International Journal of Applied Business and International Management
The International Journal of Applied Business and International Management (IJABIM) is a peer-reviewed journal that provides a platform for scholars, professionals, and policymakers to share pioneering research in international business, management, and economics. Published quarterly, the journal adopts a multidisciplinary approach, promoting diverse perspectives and the dissemination of impactful ideas within the global academic community. It welcomes submissions on a wide range of topics, including marketing, finance, system information management, business ethics, entrepreneurship, global business, consumer behavior, information technology management, change management, business information systems, cost management, and other related fields.
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<![CDATA[Semiotic Advertising by International Firms: A Comparative Study of Premium Smart Phone Brands in China, South Korea and USA ]]>
<![CDATA[Elizabeth Adaobi Oputa]]>;
<![CDATA[Fakhrorazi bin Ahmad]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019 ]]>
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DOI: 10.32535/ijabim.v4i1.381
<![CDATA[This paper presents a theoretical discussion regarding how semiotic advertising is adopted by international firms. The semiotic advertising concept as explained in this study is defined as an advertising approach or method based on the use of signs and symbols for the purpose of communicating with a target audience. The signs and symbols act as indirect communicators of messages that firms try to convey to consumers. Since this method of advertising is focused and based on the use of different symbolic features or signs, it was found to be beneficial for cross-cultural advertising by international firms. Therefore, this study evaluated the use of semiotic advertising by two (2) premium smartphone brands in three countries, i.e. South Korea, USA and China. Analysis of different advertisements adopted by these firms in the three countries revealed that there were two underlying factors regarding the use of semiotic advertising. The first factor was definitely the cultural factor, where it was found that Apple’s hidden messages in the advertisements were highly aligned to each country’s cultural aspects and other factors. The other factor established by Samsung was the use of signs to create a special perception about the brand, thus, leading to the development of better relations between the brand and the customer. The findings showed that the use of semiotic advertising by international premium smartphone brands was definitely different across countries.]]>
<![CDATA[How To Develop Innovation Capabilities On Creative Industry ]]>
<![CDATA[Nikolas F. Wuryaningrat]]>;
<![CDATA[Paulus Kindangen]]>;
<![CDATA[Greis Sendouw]]>;
<![CDATA[Bode Lumanouw]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019 ]]>
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DOI: 10.32535/ijabim.v4i1.386
<![CDATA[The sustainable competitive advantage of small and medium enterprises (SMEs) in creative industry could be demonstrated through the innovation capabilities. In knowledge management literature, knowledge sharing is the key effort to develop innovation capabilities. There are two contrasting theories of Knowledge sharing, Szulanski’s theory assumes a knowledge sharing process is 'sticky' and ambiguous, while Nelson considered knowledge sharing to be an automatic process in an organization. This study arguing, employee fit will make impact on trust is a relatively new idea to bridging the two contrasting theories. Through the study, it was assuming that in order to develop the innovation capabilities of SMEs in the creative industry, knowledge sharing is needed, where trust is a crucial factor in knowledge sharing literature. However, building trust is not a simple matter, it assumed that the employee fit (person job fit and person organization fit) can be useful to build trust in the organization. This research conducted on Bali Province, Special Region Yogyakarta and North Sulawesi Province to represent Indonesia creative industry. 100 data were collected and analyzed with PLS-SEM. The results of this study can be concluded that the SMEs in creative industry innovation capabilities directly influenced by employees fit. The employee fit also significant influenced on trust, and as expected trust strongly influenced knowledge sharing. Surprisingly, knowledge sharing did not influence on innovation capabilities as expected before. The possibility reason, that knowledge sharing dimensions could not make any significant effect due of the concept of innovation funnel and absorptive capacity, which explained that, the more knowledge could achieve, the less knowledge could absorb.]]>
<![CDATA[Strategy for Beef Cattle Agribusiness Development in North Sulawesi ]]>
<![CDATA[Jolyanis Lainawa]]>;
<![CDATA[Paulus Kindangen]]>;
<![CDATA[Tri Oldi Rotinsulu]]>;
<![CDATA[J.F. Alfa Tumbuan]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019 ]]>
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DOI: 10.32535/ijabim.v4i1.377
<![CDATA[The business of raising cattle in North Sulawesi is still carried out in traditionalextensive ways, because the main objective of farmers is to raise cattle only to be used as agricultural labor. As a result, the population and productivity of cattle in North Sulawesi are not well developed. Though the number of requests for beef consumption is very high, so that there is a gap between consumption needs and the availability of production. For the development of the agribusiness system, the concept of development strategy is needed, so the purpose of this study is to find a model for agribusiness development of beef cattle in North Sulawesi. The research method used is qualitative with a case study design. Data analysis is "four qualitative stages" and "strategy formulations" (EFE, IFE, SWOT, IE and QSPM). Based on the results of analysis, beef cattle farms in North Sulawesi are in a growing and constructive position which has a high industrial attractiveness and has the potential to be developed towards a modern-intensive maintenance system, namely developing business with agribusiness system models (efficiency and market considerations) and farming systems / family system (consideration of traditional experience and quantity of available farmer resources).]]>
<![CDATA[The Antecedents of Consumption Value and Its Impact on Customer Behavior; a Study of Batik Cloth on Non-Javanese Indonesian Millennials ]]>
<![CDATA[Ferdi Antonio]]>;
<![CDATA[Putri Astika]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019 ]]>
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DOI: 10.32535/ijabim.v4i1.382
<![CDATA[Current lifestyle change has led millennial customers to have awareness about their cloth in daily life to accentuate their personality. In the other side batik cloth industry is growing rapidly and contribute to the domestic economic. Despite the advancement of cloth printing technology, business competition in the batik industry need to balancing their production with the essence of batik as an Indonesia ethnic product’s therefore preserve its soul as a valuable heritage of Indonesia culture. Understanding how the customer perceive the value of batik cloth contributes to the effective marketing approach especially for the local medium enterprises. This research was aimed to study the influence of customer diversity seeking and attitude toward ethnic culture to the purchase intention and willingness to share positive electronic word of mouth of the batik cloth, mediating by social value, emotional value and epistemic value as the focus of the research while moderated by ethnic embeddedness. The conceptual model was modified from the previous studies by added e-WOM as a relevance variable in digital era. The research model was implied on non-Javanese millennial customer of batik cloth to segregate the ethnicity perception. Primary data obtained by convenience sampling through the online questionnaire. The eligible sample was collected from 360 respondents who met the criteria. Data were analyzed by Structural Equation Modelling (SEM) and processed by SmartPLS 3.0. The result revealed that both customer diversity seeking and attitude toward ethnic culture have significant effect on the consumption value. All of the three value which are social, emotional and epistemic shown significantly positive impact on e-WOM and customer purchase intention while ethnic embeddedness proven to have the moderation effect on epistemic value and social value. Interestingly social value was found as the strongest predictor of purchase intention. This research provides new insights in understanding consumer behavior towards batik cloth product as well as suggested practical implications that could help batik producers to implement an effective marketing strategy through the digital channel.]]>
<![CDATA[Service Quality and Consumer’s Trust Using PT. JNE Gorontalo Branch ]]>
<![CDATA[Hapsawati Taan]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019 ]]>
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DOI: 10.32535/ijabim.v4i1.387
<![CDATA[Increasing quality of services increasingly gets the attention of companies to increase supply to consumers. The purpose of this study is to find out and analyze: 1) Effect of service quality on consumer decisions, 2) Effect of trust in consumer decisions, 3) Effect of service quality and trust simultaneously on consumer decisions. The sampling method uses non-probability sampling with the accidential sampling technique with a total sample of 96 people. The unit of analysis is consumers who use the services of PT. Gorontalo Branch JNE. Data collection is done through observation and questionnaires. Data were analyzed quantitatively by using multiple regression analysis techniques with SPSS 21 statistical program. The results showed that trust had a significant effect on consumer decisions. Service quality and trust have a simultaneous influence on consumer decisions. The interesting finding from the results of this study is that service quality has no significant effect on consumer decisions. This shows that the quality of service is good, not necessarily consumers decide to use these services. Suggestions / recommendations, the need for companies to improve tangible and assurance indicators related to the availability of facilities and infrastructure in service and attention to guarantees for consumer goods.]]>
<![CDATA[A case study on Rural Marketing Strategies of MNCs using 6E framework in India and Indonesia ]]>
<![CDATA[Dr. Alka Maurya]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019 ]]>
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DOI: 10.32535/ijabim.v4i1.378
<![CDATA[Multinational Companies in a bid to increase their revenue and profit are now eyeing the emerging markets. Considering the saturation in the urban market they are now targeting the consumers in rural markets of emerging economies. Lowering price by reducing the volume, customization, mass production are the strategies of the past, these companies have now come up with innovative strategies wherein they involve the rural population so that they help them in reaching to the customers in the remotest part of the country. This case study is an attempt to study the strategies used by the companies to reach the rural population and arrive at a framework used by the companies in India and Indonesia. The information is collected from the secondary sources to compile and analyze the strategies of leading MNCs to increasing their share in the emerging economies.]]>
<![CDATA[Application of TIROCA Model at PT SPINDO ]]>
<![CDATA[Khoirun Nisa Bahri]]>;
<![CDATA[Nadia Meirani]]>;
<![CDATA[Popy Rufaidah]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019 ]]>
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DOI: 10.32535/ijabim.v4i1.383
<![CDATA[This paper aims to examine the application of strategic analysis with the TIROCA (Tangible Asset, Intangible Asset, and Organisational Capability) model as a basis to identify the strengths and weaknesses of a company, namely, PT Steel Pipe Industry of Indonesia, Tbk. (PT SPINDO, Tbk.). The company is one of the steel pipe manufacturers in Indonesia. The company has the largest production capacity in Indonesia and has experience in producing various kinds of steel pipes / tubes and various other related products. The company is one of the largest steel pipe manufacturers with the largets production capacity in Indonesia. The paper used a case study research method in order to explore the strategic strengths and weaknesses of the company through its: tangible asset, intangible asset, and organisational capability. The results of the study show the company's superiority come from the following three-resources: (1) tangible resources are derived from the sophistication of machinery and factory equipment; (2) intangible resources are generated from the innovation and creativity of the firm’s HR in creating various products; and (3) organizational capability resources derived from the firm’s competencies and skills in managing product development and the ability to recruit HR.]]>
<![CDATA[The Implementation of Harrod-Domar Economic Growth Model in North Sulawesi, Indonesia ]]>
<![CDATA[Jeane Rumawir]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019 ]]>
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DOI: 10.32535/ijabim.v4i1.379
<![CDATA[The study aimed to: Understand and analyze the poors perceptions and attitude on poverty reduction programs, identify, elaborate, and analyzethe term poor among the poor people and identify and analyze meaning and expectation on poverty reduction program. This research applies developmental research method; the analysis model uses SEM (Structural Equation Modeling). Before applying this model, goodness of fit was conducted in order to find out whether this model can be accepted or not. The model could achived goodness of fit; therefore, all variables could follow hypothesis test. The research result showed the changed in economic structures have direct significant influence on the government’s stimulus and economic growth. Capital establishment also has direct unsignificant effect on the government’s stimulus. Capitall establishment has significant influence to the economic growth and the socio cultural influence does not have significant influence to the economic growth. These results indicate that the greater stimulus of the government signified by precise goals leads to better economic growth.]]>
<![CDATA[The Effect of Investment and Non-Monotonic of Managerial Ownership on Corporate Value ]]>
<![CDATA[Lihard Stevanus Lumapow]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019 ]]>
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DOI: 10.32535/ijabim.v4i1.384
<![CDATA[The purpose of this study is to test the investment variable on corporate value. Next will examine the effect non-monotonic of managerial ownership on corporate value. The sample used in this study is a consumer goods industry sector company in the Indonesia Stock Exchange for 5 years (2012-2016). Data collection through time series and cross sectional. Sampling uses purposive sampling technique. The analytical tool used in this study is panel data regression. Based on the hausman test, the suitable approach in this study is random effect model (REM). The results of the research obtained indicate that the investment variable has a negative coefficient but is not significant for the corporate value variable. At the level of low managerial ownership is obtained positive and significant to the value of the company, while managerial ownership at a high level or managerial ownership squared shows a negative coefficient on corporate value but not significant. These results indicate that managerial ownership variables have a non-monotonic effect on corporate value.]]>
<![CDATA[Development of Entrepreneurial Orientation ]]>
<![CDATA[Eka Zahra Solikahan]]>;
<![CDATA[Ali Mohammad]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019 ]]>
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DOI: 10.32535/ijabim.v4i1.380
<![CDATA[The Entrepreneurial orientation (EO), is a company activity that are related to proactive decision-making practices that pay attention to innovative strategies, risk-taking and exploiting market opportunities. This study aims to explain the development of the EO with a qualitative approach with the literature study method. Results obtained, EO was first introduced by miller in 1983, stating the importance of innovation, risk taking, productiveness in the EO concept, later developed by Morris and Paul (1987), and Merz and Sauber (1995). In 1996 Lumpkin and Dess perfected the EO concept of Miller (1983) by adding autonomy and competitive aggressiveness in measuring EO. But in its development to date, EO measurements based on several earlier studies EO measurements combine between the studies of Miller (1983) and Lumpkin and Dess (1996).]]>
