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Jurnal Mata Pariwisata
Published by Politeknik Pariwisata Batam
ISSN : 28288769     EISSN : 28288157     DOI : https://doi.org/10.59193/dx.doi.org/10.59193/terap
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
MAGISTER PERENCANAAN & PENGEMBANGAN PARIWISATA (MATA PARIWISATA) memiliki 4 bagian penting yang dituangkan kedalam scope dan fokus penelitian secara umum, diantaranya adalah: 1.Kajian Perencanaan Pariwisata 2.Kajian Perencanaan dan Pengembangan Pariwisata (Perencanaan destinasi pariwisata faktor-faktor lingkungan, sosial, ekonomi makro dan fisik-geografis, strategi perencanaan pariwisata (pemasaran, promosi, forecasting), kelayakan dan pengembangan produk pariwisata. 3.Kajian Perencanaan dan Pengembangan Pariwisata berbasis Bahari dan Maritim 4.Kajian tentang ekonomi kreatif, kreatifitas & inovasi produk pariwisata serta tren dan isu pariwisata global dan spesialisasi perencanaan dan pengembangan proyek bisnis pariwisata.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 63 Documents
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ANALISIS FAKTOR-FAKTOR PENYEBAB SLOW MOVING ITEM ALKOHOL DI PANTAI INDAH LAGOI Nakila Wavita Bintani; Siti Mukharomah Pujirestuti; Putri Patrisia
JURNAL MATA PARIWISATA Vol. 4 No. 1 (2025): MARET 2025
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v4i1.379

Abstract

Slow moving products are items with very a slow turnover rate. These items move through inventory at such a slow pace that they typically remain in storage for extended periods. Slow moving inventory could happen from several factors such as pricing issues, lack of promotion, low demand, insufficient product innovation, and limited variety and choices, all of which contribute to the slow sales of these products. This slow-moving issue is also observed at Pantai Indah Lagoi, especially with alcoholic beverages stored in the food and beverage store which managed by purchasing Where less than a year only one product that released from the store that shows how high the slow moving at the Hotel is. The goal of the research is to know what is the factors that causing a slow moving to the alcohol product at Pantai Indah Lagoi. The method of this research is qualitative which to point all the caused and the factors of the slow-moving items at Pantai Indah Lagoi. The methods of this data collection was include observing the inventory data of alcoholic beverages in the Food and Beverage Store and conducting interviews with the Food and Beverage Service and Purchasing Departments. Based on the results of interview could take the summary that the factors which causing a slow moving for the alcohol product at this Hotel is there is not much of the demand for the alcohol drinks which cause the lack of the selling, lack of product innovation that caused of lacking unique features that attract customers at Pantai Indah Lagoi. insufficient promotion already being made which were not effectively implemented, and a limited selection of alcoholic beverage brands leading to a customer dissatisfaction with the available drink options.
Peran Stakeholders Dengan Pendekatan Pentahelix Pada Pengembangan Desa Wisata Bulak, Kecamatan Jatibarang, Kabupaten Indramayu Maspuha, Isnaeni Hotimatan; Ardiansyah , Rian; Darmawan, Rahmat
JURNAL MATA PARIWISATA Vol. 4 No. 2 (2025): SEPTEMBER 2025
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v4i2.380

Abstract

Penelitian ini mengkaji peran para pemangku kepentingan dalam pengembangan Desa Wisata Bulak, Kecamatan Jatibarang, Kabupaten Indramayu, dengan menggunakan pendekatan pentahelix yang mencakup akademisi, pelaku bisnis, komunitas, pemerintah, dan media. Meskipun Desa Wisata Bulak memiliki beragam potensi untuk dikembangkan sebagai desa wisata, pengelolaannya belum optimal karena keterbatasan sumber daya manusia, rendahnya promosi, dan lemahnya kolaborasi antar pemangku kepentingan. Melalui metode kualitatif dengan observasi, wawancara, dan tinjauan pustaka, penelitian ini menemukan bahwa keterlibatan aktif seluruh elemen pentahelix sangat krusial untuk mendorong pembangunan desa berkelanjutan. Akademisi berperan dalam edukasi dan pendampingan, sektor bisnis memperkuat ekonomi lokal, masyarakat berperan sebagai penggerak pembangunan desa, pemerintah memfasilitasi kebijakan dan infrastruktur, sementara media memperluas jangkauan promosi. Penelitian ini merekomendasikan penguatan koordinasi, peningkatan kapasitas masyarakat, optimalisasi promosi digital, dan pemberdayaan pelaku usaha lokal untuk memaksimalkan potensi desa wisata. Dengan sinergi yang kuat antar pemangku kepentingan, Desa Wisata Bulak diharapkan dapat berkembang menjadi destinasi wisata yang berdaya saing dan berkelanjutan, sekaligus memberikan dampak positif bagi kesejahteraan masyarakat.
KOMUNIKASI INKLUSIF DALAM PELAYANAN PELANGGAN MULTIKULTURAL PADA BISNIS KULINER GUNA MENDUKUNG PENGEMBANGAN PARIWISATA Aisyah, Nabilah Azzah; Callista, Amanda; Zalukhu, Sarianto; Pranata, Muhamad Aqsa; Maldin, Siska Amelia
JURNAL MATA PARIWISATA Vol. 4 No. 2 (2025): SEPTEMBER 2025
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v4i2.410

Abstract

This study aims to examine the concept and practice of inclusive communication in serving multicultural customers in the culinary business through a literature review approach. Using a library research method, data were collected from various sources such as books, journals, articles, and documents related to cross-cultural communication and culinary business. Thematic and comparative analysis techniques were employed to identify effective communication strategies and the challenges faced by culinary business actors when interacting with customers from diverse cultural backgrounds. The findings reveal that inclusive communication plays a significant role in enhancing customer satisfaction and creating a harmonious business environment. Cross-cultural communication training and awareness of cultural diversity are key factors in the successful implementation of inclusive communication within multicultural culinary businesses. This study provides theoretical and practical contributions to the development of adaptive and inclusive communication strategies in the culinary sector.
STRATEGI KOMUNIKASI PEMASARAN BISNIS KULINER DALAM PERENCANAAN PARIWISATA UNTUK IDE KREATIF YANG PERSUASIF Masril, Febriani; Olivia, Adinda; Alvaro, Joshua Magnus; Syakilla, Bella; Maldin, Siska Amelia
JURNAL MATA PARIWISATA Vol. 4 No. 2 (2025): SEPTEMBER 2025
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v4i2.411

Abstract

The culinary industry faces increasingly complex marketing communication challenges in the digital era, where business practitioners are required to develop creative and persuasive ideas to attract consumer attention amid intense competition. This research aims to analyse culinary business marketing communication strategies in creating persuasive, creative ideas to enhance attractiveness and communication effectiveness. The research method employs a literature study with a descriptive qualitative approach, analysing 15 previous studies within the last five years that discuss marketing communication strategies in the culinary business context. Research findings indicate that effective marketing communication strategies integrate digital approaches through social media, particularly Instagram, with the utilisation of persuasive elements such as influencers, social proof, and aesthetic visual content. Creative ideas prove to be primary differentiators in creating profound cognitive and affective experiences, while empowerment of local values and traditional identity becomes important competitive capital. Implementation of strategic planning models such as SOSTAC, SWOT, and IMC enables systematic and measurable communication. Post-COVID-19 digital transformation strengthens the importance of social media-based personal selling with responsive and empathetic approaches. Research conclusions demonstrate that the success of modern culinary marketing communication strategies lies in the ability to create authentic narratives, build emotional engagement with consumers, and adapt digital technology without losing brand identity. The combination of innovative creative ideas, strategic social media usage, and local value integration becomes an effective formula for building competitive advantage in the dynamic culinary industry.
PENGGUNAAN BAHASA NON VERBAL DAN ETIKET KOMUNIKASI DALAM INTERAKSI PROFESIONAL PADA LINGKUNGAN KERJA KULINER UNTUK MENDUKUNG PENGEMBANGAN PARIWISATA Raudah, Siti; Simarmata, Nada Farisya; Nurubay, Dayang Nisyrina; Fahmi, Muhammad; Maldin, Siska Amelia
JURNAL MATA PARIWISATA Vol. 4 No. 2 (2025): SEPTEMBER 2025
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v4i2.412

Abstract

This study examines the role of nonverbal language and communication etiquette in professional interactions within culinary work environments. Using a literature review approach, the study identifies that nonverbal communication, such as facial expressions, body posture, and hand gestures, as well as the implementation of communication etiquette, has a significant impact on customer satisfaction, team harmony, and business image. The findings reveal that training in nonverbal communication and etiquette can enhance professionalism, customer loyalty, and team effectiveness. In addition, the visual design of culinary spaces also functions as a medium of nonverbal communication that strengthens brand identity. This study emphasises the importance of integrating communication training into human resource development in the culinary industry to meet the demands of professionalism and cultural diversity.
ANALISIS PERSEPSI WISATAWAN TERHADAP PENERAPAN KONSEP PARIWISATA RAMAH MUSLIM (PRM) DI TAMAN WISATA CIBODAS Ramdani, Dadan
JURNAL MATA PARIWISATA Vol. 4 No. 2 (2025): SEPTEMBER 2025
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v4i2.438

Abstract

Cibodas Tourism Park is a popular natural tourist destination in West Java with the potential to develop the Muslim-Friendly Tourism (MWT) concept, given the high number of Muslim tourists visiting. However, the destination currently lacks official MWT certification, necessitating a study to determine the level of implementation of the concept based on tourist perceptions. This study aims to analyse the implementation of MWT across four main dimensions: accessibility, communication, supporting environment, and services, and to measure their significance against the neutral category standard. The research method used was a descriptive quantitative approach, with data collected through questionnaires from 100 tourist respondents. Data were analysed using a one-sample t-test with a benchmark value of 3 (the "sufficient" category). The results showed that the overall average score of tourists' perceptions of MWT at Cibodas Tourism Park was 3.98, with a significance value <0.05, significantly above the neutral category. Specifically, the accessibility dimension scored 4.02; communication 3.95; supporting environment 3.91; and service 4.05. These data indicate that the available facilities and services are sufficient to accommodate the needs of Muslim tourists, although improvements are still needed in terms of promotion, the addition of halal facilities, and the strengthening of tourism information. These findings indicate that Cibodas Tourism Park has significant potential to be developed as a leading Muslim-Friendly Tourism destination in West Java.
ANALISIS POTENSI DESTINASI WISATA PASAR MODERN SUMMARECON BANDUNG SEBAGAI PARIWISATA RAMAH MUSLIM (PRM) Ramdani, Dadan
JURNAL MATA PARIWISATA Vol. 4 No. 2 (2025): SEPTEMBER 2025
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v4i2.439

Abstract

Halal tourism is a rapidly growing sector globally, with Muslim tourist trips projected to reach 230 million by 2028, according to the 2023 Global Muslim Travel Index (GMTI). Indonesia, as a predominantly Muslim country, has significant potential to develop halal-compliant tourist destinations, including West Java, which boasts rich tourism potential. One such destination is the Summarecon Modern Market, renowned for its beauty and uniqueness. This study aims to analyse the potential of the Summarecon Modern Market as a halal tourism destination based on four GMTI indicators: accessibility, communication, environment, and services. The research method used was a descriptive qualitative case study approach, where data were collected through in-depth interviews with managers, tourists, and vendors, as well as direct on-site observation. The results indicate that the Summarecon Modern Market excels in accessibility with easy transportation and ample parking facilities, a clean environment, and friendly and responsive service. However, there are still shortcomings in the communication of halal information, which has not been communicated strategically, and the low number of vendors with halal certification. Based on these findings, strengthening halal literacy among business actors, improving public information regarding halal facilities, and implementing halal certification assistance programs are needed to enhance the competitiveness of Summarecon Modern Market in the national and global halal tourism markets.
STRATEGI PENGEMBANGAN PARIWISATA KREATIF BAHARI DAN ANALISIS DYA SAIANG DESTINASI KEPULAUAN BANGKA BELITUNG Malinda; Letari, Zakia Ayu
JURNAL MATA PARIWISATA Vol. 5 No. 1 (2026): March 2026
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v5i1.480

Abstract

This study aims to analyse the development strategy for marine-based creative tourism products in the Bangka Belitung Islands and to assess the destination's feasibility and competitiveness. Bangka Belitung has significant potential for marine tourism, yet integration with the creative economy remains suboptimal. The research method employed is a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The analysis techniques include SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and 4A component analysis (Attraction, Accessibility, Amenity, Ancillary). The results indicate that Bangka Belitung is highly competitive in natural attractions but requires improvement in amenities and in creative product packaging. The recommended strategy involves strengthening local community-based creative industries and improving digital infrastructure to enhance destination competitiveness. This synergy is expected to transform the mining-based economy into a sustainable tourism economy.
PENGARUH PROGRAM KONSERVASI MANGROVE TERHADAP KUALITAS LINGKUNGAN DI DESTINASI EKOWISATA KABUPATEN BINTAN Sihite, Hetty Yulianti
JURNAL MATA PARIWISATA Vol. 5 No. 1 (2026): March 2026
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v5i1.481

Abstract

This study aims to analyse the influence of mangrove conservation programs on environmental quality within the ecotourism destinations of Bintan Regency. Given the rapid growth of tourism, maintaining ecological balance has become critical. Utilising a quantitative causal associative approach, the research involved a sample of 76 respondents from a total population of 304 visitors and stakeholders. Data were collected through Likert-scale questionnaires and processed using simple linear regression. The findings demonstrate a significant positive effect, as indicated by the regression equation Y = 25.763 + 0.299X. Statistical analysis yielded a t-value of 4.149, exceeding the t-table threshold of 1.990 (p < 0.05), which confirms that conservation initiatives effectively enhance habitat quality. Furthermore, the coefficient of determination (R²) was 0.189, indicating that conservation efforts explain 18.9% of the improvement in environmental quality, with other external factors accounting for the remainder. The study concludes that integrating reforestation with ecotourism education is vital for sustaining Bintan's coastal ecosystem.
POTENSI PENGEMBANGAN DAYA TARIK WISATA ALAM BUWUN MAS GUNA MEWUJUDKAN PARIWISATA BERKELANJUTAN LOMBOK Krismon Nusantara Saksi
JURNAL MATA PARIWISATA Vol. 5 No. 1 (2026): March 2026
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v5i1.502

Abstract

The shift towards sustainable tourism aims to balance ecological preservation and local economic benefits. Buwun Mas Village in Lombok possesses immense natural potential, including pristine savannas and mangrove ecosystems. However, this potential is currently threatened by structural and institutional barriers. This study aims to evaluate the development potential of Buwun Mas's natural attractions and formulate a sustainable tourism management strategy. This research employed a qualitative approach with an intrinsic case study design. Data were systematically collected through in-depth interviews with key local stakeholders, moderate participant observation assessing the fundamental tourism components, and document analysis. The results indicate that, while the natural attractions are highly competitive, poor road accessibility and inadequate basic amenities severely limit tourists' length of stay and the resulting economic multiplier effects. Furthermore, the local Tourism Awareness Group faces significant institutional challenges, including a lack of independent financial capacity, limited digital marketing literacy, and a lack of strategic external partnerships. Consequently, the gap in strict local environmental regulations has led to physical degradation, such as savanna erosion caused by illegal off-road activities. In conclusion, transforming Buwun Mas into a sustainable tourism destination cannot rely solely on its natural beauty. It necessitates a collaborative intervention where the regional government must prioritise fundamental infrastructure development, while the village authority must immediately enact binding ecological conservation regulations to prevent future exploitation.

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