules but also by leadership quality that effectively translates regulations into meaningful work behavior.
Optimalisasi Literasi Keuangan, Modal Usaha, Dan Pengelolaan Keuangan Terhadap Keberlangsungan Umkm Sektor Kuliner Kota Sorong Provinsi Papua Barat Daya Aprilia Sari, Waode Nurma Inda; Anwar, Vebby; Sismar, Andi; Irwan, Andi
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.472

Abstract

This study aims to determine the influence of financial literacy, business capital, and financial management on the sustainability of culinary MSMEs in Sorong City, both partially and simultaneously. This study used a quantitative approach with a sample of 100 culinary MSMEs. The sampling technique used purposive sampling, while data analysis was conducted using multiple linear regression using SPSS. The results showed that partially, business capital and financial management had a positive and significant effect on MSME sustainability, while financial literacy had no significant effect. Simultaneously, these three variables significantly influenced MSME sustainability, with a coefficient of determination of 80.2%, meaning the model was able to explain 80.2% of business sustainability, while the remainder was influenced by other variables outside this study. The findings of this study indicate that the sustainability of culinary MSMEs in Sorong City is determined more by capital capacity and the quality of financial management than by theoretical financial literacy. Therefore, increasing access to capital, practice-based financial management training, and mentoring programs are key to strengthening the resilience and growth of MSMEs. Keywords: Financial Literacy, Business Capital, Financial Management, Sustainability of MSMEs.
Pengaruh Pengawasan terhadap Peningkatan Kualitas Kinerja pada Dinas Pendidikan Kabupaten Sorong Provinsi Papua Barat Daya Ali, Muhammad; Kambuaya, Deasy Ludya A; Kambu, Yeheskel; Basnah, Zabur; Irwan, Andi
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.473

Abstract

This research aims to analyze the influence of supervision on the performance quality of the Sorong Regenc Education Office, Southwest Papua Province. The research employs a quantitative method involving 58 respondents as the sample. Data collection is carried out using a questionnaire technique. The data analysis utilizes a simple linear regression test. The results of the study show that supervision has a positive but non-significant impact on performance quality. This is evidenced by the obtained significance value. Nevertheless, the role of supervision still contributes to improving the performance quality in the Sorong Regency Education Office, Southwest Papua Province
Peran Viral Marketing, Live Streaming, and e-WOM terhadap Keputusan Pembelian di Live Streaming E-Commerce Kalimantary, Citra Raenalda; Dewi, Chindy Puspita; Nabila, Nazwa Nakiyah; Fadila, Putri; Sanapang, Gracela Marisa
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.476

Abstract

This study aims to analyze the influence of viral marketing, live streaming, and electronic word of mouth (e-WOM) on purchasing decisions on live streaming-based e-commerce platforms. The study used a quantitative explanatory approach with a survey method of consumers who had made purchases through live streaming commerce. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the measurement model and structural model. The test results showed that all research indicators met the validity and reliability criteria. Empirical findings revealed that viral marketing and e-WOM had a positive and significant influence on purchasing decisions, while live streaming did not have a significant direct influence. Viral marketing acts as an initial trigger that increases consumer awareness and interest through social information dissemination. Meanwhile, e-WOM is the most dominant factor in influencing purchasing decisions because it functions as a form of social validation that can reduce risk perception and increase consumer trust. Live streaming plays a more active role as a means of consumer interaction and engagement that has an indirect impact on purchasing decisions, thus requiring the support of other factors such as trust and credible consumer reviews. In conclusion, an effective digital marketing strategy for live streaming commerce needs to focus on creating viral content and strengthening positive e-WOM, with live streaming being used as a supporting tool to increase engagement and overall marketing effectiveness.
Pengaruh Citra Merek, Price Value, Dan Perceived Usefulness Terhadap Minat Berlangganan Spotify Premium Wulung, Abigail Shanen; Ardyan, Elia
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.477

Abstract

The accelerating expansion of digital music streaming platforms has prompted firms to better understand the determinants of consumers’ subscription decisions. This study seeks to examine the influence of brand image, price value, and perceived usefulness on users’ intentions to subscribe to Spotify Premium. A quantitative research design was adopted, with data collected through questionnaires administered to Spotify users. The relationships among the variables were analyzed using the Partial Least Squares (PLS) technique. The findings reveal that brand image, price value, and perceived usefulness exert a positive and significant impact on subscription intention. These results indicate that a favorable brand image, a perceived balance between price and benefits, as well as the functional usefulness and convenience of the service are critical drivers in encouraging consumers to subscribe. The study’s implications are expected to offer practical insights for Spotify in formulating more effective marketing strategies, particularly in enhancing brand image, implementing competitive pricing schemes, and continuously improving service quality and features. Furthermore, this research is anticipated to contribute to the broader body of academic literature in marketing and consumer behavior.
Analisis Pengaruh Program Subsidi Beras Terhadap Stabilitas Pasokan Dan Harga Pangan di Kota Sorong Irianto, Agus; M Hehanusa, Yopi; Hanafiah Bauw, Siti; Irwan, Andi
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.478

Abstract

This study aims to analyze the effect of the rice subsidy program on the stabilization of food supply and prices in Sorong City. Most previous studies on the effectiveness of rice subsidies and food price stabilization policies have been conducted in regions such as Java, Sumatra, and Sulawesi. This research offers a novel contribution by examining the implementation of rice subsidies in Sorong City, an area characterized by distinct geographical and logistical conditions. Distribution patterns, transportation costs, and infrastructure limitations in Southwest Papua generate findings that differ from those identified in other regions. The study employs a qualitative approach combining literature review and field data. Data were collected through interviews with the Food Security Agency, rice distributors, and beneficiary communities, as well as through an analysis of policy documents related to food subsidies. The results indicate that the rice subsidy program plays a significant role in maintaining price stability and ensuring the availability of staple food supplies. However, its effectiveness is still influenced by distribution mechanisms, transparency, and the accuracy of targeting beneficiaries. Improvements in data management systems and distribution monitoring are necessary to enhance the efficiency and fairness of program implementation in the field. This study focuses exclusively on Sorong City as the research location. Although it provides an in-depth overview of rice subsidy implementation in this area, the findings cannot be fully generalized to other districts or municipalities in Southwest Papua or other regions of Eastern Indonesia with different logistical characteristics.
Mekanisme Afektif di Balik Impulsive Buying dalam Gim Mobile: Peran Perceived Enjoyment pada Mobile Legends: Bang Bang: Mekanisme Afektif di Balik Impulsive Buying dalam Gim Mobile: Peran Perceived Enjoyment pada Mobile Legends: Bang Bang Foanto, Vasansya; Inkawidjaja, Griselda; Permana, Vincent; Muh Sa’ad; Monalisa
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.479

Abstract

The rapid expansion of mobile games with freemium business models has increased the need to understand the psychological mechanisms underlying impulsive buying behavior. This study examines the affective pathway driving impulsive in-game purchases by analyzing the effects of aesthetic quality, competitive drive, user experience, and perceived scarcity on impulsive buying, with perceived enjoyment as a mediating variable. Using a quantitative explanatory approach, data were collected from 216 active Mobile Legends: Bang Bang players in Indonesia who had previously made in-game purchases. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that aesthetic quality, competitive drive, user experience, and perceived scarcity have positive and significant effects on perceived enjoyment, with user experience and competitive drive emerging as the strongest predictors. Perceived enjoyment also has a strong positive effect on impulsive buying behavior, confirming its role as a key affective driver of spontaneous purchasing decisions. The study extends the Stimulus–Organism–Response framework and provides practical insights for sustainable mobile game monetization strategies.

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