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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 305 Documents
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PENGARUH KONTEN MARKETING DAN ENDORSEMENT TERHADAP MINAT BELI KONSUMEN PADA PRODUK PANCONG LUMER ALBIM KOTA BENGKULU Setyawan, Bima; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This study aims to determine which factors are most dominant in influencing consumer buying interest, the study was conducted from February to April 2025. The sample of this study was Pancong Lumer Albim Products in Bengkulu City. This study uses a quantitative method on 65 respondents. The sampling technique is probability sampling, the method used in this study is a quantitative method with Multiple Linear Regression analysis using SPSS 24 for windows. Based on the results of multiple linear regression, the regression equation form is Y = 3.731 + 1.757 (X_1) + 1.423 (X2) and the coefficient of determination R Square (R2) is obtained at 0.732 or 73.2%. The results of the study and the hypothesis in this study indicate that the variables of marketing content and endorsement have a positive effect, both partially and simultaneously, on consumer purchasing interest in Pancong Lumer Albim Products in Bengkulu City. Keywords: Marketing content, endorsement and purchasing interest.
PENGARUH DISKON, FLASH SALE, DAN PENGGUNAAN SISTEM PEMBAYARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN DI TOKO I AM FASHION STORE BENGKULU Popi, Ardi Aprinawan; Nengsih, Mimi Kurnia
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

The main objective of this study is to analyze how much the variables of promotion and digital payment systems influence consumer purchase decisions. This type of research is a quantitative research, this research is a buyer of products sold at I am Fashon store Bengkulu. The sample extraction method uses proportional sampling or balanced sampling techniques. The number of respondents in this study was 120 people. The data collection method used questionnaires. Data analysis techniques using multiple linear regression analysis tests, determination coefficient analysis, and hypothesis tests. Based on the results of data processing, from the computer calculation, namely using SPSS 25, the regression equation is Y = 1.230 + 0.178X1 + 0.381 X2 + 0.356X3 + ei with a value of R Square R2 = 0.562 this value means that independent contributes 56.2% in influencing the dependent variable. The results of the hypothesis test obtained Discounts, Flash Sale, and Digital Payment Systems together have a positive and significant effect on the Purchase decision. Keywords: Discounts, Flash Sale, Digital Payment Systems, Purchase Decisions.  
PENGARUH FLASH SALE DAN GRATIS ONGKOS KIRIM TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA E-COMMERCE TIKTOK SHOP DI KOTA BENGKULU Cristiawan, Muhammad Hardi; Bustami, Taufik
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of flash sales and free shipping on purchase decisions among TikTok Shop e-commerce users in Bengkulu City, with a particular focus on students at Muhammadiyah University of Bengkulu. As one of the emerging e-commerce platforms, TikTok Shop frequently offers promotional strategies such as flash sales and free shipping to attract consumers. In today's digital era, such marketing approaches are considered effective in encouraging quicker and more impulsive purchasing decisions. This research employs a quantitative method with an explanatory approach. Data were collected through questionnaires distributed to 120 student respondents who have made purchases on TikTok Shop. The data analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression analysis, and both partial and simultaneous hypothesis testing. The results indicate that both flash sales and free shipping have a positive and significant influence, both partially and simultaneously, on purchase decisions. These findings demonstrate that promotional strategies like limited-time discounts and free delivery effectively enhance consumer desire and confidence to shop online. This study contributes valuable insights for business practitioners, particularly e-commerce managers like those at TikTok Shop, in better understanding consumer behavior and developing effective promotional strategies to boost sales. Keywords: Flash Sale, Free Shipping, Purchase Decision, TikTok Shop, E-Commerce
PENGARUH HEDONIC SHOPPING VALUE DAN SHOPPING LIFESTYLE TERHADAP IMPLUSE BUYING PADA PENGGUNA APLIKASI TIKTOK MAHASISWA MANAJEMEN UNIVERSITAS MUHAMMADIYAH BENGKULU Rizki, Ardita Oktaviana; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying among TikTok application users who are Management Students at Muhammadiyah University of Bengkulu, both partially and simultaneously. There are several independent variables (x) to be discussed in this research, including Hedonic Shopping Value and Shopping Lifestyle. The research object is TikTok application users who are Management Students at Muhammadiyah University of Bengkulu, totaling 108 respondents. Several data analysis techniques are used in this study, including instrument testing, classical assumption testing, respondent response analysis, multiple linear regression analysis, and the coefficient of determination. also test the hypothesis. From the results of multiple linear regression tests, the regression equation obtained is as follows: 1. The research results indicate that the Hedonic shopping value variable significantly affects Impulse buying among TikTok application users at Muhammadiyah University of Bengkulu's Management students. 2. The research results indicate that the Shopping lifestyle variable significantly affects Impulse buying among TikTok application users at Muhammadiyah University of Bengkulu's Management students. 3. The research results indicate that the Hedonic shopping value and Shopping lifestyle variables significantly affect Impulse buying among TikTok application users at Muhammadiyah University of Bengkulu's Management students. Keywords: : Hedonic shopping value  , Shopping lifestyle  , Customer Satisfaction
PENGARUH TOXIC LEADERSHIP, JOB STRESSDAN PERCEIVED ORGANIZATIONALSUPPORT TERHADAP TURNOVER INTENTION PADA KARYAWAN DI PT. KELAPA SAWIT GSB EMPAT LAWANG Arini, Eti; Agusman, Kurniawan
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of toxic leadership, job stress, and perceived organizational support on turnover intention in case study employees at PT galempa Sejahtera Bersama Simpang Perigi Empat Lawang Branch. This research uses quantitative methods with a survey approach, where data is obtained through questionnaires distributed to 60 respondents. The results of this study confirm that psychological, social and support factors have a significant influence on individual exit intentions. This underscores the importance of positive leaders and a healthy work environment as well as support from the company in maintaining employee engagement. Therefore, organizations need to implement policies to improve leadership quality, effectively manage work stress, and increase the level of support perceived by employees to lower high exit intentions. A decrease in exit intention can be achieved through improving a healthy and supportive work environment. Keywords: Toxic Leadership, Job Stress, Perceived Organizational Support, Turnover Intention
PENGARUH WORK LIFE BALANCE DAN GAYA KEPEMIMPINAN DEMOKRATIS TERHADAP KINERJA PEGAWAI DAMKAR BENGKULU SELATAN Ardison, Ferdy; Arini, Eti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

Performance is a very important part in achieving company goals. Employee performance is influenced by many factors including work life balance and leadership style. The purpose of this study was to determine the effect of work life balance and leadership style democratic on employee performance in the South Bengkulu Fire Department.  This research was conducted at the South Bengkulu Fire Department. The type of research used in this study was quantitative descriptive. The sample in this study was 77 people with the sampling technique in this study was total sampling. Data collection techniques were observation, questionnaires and documentation. The data analysis technique used in this study was quantitative descriptive.  The results showed that work life balance had a significant effect on employee performance in the South Bengkulu Fire Department with a calculated t value> t table (2.582> 1.66600) and (sig a = 0.012 <0.050). Leadership style had a significant effect on employee performance with a calculated t value> t table (3.368> 1.66600) and (sig a = 0.001 <0.050). The results of the F test show that the F count value is 44.376 > 3.12 with a significance value of 0.000 < 0.050, which means that there is a significant simultaneous influence of the work life balance and leadership style democratic variables on employee performance in the Bengkulu Selatan Fire Department environment. The R Square value is 0.545, this means that the rise and fall of the dependent variable, namely employee performance, is influenced by the independent variables, namely work life balance and leadership style by 54.5%, while the remaining 45.5% is influenced by other variables. Keywords: Work Life Balance and Leadership Style Democratic, Performance
PENGARUH PENGETAHUAN PRODUK DAN PEMASARAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU VENTELA PADA TIK-TOK SHOP Saputra, Asep; Bustami, Taufik
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This research aims to examine the influence of Product Knowledge and Pemasaran Media Sosial on Purchase Decisions of TikTok Shop products, using a case study of students at Universitas Muhammadiyah Bengkulu. The study involves 110 respondents from Bengkulu City who are active TikTok Shop customers. the results of simple regression analysis show that Product Knowledge significantly affects Purchase Decisions, with a regression coefficient of β = 0.472, t-value = 5.004 > t-table = 1.982, and a significance level of 0.000 < 0.05. Similarly, Social Media Marketing also has a significant effect on Purchase Decisions with β = 0.335, t-value = 3.401 > t-table, and a significance level of 0.001 < 0.05. Multiple linear regression analysis produced the equation Y = 6.574 + 0.472X₁ + 0.335X₂, with an F-value = 52.870 > F-table = 3.08 and a significance level of 0.000, indicating that both independent variables significantly influence Purchase Decisions simultaneously. The coefficient of determination (R²) is 0.495, meaning that 49.5% of the variation in Purchase Decisions can be explained by Product Knowledge and Social Media Marketing, while the remaining 50.5% is influenced by other factors outside the model. In conclusion, both consumer product knowledge and social media marketing strategies play a vital role in enhancing purchase decisions on the TikTok Shop platform. Keywords: Product Knowledge, Social Media Marketings, Purchase Decision
PENGARUH WORK LIFE BALANCE, KOMPETENSI, DAN KOMITMEN TERHADAP KINERJA PEGAWAI DI PUSKESMAS PERAWATAN TES KABUPATEN LEBONG Adevio, Ayudia Asti; Ratnawili, Ratnawili
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of work life balance, competence, and commitment on employee performance at the Lebong Regency Test Care Health Center. The research has been carried out since December 2024 using quantitative methods and saturated sampling techniques, so that all employees totaling 50 people are used as samples. Data collection was carried out through a closed questionnaire with a Likert scale, documentation, and observation. The validity and reliability test of the instrument was carried out on 20 employees of the Talang Leak Health Center, while the data analysis used multiple linear regression assisted by SPSS 26. The results showed that partially, work life balance (t count = 3.197; sig. = 0.003), competence (t count = 11.178; sig. = 0.000), and commitment (t count = 6.338; sig. = 0.000) had a positive and significant effect on employee performance. Simultaneously, these three variables also had a significant effect on performance (F count = 169.998; sig. = 0.000). The determination coefficient value (R²) of 0.917 indicates that 91.7% of the variation in employee performance can be explained by work life balance, competence, and commitment, while the rest is influenced by other factors outside the study. These findings affirm the importance of strengthening competencies, improving work-life balance, and employee commitment to support optimal performance in the Puskesmas. Keywords: Work Life Balance, Competence, Commitment and Performance
PENGARUH SHIFT KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT MAJU TAMBAK SUMUR DESA GENTING JUAR Herlosti, Jeta; Bahrun, Khairul
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to determine whether work shifts and the work environment significantly influence employee performance at PT Maju Tambak Sumur, Genting Juar Village, both partially and simultaneously. This study employed quantitative research. The population comprised all employees at PT Maju Tambak Sumur, Genting Juar Village. Simple random sampling was used for sampling. Fifty-seven respondents were selected, and data were collected through questionnaires and analyzed using multiple linear regression analysis. The results of the study show that work shifts have a positive effect on the performance of employees of PT Maju Tambak Sumur, Genting Juar village, with the results of the t-test count> t-table (10,754> 2,004), then the work environment has a positive effect on the performance of employees of PT Maju Tambak Sumur, Genting Juar village, with the results of the t-test count> t-table (3,726> 2,004), then the results of the study show that work shifts and work environment have a positive and significant influence partially or simultaneously on employee performance with the results of the F-test count> F-table (91,552> 3,16). Keywords: Work shifts, work environment, employee performance
PENGARUH FASILITAS DAN AKSESIBILITAS TERHADAP MINAT BERKUNJUNG WISATAWAN AIR TERJUN CURUG PAPAT KABUPATEN REJANG LEBONG Kurniawan, Dwi; Ilhami, Mardhiyah Dwi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to find out the Effect of Facilities and Accessibility on Tourists' Interest in Visiting Curug Papat Waterfall, Rejang Lebong Regency. This type of research is a quantitative descriptive study. The population of this study was visitors to the Curug Papat Waterfall in Rejang Lebong Regency as the research object. The data collection technique used observation, interview, and questionnaire. The data analysis technique used descriptive analysis, inferential analysis by using SPSS and analysis of the coefficient of determination (R2). The results of this study indicate that facilities have a positive effect on tourists' interest in visiting Curug Papat Waterfall, Rejang Lebong Regency. This means that the more optimal the facilities available at Curug Papat Waterfall, the higher the level of tourist interest in visiting. Accessibility has a positive effect on tourists’ interest in Visiting Curug Papat Waterfall, Rejang Lebong Regency. The higher the quality of accessibility perceived by tourists, the higher the level of interest in visiting. Facilities and accessibility simultaneously or together have a positive and significant effect on tourists’ interest in visiting Curug Papat Waterfall, Rejang Lebong Regency. This means that if the level of facilities and accessibility is high, it will increase tourists’ interest in visiting. Keywords: accessibility, facilities, visiting interest

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