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Frangky Silitonga
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Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425
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Jurnal Mata Pariwisata
Published by Politeknik Pariwisata Batam
ISSN : 28288769     EISSN : 28288157     DOI : https://doi.org/10.59193/dx.doi.org/10.59193/terap
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
MAGISTER PERENCANAAN & PENGEMBANGAN PARIWISATA (MATA PARIWISATA) memiliki 4 bagian penting yang dituangkan kedalam scope dan fokus penelitian secara umum, diantaranya adalah: 1.Kajian Perencanaan Pariwisata 2.Kajian Perencanaan dan Pengembangan Pariwisata (Perencanaan destinasi pariwisata faktor-faktor lingkungan, sosial, ekonomi makro dan fisik-geografis, strategi perencanaan pariwisata (pemasaran, promosi, forecasting), kelayakan dan pengembangan produk pariwisata. 3.Kajian Perencanaan dan Pengembangan Pariwisata berbasis Bahari dan Maritim 4.Kajian tentang ekonomi kreatif, kreatifitas & inovasi produk pariwisata serta tren dan isu pariwisata global dan spesialisasi perencanaan dan pengembangan proyek bisnis pariwisata.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 63 Documents
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ANALISA DAMPAK PENGEMBANGAN DESTINASI WISATA BAHARI PULAU ABANG TERHADAP MASYARAKAT Syaiful, Hendra; Amalia, Eva; Budiartha, I Nyoman
JURNAL MATA PARIWISATA Vol. 2 No. 1 (2023): MARET 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/terapan_pariwisata_3

Abstract

Pulau Abang  which is located on Batam Island, Riau Archipelago Province, is now popular as a marine-based tourist destination. The development of tourism which is very rapid and concentrated  will possibly having  various impacts  namely . economic, socio-cultural and environmental impacts This study aims to elaborate and analyze the positive and negative impacts of these aspects. . Impact analysis will provide an overview of how a destination affects towards the society. This research uses a qualitative descriptive method which will become an identification step for further collaborative development strategies that can optimize the improvement of people's welfare and impacted to the tourism sector.  
ANALISIS PENGARUH KINERJA PENGAWAS KAMAR TERHADAP KEPUASAN TAMU DI HOTEL PACIFIC PALACE BATAM Putri, Silvia Pratama Aneke; Wibowo, Andri; Lubis, Arina Luthfini
JURNAL MATA PARIWISATA Vol. 2 No. 1 (2023): MARET 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/terapan_pariwisata_5

Abstract

Tourism is described as an economic activity that attracts people and encourages them to stay in certain places, either permanently or temporarily. Batam City, one of the main cities in the Riau Archipelago Province, has the potential to become a tourist attraction. Pacific Palace Hotel Batam is the most distinctive hotel in Batam City, with a ship-shaped building inspired by Greek mythology, the sea god Neptune, and a spectacular interior design. Guest happiness is also an indicator of the company's future success. Guests are happy when their expectations are met, and they are even happier when their expectations are exceeded. However, if the visitor is not satisfied it can hurt the business and make the customer unhappy. Monte Carlo Sig. Calculations (2-tailed) produce a value of 0.255 for the normality test using the one-sample Kolmograv-Smirnov Test calculation. This variable has a significant value greater than 0.05 which indicates that the data in this study are regularly distributed. The linearity test produces a significant value that deviates from the linearity of 0.891 when the significance value is greater than 0.05. It can be stated that there is a fairly large linear relationship between service quality and guest satisfaction measures. The Validity Test findings were collected based on the data obtained from the questionnaire results, and using the Pearson Product Moment correlation, it was claimed that all data was valid. According to the reliability test, the data is credible because the Cronbach alpha value is more than 0.60. A significant value of 0.000 0.05 was achieved using the simple linear regression test, indicating that the variable quality of room attendant service (X) had an influence on visitor satisfaction (Y). According to the determinant coefficient or R2 test findings, which is equivalent to 0.490 or 49%. It is possible to establish that service quality has a 49% impact on guest satisfaction.
ANALISA PEST ARTI PENTING BATAM DAN BINTAN SEBAGAI ENTRY POINT BORDER TOURISM DENGAN SINGAPURA Amalia, Eva; Arieta, Siti; Pangestoeti, Wahyu
JURNAL MATA PARIWISATA Vol. 2 No. 1 (2023): MARET 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/terapan_pariwisata_2

Abstract

Batam dan Bintan, Provinsi Kepulauan Riau memiliki arti penting sebagai entry point border tourism yang lokasinya berbatasan langsung dengan Singapura Penelitian ini bertujuan untuk menganalisa aspek politik, ekonomi, sosial dan teknologi (PEST) dari keberadaan Batam dan Bintan sebagai entry point pariwisata perbatasan atau border tourism dengan Singapura. Menggunakan analisis tematik untuk menguraikan data yang melibatkan dan membaca melalui kumpulan data (seperti transkrip dari wawancara mendalam atau kelompok fokus) dan identifikasi pola dalam arti di seluruh data untuk mendapatkan tema Identifikasi arti penting kedudukan kedua destinasi tersebut dari aspek politik, ekonomi, sosial dan teknologi sebagai entry point border tourism dengan Singapura menunjukkan peran yang signifikan dan berkaitan satu dengan yang lain . Hasil penelitianmenunjukan bahwa faktor politik, ekonomi, sosial dan teknologi sangat besar pengaruhnya tidak saja saat ini namun juga dalam waktu jangka panjang . Kedudukan strategis Batam dan Bintan sebagai entry point border tourism dengan Singapura seyogyanya menjadi benchmark terhadap upaya pengembangan pariwisata baik secara kuantitas maupun kualitas.
KEBANGKITAN INDUSTRI HOSPITALITY DI KOTA BATAM PASCA PANDEMI COVID 2019 Dailami; Moh. Thandzir
JURNAL MATA PARIWISATA Vol. 2 No. 1 (2023): MARET 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/terapan_pariwisata_6

Abstract

Batam City, which at the beginning of its development was the establishment of the Batam Authority Board with the issuance of Presidential Decree No. 41 of 1973 concerning the Batam Island Industrial Area, which is currently the Batam City Concession Agency, has a strategic location, supported by good infrastructure facilities so that Batam City is the prima donna for domestic and foreign tourists. According to data from the Batam City Government, the number of tourist visits in 2019 before the Covid 19 Pandemic hit reached 6 million domestic tourists and 1.9 million foreign tourists. The Covid 19 pandemic that hit all countries in the world has eroded the Batam City tourism sector due to the imposition of health quarantine by every country with restrictions on people's movements and gatherings. At this time, after the 2019 covid pandemic, all parties, both the community in general, the government and tourism business people, hope and work hard to restore the Batam City tourism industry so that it can recover as before. Of course the support and development of the hospitality industry is an important factor for the advancement of Batam City tourism. The hospitality industry is a type of business or business that prioritizes customer satisfaction by being friendly, sincere and loving. The hospitality industry needs to pay attention to comfort by providing the best service, cleanliness, and so on other support such as the best food and drinks.
PERENCANAAN DAN PENGEMBANGAN KAMPUNG MADONG SEBAGAI DESTINASI MINAPOLITAN KAMPUNG IKAN BERBASIS MASYARAKAT : ( Kajian Pendekatan Tematik, Holistik, Integratif dan Spasial ) Amalia, Eva; Pangestoeti, Wahjoe
JURNAL MATA PARIWISATA Vol. 2 No. 2 (2023): DESEMBER 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v2i2.212

Abstract

ABSTRACT This research delves into the transformative journey of Kampung Madong, evolving from its current state into a vibrant mina(politan) tourism hub through meticulous spatial planning and regional development. At its core, this development embraces an integrated conservation-based management approach, with a specific emphasis on advancing both fisheries and marine tourism. The overarching goal of the minawisata concept is not only to harness the latent potential of marine resources, fisheries, and tourism but also to foster economic prosperity within the local community. Employing an integrated . thematic , spatial and holistic methodology, the research navigates the comprehensive planning of land use, infrastructure, and resources, with due consideration for their broader societal and environmental implications. Beyond the physical aspects, the study intricately examines cultural and social phenomena, employing thematic and holistic lenses to gain a profound understanding of the dynamics shaping the community. A spatial approach is deployed to map the distribution and interactions within the geographical landscape, envisioning Kampung Madong not merely as a tourist destination but as a community-based fish village, laying the foundation for community-based tourism. In the quest for knowledge, the research utilizes two primary data sources: firsthand accounts gathered through interviews, questionnaires, and direct observations conducted in the field, and secondary data derived from pertinent institutions aligning with the research objectives. The meticulous data collection process unfolds through a methodical field survey, not merely as a strategic guide but as the key to sculpting a sustainable, alluring, and mutually beneficial tourism destination. Despite the multitude of advantages inherent in this approach, the research acknowledges the inherent challenges of coordinating across diverse sectors and comprehending nuanced aspects. Nevertheless, the study underscores the immense potential to elevate positive impacts on the environment, economy, and society, portraying Kampung Madong as a beacon of holistic and sustainable development. Keywords: Approach, Development , Holistic, Integratif, Spacial, Thematic ,
ANALISIS SWOT DALAM STRATEGI PEMASARAN MUSEUM DE JAVASCHE BANK SURABAYA UNTUK MEMBANGUN CITRA POSITIF Ningrum, Sasmitha Pitha; Rahmatin, Leily Suci
JURNAL MATA PARIWISATA Vol. 2 No. 2 (2023): DESEMBER 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v2i2.214

Abstract

This research aims to describe the results of the SWOT analysis of promotional strategies carried out at the De Javasche Bank Museum Surabaya. This research was conducted using a qualitative descriptive approach. The informant used in this research was one person using a purposive sampling technique, namely the Public Relations division of Bank Indonesia or the management of the De Javasche Bank Surabaya Museum. Data collection was carried out using semi-structured interviews, observation and documentation. The data analysis used is using the SWOT analysis technique. The results of this research show that the De Javasche Bank Surabaya Museum's promotional strategy for the De Javasche Bank Surabaya Museum in building a company image is that the De Javasche Bank Surabaya Museum has carried out several marketing strategies, but some have not been optimized to date.
ANALISIS STUDI KELAYAKAN BISNIS DALAM PENGEMBANGAN UMKM KOTA BATAM PADA USAHA BUNBUN COOKIES AND CAKES Wahyudi Ilham
JURNAL MATA PARIWISATA Vol. 2 No. 2 (2023): DESEMBER 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v2i2.216

Abstract

Bunbun Cookies and Cakes, a processed food company, aims to contribute to the growth of micro, small, and medium-sized enterprises (MSMEs) in Batam City, recognizing their crucial role in Indonesia's economy. To assess the viability of the business launch, a comprehensive feasibility study was conducted. Employing a qualitative approach with descriptive methods, the study's objective was to determine the feasibility of Bunbun Cookies and Cakes. Rather than relying solely on a single criterion, the evaluation considered various aspects, each requiring specific values for feasibility. The assessment encompassed legal, environmental, market, technology/technical, management/human resources, and financial dimensions. The study's findings indicate that the Bunbun Cookies and Cakes business is not only feasible but also holds promising prospects for success.
KESIAPAN BUDAYA MELAYU MASYARAKAT PULAU PENAWAR RINDU BELAKANG PADANG KOTA BATAM DALAM MENYAMBUT PERKEMBANGAN PARIWISATA Dailami; Sukmamedian, Haufi; Abnur, Asman; Hardini, Widi; Budiartha, I Nyoman; Simatupang, Violetta Cherryline
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v3i2.218

Abstract

This study aims to analyze the readiness of the Malay culture in the community of Pulau Penawar Rindu in Belakang Padang, Batam City, in facing tourism development. As one of the potential tourist destinations in the Riau Archipelago, Pulau Penawar Rindu boasts a strong Malay cultural heritage, which serves as the primary attraction for visitors. However, tourism development often brings challenges to the preservation of local culture. This research employs a qualitative approach using in-depth interviews and participatory observation to explore the community’s perceptions regarding their readiness to preserve Malay cultural values amidst the social changes caused by tourism. The results indicate that the local community is highly aware of the importance of cultural preservation, but stronger support from the government and tourism stakeholders is needed to manage sustainable tourism development. This study offers recommendations on local cultural preservation strategies that can be implemented to advance tourism without compromising the Malay cultural identity.
KAJIAN ASPEK SOSIAL, EKONOMI, LINGKUNGAN DAN KEBERLANJUTAN PROGRAM CSR UNTUK DESTINASI WISATA KAMPUNG TERIH BATAM Amalia, Eva; Abnur, Asman
JURNAL MATA PARIWISATA Vol. 2 No. 2 (2023): DESEMBER 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v2i2.221

Abstract

ABSTRACT This research aims to evaluate the social, economic, environmental, and sustainability aspects of the Corporate Social Responsibility (CSR) program implemented in the tourist destination of Kampung Terih. The study also addresses the challenges faced during the CSR implementation, particularly within the context of empowering coastal communities and fishermen. Empowering the community in Kampung Terih through the CSR program is a primary strategy in achieving sustainable development. This research employs a qualitative descriptive approach to provide a detailed examination of the strategies and CSR programs implemented by companies, with a specific focus on community empowerment. This approach pays special attention to the potential of natural resources and human resources in Kampung Terih, aiming to enhance the success of empowerment programs. Success indicators for the empowerment of fishermen groups, including economic, social, and environmental aspects, serve as the main guidelines in the implementation of CSR programs in Kampung Terih. It is anticipated that this initial initiative, directly targeting the fishermen groups, will make a significant contribution to the development of the tourism destination, particularly in the context of ecotourism in Kampung Terih. The implementation of this program is expected to create sustained positive impacts in economic, social, and environmental aspects. Keywords: csr, economic, environment, implementation, social, sustainability
ANALISA STRATEGI PEMASARAN FOOD AND BEVERAGE DEPARTMENT DALAM MENINGKATKAN VOLUME PENJUALAN PADA LA BELLA VITA LOUNGE DI HOTEL BEST WESTERN PREMIER PANBIL BATAM Wahyudi Ilham
JURNAL MATA PARIWISATA Vol. 2 No. 2 (2023): DESEMBER 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v2i2.223

Abstract

This study aims to analyze the marketing strategies implemented by the Food and Beverage Department at La Bella Vita Lounge, Best Western Premier Panbil Hotel Batam, with the goal of increasing sales volume. The research employs a qualitative and quantitative approach to explore in-depth information about the applied marketing strategies and their impact on sales growth. The research methodology involves interviews with La Bella Vita Lounge management and the analysis of historical sales data for a specific period. SWOT analysis is utilized to evaluate the strengths, weaknesses, opportunities, and threats faced by the Food and Beverage Department. Additionally, questionnaires may be distributed to customers to gather their insights on service quality and consumer preferences. The study's findings are expected to provide a better understanding of the effectiveness of existing marketing strategies and offer recommendations for improvement or refinement to enhance the competitiveness of La Bella Vita Lounge in the Batam Food and Beverage market. The practical implications of this research are anticipated to assist the management of Best Western Premier Panbil Hotel Batam in optimizing their marketing strategies and achieving higher sales objectives.

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