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Frangky Silitonga
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matapariwisata@btp.ac.id
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Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425
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Kota batam,
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INDONESIA
Jurnal Mata Pariwisata
Published by Politeknik Pariwisata Batam
ISSN : 28288769     EISSN : 28288157     DOI : https://doi.org/10.59193/dx.doi.org/10.59193/terap
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
MAGISTER PERENCANAAN & PENGEMBANGAN PARIWISATA (MATA PARIWISATA) memiliki 4 bagian penting yang dituangkan kedalam scope dan fokus penelitian secara umum, diantaranya adalah: 1.Kajian Perencanaan Pariwisata 2.Kajian Perencanaan dan Pengembangan Pariwisata (Perencanaan destinasi pariwisata faktor-faktor lingkungan, sosial, ekonomi makro dan fisik-geografis, strategi perencanaan pariwisata (pemasaran, promosi, forecasting), kelayakan dan pengembangan produk pariwisata. 3.Kajian Perencanaan dan Pengembangan Pariwisata berbasis Bahari dan Maritim 4.Kajian tentang ekonomi kreatif, kreatifitas & inovasi produk pariwisata serta tren dan isu pariwisata global dan spesialisasi perencanaan dan pengembangan proyek bisnis pariwisata.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 63 Documents
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ANALISIS DAMPAK MEDIA SOSIAL DI KOTA BANDUNG SEBAGAI KOTA PILIHAN UNTUK BERWISATA Permana, Agam Julian; Ginting, Ayu Rahayu Muliani; Putri, Nathaya Rasendriya; Zharifa, Shania Siti Nur; Novita, Syalwa; Permana, Zahira Rafeyfa
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v3i2.246

Abstract

The tourism sector in Bandung City continues to increase in terms of the development of tourist objects that are increasingly varied and have an impact on other sectors such as the economy, society, and environment. The Ministry of Tourism and Creative Economy of the Republic of Indonesia stated that Bandung was ranked 15th out of 25 cities in the world with the category "Best of The Best Destination Travelers Choice" and entered into the ranks of "World Trending Destinations 2024" by TripAdvisor. Achievements in the tourism sector in Bandung City are inseparable from new trends that continue to innovate to increase interest in travel and the influence of globalization on the delivery of information about tourist destinations can be widespread. The emergence of social media with various variables and different features can have a good impact on the progress of the tourism sector. This study discusses the impact of social media on the choice of tourists to travel to Bandung City. This research uses a quantitative method with a descriptive approach. The data obtained in the study came from distributing questionnaires distributed to respondents through the Google form page. Respondents are tourists from outside the city of Bandung and have travelled to the city of Bandung. The results of the study aim to determine the role of social media in making tourist decisions to travel in Bandung City which will be useful in the development of tourism marketing in Bandung City so that it is increasingly innovative and creative.
PESONA EKOWISATA MAGROVE DAN PEMANFAATAN HUTAN BAKAU DIKAMPUNG TUA SERIP BATAM Pranoto, Suryo Budi
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v3i2.293

Abstract

The potential of the mangrove forest ecosystem to become a prominent ecotourism attraction that raises community awareness and fosters a love for mangrove conservation is still underdeveloped. Situated in the Old Mangrove Village of Serip, Nongsa District, Sambau Village, this coastal area boasts significant tourism potential, particularly in its beaches and mangrove ecosystems. Transforming mangrove forests into ecotourism sites aligns with the growing trend of tourists shifting from conventional tourism to more sustainable, nature-oriented experiences. This study uses SWOT analysis to formulate a development strategy for mangrove forest ecotourism. Strengths are the internal advantages an organization holds, such as skills, products, and resources, which aid in achieving its objectives. Weaknesses refer to internal limitations, including resource constraints and skill gaps, that hinder optimal performance. Opportunities are favorable external conditions that can be leveraged for growth, while threats are external factors that could pose challenges. Internal and external factors play a crucial role in the sustainability of mangrove forests and the development of mangrove ecotourism. The analysis reveals that there are more strengths and opportunities than weaknesses and threats. This suggests that there is significant potential to harness these strengths, particularly in the Kampung Tua Bakau Serip area, to develop ecotourism that not only preserves the environment but also creates new employment opportunities, especially within the local community. This can be achieved by enhancing existing attractions, adding complementary features, empowering residents, and transforming the area into a thriving hub for tourism.
ANALISIS POTENSI DAN TANTANGAN HUTAN MANGROVE DI DESA WISATA TUKAK SADAI, KABUPATEN BANGKA SELATAN Rina, Sinta Desta; Pusparinni, Marissa; Lestari, Zakia Ayu; Mawarni, Iga Safa; Fauzi, Dani
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mangrove forest tourism located in Tukak Village has great potential to be developed and positively impacts the socio-economy of the surrounding community. In addition, mangrove forest tourism also has challenges which, if not immediately overcome, can be an obstacle for this potential to be realized optimally. This research is about analyzing the potential and challenges that exist in mangrove forest tourism in Tukak Village, South Bangka Regency. This research uses descriptive qualitative methods, using primary data, and data collection techniques in the form of field observations, interviews with the South Bangka Tourism Office and Tukak Village Pokdarwis, and literature studies. The results showed that currently three potentials can be developed in mangrove forest tourism, including: water tourism, educational tourism, and conservation activities. Then, three challenges become obstacles and solutions provided, namely: lack of income, lack of awareness of human resources, and limited promotion. This research concludes that the development of mangrove forest tourism in Tukak Sadai Village requires an integrated approach involving increased investment, community empowerment, and improved promotional strategies
ANALISIS STRATEGI PROMOSI WISATA PULAU KELAPAN KABUPATEN BANGKA SELATAN Sulis; Fauzi, Dani; Lestari, Zakia Ayu; Pusparinni, Marissa; Marwani, Iga Safa
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v3i2.297

Abstract

This study examines the marine tourism potential of Kelapan Island, located in South Bangka Regency, and the promotional strategies needed to increase tourist arrivals. Based on data from Dinas Pariwisata, Kepemudaan, dan Olahraga, South Bangka (2019-2023), it can be seen that domestic tourist arrivals have continued to increase post-COVID-19 pandemic, while foreign tourist arrivals have dropped dramatically. The main obstacles faced are lack of promotion, limited infrastructure, and difficult accessibility. This research aims to formulate an effective promotional strategy to increase public awareness of Kelapan Island's tourism potential. The method used was descriptive qualitative, with data collection through observation and interviews with the Tourism Office, community leaders, and tourists. SWOT analysis was conducted to evaluate the strengths, weaknesses, opportunities, and threats in tourism development. The results showed that Kelapan Island has great tourism potential, especially in marine and culinary tourism. However, inadequate infrastructure and lack of promotion hinder tourism development. Promotion strategies through digital marketing, creative infrastructure development such as eco-glamping, and collaboration with travel agents are proposed as solutions. This study concludes that collaboration between the government, local communities and businesses is essential in the development of sustainable tourism on Kelapan Island. Future research can focus on the implementation of regenerative promotional strategies and their impact on increasing the number of visits, as well as the development of sustainable community-based ecotourism.
PENINGKATAN KAPASITAS POKDARWIS KARANG MERAH DESA AIR ANYIR KABUPATEN BANGKA Zakia Ayu Lestari; Pusparini, Marissa; Utama, Muhammad Arinda Unigraha
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v3i2.303

Abstract

This study aims to examine the capacity-building efforts of the Karang Merah Tourism Awareness Group (Pokdarwis) in managing and developing the Temberan Beach tourist destination in Air Anyir Village, Bangka Regency. Using a descriptive qualitative method, this research explores the existing conditions of Pokdarwis and Temberan Beach, the challenges faced, and the capacity-building strategies and programs that have been and need to be implemented. The results show that Pokdarwis Karang Merah has played a significant role in the development of Temberan Beach, but still faces major challenges related to limited human resource capacity, funding, and coordination with stakeholders. Various capacity-building programs have been conducted, including tourism training, tourism product development workshops, comparative studies, management assistance, English language training, and environmental awareness education. These programs have begun to show positive results, evident from the improvement in service quality and the emergence of innovations in tourism attraction development. This study concludes that Pokdarwis capacity building is an ongoing process that requires support and cooperation from various parties. Recommendations are provided for Pokdarwis, local government, academics, the private sector, and local communities to support sustainable capacity-building efforts for Pokdarwis.
PERAN EKONOMI KREATIF DALAM MENINGKATKAN KREATIVITAS DAN INOVASI PRODUK PARIWISATA DI KOTA BATAM MELALUI PERSPEKTIF KEWIRAUSAHAAN Lubis, Arina Luthfini; Fatimah, Zahara; Abnur, Asman
JURNAL MATA PARIWISATA Vol. 4 No. 1 (2025): MARET 2025
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v4i1.360

Abstract

Ekonomi kreatif telah menjadi salah satu sektor penting dalam mendukung pengembangan kewirausahaan, khususnya di Kota Batam yang memiliki potensi besar sebagai destinasi wisata unggulan. Penelitian ini bertujuan untuk menganalisis peran ekonomi kreatif dalam meningkatkan kreativitas dan inovasi produk pariwisata melalui perspektif kewirausahaan. Dengan pendekatan kuantitatif deskriptif dan eksplanatori, penelitian ini melibatkan 100 pelaku usaha kreatif di sektor pariwisata Kota Batam sebagai responden. Data primer dikumpulkan melalui survei menggunakan kuesioner dengan skala Likert dan wawancara semi-terstruktur untuk memperkaya analisis. Data sekunder diperoleh dari laporan resmi dan publikasi terkait. Teknik analisis yang digunakan meliputi analisis statistik deskriptif untuk menggambarkan distribusi data dan regresi linier untuk menguji hubungan antara variabel ekonomi kreatif, kreativitas, inovasi, dan kewirausahaan. Hasil penelitian menunjukkan bahwa 85% responden menyatakan ekonomi kreatif secara signifikan mendorong kewirausahaan melalui inovasi dan diversifikasi produk wisata. Sebanyak 65% pelaku usaha memanfaatkan media sosial untuk promosi, sementara 70% menyatakan kolaborasi dengan industri pariwisata meningkatkan eksposur produk kreatif. Namun, kendala utama yang dihadapi adalah akses pembiayaan (60%) dan kurangnya pelatihan manajerial (55%). Inovasi produk berbasis budaya lokal diapresiasi oleh 75% wisatawan, yang turut meningkatkan daya tarik Kota Batam. Penelitian ini menyimpulkan bahwa integrasi ekonomi kreatif dan kewirausahaan berkontribusi pada pengembangan pariwisata yang berkelanjutan di Kota Batam. Penelitian selanjutnya disarankan untuk mengeksplorasi lebih dalam peran pemerintah dan komunitas lokal, serta menggunakan metode campuran untuk analisis yang lebih komprehensif.
KAJIAN PENGARUH CO-CREATION, CURRENCY, COMMUNAL ACTIVATION, DAN CONVERSATION TERHADAP KEPUASAN WISATAWAN DI PANTAI TLANGOH KABUPATEN BANGKALAN Mohammad Izzulhaq; Nurul Arifiyanti; Resti Prastika Destiarni
JURNAL MATA PARIWISATA Vol. 4 No. 1 (2025): MARET 2025
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v4i1.363

Abstract

Tlangoh Beach is the third most visited tourist destination in Bangkalan Regency, offering great potential for development, but facing marketing challenges.. This study aims to analyze the impact of the 4C marketing mix concept (Co-Creation, Currency, Communal Activation, and Conversation) on tourist satisfaction at Tlangoh Beach, Bangkalan. The research uses a quantitative approach through a survey of 100 respondents obtained by the accidental sampling method. The data were analyzed using multiple linear regression. The results show that, simultaneously, the 4C marketing mix variables have a significant impact on tourist satisfaction. Co-Creation, Currency, and Communal Activation significantly influence, while Conversation does not. This is due to the lack of communication quality and responsiveness from the management.. This study recommends, among other things, exploring visitor preferences, providing suggestion boxes keeping up with social media trends, offering bundled tickets, community education packages, enabling online payments, activating social media, enhancing the destination's image, providing event spaces for communities, establishing complaint posts, and offering guides and lifeguards.
ANALISIS RANCANGAN SOP PEMESANAN MENU PADA SISTEM POINT OF SALES YOKKEBIZ DI WARUNG YEAH! Sihite, Hetty Yulianti; Yoe, Natalia; Lee, Cellyn Vienna; Jefri
JURNAL MATA PARIWISATA Vol. 4 No. 1 (2025): MARET 2025
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v4i1.369

Abstract

Standard Operating Procedure (SOP) is a crucial element in business operations that ensures consistency and efficiency. This study was conducted at Warung Yeah! in the Lagoi Tourism Area to analyze the current ordering system and propose a written SOP for improvement. Data collection techniques included interviews, observations, and documentation. The analysis used a qualitative descriptive approach to summarize findings, identify issues, and propose digital solutions. Results show that Warung Yeah! currently lacks a written SOP, and the manual order-taking system leads to inefficiencies. By integrating digital solutions with the YokkeBiz POS system, this study aims to enhance service quality, staff efficiency, and customer satisfaction
PERANAN ROOM ATTENDANT DALAM MENINGKATKAN STANDARD KUALITAS LAYANAN KEBERSIHAN KAMAR DI CK TANJUNGPINANG HOTEL & CONVENTION CENTRE Muhammad Nur Saiful Hidayat; Harnisa Octaviani
JURNAL MATA PARIWISATA Vol. 4 No. 1 (2025): MARET 2025
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v4i1.374

Abstract

This research was conducted because there were Standard Operating Procedures that had not been implemented optimally. The purpose of this research was to find out and analyze the application of Standard Operating Procedures (SOP), how room attendants work in implementing standard operating procedures in an effort to improve the quality of room cleaning services at CK Tanjungpinang Hotel & Convention Centre. This study uses a descriptive qualitative method which describes the application of Standard Operating Procedures for Room Attendants at CK Tanjungpinang Hotel & Convention Center. The data collection used is direct observation, interviews, and literature studies that support this research. The results of this study are that Standard Operating Procedures (SOP) have been implemented, but the implementation is not optimal, so there is a need for training and monitoring at all times so that the quality of room cleanliness is maximized.
RANCANGAN PELATIHAN YANG IDEAL DI DOULOS PHOS THE SHIP HOTEL Tasya Wal Zahra; Muhammad Ikhsan Daniel; Seti Cindy Cahyani
JURNAL MATA PARIWISATA Vol. 4 No. 1 (2025): MARET 2025
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v4i1.376

Abstract

In designing ideal training, of course, the company does everything best to create a quality workforce, researchers have made observations before getting more results regarding research data information, after making observations, researchers find problems that occur, such as the lack of implementation of training for employees, in addition there are several formulations of problems that want to be studied more deeply, such as effectiveness in training, good time implementation and how management designs the training training. In order to achieve this desire, Training Need Analysis (TNA) is needed. By implementing this, the management can find out what needs are needed to realize a quality workforce. In this study, the method used to obtain research result was a qualitative method. Furthermore, the researcher conducted interviews with Mr. Andri Harris as Human Resources Manager and also with several employees at Doulos Phos The Ship Hotel. The management tries to be more consistent in carrying out training in a monthly month and see if there is any progress with the training provided 1 year.

Page 5 of 7 | Total Record : 63

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