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International Journal of Applied Business and International Management
Published by AIBPM Publisher
ISSN : 26147432     EISSN : 26212862     DOI : https://doi.org/10.32535/ijabim
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
The International Journal of Applied Business and International Management (IJABIM) is a peer-reviewed journal that provides a platform for scholars, professionals, and policymakers to share pioneering research in international business, management, and economics. Published quarterly, the journal adopts a multidisciplinary approach, promoting diverse perspectives and the dissemination of impactful ideas within the global academic community. It welcomes submissions on a wide range of topics, including marketing, finance, system information management, business ethics, entrepreneurship, global business, consumer behavior, information technology management, change management, business information systems, cost management, and other related fields.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 20 Documents
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Search results for , issue "Vol 2, No 2 (2018): May 2018" : 20 Documents clear
PT. VELOX CREATIVE INDONESIA Setiawan, Dedi; Grace, Fransisca; Aditya, Yolanda
International Journal of Applied Business and International Management Vol 2, No 2 (2018): May 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v2i2.13

Abstract

From time to time, transformation are always happen because it is the key of innovation. Human always changing their mindset on how make things easier, practical, and right. The same goes to the company to keep on growing. Not only to going nowhere, but they need to get out of their comfort zone to grow rapidly by introducing the company to the international world. In this era, it is not really difficult to reach internatonal market, especially exporting/internationalization service than product manufactur. Scholars highlight four features that distinguish services from manufactured goods: (1) intangibility (services are not transportable or storable), (2) inseparability (production and consumption occur simultaneously), (3) perishability (services cannot be saved but must be consumed as they are produced), and (4) heterogeneity (services are unique and difficult to standardize) (e.g., Zeithaml, Parasuraman and Berry 1985) cause of that international trade in services witnessed discernible increase in the last two decades. According to the World Trade Organization (WTO) for the year 2013 the global services exports accounted for about one-fourth of total world exports, that is, US$4.7 trillion. It is interesting to note that this growth in services trade is the reverberation of technological advancement and improvements in telecommunication infrastructure (Banga & Kumar, 2010; Saez & Goswami, 2010) By using Nusantara project, couple of Indonesian companies are already built a partnership with the groups of Indonesian or overseas college students to exporting the company on international market.
POPULARIZING THE EXISTANCE OF MALANG AND BATU WITH KIRANA TOUR AND TRAVEL Hariono, Lavenia; Lay, Elwin Graciano; Primaputri, Sarah Maulida
International Journal of Applied Business and International Management Vol 2, No 2 (2018): May 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v2i2.18

Abstract

The globalization era and the next decades are a crucial time for the relationship between tour and travel and sustainable development. The need to preserve the world’s inherent assets for future generations is becoming an imperative goal not only for tour and travel, but also for all other industries that use the earth’s natural resources. The scale of tour and travel’s contribution to the global economy and its potential for enabling sustainable development are becoming more real for governments, entrepreneurs, and others who involved in tour and travel industry. Nowadays, Tour and travel’s are tourism industries that become one of the largest industries in the world. Economically, it creates jobs and contributes to increase Gross Domestic Product (GDP), as well as brings in capital investment and exports. Socially and culturally, tour and traveloffers the opportunity of providing jobs for minority and disadvantaged groups, creating adequate training in management skills, education and technology to local people and increasing incomes in rural and local economies, thereby contributing to the alleviation of poverty in developing countries. Environmentally, it is essential for tour and travel to maintain an optimal balance of its natural resources to ensure the ongoing arrival of tourists to destinations. In Kirana Tour and Travels, marketing strategy will be based mainly on make sure customers know about the existence of Kirana and the services that Kirana’s give. Because the purpose is to make the right information available to the right target customers. This will be done through implementing a market penetration strategy that will make sure that Kirana’s tour and travel is well known and respected in the tourism industry. Kirana make sure that the prices take into consideration customers budgets, know that it exists, and how to contact Kirana. The marketing always communicate the sense of quality in every picture, every promotion, and every publication. Kirana’s promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and the Internet (specially in media social), details of which are provided in the marketing section of this plan.
ENHANCING MARKETING OF FARIZ HOTEL THROUGH COORPERATING WITH GLOBAL TRAVEL AGENT Setiadi, Anrico Jusuf; Salsabila, Salsabila; Widyarta, Yusak Adheo; Zin, Thet Htar
International Journal of Applied Business and International Management Vol 2, No 2 (2018): May 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v2i2.9

Abstract

According to Explore Wisata (2017) Malang is a city that has many tourist destinations. Most of them located in area of Batu, there are many interesting tourist destinations. This is balanced by the number of hotels ranging from budget hotels to high star hotels that are spread around Batu. Fariz hotel is one of the hotels that compete in the budget class hotel that is surrounded by Batu area. Although Fariz hotel is a budget hotel, Fariz hotel has the better quality and service compared to the other budget hotels. Author gives an idea to make Fariz hotel entering international market. The author planned business to business co-operation to bring Fariz hotel to international. By cooperating with foreign travel agents who have package tours to Indonesia, Fariz Hotels can be added in the hotel list for the travel agent. The author chose to cooperate with foreign travel agents because the foreign tourists who will traveling usually entrusted the choice of hotel to travel agents. By entering the list of hotels in Fariz travel agent hotel will be more easily visited by foreign tourists. After cooperating with foreign travel agent, Fariz hotel will determine the right price for hotel package, hotel package price for foreign guests is certainly more expensive compared to domestic visitors, but with a slightly higher price than domestic price. With this price foreign guests will have a better service that equivalent to international budged hotel.
ENHANCING BUSINESS PERFORMANCE OF SAHID MONTANA HOTEL MALANG IN TOURISM PROGRAM Larasati, Novia; Shinta, Gusti Ayu; Mahendra, Dennis; Sanchez, Vanessa; Denisa, Pinandita; Yulza, Della Fany; Almutari, Naser B M AA
International Journal of Applied Business and International Management Vol 2, No 2 (2018): May 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v2i2.14

Abstract

Sahid montana is a 5 star hotel located in Malang. The hotel has a herritage-themed design, which makes Sahid hotel has its own advantages from other hotels. Sahid Montana wants his hotel to be known internationally. The idea for Sahid Montana if want go international are to create an attractive package for the tourists so will be interested and create activities such as learning traditional dance and learning to make batik. Sahid Montana does not have a target country because Sahid Montana wants all customers from all the countries can stay at Sahid Hotel. If want to succeed until the international level it will require some strategies in doing promotions such as creating websites and join some events in Festival Beautiful Indonesia in abroad.
NEW OFFER FROM PT SAFARI DHARMA SAKTIENDLESS SUMMER TOUR Bella Christy Nathania Effendy; Anthony Sanjaya; Sonia Rest Wulandari; Katherine Meyers; Justin J. Kannalayil; Fatmah J S GH Alqedhaibi; Nourah A H H M Almutairi
International Journal of Applied Business and International Management Vol 2, No 2 (2018): May 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v2i2.10

Abstract

PT Safari Dharma Sakti is a company engaged in transportation services. Vehicles that this company has has an international standard compared to other transportation service companies. Even in terms of service, PT Safari Dharma Sakti is also sufficient. But this company only moves in local tourists only, therefore Team 10 offers to be a consultant and help it to Go International to be known not only local tourists but also from abroad. Team 10 gets a lot of information from interviews ranging from price to promotion what has been used. Our team performs with the PIC of the company that is Mr. Samuel and discuss many things. Finally our group gave suggestions to organize tours provided by the company's own team. And the company team was very agree, interested, and expect a lot of this "Endless Summer Tour" plan.
DEVELOPING MARKETING STRATEGY OF NASATECH KITCHEN SET MALANG TO ENTER A NEW MARKET IN USA Dina Sagita Hartono; Josephine Christina Wiranto; Reynexy Gigih Aditama; Alhajeri Abdulrahman
International Journal of Applied Business and International Management Vol 2, No 2 (2018): May 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v2i2.15

Abstract

Nasatech is a company that produces kitchen cabinets from granite materials. Nasatech has been almost ten years in the city of Malang, Indonesia. So far, Nasatech only serve consumers who live in Malang and surrounding areas. However, Nasatech has a commitment to be able to market its products abroad if there is a chance. The excellence of Nasatech is its unique product and Nasatech has already used to use internet marketing to market its products and conduct online transactions. Some research data show that furniture and kitchen countertops from granite materials are becoming a trend in the US so Nasatech is very suitable to market its products in the US. Nasatech needs to make some patent designs for its products with knock-down system so it is more easily shipped and marketed to the US through furniture importers in the US who can become a distributor. Internet marketing can be a good marketing strategy to enter the US market as online furniture purchase transactions increase significantly in the US. This is expected to be a good opportunity for Nasatech to enter the US market.
THE STRATEGY OF REACHING THE INTERNATIONAL MARKET SHARE FOR PT. HILDAN FATHONI INDONESIA Bhisma Maha Santika; Chrissant Dea Arini; Wenseslaus Salivian K; Simon Peter Q Ortega; Charles W Kleinman; Fatemah H Y Y M Almudhahkah; Dhairi M M N R Al Meseb
International Journal of Applied Business and International Management Vol 2, No 2 (2018): May 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v2i2.11

Abstract

PT. Hildan Fathoni Indonesia is a company that has two product lines, such as product safety, product and crafts. As the company does not yet have the experience in terms of export products. Therefore, a much-needed strategy to sell the company's products with the scale Internatioal. PT. Hildan Fathoni makes the United States as a target market. its marketing strategy using articles and YouTube with the title that is effetive and in accordance with the research that's been done.
FIND THE BEAUTY IN INDONESIA WITH ONGIS TRAVEL Diva Artha Puspita Sari; Joshua Anenlie; Marvanico Tjokrosoeharto; Husjina H. Suljic
International Journal of Applied Business and International Management Vol 2, No 2 (2018): May 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v2i2.16

Abstract

Ongis travel is a tour operator which is located in Malang City, the hospitality that Ongis Travel offered as a guide to accompany your journey down the sights of interest in Malang City, East Java and beyond. Ongis Travel hope that visiting as a rarely activities will be more than just fun; therefore it is our pleasure to professionally make your sightseeing experience into recording a memorable footsteps. Malang City has a variety of charm in their tourism that is interesting to be explored. In this city Ongis Travel has been born and has been groing up by guiding domestic or foreign tourist. In the spirit of Ongis Travel services, we capture every moment of exquisite happiness. Therefore, the decision of choosing Ongis travel is a privilege worth. Ongis Travel marketing are up to date and they are using all kinds of social media like Instagram, website and Facebook. Ongis Travel update their tour in videos and post it on YouTube which the edit of the video, camera quality is too good to be compared with other tour and travel in Malang City. However, Ongis Travel post all of their marketing in Indonesian language so the foreign customers cannot actually understand it. Recomended Service Idea for Ongis Travel is to make a promotion using digital marketing that will be written or spoken in English language and Team 16 will make a business proposal regarding partnership with other tour and travel agency or agent in Europe and United State. In the business proposal there will be written both law regarding the agreement that both parties wanted. This proposal will be signed and approved in legal international business law. The distribution channel that has ben chosen by Team 16 are Tour and Travel Agency in USA and Europe, and Tour and Travel Agent. The partnership will be beneficial for both parties because Ongis Travel, Tour and Travel Agencies and Tour Agents will exchange customer, Indonesian traveler that wanted to travel to Europe or USA will be given to Tour and Travel Agencies and Tour Agents and Foreigners that apply in Tour and Travel Agencies and Tour Agents that wanted to travel to Indonesia will be given to Ongis Travel.
EXPLORE THE CULTURE AND BEAUTY OF MALANG WITH SAHID MONTANA Sinatra, Calvin; Isnaini, Fauziah; Alfa, Yeremia; T, Matthew; Husna, Miftahul; Mcmahon, Brian M.; Shammary, Al
International Journal of Applied Business and International Management Vol 2, No 2 (2018): May 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v2i2.12

Abstract

Sahid Montana is one of the 3 star hotels located in Malang City. The hotel is very close to downtown Malang and traditional nuances. In order increase the market of the hotel, Sahid Montana trying to enter international market. The he method that used to achieved this purpose is through tourism, esspecially in Malang city, Indonesia. This tourism program also have another purpose. The purpose is to develop existing tourism in the city of Malang. Sahid Montana trying to offer some interesting packages such as the natural state of Malang to attract foreign consumers of this city. To be better known to foreign levels, make Sahid Montana appear marketing with event-level events abroad. Sahid Montana aslo make a cooperation with another party in order to achieved their purpose. The party are travel agency, government, Sahid Montana Group, ect. This cooperation also give benefits for each side. This distribution channel and marketing methods has been choosed by team 12, because have more benefits, and easy to be implemented. The parnership’s benefits of this method are for Sahid Montana, another party, government and tourism industry in Malang city. Beside it, the marketing’s benefits are bigger range of promotion, lowwer cost and high effectivenes and efficiency.
ENHANCING BUSINESS PERFORMANCE OF CV IDEAS INDONESIA Prasetyo, Dwi Robby; Wisnukepakisan, Ketut Sadhunata; Priadi, Galih Bagus; Audria, Dhea; Syukra, Akhmad; Tiberi, Jerome C
International Journal of Applied Business and International Management Vol 2, No 2 (2018): May 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v2i2.17

Abstract

IDEAS are an acronym for Innovation, Design, Engineering, and Art & Science. We have collaborated with the principle that a problem can be solved with an integrated solution. IDEAS were initiated in 2012 in Bandung. Starting with some disciplines such as Architecture, Economics, Design, Microbiology, & Agribusiness. With this diversity we can explore solution with various disciple. Our focus is on developing a sustainable lifestyle.

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