Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal International Journal of Economics, Business, and Entrepreneurship (IJEBE) Devotion: Journal Corner of Community Service Asian Journal of Economics and Business Management
Banuwa, Laili Fadhila
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Analisis Strategi Pemasaran Berbasis Digital: Digital Content Marketing Vota Coffee Bandar Lampung Banuwa, Laili Fadhila; Firmansyah, Firmansyah; Rahmatullah, Septian Nur; Ayu Tavia Ferrial, Vidia Anugerah
Devotion: Journal Corner of Community Service Vol. 2 No. 2 (2023): November
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v2i2.238

Abstract

Indonesia merupakan salah satu negara produsen dan konsumen kopi terbesar di dunia. Hal ini terjadi karena bagi masyarakat Indonesia mengkonsumsi kopi merupakan salah satu tradisi untuk merayakan nilai kebersamaan dan mempererat tali persaudaraan. Banyaknya pesaing dengan kualifikasi pemasaran berbasis digital dengan self-branding yang mumpuni menjadi satu dari beberapa tantangan yang di hadapi oleh beberapa UMKM kedai kopi terkait. Bisnis yang dipilih sebagai fokus penelitian adalah VOTA Coffee, sebuah bisnis kedai kopi yang didirikan oleh mahasiswi ITERA dengan mengimplementasikan model pemasaran digital content. Pemasaran sosial dan digital menawarkan peluang yang signifikan bagi UMKM melalui biaya yang lebih rendah, peningkatan kesadaran merek, dan peningkatan penjualan. Peneliti mendapati bahwa penerapan pemasaran digital yang dilakukan belum maksimal dengan melihat fakta yang ada di lapangan yakni pasif nya kegiatan pemasaran pada platform media sosial mereka. Maka dari itu, penelitian ini akan mengulas bagaimana penerapan daripada digital content marketing yang baik guna meningkatkan kesadaran, pendapatan dan loyalitas pelanggan. Penelitian ini menawarkan kontribusi yang signifikan dan tepat waktu bagi para peneliti dan praktisi dalam bentuk tantangan dan peluang di mana peneliti menyoroti keterbatasan dalam penelitian saat ini, menguraikan kesenjangan penelitian dan mengembangkan pertanyaan dan proposisi yang dapat membantu memajukan pengetahuan dalam domain pemasaran digital.
Enhancing The Loyalty of Credit Guarantee Corporation Partners Through Service Quality, Facilities, Prices, and Accessibility Sakinah, Tazkiyah; Banuwa, Laili Fadhila; Nugroho, Dwi; Putri, Lidya Ayuni
International Journal of Economics, Business, and Entrepreneurship Vol 7 No 2 (2024): IJEBE July - December 2024
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v7i2.299

Abstract

This study aims to analyse the effect of service quality, facilities, price, and accessibility on the loyalty of credit guarantee partners on the Sumatra island. The research method is quantitative, using descriptive analysis and multiple linear regression. Primary data was obtained through questionnaires distributed to 135 credit guarantee partners, while secondary data was obtained from various sources relevant to the research. The results of the multiple regression analysis show that the four variables simultaneously have a significant effect on partner loyalty. However, only facilities and prices partially have a positive and significant effect. Accessibility had a significant negative effect, while service quality had no significant effect. These findings suggest that improved facilities and competitive pricing are key to increasing guarantor partner loyalty. This research has important implications for bonding companies in formulating strategies to maintain and increase partner loyalty.
Inisiasi Program Kidspreneur Pada LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung Marvinita, Risda; Fathia, Syaharani N; Nabila, Nuzul Inas; Banuwa, Laili F; Sari, Aida
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 4 (2024): Oktober 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i4.3425

Abstract

The Kidspreneur program was created with the aim of building the mental and mental independence of children from an early age, enhancing entrepreneurial motivation, improving their knowledge and skills of entrepreneurship, as well as teaching them how to promote business products, develop their knowledge and entrepreneur skills, and develop their company's product marketing skills. The service of this community was carried out at the LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung on July 10–14, 2023. The method used is participatory, involving partners in various stages of activities such as training, the practice of entrepreneurial ideas, and support. The results of these activities are motivating and encouraging participants to become entrepreneurs at a young age, enhancing entrepreneurial skills and ideas, and getting information about digital marketing. Benefits of this activity in addition to the success of the government program in the realization of the program Kota Bandar Lampung Ramah Anak. It is also expected to be an additional source of income or even a primary source of search to reduce the dependence of orphanage members on donations in order to realize the financial independence of the orphans.            Keywords: kidspreneur; training; orphanage Abstrak: Program Kidspreneur dibuat dengan tujuan untuk membangun mental dan jiwa kemandirian anak sejak usia dini, meningkatkan motivasi kewirausahaan, meningkatkan pengetahuan dan keterampilan kewirausahaan, serta mengajari mereka cara mempromosikan produk bisnis, pengetahuan dan kemampuan kewirausahaan, dan mengembangkan keterampilan pemasaran produk perusahaan mereka. Kegiatan pengabdian masyarakat ini dilaksanakan di LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung pada tanggal 10-14 Juli 2024. Metode yang digunakan adalah bersifat partisipatif, dengan melibatkan mitra dalam berbagai tahapan kegiatan seperti pelatihan, praktik ide kewirausahaan, serta pendampingan. Hasil dari kegiatan ini adalah memotivasi dan mendorong peserta untuk menjadi wirausahawan di usia muda, meningkatkan keterampilan dan ide kewirausahaan, serta mendapatkan informasi mengenai pemasaran digital. Manfaat dari kegiatan ini bentuk kontribusi pada program pemerintah dalam mewujudkan program Kota Bandar Lampung Ramah Anak. Diharapkan juga dapat menjadi sumber penghasilan tambahan atau bahkan sumber pencarian utama untuk mengurangi ketergantungan anggota panti asuhan terhadap donatur demi mewujudkan kemandirian finansial anggota panti asuhan.Kata kunci: kidspreneur; pelatihan; panti asuhan
The impact of green skills on green behavior and performance in green HR management at vocational training institutions Setiawan, Andre; Aida, Neli; Ribhan; Banuwa, Laili Fadhila; Mariska, Mega; Shafira, Nabilla
Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v4i1.484

Abstract

This research aims to analyze the implementation of green human resources management and its influence on green skills on green behavior and impanct to performance. This research data is cross sectional and was collected only once, through distributing an online questionnaire on Google Form using a Likert scale of up to 5 points, from strongly disagree to strongly agree. The research sample was taken using purpose sampling which resulted in 100 samples at the Vocational Training Institute. This research uses instrument tests in the form of validity tests, reliability tests and data analysis techniques with Smart PLS. According to the research's findings, implementing green human resources management has a positive impact on both green skills and green behavior. Green skills also have a positive impact on behavior because they encourage employees to voice their opinions or ask other employees to do the same on environmentally friendly issues. in order to enhance green behavior and skills. In the future, this study can help managers understand how they might support green behavior in their firms by focusing on employee dedication, contribution, and voice.
Co-Authors Aida Sari Andre Setiawan, Andre Ayu Tavia Ferrial, Vidia Anugerah Dwi Nugroho Fathia, Syaharani N Firmansyah Firmansyah Mariska, Mega Marvinita, Risda Neli Aida Nuzul Inas Nabila, Nuzul Inas Putri, Lidya Ayuni Rahmatullah, Septian Nur Ribhan Ribhan, Ribhan Sakinah, Tazkiyah Shafira, Nabilla