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Frangky Silitonga
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matapariwisata@btp.ac.id
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Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425
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Kota batam,
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INDONESIA
Jurnal Mata Pariwisata
Published by Politeknik Pariwisata Batam
ISSN : 28288769     EISSN : 28288157     DOI : https://doi.org/10.59193/dx.doi.org/10.59193/terap
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
MAGISTER PERENCANAAN & PENGEMBANGAN PARIWISATA (MATA PARIWISATA) memiliki 4 bagian penting yang dituangkan kedalam scope dan fokus penelitian secara umum, diantaranya adalah: 1.Kajian Perencanaan Pariwisata 2.Kajian Perencanaan dan Pengembangan Pariwisata (Perencanaan destinasi pariwisata faktor-faktor lingkungan, sosial, ekonomi makro dan fisik-geografis, strategi perencanaan pariwisata (pemasaran, promosi, forecasting), kelayakan dan pengembangan produk pariwisata. 3.Kajian Perencanaan dan Pengembangan Pariwisata berbasis Bahari dan Maritim 4.Kajian tentang ekonomi kreatif, kreatifitas & inovasi produk pariwisata serta tren dan isu pariwisata global dan spesialisasi perencanaan dan pengembangan proyek bisnis pariwisata.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 63 Documents
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PERENCANAAN WISATA MANGROVE KAMPUNG KELEMBAK KOTA BATAM I Nyoman Budiartha; Rindi Purnawan
JURNAL MATA PARIWISATA Vol. 1 No. 1 (2022): MARET 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v1i1.12

Abstract

The ecosystem of Mangrove Forest in Kelembak Village, Batam city is in decent conditions, potentially can be developed as community-based to provide economic benefits for the local community and stimulate the reawakening of local tourism activity. This research aims to find out the factors affecting mangrove conservation activities and attain the precise mangrove forest planning development for educational tourism destination. This study was conducted in October 2021 in Kelembak Village, Nongsa subdistrict using qualitative approach with descriptive methods. The technique of determining the informants was purposive sampling with observation and in-depth interviews. The data obtained is analyzed using SWOT analysis (Strengths, Weakness, Opportunity and Threat). The results of the analysis the factors that influence the development of mangrove conservation activities in Kelembak Village are internal factors including the condition of mangrove forests, scope of the area, involvement of government and private institutions, community involvement, community cohesiveness, availability of facilities, and supervision. External factors include the potential for making mangrove processed products, the potential of ecotourism, and the potential as an object of research with participation of academicians. The preferred alternative strategic priority is to intensify collaboration with government and private institutions to strengthen funding sources for each activity, expanding mangrove explored area, improve operational support facilities and involving the community in every activity.
PERBEDAAN KINERJA KUALITAS LAYANAN KARYAWAN RESTORAN SEDERHANA DAN NASI KAPAU PADA KAWASAN WISATA KULINER THE VITKA CITY COMPLEX Abnur, Asman; Wibowo, Agung Edy
JURNAL MATA PARIWISATA Vol. 1 No. 1 (2022): MARET 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The success of providing satisfaction to customer with, is to fit up what the customer looking at benefits which company has provided them. Success in culinary business management does not only depend on the menu offered but also on the packages delivered to customers, namely service of quality. The service quality factor in a culinary business of course related to the workforce or employees. It means that the employee must be having a better performance, because the culinary business is a kind of services business. Today, many business sectors affected by the presence of Covid-19. As a precautionary measure due to the COVID-19 pandemic. Several restaurants have offered a choice of dining services that can be reached by consumers, one of which is the existence of a Nasi Kapau restaurant. Nasi Kapau is a management choice strategy in serving consumers. Restaurant Nasi kapau is a new phenomenon in Batam, this restaurant always crowded with many customers in a long line. Saturation sampling was used in this research with 38 samples counted and processed. The result of this test show that; There is a significant difference in performance between employees of a Sederhana restaurant and a Nasi Kapau restaurant
ANALISIS SARANA PRASARANA TERHADAP KEPUASAN WISATAWAN BERDAMPAK KEPADA MINAT BERKUNJUNG KEMBALI KE JEMBATAN BARELANG Rosie Oktavia Puspita Rini; Agung Edy Wibowo
JURNAL MATA PARIWISATA Vol. 1 No. 1 (2022): MARET 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine whether the variables of Facilities and Infrastructure partially influence the Interest in Returning. Moderating variable with Tourist Satisfaction in moderating the relationship between Facilities and Infrastructure on Return Interest. This research was conducted in the Barelang bridge area, Batam. By taking the research subject of tourists who have visited again. Data collection was carried out by distributing questionnaires. The analysis method uses the Structural Equation Model (SEM) using the WarpPLS 7.0 software. The results of the partial test of each independent variable on the dependent variable and the moderating variable. Partial test results show that Sarana has a positive and significant effect on tourist decisions. Infrastructure has a positive and significant effect on tourist decisions. The residual test shows that Tourist Satisfaction is a moderating variable that is only able to strengthen the influence of Means on Revisit Interest. The results of the research using the residual test show that Tourist Satisfaction is a moderating variable that is able to strengthen The influence of Infrastructure on revisit interest.
PENGARUH CITA RASA DAN VARIASI MENU TERHADAP TINGKAT KEPUASAAN KONSUMEN DI RUMAH MAKAN ANEKA SEBLAK SEI PANAS KOTA BATAM Afriani, Miratia; Tito Pratama
JURNAL MATA PARIWISATA Vol. 1 No. 2 (2022): SEPTEMBER 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v1i2.47

Abstract

This study aims to determine the effect of taste and menu variations on the level of consumer satisfaction at Aneka Seblak Sei Panas Restaurant, Batam City. The research used is quantitative research. The population used in this study are consumers who are at Aneka Seblak Restaurant. The sampling technique used is accidental sampling, which is based on chance, which means that consumers buy products at Aneka Seblak Restaurant. The number of samples in this study were 300 respondents who were consumers of Aneka Seblak Restaurant. The data collection method used in this research is by distributing questionnaires. The data analysis technique used in this research is the multiple linear regression method, T test, F test and the determinant coefficient (R2) with SPSS 26 program. The results of the normality test from the Kolmogorov Smirnov test showed that the residual research data had a normal distribution of 0.267 > 0.05. The results of the multicollinearity test and heteroscedasticity test showed that all variables were free from the symptoms of multicollinearity and heteroscedasticity. The results of the multiple linear test show that all independent variables are positive. That is, if there is an increase of 1%, the value of the dependent variable will also increase. The results of this study indicate that (1) the results of the T test on the taste variable (X1) are 2.133 > 1.96790301, Menu variation (X2) is 4.926 > 1.96790301,. So, it can be concluded that there are taste variables and menu variations partially on the level of consumer satisfaction. (2) There is a simultaneous influence of taste and menu variations on purchasing decisions as evidenced by Fcount > Ftable, 217,014 > 3.0261 and getting the percentage contribution (R2) of 59.4% and the remaining 40.6% is influenced by other variables
ANALISIS ROOM ATTENDANT DALAM MENERAPKAN STANDAR OPERASIONAL PROSEDUR DI TRAVELODGE BATAM Simatupang, Devid; Eriana Pandiangan
JURNAL MATA PARIWISATA Vol. 1 No. 2 (2022): SEPTEMBER 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v1i2.51

Abstract

This study aims to determine the effectiveness, consistent, and systematic application of standard operational procedure by room attendant at Travelodge Batam. the research uses qualitative methods through a descriptive approach, which describes several data findings that are formulated in the form of words. The tools used to collect data are the results of documentation, observation, and interviews. The results showed from this research that Standard operational procedure have been implemented properly by the room attendant in accordance with three indicators, namely efficient, consistent, and systematic. This is also supported by regular training they do once a week.
IMPLEMENTASI KUALITAS PELAYANAN ASSURANCE KARYAWAN HOUSEKEEPING DEPARTMENT DI HARMONI SUITES HOTEL BATAM Okta Bella Cen; Kurnia, Okki
JURNAL MATA PARIWISATA Vol. 1 No. 2 (2022): SEPTEMBER 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v1i2.52

Abstract

The purpose of this study was to find out the implementation that occurs in service quality in the dimensions of assurance based on the theory of assurance component that consisting in communication, crediblity, security, competecy and courtesy, This type of research is descriptive qualitative research, research by analyzing, describing, and summarizing various conditions, situations from various data collected in the form of interviews or observations Based on the results of this study, we can see that housekeeping staff know about good and right skill communication for purpose the guest feeling comfortable and safe, but there is some miss communication between guest because of the language, know that privacy was important, always give the best service, and have a equal security system CCTV have a good maintenance in housekeeping area, have a qualified certification from PHRI, also have a good attitude with politeness, hospitable, also respect the elders Research suggestions for harmoni suites hotel, that expectly to be held a training or a program for learning foreign language especially Mandarin language for to decrease miscommunication that happen between guest and housekeeping staff
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI AKASHIRO COFFEE Sukmamedian, Haufi; Dailami; Lapotulo, Nensi
JURNAL MATA PARIWISATA Vol. 1 No. 2 (2022): SEPTEMBER 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v1i2.54

Abstract

Purchasing decisions are consumer behaviors based on impulses and motivations that will then generate a sense of meeting needs. The user will have a reason in choosing the goods, then the customer will decide whether to buy the goods or not. For example, consumers have bought product A and are satisfied so that the consumer makes a purchase decision on product A. If consumers have no experience or have never tried a product then consumers tend to trust goods or products that are more familiar and trusted. Consumers tend to make the product brand image into an image before consumers choose and buy products. so the company must be able to attract the attention of consumers and must build a positive brand image in order to attract purchasing decisions. Brand image is the perception and confidence carried out by consumers, as reflected in the association that occurs in the customer impression.  The more positive the brand image owned by a company, the higher it is and the more confident it is for consumers to buy the product. This reason is reinforced by research by said that brand image can improve customer decisions in buying products.
KESIAPAN BUDAYA MASYARAKAT KOTA BATAM DALAM MENYAMBUT BATAM SEBAGAI KOTA WISATA Dailami; Moh. Thamdzir; Dewi Aurora Mikasari
JURNAL MATA PARIWISATA Vol. 1 No. 2 (2022): SEPTEMBER 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v1i2.56

Abstract

Batam City is one of the largest cities in the Riau Islands Province which has a very strategic location, is located on international shipping lanes which have a very close distance, and is directly adjacent to the Singapore Strait and the Malayasia Strait. Batam City was built and developed with the establishment of the Batam Authority Agency based on Presidential Decree No. 41 of 1973 concerning the Batam Island Industrial Area which is currently the Batam City Concession Agency. As an Industrial City, Batam City is certainly a magnet for all Indonesian people to come as job seekers or just visit Batam City. Batam City, which in the early 1970s only had a population of 6000 people at this time has experienced very rapid growth according to the records of the Batam City Population and Civil Registry Office in 2020 the population of Batam City reached 1,157,882 people. Having a very strategic location supported by international standard facilities, at this time Batam City has been transformed into a Modern City so that it becomes one of the national strategic tourist destinations. The people of Batam City, which are heterogeneous with various tribes, religions, and cultures, have their charm for tourists. Malay, Javanese, Minang, Batak, Bugis, Palembang, and almost all ethnic groups in Indonesia are in Batam City. Malay culture which is synonymous with Islam is still very strong in Batam City which later became the root of local culture. The traditional house of cut pyramids, lemmang dance, zapin dance, traditional clothes, traditional weapons, and traditional Malay songs have their treasures that are always displayed in every cultural performance. Having rich and cultural roots that are always open to visitors, friendliness, courtesy, and modesty, and having very adequate infrastructure facilities are the main capital for the Batam City Government in developing Batam City tourism. So according to the records of the Batam City Tourism Office, in 2019 before the COVID-19 pandemic outbreak hit, the number of domestic tourist visits to Batam reached 6 million people and foreign tourists reached 1.9 million people.
PENGARUH DESAIN INTERIOR TERHADAP MINAT PENGUNJUNG DI MARRIOTT HOTEL HARBOUR BAY KOTA BATAM Dailami; Moh. Thandzir; Haufi Sukmamedian; Nensi Lapotulo
JURNAL MATA PARIWISATA Vol. 2 No. 1 (2023): MARET 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/terapan_pariwisata_1

Abstract

Interior design is all about aesthetic value as well as providing comfort and appeal to visitors. In addition to increasing the attractiveness of visitors, the interior and layout arrangement can also increase the value of the existence of the place. The appearance and layout are important in creating a comfortable room and can also affect the mood, views and interest of buyers to visit the place. This study was made with the aim of describing the effect of interior design and layout on consumer attractiveness at Anchor Cafe & Roastery Batam. The method used by the researcher is a quantitative method.
STRATEGI PENGEMBANGAN PARIWISATA DESA LEUWEUNGGAJAH KECAMATAN CILEDUG KABUPATEN CIREBON Toni Ari Wibowo; Agung Setiawan; Syafruddin Rais; Nubi Adzrul Idzihart
JURNAL MATA PARIWISATA Vol. 2 No. 1 (2023): MARET 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/terapan_pariwisata_4

Abstract

Leuweunggajah Village, Ciledug Subdistrict is one of the villages that has the potential of objects and tourist attractions through the development of Islam which is an attraction so that it is necessary to analyze tourism potential through tourism development strategies in Leuweunggajah Village. This research was conducted in Leuweunggajah village to obtain a potential and mapping of tourism objects and attractions in Leuweunggajah village so that it can create a tourism development strategy from the potential of tourism objects and attractions in Leuweunggajah village. This research method is done by observation, interview, and documentation in data collection. The results of data collection from observations, interviews, and documentation can be described using SWOT analysis and continued analysis of priority strategies based on internal strategic factors and analysis of external strategic factors in tourism development as a tourist village. Research conducted in Leuweunggajah village has 7 (seven) potential objects and tourist attractions, namely: Baitussu'ada Mosque, Sacred Well, Habib Toha Tomb, Friday Kliwon Tradition, Wanit Tani Putri Wanaliman Group, Coffee Packaging Handicrafts, Geol Crackers, where each object and tourist attraction has strengths, weaknesses, opportunities and threats in identifying potential at once in tourism development. In the tourism development strategy of Leuweunggajah village, it must improve the quality of facilities, improve human resources through various kinds of training and the support and participation of the Leuweunggajah village government in order to improve the quality of the economy of the Leuweunggajah village community.

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