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Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Bengkulu
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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 305 Documents
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PENGARUH DISIPLIN DAN PELATIHAN KERJA TERHADAP KINERJA PEGAWAI DINAS SOSIAL PROVINSI BENGKULU Kurniawan, Ahmad Zarovi; Ilhami, Mardhiyah Dwi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the effect of work discipline and job training on employee performance at the Social Service Office of Bengkulu Province. Issues related to discipline and training effectiveness are a major concern as they affect the quality of public services. This research employs an associative quantitative approach with a sample of 109 employees and uses multiple linear regression analysis. Partial test results show that work discipline has a significant effect on employee performance (t = 4.803; sig. = 0.000), while job training does not have a significant effect (t = -0.813; sig. = 0.418). However, simultaneous testing indicates that discipline and training together have a significant effect on employee performance (F = 54.712; sig. = 0.000), with an Adjusted R² value of 0.501, meaning that 50.1% of the variation in performance can be explained by both variables. Keywords: Work Discipline, Job Training, Employee Performance
ANALISIS PERSEPSI KONSUMEN TERHADAP KUALITAS PENDAP DI USAHA PENDAP & PALAI CIK SUR KOTA BENGKULU Munalisa, Elsi; Arini, Eti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze consumer perceptions of the product quality of Pendap at Usaha Pendap & Palai Cik Sur in Bengkulu City, identify the quality aspects that most influence consumer evaluations, and understand their relationship with purchase intention and loyalty. The research employs a qualitative method with a case study approach. Primary data were obtained through observation, in-depth interviews with 10 consumers and the business owner, as well as documentation. Data analysis was conducted using thematic analysis techniques to identify patterns in consumer perceptions. The results show that, in general, consumers have a positive perception of Pendap quality, particularly in terms of taste, texture, and cleanliness, which are considered distinctive, authentic, and consistent. However, there are critical notes regarding packaging and presentation aspects, which some consumers perceive as still simple, less informative, and less visually appealing. These findings align with consumer perception theory, which includes cognitive, affective, and conative dimensions, and emphasize the importance of packaging innovation and enhancing visual appeal without eliminating the product’s traditional values. This research is expected to contribute theoretically to the study of traditional culinary marketing and provide practical insights for MSME actors to improve competitiveness through product quality enhancement, particularly in visual and packaging aspects. Keywords: consumer perception, product quality, pendap, traditional food, Bengkulu
PENGARUH HEDONIC SHOPPING VALUE DAN SHOPPING LIFE STYLE TERHADAP IMPULSE BUYING PADA PELANGGAN TOKOPEDIA DI DESA TABA LAGAN BENGKULU TENGAH Astita, Febriana; Sismanto, Adi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

The research on Tokopedia customers in Taba Lagan Village, Central Bengkulu, addresses the problem formulation of the influence of Hedonic Shopping Value (X1) and Shopping Lifestyle (X2) on Impulse Buying (Y) among Tokopedia customers in Taba Lagan Village, Central Bengkulu. The objective of this research is to determine the influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying among Tokopedia customers in Taba Lagan Village, Central Bengkulu.  The population used in this study consists of all Tokopedia customers in Taba Lagan Village, Central Bengkulu, totaling 140 respondents. The sampling technique used is (Hair, 2019) based on certain established criteria amounting to 140 respondents. Data collection techniques include observation, documentation, and questionnaires. The processed data was analyzed using the SPSS 24 formula. Based on the results of the research and the analysis of the influence of the Hedonic shopping value (X1) and Shopping lifestyle (X2) on Impulse Buying among Tokopedia customers in Taba Lagan Village, Central Bengkulu, the following conclusions can be drawn: Hedonic shopping value (X1) has a positive and significant effect on Impulse Buying (Y) of consumers at Tokopedia customers in Taba Lagan Village, Central Bengkulu, as evidenced by the hypothesis test with the t-test showing thitung > ttabel (2.509 > 1.977). Shopping lifestyle (X2) has a positive effect on Impulse Buying (Y) of consumers at Tokopedia customers in Taba Lagan Village, Central Bengkulu. This is evidenced by hypothesis testing using the t-test where the calculated t is greater than the table (2.673 > 1.977). Hedonic shopping value (X1), shopping lifestyle (X2), functional value (X3), and social value (X4) influence consumers' impulse buying (Y). This can be established from the simultaneous hypothesis test where the F table is greater than the calculated F (12.749 > 3.910). This  is  supported  by  a  correlation  analysis  of  R  =  0.802  (80.2%),  which  is  close  to  1. Additionally, the coefficient of determination is R² = 0.643 or about 64.3%, while 35.7% is the contribution from other variables that are not studied. Keywords: Hedonic Shopping Value and Shopping Lifestyle Impulse Buying.
PENGARUH KEPEMIMPINAN DAN KEPUASAN KERJA TERHADAP MOTIVASI KERJA KARYAWAN PADA PDAM PERUMDA TIRTA HIDAYAH KOTA BENGKULU Lola, Anjel Dea; Ekowati, Sri
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the effect of leadership and job satisfaction on employee work motivation at PDAM Perumda Tirta Hidayah, Bengkulu City. This study used a quantitative method with a sample of 130 respondents, using a total sampling technique. The data collection technique used a questionnaire. Data analysis techniques used multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing. The results show that leadership has a positive and significant effect on employee work motivation at PDAM Perumda Tirta Hidayah, Bengkulu City. This means that the higher the level of leadership, the more employee work motivation will increase. Job satisfaction has a positive and significant effect on employee work motivation at PDAM Perumda Tirta Hidayah, Bengkulu City. This means that the higher the level of employee job satisfaction, with things like salary, work relationships, opportunities for development, and recognition of work results, the higher the employee job satisfaction. And leadership and job satisfaction together have a positive and significant influence on employee work motivation at PDAM Perumda Tirta Hidayah, Bengkulu City. This means that with an effective leadership style and a high level of job satisfaction, work motivation will be more optimally increased. These two components work together and are very important to produce productive, loyal, and motivated employees. Keywords : Leadership, Job Satisfaction, Employee Work Motivation
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA Yani, Annah Fitri; Arini, Eti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the "Effect of Compensation and Motivation on Employee Performance (Case Study at PT. Enseval Putera Megatrading Bengkulu", both partially and simultaneously. The type of research used is quantitative research. The population in this study amounted to 55 people, using the total side technique, which means that all populations are used as research samples. Based on the t test (Partial) on the Compensation variable, it is known that the calculated t value is > t table (12.387 > 1.675) with a probability of t sig 0.000 < 0.05. On the Motivation variable, it is known that the calculated t value is > t table (15.636 > 1.675) with a probability of t sig 0.000 < 0.05. So it can be concluded that both X variables, namely Compensation and Motivation, partially influence employee performance. Based on the results of the f test, it is known that the calculated f value > f table (129,375 > 2.78) with a probability of f sig 0.000 < 0.05, which indicates that Ho is rejected and Ha is accepted, meaning that Compensation and Motivation together (simultaneously) have a positive effect on the performance variable. The R square value obtained is 83.3%, which means it has a strong influence. This figure shows that employee performance can be explained by Compensation and Motivation by 83.3%. The remaining 16.7% is influenced by other factors that are not examined or explained in this study. Keywords: Compensation, Motivation and Employee Performance
PENGARUH SHOPING LIFESTYLE DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING Putra, Dindi Mandala; Nengsih, Mimi Kurnia
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to analyze the influence of Shopping Lifestyle and Store Atmosphere on Impulse Buying in clothing store consumers in Bengkulu City. The research method used is a quantitative method with a survey approach. Data were collected through observation, interviews, and questionnaires to 160 respondents who were selected using purposive sampling techniques. Data analysis was carried out through validity, reliability, classical assumptions, and multiple linear regression analysis with the help of SPSS software. The results of the study show that both Shopping Lifestyle and Store Atmosphere have a positive and significant effect on Impulse Buying, both partially and simultaneously. The t-value for Shopping Lifestyle is 12.306 and for Store Atmosphere is 7.613, both are larger than the t-table (1.975) with a significance value of < 0.05, so both variables have a partially significant effect. The F test showed an F value of 6414.348 which was much greater than the F of the table (3.05) with a significance of 0.000, so that both variables also had a simultaneous significant effect on Impulse Buying. A determination coefficient value (R²) of 0.988 indicates that 98.8% of the variation in Impulse Buying can be explained by these two independent variables, while the rest is influenced by other factors outside the study. These findings confirm the importance of marketing strategies that pay attention to consumers' shopping lifestyles and store atmosphere in encouraging impulse buying behavior. Keyword : Shopping Lifestyle, Store Atmosphere, Impluse Buying
PENGARUH LINGKUNGAN KERJA TOXIC DAN KECERDASAN EMOSIONAL TERHADAP PRODUKTIVITAS KERJA KARYAWAN DI PDAM TIRTA HIDAYAH KOTA BENGKULU Permana, Dimas; Ratnawili, Ratnawili
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

In a toxic work environment, employees' emotional intelligence is also an important factor in determining their ability to deal with the pressures of a non-conducive work environment. Emotional intelligence, which includes the ability to recognize, understand, and manage one's own and others' emotions, enables employees to remain productive despite challenging working conditions. This study aims to determine the effect of toxic work environment and emotional intelligence on employee productivity of PDAM Tirta Hidayah Bengkulu City. The type of research used is quantitative with descriptive methods. Data collection techniques are observation, interviews, and questionnaires. The number of samples used in this study amounted to 140 employees from a total population of 215 employees. The conclusions of this research analysis are 1). Toxic work environment has a significant negative effect on employee productivity at PDAM Tirta Hidayah Bengkulu. 2). Emotional intelligence has a significant effect on employee productivitya at PDAM Tirta Hidayah Bengkulu. 3). Toxic work environment and emotional intelligence have a significant effect on employee work productivity at  PDAM Tirta Hidayah Bengkulu. Keywords: Toxic Work Environment, Emotional Intelligence, Work Productivity.
PENGARUH BRAND PERSONALITY DAN BRAND AWARENESS TERHADAP LOYALITAS PENGGUNA IPHONE DI BENGKULU Siregar, Imelda Rahma; Herfianti, Meiffa; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to analyze how Brand personality and Brand awareness affect the loyalty of iphone users among UMB management students. The research method used is quantitative with a multiple linear regression approach. Data was collected through a questionnaire that was distributed to respondents who were iphone users. The sample used was 120 respondents. The results of the study showed that there was a positive and significant influence of brand personality on user loyalty, with a t-value of 4.583 and a significance of 0.000. This shows that Brand Personality is in the good category. In addition, brand awareness also has a positive effect on user loyalty, with a t-value of 8.413 and a significance of 0.000 which shows that it is in the good category. Furthermore, the results of the simultaneous analysis (f-test) showed that Brand Personality (X1) and Brand Awareness (X2) together or simultaneously had a significant influence on User Loyalty, with a calculated f value of 130,288 and a significance of 0.000. This proves that these two variables complement each other in providing a better experience to users. Keywords: Brand Personality and Brand Awareness, and Loyalty User
PENGARUH GREEN BRAND POSITIONING, ATTITUDE TOWARD PRODUK RAMAH LINGKUNGAN TERHADAP GREEN PURCHASE INTENTION PADA MOTOR LISTRIK BENGKULU Aprianto, Leo; Sismanto, Adi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to analyze the influence of Green Brand Positioning and Attitude Toward Eco-Friendly Products on Green Purchase Intention among consumers of electric motorcycles in Bengkulu. The case study was conducted at the Uwinfly Bengkulu Nandar Dealer with a total of 45 respondents. The analysis method used is multiple regression analysis to determine the extent to which the independent variables affect the dependent variable both simultaneously and partially. The results of the study indicate that Green Brand Positioning has a positive and significant influence on Green Purchase Intention, meaning that the stronger the environmentally-friendly brand positioning is embedded, the greater the consumers' intention to purchase the product. Additionally, Attitude Toward Eco-Friendly Products also has a positive and significant influence on Green Purchase Intention, showing that a positive consumer attitude towards eco-friendly products encourages an increase in purchase intention. Simultaneously, these two independent variables significantly influence Green Purchase Intention. These findings imply that companies need to strengthen their environmentally-based brand positioning strategies and build positive consumer perceptions regarding product sustainability. Keywords: Green Brand Positioning, Attitude Toward Eco-Friendly Products, Green Purchase Intention, Electric Motorcycles
UPAYA MENINGKATKAN DAYA SAING PEDAGANG KAKI LIMA DIKAWASAN PARIWISATA PANTAI PANJANG KOTA BENGKULU Febrian S.Z, Ahmad Farhan; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to examine efforts to improve the competitiveness of street vendors (PKL) in the Panjang Beach tourism area, Bengkulu City, using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis approach. Panjang Beach is a prime tourist destination frequented by both domestic and international tourists. However, street vendors in this area face various challenges such as limited facilities, intense competition, limited capital, and a lack of promotional skills and technology utilization. This study used a descriptive qualitative approach, collecting data through interviews with six informants: four street vendors and two tourists. The analysis shows that the main strengths of street vendors are their strategic location, good product quality, and customer loyalty, while their weaknesses lie in limited capital, poor marketing knowledge, and suboptimal time management. Opportunities that can be exploited include evolving market trends and technological advances, while threats stem from intense competition, fluctuating raw material prices, and uncertain government policies. Based on the IFAS and EFAS Matrices, street vendors' strategic position is in quadrant II (diversification), with coordinates (0.65; -0.20), indicating the need to leverage internal strengths to address external threats. Keywords: street vendors, competitiveness, diversification strategy, SWOT analysis

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