cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ira Kristiana
Contact Email
journal.ijthap@gmail.com
Phone
+62341366222
Journal Mail Official
journal.ijthap@gmail.com
Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
Location
Kab. malang,
Jawa timur
INDONESIA
International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 10 Documents
 1 
Search results for , issue "Vol 8, No 2 (2025): June 2025" : 10 Documents clear
Lean and Green: The Impact of Lean Production Systems on Sustainability in the Manufacturing Sector Dung Gadialdean, Paul; Chien, Ng Wei; Kojima, Ami; Yunzheng, Guo; Mohan, Guan; Wenhan, Dong; Agus, Handrian
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.4009

Abstract

This paper analyzes the impact of the Toyota Production System (TPS) on market expansion and brand value by increasing efficiency and addressing environmental issues. Toyota has based TPS production on two fundamental principles: just-in-time (JIT) and automation. In particular, the TPS principles of waste elimination and improvement are recognized as a sustainable business model. This study investigated the impact of Toyota's production efficiency and achievement of environmental targets on the company's brand value through a quantitative approach using a questionnaire survey of 150 general consumers. The study found that the TPS, through its lean and green production methods, has changed the public's view of manufacturing sustainability and provides a valuable model for the sustainable development of the industry as a whole. Toyota's production system efficiency improvement methods and approach to environmental issues have had a very positive impact on market expansion and brand value. The findings will contribute to the promotion of Toyota's continued development in the global automotive market and the ongoing enhancement of its brand value.
Exploring the Impact of Sustainability, Corporate Social Responsibility, and Service Quality on Corporate Brand Reputation Ban Teoh, Kok; Ling Lim, Hui; Nee Cheah, Fen; Xin Chai, Jia; Ling Chan, Si; Jie Chang, Wei; Yung Cheah, Wan; Ali, A. J.; Hung Kee, Daisy Mui
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.3990

Abstract

This study aims to evaluate the effectiveness of PETRONAS’ sustainability practices, corporate social responsibility (CSR) initiatives, and customer service quality, as well as their combined impact on perceived brand reputation. In 2021, PETRONAS was ranked first in customer experience excellence in Malaysia by KPMG. This research employs a quantitative methodology, gathering data from 100 respondents via an online survey conducted through Google Forms. The findings from the survey reveal that PETRONAS’ dedication to sustainability, active CSR efforts, and high standards of customer service quality play a critical role in enhancing its brand reputation. Notably, sustainability practices, CSR initiatives, and customer service quality directly impact PETRONAS’ brand reputation. The study revealed that sustainability provided the strongest correlation with brand reputation. The study’s proposed framework can be applied to other businesses in the energy sector, encouraging the allocation of additional resources to sustainable energy services, improved environmental management, and advanced technology adoption to elevate customer service. This research provides valuable insights into how sustainability, CSR, and service quality contribute to maintaining brand reputation in the energy industry.
Factors that Influence Consumer Behavior: A Case Study of a Multinational Consumer Goods Company in Malaysia Chien Ng, Wei; Ibrahim, Haslindar; Qi Quah, Yan; Binti Mohd Farhan, Qistina; Wen Qiu, Yi; Binti Mohamad Rasyid, Rafiqah Najwa; Muralydaran, Roshini A/P; Ali, A. J.; Hung Kee, Daisy Mui
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.4004

Abstract

Unilever, a British multinational known for its consumer goods, operates in over 190 countries, including Malaysia. Unilever Malaysia was founded over 100 years ago and has improved the lives of millions of Malaysians for more than 70 years. This study aims to explore factors that influence consumer behavior in Unilever Malaysia. Consumer behavior describes the decisions individuals make while choosing, paying for, using, and discarding goods and services. Understanding consumer behavior is important because it allows companies to customize marketing strategies to produce products that are more satisfactory to customers, achieve stronger competitiveness, and customer loyalty for the company. This research collected primary data from 100 Unilever Malaysia customers via an online survey. The findings reveal that perceived quality, brand image, and perceived value significantly influence consumer behavior toward Unilever Malaysia, among which perceived value has the most significant impact. These factors have a positive impact on consumers’ decision-making process. These findings provide Unilever Malaysia with advantages for future growth in terms of enhancing customer satisfaction and brand loyalty.
Intention to Repurchase Taxi-Hailing Apps and Factors Affecting Customer Satisfaction: A Case Study of a Digital Mobility Platform Chien Ng, Wei; Binti Ibrahim, Haslindar; Poon, Wai Shen; Poh, Jian Hua; Phan, Co Ying; Thevarayan, Povinkumar A/L; Qian, Chengcong; Ali, Anees Jane; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.4019

Abstract

The rise of internet technology and smartphone adoption has significantly transformed the transportation landscape, with e-hailing services like AirAsia Move gaining popularity in Malaysia. This study aims to examine the key factors influencing customer satisfaction and how these factors affect users’ intention to repurchase AirAsia Move services. A quantitative approach was employed, using an online survey distributed via Google Forms to 125 active users of the app. Regression analysis revealed that perceived usefulness (? = 0.328), compatibility (? = 0.359), and customer satisfaction (? = 0.359) have a significant positive impact on repurchase intention, supporting hypotheses H1, H3, and H5. The model explained 77.1% of the variance in repurchase intention (R² = 0.771). Moreover, customer satisfaction mediates the relationship between perceived usefulness and compatibility on repurchase intention, while price and safety were found to be statistically insignificant. The findings emphasize the importance of designing functionally useful and compatible e-hailing services to improve customer satisfaction and encourage repeat usage. Practical implications include prioritizing app usability and integration into users’ routines to enhance customer loyalty and competitiveness in the digital mobility market.
Professional Training as a Catalyst for Business Growth: A Case Study in the Airline Industry Wei Chien, Ng; Lay Hong, Tan; Zamanee, Zema Rania Safiyyah Binti Zema; Yueru, Liu; Eshaq, Aqel Sahal Awadh Bin; Yishuo, Zhang; Yutong, Zhao; Ali, A. J.; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.4011

Abstract

This study examines the impact of professional training initiatives on business growth in the context of AirAsia, a major player in the low-cost airline industry. Using a mixed-methods approach, data were collected through structured questionnaires distributed to 100 employees and 100 customers, complemented by document analysis and performance reviews. The aim was to assess how training programs influence internal and external outcomes such as employee skill development, service quality, customer satisfaction, and overall operational efficiency. Quantitative data were analyzed using SPSS, with multiple regression tests applied to determine the relationship between training quality and key business variables. The findings reveal that training quality significantly contributes to business growth by improving employee capabilities (? = 0.514**, p 0.01), service delivery (? = 0.462**, p 0.01), and customer experience (? = 0.221*, p 0.05). These results confirm that well-structured training enhances both workforce performance and customer satisfaction, ultimately strengthening AirAsia’s competitive advantage. This research provides valuable insights into how strategic investment in human capital can drive sustainable growth in service-based industries, particularly in cost-sensitive markets.
From Drive-Thru to Trust: The Impact of CSR and Social Media Advertising on Customer Retention in the QSR Sector Peng Xia, Kun; Lee, Yong Yu; Xuan Khoo, Ann; Yi Lim, Joanne Xing; Teng Low, Joey Wan; Then, Joey Rui Yu; Kalyselvan, Keerthana A/P; J, Darshini; Ali, A. J.; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.4014

Abstract

As corporate social responsibility (CSR) and digital engagement become increasingly influential in shaping consumer behavior, brands must align with customer values while fostering meaningful connections. This study investigates how McDonald’s perceived CSR climate and social media advertising effectiveness impact customer retention, with brand value alignment and customer–organization relationships as mediating variables. Data were collected from 121 McDonald’s customers in Malaysia and analyzed using path analysis in R. The results indicate that CSR climate (? = -0.234, p 0.05) and social media advertising effectiveness (? = -0.050, p 0.05) do not directly influence retention. Instead, both factors positively affect brand value alignment (? = 0.536 and ? = 0.419, respectively; p 0.001), which subsequently enhances customer–organization relationships (? = 0.219, p 0.01) and, in turn, strongly drives customer retention (? = 0.828, p 0.001). The model explains 59% to 67% of the variance in key outcomes (R² = 0.590–0.672). This study offers a unified framework linking CSR and digital marketing to retention outcomes and provides practical insights for fast-food brands aiming to build loyalty through value-based and relational strategies in emerging markets.
Factors Influencing Consumers’ Behavioral Intention to Use E-Hailing Services in Malaysia Gan, Kia Hui; Teoh, Kok Ban; Cheong, Choon Sing; Cheong, Li Qing; Chew, Hao Ran; Chia, Ting Ting; Chien, Yoke Choo; Ali, A. J.; Hung Kee, Daisy Mui
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.3992

Abstract

E-hailing is a service that links passengers with drivers of private cars or taxis by enabling consumers to schedule transportation via a website or mobile app such as GrabCar. In cities and locations with limited access to public transit, e-hailing services have grown in popularity. GrabCar is an e-hailing service that charges a set fee for chauffeured transportation in private vehicles. With GrabCar, users can quickly arrange where they want to be picked up and dropped off, view the estimated cost, and even follow their ride's arrival in real time. This study aims to investigate the factors influencing customers’ behavioral intention to use e-hailing apps- GrabCar in Malaysia. An online survey form was prepared to collect data from 100 respondents. The results indicate that factors including perceived usefulness and price of the GrabCar application have significant influences on the consumer’s behavioral intention to use the e-hailing service, while perceived ease of use and safety also play a role in influencing the consumer’s behavioral intention to use the e-hailing service. This study provides valuable insights and guidance to service providers, which enhances customer satisfaction for future development.
Click with Care: Understanding Cybersecurity Awareness in Digital Financial Transactions in Malaysia Kee, Daisy Mui Hung; Lim, Hui Ni; Lim, Boon Chuen; Lim, Hui Yeng; Lim, Shuet Enn; Lim, Wei Yih; Ali, A. J.
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.3993

Abstract

In today’s digital age, cybersecurity awareness in financial transactions is critical, especially within the banking sector. Maybank, as Malaysia’s top-ranked bank and one of the leading global financial institutions, must prioritize cybersecurity awareness to address increasingly sophisticated cyber threats. This study investigates the factors influencing cybersecurity awareness among Maybank customers, focusing on perceived usefulness, ease of use, trust, risk, and convenience. Data were collected through a survey of 204 users and analyzed using regression techniques. The results show that perceived risk is the strongest predictor of cybersecurity awareness, followed by perceived ease of use, perceived usefulness, and trust. Perceived ease of use is also significantly and negatively related to perceived risk, indicating that user-friendly systems reduce users’ risk perceptions. Additionally, perceived convenience has a significant positive effect on both perceived trust and perceived risk, though it does not directly influence cybersecurity awareness. These findings highlight the critical roles of trust and risk perception in shaping user behavior and suggest that improving usability and fostering trust are key strategies for enhancing cybersecurity awareness. The study offers practical insights for financial institutions aiming to promote secure digital banking environments and strengthen customer engagement with cybersecurity practices.
Riding the Wave of Satisfaction: Exploring Service Quality and Customer Satisfaction in Ride-Hailing Services Tan, Lay Hong; Liem, Gai Sin; Sing, Steven; Sim, Vivian; Sim, Wei Siang; Binti Abdull, Siti Nur Allisya Nurulzaman; Binti Mohamed Ridzuan, Siti Nursyakiroh; Ali, Anees Janee; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.4010

Abstract

In Malaysia, ride-hailing services like Grab Car increasingly supplement public transport. This study examines how five service quality dimensions—tangibility, empathy, responsiveness, reliability, and assurance—affect customer satisfaction. Using a quantitative method, data were collected via an online survey of 100 respondents and analyzed through regression analysis. The results show that perceived service reliability (? = 0.345, p 0.001) and assurance (? = 0.439, p 0.001) significantly and directly influence customer satisfaction, explaining 50.3% of the variance (R² = 0.503). Empathy (? = 0.517) and responsiveness (? = 0.355) influence satisfaction indirectly through reliability, while tangibility (? = 0.415) and responsiveness (? = 0.365) do so through assurance. However, tangibility does not significantly affect reliability, and empathy does not influence assurance. These findings suggest that improving reliability and assurance, supported by other service dimensions, can enhance customer satisfaction. This research offers practical insights for public transport and ride-hailing services to strengthen service quality and increase customer loyalty.
Clicks to Connection: How Digital Marketing Drives Customer Loyalty in E-Commerce Kee, Daisy Mui Hung; Ali, A. J.; Ng, Li Wen; Ng, Ying Yee; Kai Tay, Nicholas Zhe; Binti Ahmad, Noor Shatirah; Anuar, Nor Elyana Nafisya Binti Khairul
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.3994

Abstract

Lazada Group, Southeast Asia’s leading e-commerce platform, operates across six countries and has served as Alibaba Group’s regional flagship since 2016. This study investigates the factors influencing customer satisfaction and loyalty toward Lazada in Malaysia, focusing on perceived usefulness, ease of use, trust, convenience, and security risks. A quantitative approach was used, collecting data from 185 Lazada users in Malaysia through a structured Google Forms survey. Regression analysis was conducted to test the proposed hypotheses. Findings reveal that perceived trust, convenience, and customer satisfaction have significant positive effects on customer loyalty, supporting H6, H8, H9, and H11. Customer satisfaction emerged as the strongest predictor (? = 0.264) and key mediator, with the model explaining 81.9% (R² = 0.819) of the variance in customer loyalty. For customer satisfaction, perceived convenience was the strongest predictor (? = 0.440), followed by ease of use (? = 0.216) and trust (? = 0.203), supporting H2, H3, and H4. Perceived usefulness and security risks showed weak or negative effects, leading to the rejection of H1, H5, H7, and H10. These findings offer actionable insights to enhance digital marketing strategies and improve customer satisfaction and loyalty in Malaysia’s competitive e-commerce landscape.

Page 1 of 1 | Total Record : 10

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol 9, No 1 (2026): February 2026 Vol 8, No 3 (2025): October 2025 Vol 8, No 2 (2025): June 2025 Vol 8, No 1 (2025): February 2025 Vol 7, No 3 (2024): October 2024 Vol 7, No 2 (2024): June 2024 Vol 7, No 1 (2024): February 2024 Vol 6, No 3 (2023): October 2023 Vol 6, No 2 (2023): June 2023 Vol 6, No 1 (2023): February 2023 Vol 5, No 3 (2022): October 2022 Vol 5, No 2 (2022): June 2022 Vol 5, No 1 (2022): February 2022 Vol 4, No 3 (2021): October 2021 Vol 4, No 2 (2021): June 2021 Vol 4, No 1 (2021): February 2021 Vol 3, No 3 (2020): October 2020 Vol 3, No 2 (2020): June 2020 Vol 3, No 1 (2020): February 2020 Vol 2, No 3 (2019): October 2019 Vol 2, No 2 (2019): June 2019 Vol 2, No 1 (2019): February 2019 Vol 1, No 1 (2018): October 2019 More Issue