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Frangky Silitonga
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Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425
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Kota batam,
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Jurnal Mata Pariwisata
Published by Politeknik Pariwisata Batam
ISSN : 28288769     EISSN : 28288157     DOI : https://doi.org/10.59193/dx.doi.org/10.59193/terap
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
MAGISTER PERENCANAAN & PENGEMBANGAN PARIWISATA (MATA PARIWISATA) memiliki 4 bagian penting yang dituangkan kedalam scope dan fokus penelitian secara umum, diantaranya adalah: 1.Kajian Perencanaan Pariwisata 2.Kajian Perencanaan dan Pengembangan Pariwisata (Perencanaan destinasi pariwisata faktor-faktor lingkungan, sosial, ekonomi makro dan fisik-geografis, strategi perencanaan pariwisata (pemasaran, promosi, forecasting), kelayakan dan pengembangan produk pariwisata. 3.Kajian Perencanaan dan Pengembangan Pariwisata berbasis Bahari dan Maritim 4.Kajian tentang ekonomi kreatif, kreatifitas & inovasi produk pariwisata serta tren dan isu pariwisata global dan spesialisasi perencanaan dan pengembangan proyek bisnis pariwisata.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 57 Documents
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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI AKASHIRO COFFEE Haufi Sukmamedian; Dailami; Nensi Lapotulo
JURNAL MATA PARIWISATA Vol. 1 No. 2 (2022): SEPTEMBER 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (535.495 KB)

Abstract

Purchasing decisions are consumer behaviors based on impulses and motivations that will then generate a sense of meeting needs. The user will have a reason in choosing the goods, then the customer will decide whether to buy the goods or not. For example, consumers have bought product A and are satisfied so that the consumer makes a purchase decision on product A. If consumers have no experience or have never tried a product then consumers tend to trust goods or products that are more familiar and trusted. Consumers tend to make the product brand image into an image before consumers choose and buy products. so the company must be able to attract the attention of consumers and must build a positive brand image in order to attract purchasing decisions. Brand image is the perception and confidence carried out by consumers, as reflected in the association that occurs in the customer impression.  The more positive the brand image owned by a company, the higher it is and the more confident it is for consumers to buy the product. This reason is reinforced by research by said that brand image can improve customer decisions in buying products.
KESIAPAN BUDAYA MASYARAKAT KOTA BATAM DALAM MENYAMBUT BATAM SEBAGAI KOTA WISATA Dailami; Moh. Thamdzir; Dewi Aurora Mikasari
JURNAL MATA PARIWISATA Vol. 1 No. 2 (2022): SEPTEMBER 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.7 KB)

Abstract

Batam City is one of the largest cities in the Riau Islands Province which has a very strategic location, is located on international shipping lanes which have a very close distance, and is directly adjacent to the Singapore Strait and the Malayasia Strait. Batam City was built and developed with the establishment of the Batam Authority Agency based on Presidential Decree No. 41 of 1973 concerning the Batam Island Industrial Area which is currently the Batam City Concession Agency. As an Industrial City, Batam City is certainly a magnet for all Indonesian people to come as job seekers or just visit Batam City. Batam City, which in the early 1970s only had a population of 6000 people at this time has experienced very rapid growth according to the records of the Batam City Population and Civil Registry Office in 2020 the population of Batam City reached 1,157,882 people. Having a very strategic location supported by international standard facilities, at this time Batam City has been transformed into a Modern City so that it becomes one of the national strategic tourist destinations. The people of Batam City, which are heterogeneous with various tribes, religions, and cultures, have their charm for tourists. Malay, Javanese, Minang, Batak, Bugis, Palembang, and almost all ethnic groups in Indonesia are in Batam City. Malay culture which is synonymous with Islam is still very strong in Batam City which later became the root of local culture. The traditional house of cut pyramids, lemmang dance, zapin dance, traditional clothes, traditional weapons, and traditional Malay songs have their treasures that are always displayed in every cultural performance. Having rich and cultural roots that are always open to visitors, friendliness, courtesy, and modesty, and having very adequate infrastructure facilities are the main capital for the Batam City Government in developing Batam City tourism. So according to the records of the Batam City Tourism Office, in 2019 before the COVID-19 pandemic outbreak hit, the number of domestic tourist visits to Batam reached 6 million people and foreign tourists reached 1.9 million people.
PENGARUH DESAIN INTERIOR TERHADAP MINAT PENGUNJUNG DI MARRIOTT HOTEL HARBOUR BAY KOTA BATAM Dailami; Moh. Thandzir; Haufi Sukmamedian; Nensi Lapotulo
JURNAL MATA PARIWISATA Vol. 2 No. 1 (2023): MARET 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/terapan_pariwisata_1

Abstract

Interior design is all about aesthetic value as well as providing comfort and appeal to visitors. In addition to increasing the attractiveness of visitors, the interior and layout arrangement can also increase the value of the existence of the place. The appearance and layout are important in creating a comfortable room and can also affect the mood, views and interest of buyers to visit the place. This study was made with the aim of describing the effect of interior design and layout on consumer attractiveness at Anchor Cafe & Roastery Batam. The method used by the researcher is a quantitative method.
STRATEGI PENGEMBANGAN PARIWISATA DESA LEUWEUNGGAJAH KECAMATAN CILEDUG KABUPATEN CIREBON Toni Ari Wibowo; Agung Setiawan; Syafruddin Rais; Nubi Adzrul Idzihart
JURNAL MATA PARIWISATA Vol. 2 No. 1 (2023): MARET 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/terapan_pariwisata_4

Abstract

Leuweunggajah Village, Ciledug Subdistrict is one of the villages that has the potential of objects and tourist attractions through the development of Islam which is an attraction so that it is necessary to analyze tourism potential through tourism development strategies in Leuweunggajah Village. This research was conducted in Leuweunggajah village to obtain a potential and mapping of tourism objects and attractions in Leuweunggajah village so that it can create a tourism development strategy from the potential of tourism objects and attractions in Leuweunggajah village. This research method is done by observation, interview, and documentation in data collection. The results of data collection from observations, interviews, and documentation can be described using SWOT analysis and continued analysis of priority strategies based on internal strategic factors and analysis of external strategic factors in tourism development as a tourist village. Research conducted in Leuweunggajah village has 7 (seven) potential objects and tourist attractions, namely: Baitussu'ada Mosque, Sacred Well, Habib Toha Tomb, Friday Kliwon Tradition, Wanit Tani Putri Wanaliman Group, Coffee Packaging Handicrafts, Geol Crackers, where each object and tourist attraction has strengths, weaknesses, opportunities and threats in identifying potential at once in tourism development. In the tourism development strategy of Leuweunggajah village, it must improve the quality of facilities, improve human resources through various kinds of training and the support and participation of the Leuweunggajah village government in order to improve the quality of the economy of the Leuweunggajah village community.
ANALISA DAMPAK PENGEMBANGAN DESTINASI WISATA BAHARI PULAU ABANG TERHADAP MASYARAKAT Hendra Syaiful; Eva Amalia; I Nyoman Budiartha
JURNAL MATA PARIWISATA Vol. 2 No. 1 (2023): MARET 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/terapan_pariwisata_3

Abstract

Pulau Abang  which is located on Batam Island, Riau Archipelago Province, is now popular as a marine-based tourist destination. The development of tourism which is very rapid and concentrated  will possibly having  various impacts  namely . economic, socio-cultural and environmental impacts This study aims to elaborate and analyze the positive and negative impacts of these aspects. . Impact analysis will provide an overview of how a destination affects towards the society. This research uses a qualitative descriptive method which will become an identification step for further collaborative development strategies that can optimize the improvement of people's welfare and impacted to the tourism sector.  
ANALISIS PENGARUH KINERJA PENGAWAS KAMAR TERHADAP KEPUASAN TAMU DI HOTEL PACIFIC PALACE BATAM Silvia Pratama Aneke Putri; Andri Wibowo; Arina Luthfini Lubis
JURNAL MATA PARIWISATA Vol. 2 No. 1 (2023): MARET 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/terapan_pariwisata_5

Abstract

Tourism is described as an economic activity that attracts people and encourages them to stay in certain places, either permanently or temporarily. Batam City, one of the main cities in the Riau Archipelago Province, has the potential to become a tourist attraction. Pacific Palace Hotel Batam is the most distinctive hotel in Batam City, with a ship-shaped building inspired by Greek mythology, the sea god Neptune, and a spectacular interior design. Guest happiness is also an indicator of the company's future success. Guests are happy when their expectations are met, and they are even happier when their expectations are exceeded. However, if the visitor is not satisfied it can hurt the business and make the customer unhappy. Monte Carlo Sig. Calculations (2-tailed) produce a value of 0.255 for the normality test using the one-sample Kolmograv-Smirnov Test calculation. This variable has a significant value greater than 0.05 which indicates that the data in this study are regularly distributed. The linearity test produces a significant value that deviates from the linearity of 0.891 when the significance value is greater than 0.05. It can be stated that there is a fairly large linear relationship between service quality and guest satisfaction measures. The Validity Test findings were collected based on the data obtained from the questionnaire results, and using the Pearson Product Moment correlation, it was claimed that all data was valid. According to the reliability test, the data is credible because the Cronbach alpha value is more than 0.60. A significant value of 0.000 0.05 was achieved using the simple linear regression test, indicating that the variable quality of room attendant service (X) had an influence on visitor satisfaction (Y). According to the determinant coefficient or R2 test findings, which is equivalent to 0.490 or 49%. It is possible to establish that service quality has a 49% impact on guest satisfaction.
ANALISA PEST ARTI PENTING BATAM DAN BINTAN SEBAGAI ENTRY POINT BORDER TOURISM DENGAN SINGAPURA Eva Amalia; Siti Arieta; Wahyu Pangestoeti
JURNAL MATA PARIWISATA Vol. 2 No. 1 (2023): MARET 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/terapan_pariwisata_2

Abstract

Batam dan Bintan, Provinsi Kepulauan Riau memiliki arti penting sebagai entry point border tourism yang lokasinya berbatasan langsung dengan Singapura Penelitian ini bertujuan untuk menganalisa aspek politik, ekonomi, sosial dan teknologi (PEST) dari keberadaan Batam dan Bintan sebagai entry point pariwisata perbatasan atau border tourism dengan Singapura. Menggunakan analisis tematik untuk menguraikan data yang melibatkan dan membaca melalui kumpulan data (seperti transkrip dari wawancara mendalam atau kelompok fokus) dan identifikasi pola dalam arti di seluruh data untuk mendapatkan tema Identifikasi arti penting kedudukan kedua destinasi tersebut dari aspek politik, ekonomi, sosial dan teknologi sebagai entry point border tourism dengan Singapura menunjukkan peran yang signifikan dan berkaitan satu dengan yang lain . Hasil penelitianmenunjukan bahwa faktor politik, ekonomi, sosial dan teknologi sangat besar pengaruhnya tidak saja saat ini namun juga dalam waktu jangka panjang . Kedudukan strategis Batam dan Bintan sebagai entry point border tourism dengan Singapura seyogyanya menjadi benchmark terhadap upaya pengembangan pariwisata baik secara kuantitas maupun kualitas.
KEBANGKITAN INDUSTRI HOSPITALITY DI KOTA BATAM PASCA PANDEMI COVID 2019 Dailami; Moh. Thandzir
JURNAL MATA PARIWISATA Vol. 2 No. 1 (2023): MARET 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/terapan_pariwisata_6

Abstract

Batam City, which at the beginning of its development was the establishment of the Batam Authority Board with the issuance of Presidential Decree No. 41 of 1973 concerning the Batam Island Industrial Area, which is currently the Batam City Concession Agency, has a strategic location, supported by good infrastructure facilities so that Batam City is the prima donna for domestic and foreign tourists. According to data from the Batam City Government, the number of tourist visits in 2019 before the Covid 19 Pandemic hit reached 6 million domestic tourists and 1.9 million foreign tourists. The Covid 19 pandemic that hit all countries in the world has eroded the Batam City tourism sector due to the imposition of health quarantine by every country with restrictions on people's movements and gatherings. At this time, after the 2019 covid pandemic, all parties, both the community in general, the government and tourism business people, hope and work hard to restore the Batam City tourism industry so that it can recover as before. Of course the support and development of the hospitality industry is an important factor for the advancement of Batam City tourism. The hospitality industry is a type of business or business that prioritizes customer satisfaction by being friendly, sincere and loving. The hospitality industry needs to pay attention to comfort by providing the best service, cleanliness, and so on other support such as the best food and drinks.
ANALISIS DAYA TAMPUNG KAMPUNG WISATA KELEMBAK Edy Wibowo, Agung; Sianipar, Baktivillo
JURNAL MATA PARIWISATA Vol. 1 No. 1 (2022): MARET 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v1i1.9

Abstract

This study intends to provide an initial description of a site plan of development project which to develop into a tourist attraction. Ecotourism activities have now become an integral part of tourism which oriented towards ecotourism, one of the ecotourism that is currently booming and is becoming a leading tourism in coastal areas is Mangrove forest tourism. Kelembak Village as part of the Nongsa District, located in the Riau Archipelago Province, has an area of ​​6 hectares. This spacious area has a natural beauty that has the potential to become a tourist location. This study also provides an overview of the calculation above the RCC value is 149,95 or 150 tourists per day, so the estimated number of tourists that the area can take in one month is 149,95 times 30 days equal to 4.498,5 tourists or visitors. When compared with the current number of visits, the capacity of the Kelembak Village tourist site can still provide a comfortable space for tourists with the risk of a tendency to damage biological habitats that can still be controlled and monitored. The results of the study of the tourism capacity of Kelembak Village in Nongsa District resulted in a Physical Carrying Capacity/PCC value of 2630,76 visitors/day, and a Real Carrying Capacity/RCC of 149,95 tourists/day. The study shows that carrying capacity of Kelembak Village in Nongsa region tourists may reach the number of 2630,76 Physical Carrying Capacity/PCC visitors/day, and Real Carrying Capacity/RCC as much as 149,95 tourists/day. This shows that the current number of visits still does not exceed the real capacity of the Kelembak Village tourism object. The tourist location of Kelembak Village is still able and effective to accommodate the number of tourists allowed to enter without causing damage to the existing ecosystem
PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK WISATA DI KOTA BATAM Violetta Cherryline; Linawiati
JURNAL MATA PARIWISATA Vol. 1 No. 1 (2022): MARET 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v1i1.11

Abstract

Consumer Behavior greatly influences customers, in this case tourists in Batam City, to decide to choose and buy tourism products/services? Especially during a pandemic. In addition, factors such as cultural, social, personal and psychological are also very influential in making decisions to buy a tourism product or service. This study elaborates the analysis of PESTLE (Political, Economic, Social, Technological, Environment) and Legal as a tool to monitor whether there are changes that affect customers (tourists) in anticipating the macro situation, namely the covid 19 pandemic to choose and buy tourism products and services. This study uses a quantitative approach, namely the process of finding knowledge using data in the form of numbers as a tool to analyze information about what you want to know to obtain accurate results. This research is limited by the scope of area and substance. For regional scope, it is limited to the research area in Batam City and hinterland islands only. The limitation of research substance only targets research on consumer behavior in Batam, especially workers towards purchasing tourism products or services. Studies on customer behavior or consumer behavior, especially studies on tourists from the domestic market, are very important to study so that stakeholders can make the right strategy in taking a stand. and policies related to tourism

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