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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 325 Documents
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Factors Influencing Consumers' Online Shopping Behaviour: A Study of Shopee in Malaysia Wong, Yi Hui; Wong, Xin Ai; Xiang, Mina; Xiao, Han Xin
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2913

Abstract

Shopee is one of the top-notch companies in the e-commerce field. It recorded 343 million visitors per month and its gross merchandise value was even aggregated to USD 19 billion in the second quarter of 2022. Shopee also expanded its business operations aggressively to new regions, namely Europe, Latin America, and South Korea. This study intends to examine the variables that influence customers’ online shopping behaviour in Shopee. A survey questionnaire is conducted to collect data from 150 Shopee’s users in Malaysia. The findings depicted that perceived trust and security, perceived service quality and perceived ease of use had influenced the customers’ online shopping behaviour towards Shopee in Malaysia. Perceived usefulness and perceived convenience did not greatly impact the customers’ online buying intention on Shopee in Malaysia. This study can provide Shopee with useful business insights about customers’ online shopping behaviour. It is recommended for Shopee Malaysia to prioritize the enhancement of three variables that exhibit a favorable correlation with customers' online shopping behavior, thereby ensuring business growth and expansion.
The Role of Financial Behavior in Mediating Financial Literacy, Financial Attitudes, Business Performance and Business Sustainability in MSMEs in Jayapura City Sesa, Pascalina Van Sweet; Wonar, Klara; Allolayuk, Theo
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3138

Abstract

Examining how financial conduct affects financial behavior, financial attitudes, company performance, and sustainability of MSMEs in Jayapura City is the aim of this study. It is anticipated that the analysis would serve as a helpful guide for next studies. This study is quantitative in nature and tests hypotheses using a descriptive methodology. The way that data is gathered is through distributing questionnaires. One tool for data analysis methods is WarpPLS analysis.The findings showed that business performance and financial literacy had a favorable and substantial influence on financial behavior. On the other hand, financial behavior is not significantly and favorably impacted by financial attitudes. Financial management practices and financial literacy have a big impact on a company's capacity to survive. Financial attitudes and business performance have little bearing on a company's capacity to survive. As a mediating variable between financial literacy and company performance, financial management behavior has a big impact on the sustainability of businesses. Regarding financial attitudes toward business sustainability, there is no discernible effect of financial management conduct as a mediating variable.
No-Brand Quality Goods: A Study on Purchase Intention of Consumer Behavior in Furniture Retail Industry Hu, Sa Nan; Huang, Guan Jie; Huang, Tian En; Huang, Zhi Qun; Sunny, Sunny
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.1883

Abstract

With the continuous diversification of product types and styles in the market, MUJI, as an established company in the furniture retail industry, has always had a place in the home furnishing retail industry. This study aims to investigate Chinese and Malaysian consumers' purchase intentions towards MUJI products, focusing on five key factors: (1) wide product range, (2) perceived product quality, (3) perceived product price, (4) design style, and (5) brand awareness. To achieve this objective, a quantitative analysis approach was adopted, employing five hypotheses derived from the research objectives. The questionnaire design was structured based on the Richter scale, and data analysis was conducted using SPSS version 23. Through analysis, it was found that perceived product quality and design style have a significant positive impact on purchase intention. Meanwhile, wide range of products, perceived product price, and brand awareness id not demonstrate notable impacts on purchase intent. This research can provide some new references in investigating the purchase intention of consumers in the furniture market. It can also provide some reference opinions for companies in this industry.
Firm Value as an Intervening Variable in the Relationships of Liquidity, Leverage, and Profitability in the Hospitality and Tourism Sector Kepramareni, Putu; Pradnyawati, Sagung Oka
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3240

Abstract

One of the benchmarks in assessing the success of an investment activity is based on the acquisition of stock returns. During the pandemic, the hotel, restaurant and tourism industry sector was very significantly affected, various travel restriction policies to the closure of tours caused a drop in capital market activity in this sector. The author uses firm value as a mediation to examine various factors such as profitability, liquidity and leverage which can affect stock returns in the hotel, restaurant and tourism industry sector. Financial report publications are used as data sources and research objects which are then analyzed and studied using Partial Least Square (PLS) as a test tool.Testing and analysis obtained the fact that the ratio of the ability to fulfill current liabilities (liquidity), the ratio of debt (leverage) and the ratio of profits (profitability), significantly affect the formation of firm value and firm value can directly affect stock returns but as a whole the variables cannot provide significant direct effect on stock returns without being mediated by firm value.
Philosophy of ‘Egek’ Culture From The Moi Tribe of Papua in Exposing The Concept of Environmental Accounting (A Phenomenological Study) Patma, Kurniawan; Kambuaya, Maylen K.P.
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2879

Abstract

Recent sustainability concerns have extended their influence into the realm of accounting. Previously, annual financial reporting held primary importance for companies, but now, in response to these concerns, a settlement report has been introduced, reflecting the emergence of environmental accounting. Researchers employed the Egek Culture from Moi Tribe phenomenological philosophy study method to uncover how green accounting is rooted in cultural values. Data analysis involved interviews with seasoned experts in environmental accounting to gather insights from informants. The selection of divided methods reveals the values of indigenous Papua culture in the concept of environmental accounting. The study found that green accounting has not received serious optimal development in Indonesia. To apply green accounting effectively, there is a need to align the proposed concept with existing international guidelines. The Egek philosophy offers insights into resolving key issues in green accounting since it strives to fulfill the social and environmental responsibilities of an entity to the utmost extent possible. Applying green accounting via the phenomenological approach of Egek philosophy enhances understanding comprehensively.
Analysis Of Financial Performance of Tourism Sector Company Before and During The Covid-19 Pandemic Tenan, Memet; Sunaryo, Kunti; Yulianti, Retno
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.2955

Abstract

This study aims to analyse of financial performance of the hotel, restaurant and tourism sub-sectors listed on the Indonesia Stock Exchange (IDX) before and during the Covid-19 pandemic. Financial performance is measured by using the ratio of liquidity, solvency, activity and profitability. The data used are secondary data obtained from the official website of the Indonesia Stock Exchange (IDX) in 2018-2021. The population of this study is 38 companies and the number of research samples is 26 companies, which were obtained through purposive sampling in 2018-2021. The analytical method used is descriptive statistical test, data normality test, and Wilcoxon signed rank test. The results of this study show that there are differences in the liquidity ratio (CR), solvency ratio (DER), activity ratio (TATO), and profitability ratio (ROA) of hotel, restaurant and tourism subsector companies that listed on the Indonesian Stock Exchange between before and during the Covid-19 pandemic. 
Optimizing Marketing Strategies for Enhanced Sales Performance in the Travel and Tourism Sector Kee, Daisy Mui Hung; Sirajudeen, Sameena; Hizer, Nur Hannah Amirah; Nasir, Nur Suraini; Rau, Svenja
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2902

Abstract

This study explores key influencing factors affecting marketing sales performance for the travel and tourism industry. Research has shown that the travel and tourism industries have become one of the important sectors. Due to uncertainties in today's highly competitive global economy, these industries have struggled to survive and sustain growth during the pandemic. Hence, it is justifiable to make further research on how to develop these industries. It is interesting to investigate factors that can enhance marketing sales performance for these industries. The literature review shows that sloganization, dynamic pricing and personal selling are three important key influencing factors. A conceptual model was proposed. Conclusion and limitations of this study are discussed in this study.
Factors Influencing Online Shopping Behaviour of Customers: A Case Study on Shopee Heng, Tick Ying; Ho, Rui Sin; Pushpanathan, Herasiny A/P; Hu4, AnYuan
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3253

Abstract

As time goes by, the advancement of technology has brought tremendous impact to all fields. Consumers’ purchasing behaviour has changed due to the existence of e-commerce. Especially during the pandemic outbreak, consumers intend to purchase online instead of visiting stores due to lockdown restrictions and virus infection risks. According to the statistical data obtained from the Department of Statistics Malaysia Official Portal, Malaysia has recorded a 32.7% growth in E-commerce income by establishments in year 2021 compared to the year 2020. This study aims to examine the factors influencing online shopping behaviour by conducting a case study on Shopee. This study was carried out through data collection by using a survey questionnaire and secondary data analysis and collection obtained from other sources such as online related websites. There were 150 Shopee users who responded to the survey. At the end of this research, the findings aim to provide a clearer view of the factors that influence the online shopping behaviour of consumers including perceived usefulness, perceived ease of use, perceived convenience and perceived trust. The empirical findings shall also help to reveal insufficient of Shopee and ways to improve
The Role of Emotions in Consumer Brand Loyalty: A Neuromarketing Approach Shukla, Priyanshu; Awasthi, Apoorv; Kumari, Sakshi; Sahil, Sahil; Gandh, Nityanadi Kumar; Agustin, Fina Erviana; Nneoma, Nwodo Rita
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2901

Abstract

In today's competitive marketplace, cultivating and maintaining consumer brand loyalty is a paramount objective for businesses. While traditional marketing research has explored various factors influencing brand loyalty, the role of emotions, often overlooked in the past, has gained prominence in recent years. This research delves into the intricate relationship between emotions and consumer brand loyalty, employing a cutting-edge neuromarketing approach to uncover the subconscious processes at play. By utilizing neuroimaging techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), this study seeks to unveil the neural mechanisms that underlie emotional responses to brands. Through carefully designed experiments and data analysis, the research aims to identify specific emotional triggers that elicit brand loyalty and evaluate the neurological basis of these responses. Furthermore, this investigation will explore how various emotional states, including joy, trust, and nostalgia, influence different aspects of brand loyalty, such as repeat purchases, positive word-of-mouth, and resistance to competitive alternatives. By pinpointing the neurological signatures of emotional brand attachment, marketers can develop more precise and effective strategies to foster and strengthen consumer brand loyalty. The findings of this research hold significant implications for marketing practitioners.
Enhancing Organizational Effectiveness Through Employee Work Attitude: Dissection of Nigeria’s Hospitality Industry Edeh, Friday Ogbu; Islam, Mohammad Fakhrul; Egwu, Kevin Chukwuoyims; Irem, Collins Okechukwu; Ssekajugo, Derrick; Oben, Desmond Neji; Olanipekun, Benedict Dayo
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3235

Abstract

This study aims to examine the predictability of employee work attitude on the effectiveness of hospitality firms operating in Nigeria's work setting. Middle-line managers, supervisors, and low-level employees constitute the sample frame. To avoid bias in selection, simple random was used. Copies of the primary instrument were used to collect data. Frequency distribution was used to analyze respondents’ data while the research propositions were analyzed with linear regression with the aid of IBM SPSS statistical software version 25. The finding of the study showed that employee work attitude has a positive significant effect on organizational effectiveness. The study concluded that employee work attitude measured in terms of job satisfaction and job involvement enhances and improves the organizational effectiveness of hospitality firms in Nigeria through prompt service delivery and customer satisfaction. The implication of the study is that; supervisors, operations managers, and HR managers should pay positive attention to the attitude of their employees to discourage employee turnover that could lead to customer withdrawal.

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